ALUMNI ENGAGEMENT MISSION
Brimmer and May knows the importance of lifetime relationships with alumni from the time of enrollment through their adult life. We uphold the mission of the School, honor the lifetime connection of our alumni, and strive for the ambitious standards of communication and stewardship. We recognize the critical role alumni play in the greater School community.
Our vision for Brimmer’s future alumni engagement and improved programming focuses on three key areas: engaging alumni across decades and varying identities; expanding on our strategic alumni outreach and communications; and building on a lifetime alumni connection to strengthen the bond with today’s Brimmer.
1 EXPAND ALUMNI ENGAGEMENT & REPRESENTATION
Expand alumni engagement and representation across the decades and varying identities to ensure a strong and authentic alumni role in Brimmer today.
The School will cultivate a vibrant, inclusive alumni community reflective of the School’s history and diversity by:
• Expanding and formalizing Class Agent program.
• Elevating alumni Trustee role on Board of Trustees and Board of Visitors.
• Working with the Diversity, Equity, Inclusion, and Belonging (DEIB) Board Committee to identify special diversity programming for alumni.
• Prioritizing alumni peer leadership for key alumni honors and awards, such as Alumni Recognition, Athletic Hall of Fame, and Creative Arts Hall of Fame.
• Holding the Alumni Association Annual Meeting on Alumni Day in May.
• Regularly recruiting alumni as speakers, classroom guests, panelists, and faculty and staff members to highlight Brimmer’s lifetime impact.
2
PRIORITIZE OUTREACH & COMMUNICATION
Prioritize strategic alumni outreach and communications.
To enhance alumni awareness and participation in the life of the School, Brimmer will prioritize targeted and personalized communication by:
• Continuing to prioritize alumni articles, class notes, and “From the Archives” pieces in Brimmer Magazine to connect our alumni with today’s Brimmer.
• Enhancing the role of the Alumni Association in communications directly to Brimmer alumni.
• Formalizing alumni research and survey process to receive consistent feedback and establish trendlines.
• Continuing to communicate and formalize ways to receive updated contact information from Brimmer alumni directly and through the database, and from postal and social media notifications.
• Increasing alumni engagement through expanded travel and individual meetings.
3 BUILD CONNECTIONS
Build on the lifetime alumni connection and honor the link between our alumni and the continued advancement of the School.
To strengthen the bond between the School and alumni, Brimmer will further formalize recognition for their lifelong contributions and connection back to today’s Brimmer by:
• Ensuring that alumni events provide an authentic connection between our alumni and the Brimmer of today, always with a lens of inclusion and belonging.
• Continuing to formalize alumni recognition through alumni leadership and engagement with Alumni Association.
• Building on alumni leadership and individual alumni support of the School through peer-to-peer outreach and a new Planned Giving program.
• Incorporating Brimmer’s rich history in orientation for all new Trustees and alumni Board members.
• Planning for updated history book and community celebration of Brimmer’s sesquicentennial (150 years) in 2030, starting in 2027 with an alumni committee that includes all alumni Trustees.
