THE BLACKSTONE WAY IS ABOUT PEOPLE AND PASSION FOR THE BUSINESS

THE BLACKSTONE WAY IS ABOUT PEOPLE AND PASSION FOR THE BUSINESS

✦ Scott Williamson, Managing Director of Blackstone Minerals Ltd (ASX:BSX) on why he likes Blackstone and how they are positioned for the EV battery market in Vietnam

It is befitting that Scott Williamson is back to round up the Blackstone Story in Samso's Special Series on the company over the past few weeks. He is here to share some feedback about the series of videos and coffee chats.

The Special Series for Blackstone has done a good job in showcasing the most important aspects of the Blackstone Business.

First there is the messaging, which is led by Tessa Kutscher who is the brains behind the branding. Tessa shapes the message of the business so this affects how the company is seen and received by the public. Learn more how Ms. Kutscher handles the branding and social media in the minerals resource sector here. Her part of the job is at the top of the value chain.

➹ Coffee With Samso: Scott Williamson, Managing Director of Blackstone Minerals Ltd (ASX:BSX) on why he likes Blackstone and how they are positioned for the EV battery market in Vietnam

After the messaging comes the other equally vital parts of the business, so we are looking at the Social and Environmental compliance, the downstream business that delivers the product and the upstream source of resources.

What Samso has done is to give a comprehensive coverage of the Blackstone Story, and it is clear the audience has been captivated by the insights into the company - how it works, its values, its developments, what is coming in the future.

Mr. Williamson shares the Hows and Whys behind the interaction of the audience with the special series videos. The videos have helped to spread the messaging to potential investors and stakeholders, so Blackstone's Story is being seen and heard.

The main takeaway here is audiences have a clear understanding of Blackstone as successful at what they do mainly because of their People and their Passion for the business. You can't fake authenticity here.