LISTING PRESENTATION
PRESENTED BY COASTAL LIVING COLLECTIVE
MEET THE AGENCY
LET US SHOW YOU WHY EVERYTHING IS BETTER IN RED
We use our boutique approach, creative marketing, cutting-edge technology and unforgettable client service experience to place the world at your front door.
Unlike traditional brokerages, The Agency fosters a culture of collaboration. Behind each one of our agents is the knowledge and resources of an entire global team. By working together, we can offer our clients better representation and a true competitive edge.
After all, more of the same is never an option.
REAL ESTATE WITH REAL NUMBERS
$72B+ in Global Sales
$9.4M
Average Annual Sales Volume per Agent Globally
2X AS PRODUCTIVE As the Average Agent
& MOST INNOVATIVE
Inman’s 2022 Golden I Awards
7 YEARS
Inc. 5000 Fastest-Growing Private Companies
#1
Among RealTrends Top 50 Firms in Average Sales Price by Sides at $2.5M
5 YEARS
Financial Times: One of The Americas’ Fastest Growing Companies
#16
RealTrends 500 List of Top Residential Brokerages
Real Estate, with Real people OUR COMMUNITY
The Agency partners with the best in the business, taking a quality over quantity approach to building the team. This is how they’ve maintained a boutique feel, even as they’ve continued their global expansion. We work together as a community, constantly sharing resources, contacts and spheres of influence. Agents are supported by dedicated administrative, marketing and tech teams so they may focus on what they do best–selling real estate. They are also focused on giving back to the communities they call home by dedicating their time and efforts to local charitable organization and philanthropic initiatives.
A MESSAGE FROM OUR LEADERS
To us, real estate isn’t just business. It’s personal.
We can talk about the market conditions, the statistics and the technology all day. And yes, we have that down to a science. But we want to talk about what really matters.
When it comes down to it, real estate is and always will be a very personal experience. Each property tells a story. A real estate agent’s job is to bring that story to life. To find the buyer ready to craft the next chapter.
Real estate is about people serving people. That connection should never disappear—and you can count on The Agency to keep that connection going strong. You wouldn’t open your front door to just anyone, would you? Neither would we.
Welcome to The Agency. Make yourself at home.
BILLY ROSE Founder & Chief Culture Officer
RAINY HAKE AUSTIN President
MAURICIO UMANSKY Founder & CEO
COASTAL LIVING COLLECTIVE
Coastal Living Collective (CLC) is Rebecca Barritt, Sophia Briggs and Erin Smith. Rebecca, Erin and Sophia are long time friends and business partners. As a group of Realtors with over 30 years of combined Real Estate experience in Victoria, let Coastal Living Collective help guide you through the Real Estate web. The pride of their business is to ensure their clients find their way home and receive luxury service at every price point.
Sophia Briggs PERSONAL REAL ESTATE CORPORATION
With three generations of family on Vancouver Island, Sophia knows the ins and outs of life in Victoria and on Vancouver Island. Beginning her career with Sotheby’s in 2007, she took the market by storm. Coupled with her charismatic personality, her passion and drive for Real Estate had her producing record-breaking sales by 2010.
250.418.5569 | Sophia.Briggs@TheAgencyRE.com
Erin Smith REALTOR®
Born and raised in Ontario, Erin made her way to the west coast and chose Victoria as the city in which to embark on her lifelong passion for real estate. Coming from a successful career in Sales and Marketing, she is skilled at tailoring strategies to meet and exceed the expectations of her clients. With confidence and experience in difficult negotiations, Erin is committed to finding clients the home of their dreams and closing the deal.
778.989.8596 | Erin.Smith@TheAgencyRE.com
Rebecca Barritt, REALTOR®
Rebecca believes finding the right home isn’t simply about shelter - it reflects and shapes the story of your life. Rebecca’s passion for people is obvious in every Real Estate transaction; she will exceed your expectations and go above and beyond to give you a clear sense of the current market, whether you are selling or purchasing your next home. Rebecca began her real estate journey at Sotheby’s in 2012, where she developed a strong foundation in the industry by gaining hands-on experience in marketing, conveyance, and client relations, paving the way for her success as a Realtor.
250.514.9024 | Rebecca.Barritt@TheAgencyRE.com
“Super helpful, always available and very responsive to our needs.”
“We were on a very short timeline to find a place in Victoria from Ontario, and Sophia was fantastic in remotely working with us to find houses in our budget and that worked for us (and the pets!) - which is no easy feat in the Victoria area! Super helpful, always available and very responsive to our needs. Will absolutely use again and recommend to anyone looking to buy a house in the Victoria area! Thanks, Sophia and Rebecca!”
- C.N.
“Looking forward to working with them again in the future!”
“A great team! My husband and I moved here from out of province, and they made it possible to find our dream home from afar - communication was excellent, and it was really nice having a duo as they were always very responsive. Looking forward to working with them again in the future!”
-
N.H.
OUR METHOD
So how do we do it? By making what’s ours, yours. Let’s make some noise.
No. 1 Pre-Launch
During the pre-launch stage, your Realtor will begin to create the visual and narrative story of your property as it prepares to make its market debut–one that goes beyond typical signage and MLS exposure. Pre-launch services may include:
• PRICING & MARKETING STRATEGIES
• LIGHT HOME STAGING
• NARRATIVE CREATION
• PHOTOGRAPHY & VIDEO
• COLLATERAL CREATION FOR PRINT & DIGITAL
• DISTINCTIVE BRANDED SIGNAGE
• PRESENT LISTING TO INTERNAL TEAM AT THE
• AGENCY DIRECT CONTACT WITH QUALIFIED LEADS
No. 2 Launch
Once the property launches, we work to drive market value and qualified traffic among buyers. Even in the age of the Internet, online marketing is enhanced by traditional print marketing that is targeted, focused, and custom-selected to reach the most relevant buyers. Launch services may include:
• LISTING LIVE ON THEAGENCYRE.COM & MLS
• DEPLOYMENT OF NEW PROPERTY E-BLAST TO OUR CURATED BROKER & CLIENT LIST
• OPEN HOUSES
• DIGITAL & PRINT MARKETING
• PROFESSIONAL FEATURE BROCHURES
• TARGETED DIGITAL, SOCIAL, AND DIRECT ADVERTISING
• PUBLIC RELATIONS
• GUIDED VIDEO TOURS
• SOCIAL MEDIA PLACEMENTS
No. 3 Ongoing
Post launch, Sophia, Rebecca and Erin work to capitalize on the momentum generated in the first two phases by continuing outreach and amplifying established marketing efforts. Ongoing services include:
• FEEDBACK ON SHOWINGS
• REAL-TIME DATA ON MARKETING INITIATIVES
• DOCUMENT MEDIA COVERAGE
• COHESIVE UPDATES ON MARKET ACTIVITY & ANALYTICS
• MAINTAIN ADVERTISING SCHEDULE & ANALYTICS
No. 4 Sales Process
Once an offer is accepted, our team remains by your side throughout every step of the transaction process, ensuring a smooth and seamless experience even after completion and possession.
• NEGOTIATE ON YOUR BEHALF
• STAY IN CONSTANT COMMUNICATION
• WORK TIRELESSLY TO REACH THE CLOSE
We’ve only just begun. At Coastal Living Collective, we strive to create longlasting relationships, and remain ready to serve our clients’ real estate needs anytime, anywhere in the world.
Selling Essentials
Selling a home is one of the largest financial transactions you’ll make in a lifetime. To maximize the return on your investment and to help you navigate what can be a complex process, it is important to educate yourself on the basic home selling process.
At Coastal Living Collective, we offer the highest caliber of service, discretion, and exposure, regardless of your home’s size, neighbourhood or price point. Ensuring your home sells at fair market value, in a reasonable period of time, depends on your pricing strategy so you’ll need to understand the unique local market trends that impact the fair market value of your property, and try to be aware of marketing fundamentals.
THE BASIC PROCESS
Prepare Property for Sale
Set Pricing Strategy
Develop Marketing Plan
Professional Photography
Open Your Home
Receive and Consider Offers
Accept, Negotiate, or Reject Offers
Subjects & Conditions Removed (or not)
Sign with Lawyers
Close and Move
Open Houses & Showing Instructions
To optimize the value of your home in the eyes of potential buyers and investors, it’s important to ensure that your home is presented in the best possible light.
We recommend you leave the house during showings or open houses to ensure potential buyers have the chance to evaluate and experience the home at their leisure. Taking into account any specific tips from our team, the following list should help.
• Keep money, jewelry, small devices, personal documents and other valuables out of sight and secure. OUR ADVICE
Pre-Showing Checklist
• Turn on all lights and rooms well-lit
• Each room is spotless and tidy
• Fixtures and appliances are clean
• Sweep and vacuum floor coverings
• Clean window panes
• Remove all garbage and recycling
• Clean counters, sinks and appliances
• Empty dishwasher and dishes away
• Clean towels in kitchen and baths
• Bathrooms should be extra-clean
• De-clutter counter tops and tables
• Make all beds and tidy up the closets
• Open drapes and window coverings to maximize natural light in daytime
• If weather permits, open windows
• Ensure every room is aerated, and eliminate offensive odours
• Keep your home 100% smoke-free when your house is on the market
• Ensure entrance, garage and porch areas are clean and free of clutter
• Ensure driveways and walkways are clear of toys, bicycles, vehicles, garbage cans, snow, ice, etc.
• Cut the lawn, weed and trim yard, groom flower beds, hedge, etc.
• Clean the garage/work areas
NEGOTIATING & CLOSING DEALS
Real estate can be wild, so why not enjoy the ride?
Your property value is closely tied to the pricing history in your region. Price is thus determined not only by comparable properties, but by strategically maximizing the interest of current buyers to produce the highest possible financial return.
Once your home is listed on the market, our team will advise you on how showings and open houses fit into the selling strategy. Our team will work with you to facilitate them, and give feedback on your property from prospective buyers so you can adjust the price, or presentation of your home if need be.
Let us be your guiding light.
LIFETIME TRANSACTIONS $335,531,951
921-21 DALLAS ROAD, VICTORIA
2666 DALHOUSIE STREET, OAK BAY
10672 MADRONA DRIVE, NORTH SAANICH
1745 ROCKLAND AVENUE, VICTORIA
1030-21 DALLAS ROAD, VICTORIA
4589 BALMACARRA ROAD, SAANICH EAST 1476 PEBBLE PLACE, LANGFORD 3757 WARING PLACE, SAANICH EAST 1843 CRESCENT ROAD, VICTORIA 920 COBBLESTONE LANE, SAANICH EAST 3-928 RICHMOND AVENUE, VICTORIA
4040 WHITE ROCK STREET, SAANICH EAST 767 BYNG SREET, OAK BAY
$5,000,000 $4,460,000 $3,357,000 $3,200,000 $3,195,000 $3,110,000 $2,950,000 $2,900,000 $2,725,000 $2,660,000 $2,550,000 $2,500,000 $2,450,000
OUR MARKETING
Your Home in the Spotlight
No two homes are alike and each has a story to tell. The team at Coastal Living Collective is uniquely positioned to create and share that story, having marketed and sold some of the most iconic properties on the island. Our in-house marketing team will create a story, that narratively and artistically, helps buyers envision their lives, and the lives of their loved ones, in the comfort of your home.
Masterful design and powerful storytelling —all in a day’s work.
LOCAL ADVERTISING
Complementing strong national and international advertising programs, The Agency has access to an audience of 100,000+ readers in the Greater Victoria region. Of the many quality local publications available in print and online, Coastal Living Collective may appear in YAM Magazine, Boulevard Magazine, and more! Depending on your marketing needs, we will explore additional opportunities to maximize exposure for your property in regularly scheduled print advertisements.
Print Collateral
Say goodbye to the one-size-fits-all marketing standard. A full suite of print materials allows each property’s individual character and personality to shine. We create tangible touchpoints that leave a lasting impact long after a prospect’s first interaction with a property.
Professional Photography & Video
Digital Campaigns
Targeted digital campaigns focused on reaching qualified prospects for your listing, e-blasts, website display ads, and targeted social media ads, are some of the ways we ensure your message reaches the right audience and delivers measurable returns.
Our marketing team designs memorable print and digital advertising that engages buyers and piques their inter-est to learn more. Compelling advertising, shared on our network of websites, provides maximum exposure while ensuring your home stands out in the crowd.
When you list your home with The Agency and Coastal Living Collective, you will receive the most discerning and innovative audio/visual materials. We work with the absolute best in the business to craft provocative, engaging video and photographic content. With nearly 100% of buyers pre-scouting your property online, it is imperative that your home is staged to show in the best light, and that the images we use are of the highest calibre.
Social Media Print Brochures
For every listing, we prepare full colour brochures that prospective buyers may keep. Highlighting many of the desirable spaces in your property, these brochures include the essential information and highlights of your property’s features.
We create engaging content that gets shared across multiple major platforms like Facebook, Instagram, and Google. Their in-house marketing team crafts content that conveys your property’s story in share-able ways, cross-posting materials for each listing and accompanying it with copy that is informative and timely.
We understand the demand for and value of video on social platforms, and work hard by getting behind the camera when documenting visits to your property, and also in front of it when giving advice to followers too.
From “Coming Soon” to “Just Listed” and more, you’ll see regularly re-purposed content that takes every opportunity to feature listed properties online, taking advantage of a global real estate network and extensive local community that can help your property reach more audiences.
CONNECTING PEOPLE: OUR TECHNOLOGY
The Agency led the advancement of real estate technology, putting systems in place that inspire human connection, which will remain the most vital component of the real estate business. The data we capture allows us to make informed decisions as to where to market and ultimately sell your home faster. This data becomes our agents’ proprietary information, keeping them and our clients current, competitive, and influential in the industry.
The Agency Connect
The Agency devised and developed a fully integrated Client Relationship Management System–its biggest collaborative tool.
The custom-built tool allows Coastal Living Collective to seamlessly communicate with other agents, and with her clients to anticipate market trends and opportunities.
TheAgencyRE.com
The Agency’s website created a new benchmark for web design in the real estate industry.
In 2020, the award-winning website was paired with an innovative new property search platform to enhance the way clients search for real estate.
The website was designed for optimum performance across all devices.
The ultimate goal: more exposure and swifter sales.
FAQs
How long is your listing contract?
Our team likes to have a minimum 6-month listing contract in place when selling your home. All contracts can be canceled, because she understand that sometimes life just changes.
How quickly can you have my home on the market?
The team prefers to have a week or more to get professional photos, floor plan, video, signage, and the like in place. The biggest challenge can be picking the perfect day to get great photos. If need be she can get your home up on the market in 48 hours, however they recommend taking the time to put your best foot forward, as you only get one first chance.
Is it worth staging my house?
If your home is vacant, we would suggest doing some staging to create that cozy, emotional, this-is-home feeling. Most buyers purchase based off feeling vs. logic. This can even apply to focused investors, so making your home warm and inviting does go a long way. If you want their help, our team can provide basic staging assistance.
Do you hire a professional photographer?
Yes, Coastal Living Collective works with a trusted professional photographer offering a full photography package for each of our listings.
Do you offer floor plans with your marketing?
Yes, every listing must have a floor plan.
Can I restrict when people see my home?
Yes of course! Our team completely understands that having people moving through and out of your home whilst keeping it sparkling clean can be a lot of work. She is always happy to develop a showing schedule that works best and request 24 hours notice to view.
Can I be present for all showings of my home?
Though you can be home, it is not recommended. Buyers coming in prefer when sellers are not home as they can speak freely with their Realtor.
