The Pinnacle of American Musicals

Rodgers and Hammerstein set the stage for the ‘book musical’ and defined the span of Broadway’s golden age

On the evening of March 31, 1943, American musical theater entered its Golden Age. That was the night the curtain at Broadway’s St. James Theatre rose on an old woman churning butter and a cowboy praising the beauty of the morning. It was the night “Oklahoma!” proclaimed the arrival of composer Richard Rodgers and librettist/lyricist Oscar Hammerstein II as a writing team and theatrical force.

The show wasn’t expected to be a hit. “No gags, no girls, no chance,” was the infamous response of a critic who saw “Oklahoma!” in out-of-town previews. Musicals at the time were expected to exhibit a certain degree of glitz that this one lacked. Through the magic of Rodgers’s music and Hammerstein’s words, however, “Oklahoma!” made audiences—and critics—forget all that. It ran for an unprecedented five-plus years.

“Rodgers and Hammerstein,” as the team quickly became known, went on to define the span of the Golden Age they initiated, which for most commentators ends with Hammerstein’s death in 1960. These years, 1943–1960, were the era of the “book musical,” the blending of musical, lyrical, dramatic, and choreographic elements into a seamless whole, each contributing to the tone and meaning of the story. That may seem old-fashioned in a time of jukebox musicals and pop star tributes, but in the 1940s it was the leading edge of innovation.

The Birth of the Musical

The American musical began as a hodgepodge of song, dance, and dialogue loosely strung together to tell a story—or sometimes not. The first example is said to be “The Black Crook,” an 1866 grab-bag of tunes and jokes linked to a thin plot. Over the ensuing decades, the American musical painstakingly crawled its way toward the integration of music, dance, and story line into a sophisticated whole. Two giant steps in that direction were “Showboat” (1927) and “Pal Joey” (1940). Hammerstein wrote the dialogue and lyrics for “Showboat”