Media pack 2014

yattar yattar*

m agazine™

*the best of Wales, Cheshire and Shropshire

Rate card

& Press Information

BrillyBox

Publishing & Media

Brillybox Ltd is an exciting venture! Combining more years than we’d care to count in experience across publishing, editorial, design, print, marketing – and plain old common sense.

Yattar Yattar Magazine Offers: l each issue provides advertisers with two months coverage l displayed in major supermarkets across the region l 48,000 copies picked up every issue = 110,000 readers l the region’s biggest magazine audience l fantastic print and design quality l readers throughout Wales, Cheshire and Shropshire l lowest cost per reader of any local publication for advertisers Get in touch now on (01978) 813-035 or email advertising@yattaryattar.co.uk and talk to our friendly team!

yattarreaders Yattar Yattar readers Yattar Yattar will attract the kind of readers who make great customers – loyal, supportive of local businesses, and willing to pay a bit extra for good quality. We attract readers who are: l ABC1 l 70% women l Aged between 30 and 70 l Own their home l Married with children Our readers will also typically: l Have a higher disposable income, and buy luxury goods l Eat out once a week l Increasingly take holidays in the UK l Have their children schooled privately where possible l Keep one or two pets l Care about the environment

l Those with grown-up children take short breaks every two or three months l Employ a financial advisor, and look for ways to invest their savings l Will carry out home improvements in the next year, typically on the kitchen, main bedroom or main bathroom l Enjoy gardening, and buy garden furniture l Will install a conservatory l Enjoy country walks l Buy local food and produce l Shop for fun twice a month

Reflecting the influence of the printed word, research into regional lifestyle magazines shows: l 84% of readers have visited a town or attraction as a result of magazine coverage l 82% have tried a restaurant, pub or visited a hotel as a result of magazine coverage l 61% have attended an event or day out as a result of magazine coverage l 59% visited a store as a result of reading a local magazine

Food Railways Heritage

Shows Canals

Fashion Gardens

Events Activities

yattarmedia

READ WHAT PEOPLE ARE SAYING ABOUT YATTAR YATTAR!

Wyn Williams, RN Williams & Sons, St Asaph: ‘Having advertised with Yattar Yattar for over a year, I only have positive things to say. The quality of the magazine is obvious, from the captivating articles to the new features that follow current trends, but it is the availability that really makes it stand out. As a free of charge publication, positioned prominently within major supermarkets, customers now see it as an essential pick up with their weekly shop. In these times of austerity the use of a high quality publication without cost to the customer is essential in any companies marketing budget.’

Tom Hunt, marketing manager, Ludlow Food Centre: ‘We have been advertising, submitting editorial and even doing competitions in Yattar Yattar for over a year now and love being part of the magazine. It’s an interesting read with real people and information that is relevant to our locale. We have had great response to being part of the magazine and especially like the fact that it seems to be everywhere. Long may it continue!’

Martin Jones, Vaughan Davies, Mold: ‘A highly effective way of reaching readers. A stunning image and your contact details are all you need.’

Alun Prichard, National Trust Wales: ‘Fun, attractive and above all a good read, Yattar Yattar is a vibrant magazine that offers its readers entertainment, information and plenty of great ideas for where to go and what to do in the region.’

yattartestimonials

Katrina Morphet, Marketing Consultant to the RJAH Orthopaedic Hospital NHS Foundation Trust: ‘Yattar Yattar is a great vehicle for explaining the range of services offered at the specialist orthopaedic hospital in Oswestry, both via the NHS and in our private patients unit. It is a lively, colourful read and we are pleased to have copies available in the hospital. Patients in Shropshire, Cheshire and Wales have commented on how helpful they find the articles and then are prompted to go to our website to find out more.’

Andrea Bristow HR and marketing director at GreenWood Forest Park, Gwynedd: ‘We have advertised with Yattar Yattar magazine since last year now and we have always found the staff really helpful. Although we supply our own artwork they are always on hand to provide help with editorial or any other issues. I feel that the magazine has a professional look to it with great content and features which appeal to everyone. We look forward to working with them on our advertising needs in the future.’

Lucy Evans, admissions, marketing and promotions manager, Walford & North Shropshire College: ‘We have worked with Yattar Yattar over the past two years. It’s been a great platform for us to promote open events in particular. It’s been good to see the magazine within the local community. I’ve noticed it in the local Tesco’s at the end of the tills and also browsed through it whilst waiting to collect an Indian meal from our local Indian restaurant!’

Louise Lyon, owner, Lucris, Chester: ‘At Lucris we believe effective advertising is a very important element of running any business. We’ve very much enjoyed working with the friendly and inspired staff at Yattar Yattar magazine who have been so helpful in helping us to create some really impressive advertising for our products. As soon as Yattar Yattar went on the stands, we could see an immediate upturn in traffic to our online business. We initially chose Yattar Yattar for several reasons: Firstly it was when we picked up a free copy while shopping, and discovered it to be such an enjoyable read. Packed with so many interesting and diverse features, local information and news, we felt it had the potential to attract a wide group of readers. Secondly the very fact that it’s offered free in so many places throughout Cheshire, Shropshire and parts of Wales - this has to ensure a huge distribution. And thirdly, because the magazine serves our area so well, we have also become customers to some of the other advertisers in Yattar Yattar, so if the ads can win us over, we think they probably work for others too!’

Yvonne Layn, owner, Jenevieve, Langollen: ‘I have advertised with Yattar Yattar on a number of occasions and have found their staff very pleasant and efficient. It has been good to hear from new customers that they have found us from our advertisements in Yattar Yattar. The magazine looks good and is so easily available to the public.’

Jackie Vaughan, practice manager, Healing Thyme, Whitchurch: ‘We have been very pleased with our ongoing association with Yattar Yattar. When the magazine first contacted us we waited to see how the magazine would develop and have since been impressed with the content on health and natural and complementary therapies. Yattar Yattar has the look and feel of an expensive magazine, and our customers are always delighted to receive their free copy. The very comprehensive information on forthcoming local events is often commented on. As a result of Therese Hickland’s column on herbal medicine we have seen customers from a wider geographical area than previously, including people who have come from Wrexham. Dan and his team have been most helpful throughout, they are very efficient and clear on what we can expect from them, and what’s more they’re all very nice to talk to!’

yattardistribution Distribution 48,000 copies of Yattar Yattar are distributed into:

l Across North Wales l Cheshire, including Chester, Northwich and Nantwich l Mid Wales and all of Powys l Shropshire, including Oswestry and Shrewsbury l Wrexham County Borough l Flintshire – all towns l Denbighshire – all towns l Conwy, Gwynedd and Anglesey, Powys & Dyfed

Full details are available – just get in touch or go online to www.yattaryattar.co.uk

48,000 copies of yattar yattar are

There are other factors governing response: l is the ad eye-catching? l how often and where in the magazine does it appear? l what special offers are there for readers? l has there been any supporting editorial?

Distribution is achieved by specialist companies who certify that copies have reached their target. Further details of our distribution are available, just get in touch and we will be very happy to help.

Where is your money going?

The biggest single factor governing response is number of copies printed and distributed, a figure you can ask publishers for in writing from independent verifiable sources, for example a letter from their printer.

Brillybox is transparent, and genuinely sees it as our obligation to prove our print and distribution figures with any client.

We can help you deal with all of these issues in the best way for your business.

yattar yattar*

distributed through these outlets

Supermarkets

Rural hotels

Roadside cafes

Theatres

Leisure centres

Garden Centres

Hotels

Railways

Visitor attractions

Your local newsagent

m agazine™

• Rhyl

• Holyhead Isle of Anglesey

• Colwyn

• Bangor • Caernarfon • Llanberis CONWY VALLEY

Porthmadog • Pwlleli •

Blaenau • Ffestiniog

• Frodsham Holywell • • Nantwich • Queensferry • Chester • Mold • Denbigh FLINTSHIRE DENBIGHSHIRE

• Ruthin • Wrexham • Cerrigydrudion • Corwen • Llangollen • Bala

• Harlech

Restaurants

Town centres & libraries

Local shops & farm shops

Shopping centres

Attractions

• Crewe • Beeston

• Whitchurch

• Oswestry • Wem • Telford • Shrewsbury

• Dolgellau

• Ironbridge

Tourist Information Centres

City centre hotels

Canal wharfs

Supermarkets

Holiday Parks

• Welshpool • Machynlleth • Newtown

• Church Stretton

• Bishops Castle • Llanidloes • Aberystwyth

• Llandrindod Wells

• Ludlow

Shops & caravan parks

• Brecon

City centre hotels

Coops

Attractions

Resorts

yattarprices

yattarartwork

Full Page

Half Page

Quarter Page

1/8th page

Rate card prices Special offer discount 3 issues discount

£1250 £695 £625

£675 £395 £325

£395 £195 £175

£250 £125 £99

Classified Section - prices starting at £6 per column centimetre.

We give agencies a discount of 10% Inserts – from £30 per 1,000 For special positions, such as outside back cover, talk to our team about availability.

48,000 copies are picked up every issue!

Copies are available free at over 1,000 selected outlets, including hotels, supermarkets, attractions, holiday parks, restaurants, museums, garden centres, caravan parks, and libraries, local public houses, racecourses, railways, local shops, leisure centres, dentists, theatres, farm shops, shopping centres, cafes, hairdressers, homes stores and and local high street shops.

Amazing value for money

Each issue is out for two months, and for every issue picked up between two and three people will read that one printed copy. This means around 110,000 people will read each issue of Yattar Yattar – reaching a large audience in the region, an audience interested in what you do!

Yattar Yattar

By far the best value, reaching over 100,000 readers!

Yattar Yattar Schedule for 2014 March/April issue: published March 1st – April 30th May/June issue: published May 1st – June 30th July/August issue: published July 1st – August 31st September/October issue: published Sept 1st – October 31st

preferred Formats Our preferred format is Adobe Acrobat PDF. These must be Hi-res (press-optimised) with the fonts embedded. We can also accept the following formats: Photoshop, TIFF, EPS, JPEG, BMP (CMYK, 300dpi).

Adobe Illustrator EPS or AI files with the fonts turned to outlines. Adobe In-design and Quark Express files must come with all the images and fonts supplied at the same time.

We cannot accept Microsoft Word documents. If you need help designing an advert then speak to the studio on 01978 861 663.

General specifications Fonts must be embedded or outlined. Picture files should be supplied as 300 dpi Adobe Photoshop TIFF, JPEG, PSD, BMP. Adobe Illustrator files can be supplied as EPS and AI. All images should be in CMYK. Where applicable, finished artwork should have 3mm symmetrical bleed. See Advertising Sizes.

Fonts We are licensed to only use the fonts on our system. We cannot accept and are not licensed to output any other fonts unless they are outlined or embedded within supplied artwork.

Artwork Deadlines As agreed with your sales contact.

Delivery Method Email copy to advertising@brillybox.co.uk or send us a CD or DVD. We also welcome files delivered by FTP. Please contact the the numbers below or email for details.

Files sent beyond deadline, without a hard-copy proof or without the correct name may result in the deletion of the advert or the wrong advert appearing in the magazine. Brillybox Publishing & Media cannot be held responsible for errors, omissions or missed ads as a result of technological incompatibilities.

Advertising sizes in millimeters Double Page Spread 420(w) x 297(h) + 3mm symmetrical bleed Full Page 210(w) x 297(h) + 3mm symmetrical bleed Half Page Vertical 97(w) x 285(h) no bleed Half Page Horizontal 194(w) x 140(h) no bleed Quarter Page 97(w) x 140(h) no bleed Eighth Page 97(w) x 68(h) no bleed NB - for bleed ads, do not place text within 10mm of the edge of the page

November/December issue: published Nov 1st – December 31st January/February issue:

published Jan 1st - February 28th

Reader Comments: This is what some of our readers have said about Yattar Yattar: ‘Lovely designs, and great articles. It really stands out and I pick it up every issue.’ Beryl, Llandudno ‘I’ve been spending £3.20 for a magazine. Now I can get one for free.’ Audrey, Shrewsbury ‘A real change from the usual things I see in my local glossy magazine.’ Michael, Wrexham ‘Yattar Yattar is really different and I very much enjoyed it! Can’t wait for the next one!’ Diane, Oswestry

Contacts Get in touch Yattar Yattar, Brillybox Publishing, CDC Distribution Centre, Unit 13, Vauxhall Industrial Estate, Ruabon, Wrexham LL14 6HA. Telephone: 01978 813 035. Registered Number 07012352.

Advertising Editorial Accounts

advertising@yattaryattar.co.uk Tel: 01978 813035 editorial@yattaryattar.co.uk accounts@brillybox.co.uk