BRILLIANT WALKS SIDE BY SIDE WITH BUSINESSES THROUGH A PANDEMIC STORM BUSINESSES PUSHING FOR A BETTER WORLD WITH BRILLIANT-ONLINE Brilliant-Online is six months into its creation and it is growing in its drive to Push for a Better World in our Digital Era.
We were born during a pandemic, and we continue to hold the fort and grow through the viral storm. And we are not doing this alone - a better world cannot emerge without the tenacity and drive of the businesses we support. It has been very trying and turbulent times across the world. It is even more important that we share people’s stories through these times. Every single business we have met and spoken to has a powerful story to share. At Brilliant-Online, apart from our technical wizardry, the core essence of what we do is to empower the human in all of us.
WHY TELL STORIES? People love stories. And we respond to stories and remember them. Stories have the power to trigger an emotional reaction in us. It is also what makes something delicately human and identifiable. People resonate with stories. Especially during our unpredictable and challenging times, be it a pandemic, natural catastrophes, civil unrest, all the more humans need a source of stability and a way of making
sense of the world. Each person’s narrative is their way of grounding themselves to what is happening around them, and a way to help them take the next best step. At Brilliant-Online, we are walking beside the small businesses in our communities. We continue to reach out and we want to listen to and share their stories. “Stories... protect us from chaos... Implicit in the extraordinary revival of storytelling is the possibility that we need stories — that they are a fundamental unit of knowledge, the foundation of memory, essential to the way we make sense of our lives: the beginning, middle and end of our personal and collective trajectories.” - Bill Buford, nonfiction writer and former fiction editor at The New Yorker What is even more uplifting is the fact the community wants to hear our clients’ stories. That is why Brilliant-Online goes one step further in making storytelling ads that are interactive - this creates an even more powerful attraction and engagement than static ads. It is like giving businesses the flesh and blood it needs to be a real presence and not just a font on a page.
Brilliant-Online is an omnichannel interactive advertorial platform. This is where our professional journalists, visual communications and modern marketing experts narrate and present accurate and valuable client stories. This is how our clients can Sell without Selling and effectively Promote Positive Brand Perceptions. DIGITAL MAGIC
What does Brilliant-Online have that makes it stand out? Brilliant-Online’s entire platform is highly innovative, leveraging heavily on a combination of technologies to personalise experiences. What Brilliant is doing here is having the creativity, audacity and passion in setting new pathways. Our interactive advertorial platform is what Harry Potter’s Daily Prophet Newspaper would look like, and that makes our
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