Kennedy Industrial Design Portfolio 2013

Brian Kennedy Industrial Design Portfolio

briken.one@gmail.com

Contents

Starhub Snap

Curry Companion

Orbit

briken.one@gmail.com

Identifying Music and Media Design an application that will allow users to tag and collect music to buy on the Starhub music store.

Starhub Snap

Brian Kennedy, Victor Chen Zhuo 2012, 3 Months National University of Singapore

How?

1. Identify client needs.

2. Drive user interaction.

3. Provide value to client & consumer.

briken.one@gmail.com

Tricia buys all her music online.

Music enthusiasts link music to their personal identity.

Young adults, ages of 16 to 29 purchased the most music online in 2011.

iPhone users Singapore has the largest concentration of iPhone users in Southeast Asia.

Why Starhub Music?

Online music sales in Singapore rose by 215% in 2011.

Music providers are trying to increase profits as physical sales dwindle.

briken.one@gmail.com

Using Starhub Snap

Use your phone to add different media types to “My Snaps”

Audio

Print

Television

Video

Your Media Hub

Upcoming Events

Recommended Songs

MTV Southeast Asia

and tickets for sale through SISTIC.

based on ratings and purchases.

Access to the latest charts and videos.

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My Snaps

“My Snaps” sync translates snaps to sales.

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Design for India Create a product that not only reinforces cultural practices but enhances them.

Curry Companion

Brian Kennedy, Loh Min Hwe 2012, 5 Months National University of Singapore

How?

1. Understand Asian consumer’s wants and needs

2. Identify opportunities through market research

3. Define new product for commercialization success

briken.one@gmail.com

Meet Bharti: “I eat with my hand at work.

It’s about tradition, but it also feels more natural.”

Bharti is a professional but even in the workplace she wants to be able to eat her food in a familiar and comfortable manner.

The Art of Eating with the Hand To eat with the hand, one must be able to do so quickly and efficiently, with plenty of space for motion.

Flowing hand movements

Bite-sized portions

Gentle gestures briken.one@gmail.com

High End

Benchmarking Current products on the market only partially meet the needs of the Indian consumer.

Kitsch

Elegant

Low End

Product Concept

What if we could combine the elegance of the banana leaf with the usefulness of the tiffin?

briken.one@gmail.com

Development and Ideation

Design challenges included wall height, effective food separation, and material flexibility.

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Curry Companion

Collapsible divider walls create plenty of space for hand movement and allows for mixing foods.

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Plastics Manufacturing To design a wall clock to intrigue the onlooker and makes them wonder, “how does it work?�

Orbit

Brian Kennedy, Seth Chiam, etc.

2012, 1 week National University of Singapore

Problems faced:

1. How to differentiate in a saturated market?

2. Hiding unwanted viewing angles

3. Avoiding clock hand collisions

briken.one@gmail.com

Unique Assembly

The clock-face is actually rotating with the hour hand.

The “+� joint for the clock-face ensures secure rotation.

Individual arm pieces snap fit together.

Mechanism Design

motor

set hour minute second

conventional mechanism: for a standard quartz clock.

set

motor second minute hour

new mechanism:

the hour hand and second hand are switched.

briken.one@gmail.com

Color Exploration

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Resume

Brian Kennedy

217. 721. 1066 | briken.one@gmail.com

Education

Experience

University of Illinois, Urbana-Champaign B.F.A. in Industrial Design Graduation Date: May 2014

National University of Singapore Industrial Design Student Exchange Spring 2012

Autodesk Singapore, User Experience Intern | June-Dec 2012

Assisted in the design and usability testing related to Autodesk Cloud platforms.

World Kitchen, Asian Design Innovation Center, Industrial Design Intern | May 2012

Continued product development through brainstorming and sketching.

Illini Media, Presentation Editor for Technograph | Jan-Dec 2011

Prepared magazine for print, managed design and photo teams.

Industrial Designer’s Society of America, UIUC Webmaster | Aug-Dec 2011

Designed new website, managed domain and web hosting.

Internships

I was also fortunate enough to be able to work with Autodesk, the only R&D center in SIngapore, for six months last year. There I focused on market research, UX design problems, flash prototyping skills, storyboarding, and more related to their new cloud platforms. Although not an Industrial Design internship, I learned the value of team work and good communication.

After my semester exchange, I had the opportunity to continue working on Curry Companion with the Asian Design and Innovation Center. This one month internship was a great opportunity to sketch, refine production details, and gain some intial exposure to “the real world� of Industrial Design.

briken.one@gmail.com

Brian Kennedy 217. 721. 1066 | briken.one@gmail.com