2023 Listing Presentation Update

WHY US? Ten reasons.

Your goals. Our mission.

We are honored that you are considering working with Briggs Freeman Sotheby’s International Realty — the leading luxury brokerage in North Texas.

We were founded in 1960 as a white-glove, world-class firm that just happened to be in the neighborhood. Today, we are hundreds of agents strong, based in offices across the Dallas and Fort Worth area. But one thing hasn’t changed at all: Our agents are the very best in the business. Passionate. Skilled. Award-winning. You couldn’t be in better hands — whether you are selling a home, ranch, land or commercial property. Our agents’ superior knowledge and experience are backed by game-changing technology, a management team that supports them in every way and an in-house team of marketing professionals who can help develop a strategy for your property in digital, print, video and more.

It doesn’t stop there. We are a proud member of the Sotheby’s International Realty network of 26,000 agents in 81 countries and territories. Each agent harnesses the power of the world’s most prestigious real estate brand — its reputation, reach and strategies — to sell the finest properties in the world. When your property debuts with Briggs Freeman Sotheby’s International Realty, it is instantly seen across North Texas on briggsfreeman.com and around the world on sothebysrealty.com, all by the most relevant, most affluent, most engaged buyers possible.

No other brokerage can compare.

Your property is special, as are your goals. We have the connections, talent and tools to sell it — and a record of success more than 60 years strong.

We can’t wait to put it all to work for you.

Robbie Briggs, CEO

Russ Anderson, president

Nothing

compares.

10 reasons why we’d love to work with you.

THE LEGACY

THE BRAND

THE PEOPLE

THE SERVICE

THE TRACK RECORD

THE NETWORK

THE STANDARDS

THE MARKETING

THE REACH

THE FULL EXPERIENCE

Fort Worth / SOLD by Briggs Freeman Sotheby's International Realty

The legacy.

Sotheby’s is that rare brand that instantly evokes quality, extraordinary service and an appreciation of exceptionally valuable things. This allows us to attract individuals who share our brand vision and passion for excellence — and to offer exclusive opportunities to market your extraordinary property to the most engaged, most capable buyers in the world.

1744

British bookseller Samuel Baker holds his first auction — several hundred rare books — over 10 nights in London. That was the official launch of what would one day be Sotheby’s.

1960

Ben Briggs opens Ben R. Briggs Realtors, with just a few agents.

1976

Sotheby’s International Realty is founded to provide independent brokerages with a powerful marketing and referral program for luxury listings. Created with the same passion that guides the Sotheby’s auction house, it represents those who consider themselves connoisseurs of life and the distinctive properties they desire.

1979

Young architect Robbie Briggs joins his father’s firm.

1983

Robbie Briggs becomes CEO.

1991

The company merges with Charles Freeman Realtors to become the Briggs-Freeman Real Estate Brokerage.

The brand.

Consistently attaining record-breaking sales of cherished possessions over the decades, Sotheby’s has a reputation unlike any other. At Briggs Freeman Sotheby’s International Realty, we are proud to be aligned with the most prestigious auction house in the world — founded in 1744 — and to be the authority today on the representation of unique properties like yours.

2012

Sotheby’s sets a world record with its auction of a pastel version of Edvard Munch’s The Scream. It fetched $119.9 million.

2010

Robbie Briggs becomes the sole owner. That same year, the brokerage is accepted as a Sotheby’s International Realty affiliate, taking its capabilities, strategies and scope to new levels.

2021

Sotheby’s International Realty realizes a historic year, with its agents achieving a record global sales volume of $204 billion, a 36 percent increase year over year.

2021

Briggs Freeman Sotheby’s International Realty becomes part of the $53 billion Peerage Realty Partners, the world’s largest strategic investor in Sotheby’s International Realty affiliates.

Today

Everything has led to this moment — representing your home to the most engaged, most enthused, most able homebuyers in North Texas and the world.

The people. The service.

Our agents, staff and leaders make our company more successful every day. Our agents are the very best in North Texas, expertly guiding their clients through the buying and selling adventure. And, with an exceptional agent-to-staff ratio, we support and promote the efforts of our agents — so that they can provide a seamless experience to you.

Luxury is defined by a level of service, not by a price point. In fact, 77 percent of the homes we sell are priced less than $1 million. Our agents pride themselves on offering white-glove service from beginning to end — and on establishing long-lasting relationships with their clients.

The track record.

Since 1960 and counting, Briggs Freeman Sotheby’s International Realty has earned its impressive reputation every day — by closing exceptional sales and by providing famously excellent service to its clients and agents. Those 400+ agents, together, have achieved multiple consecutive years of multibillion-dollar total sales, proudly ranking us as a top Sotheby’s International Realty affiliate — and the No. 1 luxury brokerage in North Texas — time and time again.

1 MILLION SOCIAL MEDIA FOLLOWERS OF SOTHEBY'S INTERNATIONAL REALTY

GLOBAL

EXPERT AGENTS WITH BRIGGS FREEMAN SOTHEBY’S INTERNATIONAL REALTY

400+

BRIGGS FREEMAN SOTHEBY’S INTERNATIONAL REALTY'S TOTAL RESIDENTIAL SALES VOLUME IN 2022

$

2.4 BILLION

2,500

BRIGGS FREEMAN SOTHEBY’S INTERNATIONAL REALTY'S TOTAL TRANSACTION SIDES IN 2022

VOLUME IN 2022

1,075

The network.

Briggs Freeman Sotheby’s International Realty is a proud affiliate of the world’s most powerful and prestigious real estate network: Sotheby’s International Realty. Each year, across the globe, thousands of office-to-office referrals happen and business relationships are built — all because our agents have exclusive access to Sotheby’s International Realty benefits and opportunities.

Local expertise.

The agent culture within Briggs Freeman Sotheby’s International Realty is the stuff of legend. Collaborative, sharing, sincere: Every day, our agents talk together about special listings, buyer needs, off-market opportunities and much more. They are the real deal, working on real deals.

Southlake / SOLD by Briggs Freeman Sotheby's International Realty

Now, here’s how it happens.

Every Briggs Freeman Sotheby’s International Realty agent develops a custom strategy for a property so that it gets maximum exposure to engaged audiences. Our high-quality content across platforms can include social media, digital advertising and print advertising — plus, the one method that has never been bested: the unique personal connections at home and around the world that only come with Briggs Freeman Sotheby’s International Realty.

The standards.

Our property marketing is developed to the highest standards in the industry. Rich photography, enticing writing, compelling video and impeccable presentation across different platforms are givens when the agents of Briggs Freeman Sotheby’s International Realty market a property like yours. Your agent’s custom strategy may also involve professional staging, having an immersive 3D experience created of your home, strategically mailed print brochures and more. They know best — and will advise you on the very best plan for your unique situation.

Lakewood / SOLD by Briggs Freeman Sotheby's International Realty

The marketing.

Our local, national and international marketing is famously unparalleled. We partner with leading outlets such as The Wall Street Journal, Mansion Global, Dwell and others — including relevant regional sites and publications — to provide the best exposure for the homes, high-rises, ranches, land and commercial properties we represent. We also employ robust digital marketing on the most significant websites and most popular social media channels.

The reach.

With our outstanding brand, robust marketing and strong network come limitless opportunities to reach potential homebuyers. What’s more, your Briggs Freeman Sotheby’s International Realty agent can tailor their marketing strategies to target an array of potential buyers, quickly and effectively.

sothebysrealty.com

The award-winning sothebysrealty.com attracts more visitors than any other luxury real estate website. We also place our listings on the most relevant websites around the globe and measure the impact with top analytic tools. Our worldwide partners include the most authoritative news, lifestyle and financial voices, as well as real estate-centric websites.

briggsfreeman.com

Our regionally focused briggsfreeman.com is a cutting-edge portal featuring properties, neighborhoods, schools, virtual tours, architecture guides, market data and more. Our visitors can immerse themselves in your property’s high-resolution photographs, informative description, listing details, neighborhood stats, video and/or 3D virtual tour. They come for our blog, too, because it is packed with posts about design trends, neighborhoods, great advice, market news, selling and buying tips and dos and don’ts.

Digital marketing:

The targets

Your property will be seen by buyers who are ready, able and willing. Briggs Freeman Sotheby’s International Realty’s digital strategies are driven by a consumer-centric approach, targeting homebuyers at all stages of their real estate journey. Our robust digital strategy is aimed at driving visits to our website, where viewers can discover your property. We are nimble — able to adjust the targeting based on multiple factors — and we also target the growing number of buyers who are moving to North Texas from out of state.

The focus

We deploy strategic digital advertising for listings, open houses and more on Instagram, Facebook and the internet. These automatically created ads employ A.I.–based targeting to reach high-intent buyers — which can help generate more inquiries, more showings and more offers. A comprehensive report is available to you following the completion of a campaign; it is very helpful in determining additional strategies your agent may recommend.

Dallas / SOLD by Briggs Freeman Sotheby's International Realty

The first day.

List with us and — on day one — your home will be featured on an unmatched network of partner websites around the world, including many top Sotheby's International Realty affiliates.

Dallas / SOLD by Briggs Freeman Sotheby's International Realty

Social media:

The audience

From intentional buyers to aspirational buyers, we have them all — and these passionate people look to our social media channels for listings and lifestyle posts. Today, one million people follow the engaging and beautiful Sotheby’s International Realty channels, and thousands of interested North Texans follow our Briggs Freeman Sotheby’s International Realty accounts, where we share listings, news and market insight. Our social media outperforms all local luxury brokerages on Facebook and Instagram.

The strategy

• We tailor our content so that it’s at its best wherever it is — including Instagram, Facebook, LinkedIn and YouTube. We win on social media in a number of ways, including:

• We share the details, not only about a property but also about our open houses, brokerage news, neighborhood profiles, the local market and our agents’ awards and accomplishments (the latter of which we are particularly proud).

• We are consistent and informative, which keeps our followers interested and invested. They love visiting us on social media to see what’s new — particularly new listings like yours.

Public relations:

The storytellers

Our in-house marketing professionals work with media outlets focused on real estate, luxury and lifestyle. The result? Our listings have been featured online, on social media and in magazines and newspapers, thanks to our relationships and strategic story pitches. We also work directly with the in-house communications team of Sotheby’s International Realty, which has resulted in our properties and agents being featured on a national and international level, including in The Wall Street Journal, Dwell and others. Sotheby’s International Realty is consistently the No. 1 most profiled luxury real estate brand in the news — by far.

The share of voice

Share of voice (SOV) is a measure of the market a brand owns compared to its competitors. It acts as a gauge for a brand’s visibility and how much it dominates the conversation in its industry. The more positive market share a brand has, the greater its popularity and authority. In 2022, Sotheby’s International Realty once again had the most SOV in reach and volume than all other luxury real estate brands. Also in 2022, Sotheby’s International Realty garnered more than 60,000 press placements. That’s more than 160 stories each day, around the world. Here at home, our listings, brokerage and agents are in the press almost 20 times daily — more than five times the mentions of the next luxury brokerage.

2022 Press Share of Voice

Print marketing:

The power of print

There is nothing like the authority and permanence of print — which is why your home’s marketing strategy may include it. From our popular and widely seen full-page ad in The Wall Street Journal each Friday to an advertisement in one of North Texas’ beloved lifestyle magazines to a custom brochure or postcard all about your property, mailed to an engaged audience, your agent has options to employ tactile, targeted print as a way of marketing your special place to audiences who prefer that powerful medium.

The page-turner

We regularly partner with Sotheby’s International Realty on its superb RESIDE magazine, real estate’s most elevated read. Loaded with stories on design, art, architecture, automobiles, travel, food and more — plus an entire section about our agents and their available and sold properties — RESIDE goes directly into the hands of a select group of North Texas subscribers to The Wall Street Journal and is directly mailed to homes in our top neighborhoods. (As a target audience who loves homes, it gets no better.)

The full experience.

Our culture is based on one goal: to create an unrivaled, seamless experience for our clients and agents. For nearly 300 years, the Sotheby’s brand has grown and succeeded due to its respect for tradition and its focus on innovation and varied offerings. Briggs Freeman Sotheby’s International Realty is no exception.

Ranch and Land Division

There is nothing like the Ranch and Land Division of Briggs Freeman Sotheby’s International Realty. It is a dynamic, dedicated ensemble of professional agents, all with a deep understanding of their special niche in the market — everything from 2-acre weekend getaways to vast spreads upwards of 30,000 acres. Working ranches or luxury retreats, these agents represent the best, to buyers who could be anywhere from Texas to Thailand. Their expertise and connections, combined with the global reach of the Sotheby’s International Realty network, mean that every goal is achievable. Above all else, our Ranch and Land agents understand the magic of the land — and the buyers who are seeking the connection that comes from getting out of the cities and suburbs and getting under bigger skies and bigger thoughts. Your property couldn’t be in better hands.

briggsfreeman.com/ranch

Commercial Division

The specialized Commercial Division of Briggs Freeman Sotheby’s International Realty has significant experience in every aspect of commercial real estate — with several billion dollars in transaction volume completed and thousands of deals closed throughout Dallas, Fort Worth, North Texas and many areas across the United States. Our dedicated, award-winning professionals offer a full line of services to our clients. Their focus? Providing boutique-style services by leveraging their market knowledge and expertise, including insightful reporting, analyzing current conditions and assessing future trends.

TRANSACTION AND DEVELOPMENT SERVICES

Investment sales + Occupier representation + Landlord representation + Property management + Property development + Property construction

CORPORATE RELOCATION CONSULTING SERVICES

Policy design and development + Tax gross-up methodology and consulting + Policy benchmarking + Policy counseling with employees + Exception management + Program redesign + Group-move management + Industry trends and legal updates + Supply-chain optimization

OTHER SERVICES

Selection, monitoring and training of partners + Governance and risk management + Compliance and audit + Real estate expertise and training

briggsfreeman.com/commercial

The mortgage experience, elevated.

Connected Home Lending Partners is a select group of industry professionals dedicated to helping you secure your dream home. From the moment you begin your search to the day you move in, their mission is to make your journey effortless. Connected Home Lending Partners is backed by a trusted nationwide lender and goes above and beyond the traditional mortgage company by bridging the gap between agents, clients and loan officers. With its competitive rates, multiple loan programs and local market expertise, Connected Home Lending Partners boasts an unparalleled 99-percent loan-approval rate.

briggsfreeman.com/mortgage + connectedhomelending.com

The title experience, perfected.

Momentous Title is the team that has elevated the title and closing experience for clients, agents and everyone. Full-service and thoughtfully formed, Momentous Title boasts exceptional industry experts whose No. 1 goal is to provide a seamless, efficient transaction and a refined closing experience for all. The clients and agents that Momentous Title has the pleasure of working with deserve exceptional service, and it is Momentous Title’s mission to provide that every day, from prior-to-contract execution through closing day — and beyond.

briggsfreeman.com/title + momentoustitle.com

The North / SOLD by Briggs Freeman Sotheby's International Realty

Highland Park / SOLD by Briggs Freeman Sotheby's International Realty

Love Your Neighbors

With roots deeply embedded in their communities, all over North Texas, our agents are committed to local causes of all kinds. They help their communities by volunteering, organizing, donating and doing. We also have a highly unique program at the brokerage called Love Your Neighbors, a way of giving back to the communities where we work, serve and live. It is funded by agents who voluntarily donate a portion of every sales commission they receive, and it is augmented with a brokerage contribution.

SELECT BENEFICIARIES OF ‘LOVE YOUR NEIGHBORS,’ PAST AND PRESENT

Austin Street Center + Bonton Farms + Children’s Advocacy Center of Collin County + Grace + Junior League of Dallas + New Story +

North Texas Food Bank + OurCalling + Preservation Dallas + Tarrant Area Food Bank + The Crystal Charity Ball + The Family Place + The Salvation Army + Union Gospel Mission of Tarrant County

briggsfreeman.com/love

The core values.

This is the guiding principle at Briggs Freeman Sotheby’s International Realty and has been since we were founded, in 1960: We are as committed to our agents as they are to their clients. Here are the five core values behind the people behind your agent.

Human connection

We prioritize relationships over transactions — getting to truly know each other, so that success isn’t measured in contracts, commissions or numbers but in our ability to connect.

Top performance

We strive to deliver the highest-caliber, most professional experiences in every way, and to invite the most skilled, passionate and highest-performing people to join our team.

Elevated experience

We are a collaborative culture, uniting agents, employees and leaders — all challenging, supporting, celebrating and learning from each other so that the team performs at its best.

Unwavering integrity

We do things the right way, always, and we are proud to be known for our ethics, professionalism, knowledge and extraordinary level of service to our clients and each other.

Continuous improvement

We are fueled by a desire to achieve more for our clients, ourselves and our communities, empowering each other with our unmatched talents, skills, technology, tools and training.