HOW AI CAN SUPPORT YOUR CAREER JOURNEY
THE ULTIMATE GUIDE TO USING AI (RESPONSIBLY) FOR FINDING & APPLYING FOR JOBS
01 WELCOME
At Bright Network, we’re committed to connecting the next generation of talent with the opportunities, insights and advice they need to succeed.
For over a decade, we’ve been working with students, graduates and leading employers. Now, more than ever, we’re seeing AI shaking up the graduate career space.
Insights from our employer partners tell us that over-using AI could be potentially damaging to job applications. Equally, you don’t want to miss out on the opportunities that AI
can bring. While recruitment processes catch up with new technology, you might not know how much – if at all –you should be using AI in your graduate job applications.
That’s why we’ve collected our knowledge into one place to help you understand how AI can benefit your career, and how you can make the most of it in a responsible way.
We hope you find this pack useful!
- The Bright Network team
RESEARCH & INSIGHTS
WHAT PERCENTAGE OF STUDENTS USE AI FOR JOB APPLICATIONS?
JANUARY 2024 MAY 2024
A 20% uptick within five months shows us just how fast AI usage is growing, and that (as usual) students are ahead of the curve.
72 %
of our respondents do not perceive using AI as a form of cheating during the recruitment
* Based on Bright Network’s Annual Research Report, which surveyed over 14,000 students and graduates.
CAN EMPLOYERS TELL WHEN YOU USE AI?
If you copy and paste a response directly from an AI tool into a job application, the hiring managers will likely notice. It can be obvious when AI-generated writing has been submitted, because it tends to be very generic. The main factor that sets it apart is uniqueness – or lack thereof!
Paul Porter is Bright Network’s Platform Partnerships Director, and he’s in a unique position of liaising with many of our 300+ employer partners as well as global recruitment companies. His clients have told him an increasingly prevalent issue is that strong candidates sound very similar to one another, likely due to using AI tools such as ChatGPT.
Remember, hiring processes are all about the employer getting to know you. If you don’t write the application yourself, they won’t be able to do that. However, using AI for brainstorming, planning or feeding back on your application can yield strong results, if you do it responsibly.
Bright Network’s Platform Partnerships Director
WHAT EMPLOYERS THINK OF AI
Most of our employer partners have seen a big uplift in application volumes, some with upwards of 500% versus the previous year. Despite the increase, 53% say they do not yet have guidelines in place for how applicants should or shouldn’t be using AI.
But keep an eye out: 28% of companies revealed plans to include new guidelines on AI for next year’s intake of graduates.
Do your research and find out employers’ stances on using AI in job applications. If the employer has guidelines, always follow them carefully!
PAUL PORTER
5 RULES FOR USING AI
USE AI AS A TOOL, NOT A REPLACEMENT
AI should never be a replacement for your own work.
Think of AI as an assistant who’s super keen to help, but often gets things wrong and occasionally makes some dodgy judgement errors. If you wouldn’t let a person with those qualities do your work for you, then you shouldn’t let a machine do it, either.
If you’re still tempted to copy and paste AI responses into your applications, keep in mind that doing so may hurt more than help your chances. As it’s trained on masses of data, Generative AI tends to sound generic and predictable, and therefore less interesting to employers.
If in doubt, proceed with caution. Remember, you can lean on other resources around you for support: Bright Network, your university careers service and your friends and family to name a few.
MAKE SURE YOU SOUND LIKE YOURSELF
If you wouldn’t use that phrasing normally, get rid of it.
When using AI for drafting and writing assistance, you’ll need to rewrite the outputs and edit back in your uniqueness and personality. AI can follow rules for tone of voice to some extent, but it can’t capture your particular way of thinking (which is something an employer will want to see!).
Here are some features of AI-speak to avoid:
• Being overly formal, eg. “In addition to pursuing interests of an academic nature...”
• Listing generic adjectives, eg. “Not only am I collaborative, communicative and team-oriented, but I am also meticulous, passionate and solutionsdriven.”
• Overly dramatic language, eg. “I cultivate a shining beacon of synergy.”
• Telling, not showing, eg. saying “I am passionate” without giving evidence of your passion
FACT-CHECK, CHECK & FACT-CHECK AGAIN!!!
You heard us: check those dates. When writing text often make up their own statistics. We call this ‘hallucination’ one of the main issues using generative AI.
Don’t submit any claims verify and remember not skills or experience. In can sometimes be misleading, responsibility to stick to
Check the data for the AI model
If the AI was trained from years ago, a frame of reference events or information come about since.
AI RESPONSIBLY
FACT-CHECK, FACTFACT-CHECK AGAIN!!!
those facts, figures and text for you, AI tools own numbers and ‘hallucination’ and it’s to be wary of when claims that you can’t not to exaggerate your its effort to help, AI misleading, but it’s your to the truth.
KEEP IT CONCISE
AI-generated content tends to read well on a quick skim, but when you dig deeper, you might find it’s more artfully arranged buzzwords than meaningful information.
That means AI outputs tend to include filler and a fair bit of waffle. Read through your AI-generated content paying attention to what’s actually being communicated. You can probably get the point across much quicker by cutting out some unnecessary words.
Another top tip? Watch out for repetition. AI models are trained to write in a patternbased way, which means certain phrases and ideas can pop up again and again.
BE CAREFUL WITH PRIVATE DATA
training cut-off model you’re using. trained on data
it won’t have reference for recent information that has since.
If there’s anything you’d rather an AI model wasn’t trained on, don’t input it into a tool as a prompt. Whether that’s personal information about you or potentially confidential details about an employer’s application process, it’s better to be on the safe side.
Your prompts and inputs might be used differently depending on which tool you use and its privacy policy. In general, it’s a good idea to be aware that sometimes your information might be used for continuous machine learning.
PROMPT TEMPLATE
A CTO’S ADVICE FOR GETTING THE BEST RESULTS WITH GENERATIVE AI TOOLS
‘Prompts’ are the instructions you give AI tools. They’re not as simple as just saying what you want, however. The better the prompt, the better the ‘output’ – the result that the AI gives back to you. Aim to give AI just as much detail and context as you’d give a person. If you don’t give someone enough information to do the job well, you can’t expect great results, and it’s just the same with AI.
PROFILE
Give the AI an identity to assume. Our top tip? Assign a ‘character’ who might be involved in conducting interviews for the role you’ve applied for. If you’re not sure who that might be, you can simply go for a ‘hiring manager’ in the type of company you’re applying to.
EXAMPLE:
“You are a hiring manager for graduate roles at a global consulting firm.”
GOAL
Next, provide an objective for the task, so that the AI response will be focused on being as helpful to you as possible.
EXAMPLE:
“Your goal is to provide feedback to help a graduate improve their CV.”
TASK
Tell the AI what you want specific about what information provide and how you expect
EXAMPLE:
“I will upload a Please review the a summary of its areas to improve point of improvement, your feedback with
Once the tool gives you its output, with further prompts or get straight
DAN WILSON Bright Network’s Technology
WILSON
Network’s Chief Technology Officer
“It can be useful to tell ChatGPT to assume a particular identity. For example, you can tell it to act like an expert career adviser or a graduate recruitment specialist at a big firm.”
TASK
want it to do. Be information you’ll expect it to be used.
EXAMPLE:
a graduate CV. the CV and give its strengths and improve on. For each improvement, justify with reasoning.”
RULES
Give the AI any further guidance it needs to do a good job.
EXAMPLE:
“Make the feedback actionable, with step-by-step recommendations for how to implement it. Give specific examples.”
FORMAT
AI can adapt its outputs to many different formats. If you work well with lists, ask for bullet points or numbered sections. Alternatively, you could ask for the AI to give you a table format, paragraphs or a even a mock conversation.
EXAMPLE:
“Format your response as a table organised by each area to improve on. For each improvement, provide reasoning for the feedback, steps needed to amend the CV and examples of revised phrasing.”
output, you can ‘fine-tune’ it straight to editing it yourself.
AI FOR RESEARCH
USE GENERATIVE AI AS A STARTING POINT FOR RESEARCH AND BRAINSTORMING.
Generative AI tools can act as creative collaborators for early-stage job research and coming up with ideas. You can quickly create lists of resources, job titles or companies.
For example, try asking your tool of choice for recommendations on trade publications in your sector. You’ll likely get a solid starting point to support with your commercial awareness research in just a few seconds.
INTERESTED IN A SECTOR THAT DOESN’T HAVE MANY GRAD SCHEMES OR STRUCTURED PATHWAYS AVAILABLE?
You’ll need to know what entry-level job titles to look into. You can ask a GenAI tool for a breakdown of the roles you should be searching for, or even upload your CV to get its take on what you could apply for.
Keep in mind that AI is prone to ‘hallucination’ , meaning it can give you inaccurate or misleading information. That’s why we recommend using it as a starting point or a helpful initial brainstorm, but not as a research resource itself.
Take AI-generated ‘facts’ with a pinch of salt and back up any advice with your own research from reputable sources with demonstrable expertise (like Bright Network)!
AI FOR CVS
WHILE AI CAN’T TAKE THE WHOLE CV CREATION PROCESS OFF YOUR HANDS, IT CAN CERTAINLY HELP YOU MAKE A START.
You can easily prompt your chat-based tool of choice to summarise your key experience or come up with key skills to highlight.
As well as the most well-known Generative AI tools like ChatGPT, Claude, Bing and Gemini, however, there’s also a whole new world of AI out there designed specifically for CV support.
One caveat for using these tools? Remember to prioritise your privacy. Don’t share any information with these tools that you’re not comfortable with being used for machine learning.
We’ve reviewed the most popular online AI tools for CV support to help you decide which ones might be best suited to you:
Best for customisable CV templates:
Best for creating a simple starting point:
OUR TOP TIPS FOR USING AI FOR CVS
TIP 1
Beware of AI hallucinating false facts about your experience, and edit your work to make it 100% accurate.
TIP 2
CV tools sometimes include a space to upload a picture of yourself. We don’t recommend having a picture on your CV as it’s not standard in the UK. Your experience should speak for itself without an image.
Best for advice and tips while you use the tool:
TIP 3
Most AI applications offer paid versions with more features. Our advice? Don’t waste your cash. Once you’ve got the basis of a CV, you can move to chat-based CV tools for further improvements and feedback rather than paying for it.
If you’re apprehensive about using AI for your CV, that’s understandable. Microsoft Word, Google Docs and Canva also have helpful templates available for free.
AI FOR COVER LETTERS
You can use AI to help you move past the fear of the blank page when writing cover letters. Simply go to your favourite generative AI chat tool for support.
HERE’S HOW WE RECOMMEND USING AI FOR COVER LETTERS:
Make a list of the skills and experience you want to include in your cover letter. Think about relevance to the role in question. What have you done that is transferable to this specific employer and position?
Next to each skill or previous experience, make a quick note on how it relates to the job spec or demonstrates responsibilities that you’d have in the role. AI can sometimes struggle with logical linking, so doing this yourself helps get more accurate results.
Copy and paste the job description you’re applying for into a prompt, along with your list of skills, experience and links to the role. 3.
Ask your GenAI tool to use the information you’ve provided to create a cover letter outline for you. The AI will suggest a structure, which can then form the basis of your paragraphs. 4.
If you don’t want to draft your cover letter from scratch, this is where you could ask your tool to create a draft of the letter itself, using the outline it’s just generated.
Take the first draft and rewrite it in your own words. You’ll want to ensure the writing sounds like you, not like a bot. 6.
Generative AI models will give you outputs based on the cover letters they have been trained on, but that doesn’t mean they’ll be perfect for you. Let your passion shine through, follow your intuition and make sure there’s a human touch!
Remember: you can use AI outputs as a guide for ideas and structure, but you still need to make them your own.
Our favourite AI tool for cover letters:
AI FOR INTERVIEWS
ONCE YOU’VE MADE IT PAST STAGE ONE (THE APPLICATION), THE NEXT STEP IS OFTEN AN INTERVIEW. SO, WHAT CAN AI DO TO HELP WITH THIS PART OF THE HIRING PROCESS?
A handy way to use AI is to run through interview questions with it – especially when your housemates get tired of teeing you up for the big day.
You can prompt a chat tool to give you ideas for interview questions, or you can use an interview-specific tool to practise.
Best tool for getting into the interview headspace:
Best tool for feedback & practicing answers:
AI tools are a great way to practice interview answers. However, your body language, the firmness of your handshake and your professional outfit are all factors to consider that are outside of what AI can currently help with.
TOOL ROUNDUP
KNOW YOUR TOOLS
The main chat-based generative AI tools to know for now are ChatGPT, Claude, Copilot and Gemini. However, there are loads of options out there for generating text, images, video and career materials like CVs and cover letters.
AI is ever-changing and moves fast, so the most advanced tools for now might not be the best in a few months’ time. We recommend doing some research every so often to make sure you’re keeping up with the latest developments.
IS IT WORTH PAYING FOR AI TOOLS LIKE CV GENERATORS?
We’ve mentioned a few tools throughout this guide, almost all of which offer both free and premium models to support your applications, CVs and cover letters.
Our Bright Advice is to be savvy about what you’re paying for. Expensive platforms that promise magic results often use technology that’s available for free if you’re willing to put in a little more manual work.
We recommend learning some prompting methods and working directly with your favourite AI model where possible if you want to avoid the extra cost.
Whatever kind of AI tool you use, you’ll still need to put in most of the work yourself. Ultimately, the strongest applications are the most personalised ones.
As of Summer 2024, Bright Network’s Chief Technology Officer Dan Wilson recommends Claude because it’s free, performs well and doesn’t train on your data by default.
Our CTO’s all-round favourite AI tool:
Avoid paying for AI tech that you can access for free.
Look out for notes like ‘Powered by ChatGPT’ or ‘We harness OpenAI technology’ – that means the paid-for tool likely feeds prompts to a model you can access for free.
“POWERED BY OPENAI”
HOW WE USE AI
BENEFIT FROM BRIGHT NETWORK’S AI-POWERED JOB-MATCHING TOOLS
For recommending what jobs to apply for in the first place, AI can be a real time-saver.
Bright Network’s job-matching algorithm analyses the information you provide about your degree and work preferences to bring you customised job matches.
With a twice-monthly newsletter rounding up relevant roles straight to your inbox, we’ll keep you updated on what the best opportunities are, whether it’s jobs, internships, placements or events. That means less time spent scrolling for you. Between emails, you can check your matches yourself on your Dashboard under the ‘Apply’ tab.
If you’re not sure what sector you want to go into, try taking our Career Path Test, which uses data science to pair you with the best industries and job titles for you.
CAREER
