Playbook The2025
OurBrand Vision
Our Numbers
Global Referral Network
Sotheby's Auction House
Brand Standards
OurMarketing
sothebysrealty.com
briggsfreeman.com
Property Syndication
Our Campaign
Brand Advertising
Social Media
Public Relations
Internal Brand Communications
Cooperative Advertising
Digital Marketing
North Texas Advertising
RESIDEmagazine
Luxury Outlook
Brand Events
Access
BFOffice
Property Promotion Form
Design Vault
Video Studio
Email Marketing
Listing Presentation
BFEngage (Rechat)
Social BAY
Seller's Reports
Learning Platform
ExclusivePrograms
The Collection
Development Advisors
Sotheby's Concierge Auctions
Gifting Collection
New Story
Introduction
At Sotheby?s International Realty and Briggs Freeman Sotheby?s International Realty, we redefine the art of luxury real estate. Our commitment to crafting unparalleled experiences for our clients sets us apart as a global luxury real estate leader.
This comprehensive brand playbook has been meticulously crafted to empower you with a profound understanding of our brand, enabling you to curate distinctive and unforgettable experiences for your clients. Within these pages, we've broken down some of our most powerful marketing tools into practical, actionable items that you can employ to elevate yourself, promote your business and give your listings the attention and recognition that they deserve.
Our aspiration is that this playbook becomes your roadmap, enabling you to fully harness the power of our brand.
OurBrand
At Sotheby?sInternational Realty, wearecuratorsof theunique?
connectingtheworld?smost uniquehomes withthebuyerswhoappreciatetheir potential.
Anauthorityfor aneweraof luxury, definedbyour eyefor what makeshomesspecial andtheuniqueexperiencesandlifestylestheyopenup.
$143
speakforthemselves billion
Global sales volume 2023
Countries & territories
26,30 0 Sales associates
1,10 0 Offices worldwide
52 Million sothebysrealty.com visits in 2023
# 1
Most profiled real estate company in the news
1+ Million Engaged social media followers
65 5 Million + Videos played in 2023
1744
The year our heritage began
$2.3
Freeman Sotheby?s International Realty total residential sales volume in 2023
400+
Expert advisors with Briggs Freeman Sotheby's International Realty
7 Strategically located offices across North Texas
2,20 0
Briggs Freeman Sotheby's International Realty's total transaction sides in 2023
10
Consecutive years of multibillion-dollar sales volume
GlobalReferral Network
Sotheby?s International Realty has offices in the most significant markets around the world. These markets act as catalysts to generate sales traffic for one another.
Additionally, our broker-to-broker referral network augments the deep personal connections among sales associates. Sellers benefit from the added opportunities to find buyers through the referral network as well as through Sotheby?s auction clientele.
H OW D O I US E I T ?
Connect with peers in your feeder markets and work with your referral manager to make sure your referrals are always entered in our system
SUBMIT A REFERRAL TO RELOCATION SERVICES
Sotheby's AuctionHouse
For more than two centuries, Sotheby?s has meticulously crafted an iconic brand synonymous with unparalleled prestige. Today, Sotheby?s International Realty seamlessly extends this legacy, upholding the same elevated standards and delivering exemplary service. We harness the global power of the Sotheby?s name and its proprietary database of 1million clients to create unique opportunities and introduce your listing to the most qualified buyers around the world.
H OW D O I US E I T ?
Share auction updates, highlights and events effortlessly, showcasing your connection with the auction house Unlock exclusive consignment referrals and advertising opportunities in Sotheby?s International Realty publications, maximizing your brand benefits
For auction consignments, auction-house tours and referral information, contact: Charlie Adamski Caulkins
Vice President, Head of Office, Dallas
+1469 226 8976 | charlie caulkins@sothebys com
SOTHEBY'S AUCTION HOUSE
@SOT H EBYS
Brand Standards
Managing an iconic and international luxury brand requires visual discipline and consistency. The Identity Standards Manual on Access and the Style Guide Overview on Design Vault were created to help you communicate with consumers in a distinctive way while ensuring brand recognition and trust, globally.
H OW D O I US E I T ?
Use these brand standards and guidelines to elevate the presentation of your services and to keep you in compliance with the Sotheby?s International Realty brand licensing agreement.
BRAND STANDARDS
Colors
SIR BLUE
PMS?289
CMYK?100?64?0?60
RGB?0?35?73
HEX?#002349
RAL?770?20?20
Freight BigPro Benton Sans Mercury Display PRIMARY Fonts
ACCENT GREY
PMS?422
CMYK?0?0?0?34
RGB?173?173?173
HEX?#999999
TEXT GREY
PMS?431
CMYK?115?0?0?65
RGB?103?115?122
HEX?#666666
GOLD
CMYK?25?37?91?2
RGB?193?154?61
HEX#C29B40
WEB SAFE GOOGLE
Logo
OurMarketing
sothebysrealty.com andSIRMobile
Our website and SIR Mobile app, available in 15 languages, captivate millions of monthly viewers with immersive content? high-resolution photos, ultra-HD videos and VR tours. This rich content on sothebyrealty.com ensures top search-engine rankings, enhancing the visibility of your listings. Listings worldwide are easily accessible on any device, allowing mobile users to text a sales associate directly from any listing page. Explore enhanced advisor profile pages on sothebysrealty.com for unprecedented opportunities that showcase your personality, business style and market expertise.
H OW D O I US E I T ?
Maximize exposure opportunities for your listings with sothebysrealty com?s unique features, along with lifestyle options and comprehensive listing details Ensure updated advisor bios and profile pages for a more engaging client experience
briggsfreeman.com
Our regionally focused briggsfreeman.com is a cutting-edge portal featuring properties, neighborhoods, schools, virtual tours, architecture guides, market data and more. Our visitors can immerse themselves in your property?s high-resolution photographs, informative descriptions, listing details, neighborhood stats, video and/or 3D virtual tour. They come for our blog, too, because it is packed with posts about design trends, neighborhoods, great advice, market news, selling and buying tips and dos and don?ts.
Send bio and photo updates to askbriggs@briggsfreeman com For property pages, contact listings@briggsfreeman com
Property Syndication
The Sotheby?s International Realty brand provides unparalleled exposure and worldwide reach for our listings, a crucial differentiator that sets us apart from the rest of the industry. Once a home is showcased on sothebysrealty.com, it is exclusively distributed to the most authoritative news, luxury lifestyle, financial and real estate-centric websites around the world, at no additional cost to the advisor.
H OW D O I US E I T ?
Get familiar with the brand?s Property Syndication offering in your region and leverage the Property Syndication graphic when engaging with sellers. U.S. and Non-U.S. companies can find their respective property syndication graphics in the listing presentation, and as a standalone graphic on Access under the Property Syndication page.
OurCampaign:1of1
The global brand campaign ?1of 1?aims at positioning the Sotheby?s International Realty brand as the Curators of the Unique; connecting the world?s most distinctive homes with the most extraordinary lifestyles
The campaign offers a holistic and modular design system that enables simple adaptation and customization across your various touch points with clients while ensuring visual consistency globally
H OW D O I US E I T ?
Use Design Vault templates for diverse marketing needs? banner ads,socials media assets and print ads.Employ BFEngage (Rechat) templates for email marketing Find campaign videos in different lengths and specifications on Access.Campaign headlines are transcreated in 12 languages BRAND CAMPAIGN
Brand Advertising
Our global media plan is a portfolio of global advertising partnerships and exposure opportunities available to the network Tailored through technology, Sotheby?s International Realty delivers content by partnering with the world?s leading media powerhouses The cutting-edge innovation, strategic positioning and international impact of these media partnerships enables our brand to successfully connect with discerning audiences worldwide
H OW D O I US E I T ?
Use the Global Media Brochure as a resource to highlight our global reach, as well as the specific brand exclusives that set us apart. All advertising campaigns throughout the Global Media Brochure are complimentary, but to be featured on the plan, properties must be submitted for consideration via the property promotion portal form on Access and meet our selection criteria. Please contact your Marketing department for more information.
Social Media
The Sotheby?s International Realty brand social media channels reach more than 12 million followers across Facebook, Instagram, TikTok, Pinterest, LinkedIn, X and WeChat Our award-winning YouTube channel boasts the highest number of video views and subscribers among all real estate brands To enhance your own content, a variety of social media templates is available on Design Vault These videos, brand-related hashtags and other content serve as a valuable repository of materials that can elevate and enrich your social media presence
Close to 40,000 follow our Briggs Freeman Sotheby?s International Realty accounts, where we share listings, news and market insight Our social media outperforms all local luxury brokerages on Facebook, Instagram and LinkedIn
H OW D O I US E I T ?
Like, comment and share the posts from our @sothebysrealty and @briggsfreeman brand accounts to generate engagement. Reshare the brand's and our content to your social media profiles and supplement your original content using one of the templates crafted for you on Design Vault and BFEngage.
Public Relations
Sotheby?s International Realty is the most profiled real estate brand in the press As a result of our award-winning, in-house PR team's strong relationships with leading media outlets, we are able to generate greater exposure for your business
PR efforts not only showcase the remarkable properties we represent around the globe, but the team is also well-versed in industry trends and insight, presenting added exposure opportunities for you to illustrate your expertise and leadership in your market
At Briggs Freeman Sotheby?s International Realty, our in-house marketing professionals work with media outlets focused on real estate, luxury and lifestyle The result? Our listings have been featured online, on social media and in magazines and newspapers, thanks to our relationships and strategic story pitches. We also work directly with the in-house communications team of Sotheby?s International Realty, which has resulted in our properties and agents being featured on a national and international level, including in The Wall Street Journal, Dwell, Robb Report and others.
H OW D O I US E I T ?
If you have a listing or sale that could be a candidate for PR exposure, be sure to let us know in a timely fashion. Connect with your marketing contact to review and submit to the corporate PR team.
Sotheby?s International Realty
Compass
Coldwell Banker
Douglas Elliman
Engel & V?lkers
Berkshire Hathaway HomeServices
Keller Williams Realty
Christie?s International Real Estate
Leading RE
Knight Frank
InternalBrand Communications
Sotheby?s International Realty internal brand communications keep you informed about the latest brand developments, initiatives and tools Crafted for easy reading, brand communications are brief, timely and packed with valuable information The brand produces three newsletters
What?s New Weekly newsletter, delivered each Monday, highlighting the most timely and important brand news
Leading at Sotheby?s international Realty Weekly newsletter, delivered each Wednesday, tailored to owners and managers
Marketing Insider Bi-weekly newsletter, delivered every other Thursday, for global marketers.
H OW D O I US E I T ?
Use the brand?s communications to get the latest on company news, learning opportunities, marketing assets and more
INTERNAL BRAND COMMUNICATIONS
Cooperative Advertising
The Sotheby?s International Realty cooperative advertising program, in collaboration with Sky Advertising, provides an array of print and digital options for property advertising This program leverages high-profile, global media partners and offers targeted reach and vast worldwide exposure at highly negotiated rates The cooperative advertising program offers relevant advertising opportunities strategically curated to reach targeted buyers
H OW D O I US E I T ?
Visit Sky Advertising's website to view the full print and digital cooperative advertising offering,as well as to place your reservations for one-off placements or bespoke media plans.
Digital Marketing
Your property will be seen by buyers who are ready,able and willing Briggs Freeman Sotheby?s International Realty?s digital strategies are driven by a consumer-centric approach, targeting homebuyers at all stages of their real estate journey Our robust digital strategy is aimed at driving visits to our website,where viewers can discover your property We are nimble ? able to adjust the targeting based on multiple factors ? and we also target the growing number of buyers who are moving to North Texas from out of state
We deploy strategic digital advertising for listings,open houses and more on Instagram,Facebook and the internet These automatically created ads use rich data for smart and strategic targeting to reach high-intent buyers That means more interest,more inquiries,more showings and more offers A comprehensive report is available to you following the completion of a campaign; it is very helpful in determining additional strategies.
Visit your Social BAYaccount to deploy a digital marketing campaign for your property or you.
NorthTexas Advertising
There is nothing like the authority and permanence of print ? which is why your marketing strategy should include it, not only to promote your listings but also to promote yourself We partner with top local publications on special rates and special opportunities, so that your ads are seen by residents and visitors across North Texas And, we have a robust presence in the superb Sotheby?s International Realty magazine called RESIDE, real estate?s most elevated read Loaded with stories on homes, design, art and architecture ? plus an entire advertising section featuring our advisors and their available and sold properties ? RESIDEgoes directly into the hands of a select group of North Texas subscribers to The Wall Street Journal For highlighting a special listing or reinforcing your own brand to an affluent audience who loves homes, it gets no better
H OW D O I US E I T ?
Talk with your marketing director to make a strategic plan for print,including up-to-the-minute prices and opportunities.
RESIDEmagazine
RESIDE, the Sotheby?s International Realty magazine, showcases the pinnacle of inspirational homes and global lifestyles With captivating stories and images, it explores art, interior design trends, architecture, locations and more RESIDEoffers a powerful tool to distinguish yourself in the market, leveraging its content and prestigious reputation to strengthen your authority in the realm of fine living
We regularly partner with Sotheby?s International Realty on its superb RESIDEmagazine,real estate?s most elevated read Loaded with stories on design, art,architecture,automobiles, travel,food and more ? plus an entire section about our agents and their available and sold properties ? RESIDEgoes directly into the hands of a select group of North Texas subscribers to The Wall Street Journal and is directly mailed to homes in our top neighborhoods (As a target audience who loves homes,it gets no better )
H OW D O I US E I T ?
RESIDEoffers a customizable publishing program through Sky Advertising Affiliates globally can enhance their local market presence by presenting a regionalized version of RESIDE, showcasing local listings Alternatively, they can utilize RESIDE's content as part of their social media strategy
Luxury Outlook
The brand?s biannual Luxury Outlook report offers a deep dive into high-end residential markets across the globe The report evaluates trends happening in the world?s primary and secondary markets, as well as the wealth trends that will drive discretionary investment decisions in the year ahead
H OW D O I US E I T ?
Share this year?s Luxury Outlook report with your sphere of influence using the BFEngage campaign Customize the report on Design Vault with your local market information and current listings to build trust and credibility with clients Design Vault also offers social media assets
BrandEvents
Brand events such as the Global Networking Event, among others, provide unparalleled global exposure and networking opportunities with the world?s most-sought-after real estate and luxury enthusiasts One-of-a-kind high-profile sponsorships with partners such as the Sotheby's Auction House allow us to create immersive opportunities, engaging prospective sellers and buyers and promoting the most inspiring properties in the world
H OW D O I US E I T ?
Sponsoring or participating in one of these events gives you an opportunity to network with Sotheby?s International Realty affiliates, who can help showcase your listings to the most affluent clientele worldwide
EVENTS CALENDAR
H OW D O I US E I T ?
There is nothing like the Texas Networking Event ? a conclave of Texas agents from around the Sotheby?s International Realty network, coming together for ideas, stories, seminars, workshops, mentoring, selling tips and a whole lot of fun
EVENTS CALENDAR
OurTechnologyStack
Access
Our extranet ? access.sir.com ? offers many exciting features and acts as the gateway to all our brand has to offer. Gain access to the most current data, tools and resources that streamline your daily operations and elevate your business.
H OW D O I US E I T ?
Log in to access sir com with your @sothebysrealty com email address Navigate the main menu for updates, brand applications and global collaboration with Sotheby?s International Realty peers You can get to the website through the tile on BFOffice
BFOffice
Our brokerage's companywide communication portal is your gateway to all our tools and apps, as well as the Success Center, content from Marketing and a host of useful links In BFOffice, you will find:
- Boost by Social BAY Automate your real estate digital advertising campaigns on social media and across the web
- Connect This is your dashboard to your business? plus the brokerage's back-office management solution, including accounting, compliance, marketing management and agent engagement. Seller's Reports are generated for each listing and include reporting traffic and hits for your listing across a variety of platforms.
- Market ing Explore resources, from listing presentations to brand guidelines and more.
- Success Cent er Here you will find advisor training, tips, courses, inspiration, best practices and more.
- Teams Connect with fellow advisors to chat, meet, call and collaborate, all via video conferencing and instant messaging
- Transact ion Coordinat or Choose from a menu of paid options to use our in-house transaction coordinator who can assist with all your contract and closing needs.
H OW D O I US E I T ?
Log in to bfoffice com using your @briggsfreeman com email and password Find news and announcements, a company calendar, marketing tools and so much more
PropertyPromotion Nomination
The Property Promotion Form is used to nominate properties to be considered for marketing and advertising placement across Sotheby?s International Realty social media networks and premium media outlets such as The Wall Street Journal, Dwell, Architectural Digest, The New York Times and more
H OW D O I US E I T ?
Maximize the reach of your properties by submitting them through the Property Promotion Form to benefit from the brand's global media advertising All placements, approved and rejected, will be listed on the Property Scorecard, also found within Access Contact your Marketing department for more information
Design Vault
Design Vault is a complimentary design tool that allows you to create agency-quality marketing campaigns for you and your business This is an easy tool for creating elements for both print and digital placements within your listing?s marketing plan
H OW D O I US E I T ?
Design Vault templates are preset to align with the brand's aesthetics, simplifying the personalization of ads with your listing photos, details and contact information The editor is integrated with the Sotheby?s International Realty listings database, enabling an easy drag-and-drop of property information Also, you can directly send items to a professional printer and easily share graphics on social media with optimized integration Access login is required for usage
DESIGN VAULT
Video Studio
Elevate your property marketing with the Video Studio This powerful tool empowers you to create agency-quality videos that captivate your audience and enhance your personal brand presence
H OW D O I US E I T ?
Video Studio templates are preset to align with the brand's aesthetics, simplifying the personalization of videos with your listing videos, photos and property and contact information Easily create your videos, download to use on your social sites and for other company purposes Access login is through Design Vault
VIDEO STUDIO
Email Marketing
BFEngage (Rechat) is an enterprise email marketing solution that helps you deploy beautiful, professional and mobile responsive emails in minutes Briggs Freeman Sotheby?s International Realty uses this platform to provide email templates to promote properties and programs to your sphere
H OW D O I US E I T ?
The email tool is integrated with the Briggs Freeman Sotheby?s International Realty listings database for easy drag-and-drop of property information. You will be able to use the pre-designed templates to showcase listings, announce an open house, or create your monthly newsletter. The tool also allows you to create distribution lists, categorize your contacts, manage your database and easily share assets to social media channels
BF ENGAGE (RECHAT)
Listing Presentation
Powerful Together is the brand?s Listing Presentation It is a visually engaging marketing piece that enables advisors to effectively introduce the power of the Sotheby?s International Realty®brand to home sellers It also helps position our agents
A local version of the Listing Presentation is available on BFOffice and BFStore It is updated every spring
H OW D O I US E I T ?
To customize the Listing Presentation, visit Design Vault In there you will find three presentation versions (Digital, Landscape Print and Magazine Style), ready to personalize with your local content In addition, there is an off-the-shelf version to be used more generically Note that advisors only have access to the customized version that their marketers have prepared for them if their brokerage has chosen to do so, but all have access to the off-the-shelf version Furthermore, we have created a Talk Track document to help advisors master the delivery of the presentation to clients The local version can also be customized with your bio, testimonials and past sales LISTING PRESENTATION as true real estate advisors,who know what matters the most for their clients and know the market inside-out
BFEngage (Rechat)
BF Engage: Your all-in-one solution to get the job done. BFEngage offers a unified solution with data that flows from the start to the finish of your real estate transaction, which helps close business quickly and easily Streamlined and integrated contracts, marketing and documents help deliver a seamless experience. In BFEngage you will find powerful features:
- Access aut om at ed m arket ing with one-click marketing to top agents
- Use a robust CRM? Import your contacts, emails and Google/Outlook calendars in minutes with a single click
- Share m arket ing t em plat es to your sphere. Easily download branded social media assets and build engaging newsletters with content and designs curated by our Marketing team
- Tag cont act s by adding relevant tags to your contact database, to enable segmented marketing.
- Aut om at e t ouches with preset marketing sequences or flows.
- Track and analyze See who is reading and clicking on your content
- Get rem inders Stay in touch with your clients every step of the way? including after closing.
- Paperless closings Completely automated paperless closings make our document management system a must-have
- Int egrat e all you use? MLS, Outlook, Dropbox, Docusign, Facebook and more
H OW D O I US E I T ?
You can access BFEngage via BFOffice or download the app to your phone from The App Store
BF ENGAGE (RECHAT)
SocialMedia Management andContentSocialBAY
With Social BAY, you enjoy automated branded social media content prepared and deployed to the platforms you choose, at least once a week.
Social media is the best place to find new leads, maintain relationships and expand brand awareness But doing it well and staying up to date on best practices takes time and effort Social BAYhelps you access expert marketing and content to guarantee a consistent presence.
In addition, you can choose from a content library? from our blogs and local market data to educational videos and buyer or seller guides? to curate your social media content
Your listings automatically feed into the platform and the system creates branded listing videos, schedules social media posts, and can create a perfectly targeted ad campaign for you to deploy Plus, you can also share the listings of other advisors to maximize exposure
H OW D O I US E I T ?
You can access Social Bay on BFOffice. Make sure to connect all your business social media accounts after you sign in.
SOCIAL BAY
DigitalMarketingBoostwithSocialBAY
Boost automates digital advertising campaigns, allowing you to create ads that promote you or your listings within minutes Ads run on Facebook, Instagram and more than 1,000 websites across the internet The ads are visually compelling, automatically populate with listing details and are powered by the industry?s best targeting to ensure the right audiences see the ad Each new qualifying listing receives a week of complimentary digital advertising
H OW D O I US E I T ?
Your SocialBAYdashboard is a one-stop shop for everything you?ll need to manage your ads, and you can access it anytime to make adjustments or edits. Because it already has your listing?s information, including property details and photos, you can have your ad up and running on Facebook, Instagram and across the web in just a few clicks.
SellersReports withBFConnect
Create a beautiful and useful Sellers Report for each of your listings The report pulls in listing view data from the multiple websites where your property is displayed In addition, any marketing you purchase with Briggs Freeman Sotheby?s International Realty or corporate social media posts will be automatically uploaded for you You can also add in other marketing activities you do, for example, Open Houses, emails and digital advertising
H OW D O I US E I T ?
Log into BFConnect and go to your Listings page The Seller's Report is located for each listing on the detail page
Learning Platform
The Learning Platform by Sotheby?s International Realty is curated by the Global Learning Team The purpose of the platform is to provide you with the most up-to-date offerings in learning, training, development and coaching The goal is to focus on advisor productivity, mastery of skill development and ways to enhance your experience with changes of behavior Briggs Freeman Sotheby?s International Realty also offers weekly classes and coaching via webinars and in-person trainings
Visit the Learning Platform to understand the value proposition and the power of our brand. The offerings are dynamic, interactive, live and accessible on-demand for ease of use. It offers a curriculum with a proven pathway for success and designed for advisors at all levels and years of experience. You can access the Success Center on BFOffice.
ExclusivePrograms
TheCollection
H OW D O I US E I T ?
The Collection is an effective program that can enable advisors to secure new business. Work with your Marketing team to nominate your listings for consideration.
The Collection is the exclusive marketing program for private listings and new-to-market notable properties represented by Sotheby?s International Realty and its affiliates Each quarter, the program reaches 7,500+ top-tier Sotheby?s auction house clients with a newsletter promoting a curation of properties available for their exclusive preview To enhance exposure of these exclusive properties, The Collection is also distributed to a list of top sales associates affiliated with the brand THE COLLECTION
Development Advisors
Sotheby?s International Realty Development Advisors offer support and information to advisors in their efforts to plan, market and sell new development projects both domestically and abroad With our new development expertise, the Sotheby?s International Realty brand's advantages, and our vast industry knowledge, we deliver faster absorption and higher sellouts for our clients The Development Advisors team includes experts in new development marketing, sales, research and project management
H OW D O I US E I T ?
Contact developmentadvisors@sothebys realty for more information and visit our page on Access
DEVELOPMENT ADVISORS
Sotheby's ConciergeAuctions
For almost two decades, Sotheby?s Concierge Auctions has led the luxury real estate auction market with billions in sales and is the only firm in the industry successfully auctioning property above $20 million
This platform is an additional tool for selling one-of-a-kind, high-end listings that protects the listing agent's commission Auctions can build interest and competition for real estate in a finite time period, just as they do for artwork, wine and cars
By using this tool alongside the traditional strategies, it gives us core expertise in an auction-sale format and sellers can bring more predictability to the process and accelerate the timing of a sale to as little as 60 days
H OW D O I US E I T ?
If a $2 million-plus listing is approaching its expiration, or if there has not been significant buyer interest, consider Sotheby?s Concierge Auctions as your next step This approach can recalibrate interest and bring predictability, liquidity and certainty for sellers looking to accelerate the sale Reach out to clientservices@casothebys com or +1212 2575067
Our local advisor is Matt Kreston | +1970 2278802 matt kreston@conciergeauctions com
SOTHEBY'S CONCIERGE AUCTIONS
Gifting Collection
Sotheby?s International Realty Signature Gifts offers an exclusive collection of high-end items designed to impress the most discerning recipients Present your clients with an exquisite gift from this collection, adorned with our exclusive branded pattern Create meaningful interactions and foster long-term relationships by presenting them with a memorable, branded gift
On BFStore,you will also find a selection of branded Briggs Freeman Sotheby?s International Realty apparel as well as our popular home candles a collaboration with North Texas-based Niven Morgan
NewStory
Sotheby?s International Realty chose New Story as our charitable partner because we believe that everyone deserves a safe place to call home New Story is a nonprofit organization that puts 100 percent of donations towards transforming dangerous living environments into communities of safe, sustainable homes
Over the course of our partnership, the Sotheby?s International Realty network has collectively donated more than $15 million to New Story for housing projects in Haiti and Mexico
H OW D O I US E I T ?
You can signup to have a monthly donation go directly to New Story at a denomination of your choice. Assets are available on BFEngage and Design Vault to share the news of your efforts. This is a fantastic avenue to engage your community while spreading the word about this notable cause.
RanchandLand Division
There is nothing like the Ranch and Land Division of Briggs Freeman Sotheby?s International Realty It is a dynamic, dedicated ensemble of professional advisors,all with a deep understanding of their special niche in the market ? everything from 2-acre weekend getaways to vast spreads upwards of 30,000 acres Working ranches or luxury retreats, these agents represent the best,to buyers who could be anywhere from Texas to Thailand Their expertise and connections,combined with the global reach of the Sotheby?s International Realty network,mean that every goal is achievable Above all else, our Ranch and Land agents understand the magic of the land ? and the buyers who are seeking the connection that comes from getting out of the cities and suburbs and getting under bigger skies and bigger thoughts
briggsfreeman com/ ranch
H OW D O I US E I T ?
Get to know your Ranch and Land experts so you can refer them business.
RANCH AND LAND DIVISION
Commercial Division
The specialized Commercial Division of Briggs Freeman Sotheby?s International Realty has significant experience in every aspect of commercial real estate ? with several billion dollars in transaction volume completed and thousands of deals closed throughout Dallas,Fort Worth, North Texas and many areas across the United States Our dedicated, award-winning professionals offer a full line of services to our clients Their focus? Providing boutique-style services by leveraging their market knowledge and expertise,including insightful reporting,analyzing current conditions and assessing future trends briggsfreeman com/ commercial
WhiteGlove Services
One of our biggest honors at Briggs Freeman Sotheby?s International Realty is our reputation as North Texas?most thoughtful brokerage ? feedback we get almost every day from our clients and colleagues Thoughtfulness is also why have expanded our services to go far beyond helping our clients buy and sell White Glove is our exclusive collection of top-tier partners ? vetted, all ? for everything from mortgage and title services to pre-sale renovations that could help a home sell for significantly more Come explore our entire suite of valuable White Glove services at briggsfreeman com/ whiteglove
TITLE SERVICES
A home is secured first by a clear claim on ownership We have partnered with the superlative Moment ous Tit le for unmatched title insurance and settlement services,designed to make the journey from contract to close a delight
briggsfreeman com/ t it le + moment oust it le com
MORTGAGE SERVICES
Our mortgage partner, Select Lending Services, is backed by one of the nation?s premier non-bank lenders and is a uniquely capable team offering competitive rates,exclusive loan programs and unbeatable market expertise
briggsfreeman.com/ mort gage + select lendingservices.com
STRATEGIC RENOVATIONS
A pre-sale renovation can help a home sell faster and for more We have partners who can design and manage your remodel, paid for when your home sells, or offer a line of credit for renovations,also paid off at closing
INSPECTION REPAIRS
We have a partner with an easy-to-use platform for top-quality repair,renovation and maintenance services,with quick estimates and a dedicated Success Manager who will assemble your pro team and keep you updated from start to finish
PROPERTY-TAX REDUCTION
Our tax-advisor partner firm develops customized approaches that can strategically lower your property taxes,from analyzing the property to filing your protest to attending county hearings on your behalf to negotiate a reduction of your taxes
UTILITIES CONNECTIONS
Instead of searching for and comparing multiple plans, our partner does the work for you, discovering the best options for Internet,gas,electricity,home security,TV/cable and water They even take care of all the connection processes
PROPERTY INSURANCE
Big or small, any risk exposed is too much Our insurance partner works with industry-leading underwriters and employs benchmarking data and thorough analysis to build property programs that close any gaps and guard you against loss
SOTHEBY?S VALUATIONS
You may be curious about the value of something unique or collectible in your life Our Briggs Freeman Sotheby?s International Realty advisors can connect you to appraisals and valuations by the world-renowned Sotheby?s auction house,for goods such as jewelry,art,fashion,wine and more ? regardless of price point
RelocationServices
With the unmatched expertise of our Relocation Services Division,we provide the framework and the resources that companies and employees need to connect to new homes, new neighborhoods and new communities We bring white-glove service and a fresh approach to the entire process ? from the first idea to the final moving box
briggsfreeman com/ relocat ion
