yattar yattar* *THE BEST OF WALES, CHESHIRE AND SHROPSHIRE
MAGAZINE
RATE CARD & PRESS INFORMATION
BrillyBox
Publishing & Media
BRILLYBOX LTD
Combining more years than we would care to count in experience across publishing, editorial, design, print, marketing‌ and plain old common sense.
YATTAR YATTAR MAGAZINE OFFERS Each issue provides advertisers with two months’ coverage Displayed in major supermarkets across the region 48,000 copies picked up every issue = 110,000 readers The region’s biggest magazine audience Fantastic print and design quality Readers throughout Wales, Cheshire and Shropshire Lowest cost per reader of any local publication for advertisers Get in touch now on (01978) 813-035 or email advertising@yattaryattar.co.uk and talk to our friendly team!
YATTAR YATTAR READERS Yattar Yattar will attract the kind of readers who make great customers – loyal, supportive of local businesses, and willing to pay for good quality products and services. We attract readers who are:
70% women
Have their children schooled privately where possible
Aged between 30 and 70
Married with children
ABC1
Own their home Our readers will also typically:
Have a higher disposable income, and buy luxury goods. Those with grownup children take short breaks every two or three months
Increasingly take holidays in the UK Care about the environment Eat out once a week
Will carry out home improvements in the next year, typically on the kitchen, main bedroom or main bathroom Enjoy gardening, and buy garden furniture Will install a conservatory Enjoy country walks
Employ a financial advisor, and look for ways to invest
Buy local food and produce
Keep one or two pets
Shop for fun twice a month
Reflecting the influence of the printed word, research into regional lifestyle magazines shows:
84% of readers have visited a town or attraction as a result of magazine coverage
82% have tried a restaurant, pub or visited a hotel as a result of magazine coverage
61% have attended an event or day out as a result of magazine coverage
59% visited a store as a result of reading a local magazine
Railways
Shows
Fashion
Events
Food
Heritage
Pets & Wildlife
Gardens
Activities
YATTAR MEDIA READ WHAT PEOPLE ARE SAYING ABOUT YATTAR YATTAR! Wyn Williams, RN Williams & Sons, St Asaph: ‘Having advertised with Yattar Yattar for five years, I only have positive things to say. The quality of the magazine is obvious, from the captivating articles to the new features that follow current trends, but it is the availability that really makes it stand out. As a free of charge publication, positioned prominently within major supermarkets, customers now see it as an essential pick up with their weekly shop. In these times of austerity the use of a high quality publication without cost to the customer is essential in any companies marketing budget.’
Alun Prichard, National Trust Wales: ‘Fun, attractive and above all a good read, Yattar Yattar is a vibrant magazine that offers its readers entertainment, information and plenty of great ideas for where to go and what to do in the region.’
Emma McIntyre, marketing manager at GreenWood Forest Park: ‘We have advertised with Yattar Yattar magazine for four years now and we have always found the staff really helpful. Although we supply our own artwork they are always on hand to provide help with editorial or any other issues. I feel that the magazine has a professional look to it with great content and features which appeal to everyone. We look forward to working with them on our advertising needs in the future.’
Lucy Evans, admissions, marketing and promotions manager, Walford & North Shropshire College: ‘We have worked with Yattar Yattar over the past five years. It’s been a great platform for us to promote open events in particular. It’s been good to see the magazine widely within the local community.
YATTAR TESTIMONIALS Tony Quantrill ‘I’ve just finished reading your latest issue – virtually from cover to cover. Your publication stands well, well out from all (hardly) similar competitors. As you know better than me, the production, layout and content are outstandingly lively and of high, consistent, quality – that’s why I spent so much time on reading aspects which don’t necessarily relate to my interests – the delivery is that good.’
Sarah Lewis ‘Enjoying latest Yattar Yattar magazine. Essential now we have no tourist info office in Mold. It’s packed with fab things to do.’
Sian Hartley, Psyched Adventure ‘I’m just touching base to say thank you! I arrived back from the Pyrenees to a copy of this month’s Yattar Yattar with us in it! We love it, thank you to you for all your patience and to your lovely design team too.’
Red Rooster ‘Have a look at the wonderful Wedding Planner in March/April edition of Yattar Yattar Magazine and see all the ‘gen’ on Red Rooster Discos’
Sarah Jane ‘Solarsphere Astronomy and Music Festival are proud to be in Yattar Yattar this month!’
Sarah Humphreys ‘Picked up a copy of your magazine at Morrisons, Welshpool, and what a very informative read. Thoroughly enjoyed the ‘What’s On’ section – I will be putting this magazine in my log cabins ASAP for my guests to enjoy. Thanks again, and keep up the good work!’
Gregynog Hall ‘Is this the biggest edition EVER? Wow. So much to read, so many ideas – thanks!’
The Retrobelles ‘What better way to start our bank holiday monday receiving a fabulous review from Yattar Yattar Magazine from our vintage tea dance at Ruthin Castle = happy retrobelles.’
Penycae Art Club ‘Let me take this opportunity of saying how refreshing it has been to deal with such a superb organisation as yourselves you have demonstrated professionalism and a real passion for our event. Thank you all very much indeed.’
Cambria Tours ‘We’ve opened up the fantastic Yattar Yattar Magazine today to find ourselves recommended in their ‘New Year, New You’ feature! We love the idea of 2015 being the year to expand local horizons and discover more of Wales! Thanks again Yattar Yattar!’
YATTAR DISTRIBUTION
, 48 000 COPIES
OF YATTAR YATTAR ARE PICKED UP FROM:
Cheshire, including Chester, Northwich and Nantwich Mid Wales and all of Powys Shropshire, including Oswestry, Shrewsbury and Whitchurch Wrexham County Borough Flintshire Denbighshire North Wales: Conwy, Gwynedd and Anglesey, Powys & Dyfed Distribution is achieved by specialist companies who certify that copies have reached their target and how many copies are picked up. Further details of our distribution are available, just get in touch and we will be very happy to help.
• Rhyl
• Holyhead Isle of Anglesey
• Colwyn
• Bangor • Caernarfon • Llanberis CONWY VALLEY
Where is your money going?
The biggest single factor governing response is number of copies printed and distributed, a figure you can ask publishers for in writing from independent verifiable sources, for example a letter from their printer. Brillybox is transparent, and genuinely sees it as our obligation to prove our print and distribution figures with any client.
Porthmadog • Pwlleli •
Blaenau • Ffestiniog
• Frodsham Holywell • • Nantwich • Queensferry • Chester • Mold • Denbigh FLINTSHIRE • Crewe
DENBIGHSHIRE
• Ruthin • Wrexham • Cerrigydrudion • Corwen • Llangollen • Bala
• Harlech
• Beeston
• Whitchurch
• Oswestry • Wem • Telford • Shrewsbury
• Dolgellau
• Ironbridge • Welshpool • Machynlleth • Newtown
• Church Stretton
• Bishops Castle
There are other factors governing response: Is the ad eye-catching? How often and where in the magazine does it appear? What special offers are there for readers? Has there been any supporting editorial?
We can help you deal with all of these issues in the best way for your business.
• Llanidloes • Aberystwyth
• Ludlow
• Llandrindod Wells
• Brecon
yattar yattar*
M AGAZINE™
DISTRIBUTED TO THESE OUTLETS: Restaurants Town centres & libraries Local shops & farm shops Shopping centres Attractions Supermarkets Roadside cafes Leisure centres Hotels Visitor attractions Shops & caravan parks Theatres Garden Centres Railways Your local newsagent Resorts Tourist Information Centres Canal wharfs Supermarket Holiday Parks
YATTAR PRICES FULL PAGE
HALF PAGE
QUARTER PAGE
EIGHTH PAGE
RATE CARD PRICE
RATE CARD PRICE
RATE CARD PRICE
RATE CARD PRICE
SPECIAL OFFER DISCOUNT
SPECIAL OFFER DISCOUNT
SPECIAL OFFER DISCOUNT
SPECIAL OFFER DISCOUNT
3 ISSUES DISCOUNT
3 ISSUES DISCOUNT
3 ISSUES DISCOUNT
3 ISSUES DISCOUNT
FULL PAGE
£349
HALF PAGE
HALF PAGE
£195
£210
£125
£185
£99
QUARTER PAGE
0% DISCO
50
U
NT
TO 5
DISCOUNT
YO
IF
We give agencies a discount of 10% Inserts – from £30 per 1,000 For special positions, such as outside back cover, talk to our team about availability.
EIGHTH PAGE
S
£649
£395
£395
U BO 3 ISS OK
UE
£725
£695
UP
£1,250
48,000 copies are picked up every issue! Copies are available free at over 1,000 selected outlets, including hotels, supermarkets, attractions, holiday parks, restaurants, museums, garden centres, caravan parks, and libraries, local public houses, racecourses, railways, local shops, leisure centres, dentists, theatres, farm shops, shopping centres, cafes, hairdressers, homes stores and and local high street shops.
Amazing value for money Each issue is out for two months, and for every issue picked up between two and three people will read that one printed copy. This means around 110,000 people will read each issue of Yattar Yattar – reaching a large audience in the region, an audience interested in what you do!
YATTAR SCHEDULE FOR 2016 March/April issue:
May/June issue:
July/August issue:
published March 6th – April 30th
published May 1st – June 30th
published July 1st – August 31st
Sept/Oct issue:
Nov/Dec issue:
Jan/Feb issue:
published Sept 1st – Oct 31st
published Nov 1st – Dec 31st
published Jan 1st – Feb 28th
YATTAR ARTWORK Preferred Formats Our preferred format is Adobe Acrobat PDF. These must be Hi-res (press-optimised) with the fonts embedded. We can also accept the following formats: Photoshop, TIFF, EPS, JPEG, BMP (CMYK, 300dpi). Adobe Illustrator EPS or AI files with the fonts turned to outlines. Adobe In-design and Quark Express files must come with all the images and fonts supplied at the same time. We cannot accept Microsoft Word documents. If you need help designing an advert then speak to the studio on 01978 861 663.
General specifications Fonts must be embedded or outlined. Picture files should be supplied as 300 dpi Adobe Photoshop TIFF, JPEG, PSD, BMP. Adobe Illustrator files can be supplied as EPS and AI. All images should be in CMYK. Where applicable, finished artwork should have 3mm symmetrical bleed. See Advertising Sizes.
Delivery Method Email copy to advertising@brillybox.co.uk or send us a CD or DVD. We also welcome files delivered by FTP. Please contact us on the the number below or email for details.
ADVERTISING SIZES IN MILLIMETERS
CONTACTS
DOUBLE PAGE SPREAD
Get in touch: Yattar Yattar, Brillybox Publishing, CDC Distribution Centre, Unit 13, Vauxhall Industrial Estate, Ruabon, Wrexham LL14 6HA. Registered Number 07012352.
420(w) x 297(h) + 3mm symmetrical bleed
FULL PAGE
210(w) x 297(h) + 3mm symmetrical bleed
HALF PAGE VERTICAL
97(w) x 285(h) no bleed
ADVERTISING
advertising@yattaryattar.co.uk
EDITORIAL
HALF PAGE HORIZONTAL
editorial@yattaryattar.co.uk
QUARTER PAGE
01978 813 035
194(w) x 140(h) no bleed
97(w) x 140(h) no bleed
EIGHTH PAGE
97(w) x 68(h) no bleed NB - for bleed ads, do not place text within 10mm of the edge of the page
TELEPHONE