TREND FORECASTING- ANALYSIS by Brinda Srinivasan

SS-22

FASHION CONCEPTS

FORECAST ANALYSIS DOCUMENT SUBMISSION

Assignment 1

Master of Fashion Management - Batch 2021 - 2023 Date - 29th Novemeber 2021

SS-22

EUPHORIC Euphoric looks at how design may improve people's moods and make them happier. Against a landscape of hardship and limitation, pleasure and optimism will be recognized as important and even radical. Pleasure and unfettered abandon will take on a rebellious edge, combining style and statement in an intoxicating combination. Designs will highlight the flexibility and creativity that come with digital expression, but will also give a supercharged perspective on natural and homemade elements, with a vivid approach to making and recycling that evokes the rebellious spirit of subcultural movements. Reworked treasures and historical allusions will be presented in conflicting and sometimes irreverent mixtures that promote a sense of luxury and extreme quality while also championing a feeling of luxury and extreme quality. Colour may be used to invigorate essentials at its most basic level, while psychedelic influences can give a mind-altering understanding of reality at its most ecstatic level.

ACTION POINTS !. Colours are always special in their own ways. And, when it comes to Euphoric trend, it can be interpreted that every color narrates its own style of stories and each story is observed to be extremely special and unique. Our Euphoric trend forecast analysis includes the observation of bright and bold colors right from vibrant mid tone hues to soothing pastels. 2. Reconsideration fashion's transformational power, which is sustainability. It's a inevitable way of life which is beyond clothing. Usage of natural dyes, eco-friendly fibers in clothing and accessories giving a rich, spectacular, and unconventional look. This not only reduces the cost, but also helps in reducing the wastage produced by the industry. 3. Collaboration fosters more innovative communities and small-scale businesses, thereby giving the craftsmen a platform to reach more audience. Many brands, even the luxury brands have started to collaborate with such talented craftsmen and artisans, without leaving them and their talent unnoticed. 4. Make use of deadstock as a source of bespoke capsules: circular fashion, which is becoming a priority nowadays in the fashion industry, is a priority. For an individualist customer, look at designs that inspire recycling, repairing, and re-design. 5. Use a current viewpoint to revisit the past: the familiarity of the past makes for simple commercial centrepieces.

SS-22 EUPHORIC

HAPPY CAMPER

COLOUR ME HAPPY

COSTUME DRAMA

TWILIGHT TROPIC

EUPHORIC SUB-STORY TREE

REPURPOSED RAVE

RETRO RESORT

POOL PARTY

VIBRANT VACAY

HAPPY CAMPER The idea: As we all tend to spend longer time in #thegreatoutdoors, a wardrobe that blends utility, performance, and flexibility becomes increasingly important. Color-blocked brights may be used on a variety of lightweight, waterproof layers with utilitarian elements like concealed pockets, removable attachments, and customizable fastenings. Textiles and fabrics: To encourage circularity, use recycled and recyclable nylons and polyesters, as well as biodegradable coatings – essential for weatherproof, dirt-repellent, and moisture-wicking surfaces. Jackets and coats, bottoms, and separates are all relevant.

COLOR ME HAPPY The concept: This commercial color style narrative with a delightful combination of mid-tone colors will brighten up your day. Colour is an easy way to make a very basic line, tailoring, and loungewear a bit more interesting. Auralee which is situated in Tokyo creates exquisite woven clothing with a fruity palette. Taking inspiration from Pangaia, which makes floral dyes from organic waste and natural assets, resulting in colors that require less water, are non-toxic, and are disposable. Wovens, loungewear, tailoring, jerseys, and knits are the styles relevant.

SS-22 EUPHORIC

COSTUME DRAMA The idea: Building on a joyful Camp theme, this substory promotes the frivolous, outrageous, and amusing. To emphasize fullvolume or bubble shapes, aim for vibrant color clashes and elevating materials, as seen at Christopher John Rogers and Eduardo Caires in Brazil. To make the look more informal for commercial usage, utilize color-play across primary lines, and go for repurposed embellishments for a more eco-friendly finish. Consider making these raised attire for rental capsules as a more sustainable choice. Appropriate for: special occasions

TWILIGHT TROPIC The idea: Twilight Tropics is a lovely holiday story which is inspired by the gleaming light of the sea and the prospect of after-dark cocktails. Design with extravagance in mind by combining smooth, easy-to-wear shapes like slips, sarongs, pajama sets, and wraparound shirting with opulent embellishments and rich tropical motifs. Fabrics & textiles: For eveningwear, use high-shine certified viscose or recyclable Lurex to generate a spectrum of light-altering metallics. Peace silks have an unmistakable attraction. It's appropriate for: evenings and special occasions.

SS-22 EUPHORIC

REPURPOSED RAVE The idea: Eclectic festival attire has risen to the top of the youth's priority list. Discoverers make use of existing resources in order to get a more circular result. The major tactics for delivering sustainable products are repair and redesign. Considering repurposing deadstock by overdyeing and reconstructing it, then upgrading it with recycled decorations. Producing capsules will grant you desired status in the idealist market. Watch out for these brands for repurposed rave: The graduating collection of Masha Popova, a Ukrainian designer, is featured prominently on the storyboard. JJVintage, a well-known brand located in the United States, uses repurposed sportswear. Lulu Kaalund gives knitwear an unusual, repurposed revamp. These are mostly suitable for Jerseys, jeans, bottoms, and knitwear.

HAPPY CAMPER The main concept: Discovering the traditional and industrial aspects of the retro themes with modern writing that are drawn from historic archives, and later modernizing the costume via different and unique materials and silhouettes. For more informal beach and swimsuit lines, emphasize the A-line forms of the era, or go to labels like Dodo Bar Or, who reinvents the vintage gaze with a whimsical lens and current designs. Fabrics and textiles: Sun-faced checked patterns are a great place to start since they lead to madras checks, sepia-tinged ginghams, and grosgrain structures work in different and complementary groupings.

SS-22 EUPHORIC

POOL PARTY The idea: Slim Aaron's 1970 shot of poolside talk inspires a narrative on the joys of poolside dressing. Patterned headscarves and silk pants are linked by kaftans with flashy trimmings, which may be revamped into sarongs or scarf tops. Long, basic silhouettes are appealing, while pinks, purple, and azure provide a fresh take on colour. Long, basic silhouettes are appealing, while pinks, purple, and azure provide a fresh take on colour. Dubaibased Taller Marmo follows this trend with their "laidback and fabulous" slogan. The print and patterns usually create matchingsets of garments and accessories with stylized 1970s prints. Mostly suitable for shirts, skirts, bottoms, and swimwear.

VIBRANT VACAY The main idea: This high-summer narrative features staycation-ready shapes overflowing with brilliant color, pattern, and handmade craft, and is inspired by the exhilarating racing of a breakthrough. Collaboration is the key for referencing cultural subtleties throughout the world without crossing the line into appropriation; support varied and local craftspeople, as well as affiliated initiatives. The creative collaborations trend on Instagram's clothing feed is a great way to see what's going on throughout the world. Look out for the following brands: This narrative is inspired by Super YAYA's story. Kenneth Ize's collaboration with regional weavers and Nigerian craftsmen demonstrates how connections may benefit communities.

SS-22 EUPHORIC

SS-22

SUSTAINABILITY With the fashion industry slowly shifting towards eco-friendly fashion, sustainability, more than a trend, is one of the essential factors, which designers have to incorporate in their designs to stand out as an example. Also, considering the technological innovations in the textile industry, many developers are developing new ways of creating fabrics using natural dyeing techniques and following many sustainable initiatives. It has been observed that sustainability is being taken as one of the key trends among many brands. Bright colors can also be created using natural dyeing techniques, botanical dyes which results in saving water and are non-toxic. Keeping these in mind, brands are becoming more creative than ever for the S/S 22 season. The level of its inclusiveness is quite high in the sub-trend "Color Me Happy".

Bondi Born

SS-22 EUPHORIC

Key Colours Euphoric has a strong, expressive and mix of aqua and earthy tones. The palette has a high-contrasting set of colours, which goes well with the theme. Refreshing Daylight Blue and Turquoise Tonic exhibit a sense of individualism, while vibrant and soft tones like Lavender Silk and Orchid Flower have a contemporary and feminine look. The fiery Red Glow and Nectar show hints of drama and fun, whereas shades like Golden Harvest, Sepia, and Fresh Green balances the colour palette.

Key Prints Prints have played a massive role in fashion since time immemorial and with SS/22 round the corner, the EUPHORIC Story has indentified the following prints that are expected to be the Superstars of the season, Bright Basics: Prints that remain classic across seasons, in a vibrant palette. Retro Resort: It is expected that we will journey back in time to revive iconic prints that were all the rage in the 1970s and 1960s but brought back with a modern aesthetic Island Souvenirs: The Pandemic has gotten everyone dreaming of their perfect travel bucket list, this will see an influx of travel-inspired prints. Woodstock Spirit: Lockdowns have canceled many plans including concerts and musical festivals, consumers are going to be making up for it the first chance they get, this would include influences of Hippie Culture and Coachella Floating Florals: Florals have been a staple since the beginning of time, for SS/22 they would be returning bigger and bolder Tropical Treats: Fruits and Food are going to take over fashion as most people have kindled a passion for cooking and baking. Supercraft Geos: Sustainability and Ethicality being in the forefront in recent times, most designers will look to local artisans for print inspiration. Multi-Ombres: With Tie-Dye having a successful run in 2021, Ombres are going to provide a smooth transition from it. Consumers get to enjoy the color at a slow evolution pace. Psychadelic Trails: This will be indicative of the amalgamation between Technology and colour on streetwear, influenced by psychadelia graffiti.

SS-22 EUPHORIC

Key Prints WOMEN'S WEAR

Key Prints INTIMATES

The theme for S/S 22 will be joyful expression. Fairbairn & Wolf has discovered that eye-catching prints full of positivism and joyous feeling. Retro flowers, meadow ditsies, abstract textures, and graphic animal patterns have all enjoyed supporting our key intimates and sleepwear stories. Cottagecore- To pay homage to old and provincial roots, choose summer meadow and wildflower ditsies. Joyful blooms- The use of hand-rendered techniques is essential, with felt tip and watercolours providing more controlled, commercial interpretations. Coordinate prints across different categories such as whimsical sleepwear, flexible tops, and relaxing camisoles in matching sets, which are ideal for high-summer drops. Painted paradise- Take inspiration from nature and go for soft, painterly tropics and textured animal non-prints for summer pyjama dressing. Retro kitsch- As the trend of vintage and nostalgia from the 1960s and 1970s continues, choose for retro prints for intimates and evolve spots with antique boudoir colours and whimsical, uneven repeats. Soft historic botanicals- For accessibility and a trans-seasonal approach, reinvent ornamental blooms with soft, painterly approaches and muted colours. Traditional detailed patterning is updated with a relaxing watercolour and loosely painted foliage, softening it to appeal to a broader audience and for the intimates, lounge, and sleepwear categories. Sleepwear optics- To capitalise on the rise in comfort, upgraded sleepwear, and pyjama dressing, update cores with a contrast colour or optical patterns. Colour combinations in high-contrast colours or comparable tones in contrasting hues are used to create outstanding appeal in these punchy buildings. With distorted, warped treatments, update animal skins, spots, and other loudness drivers.

SS-22 EUPHORIC

Key Prints INTIMATES

Make the most of the burgeoning leisure and comfort categories by investing in florals, retro nostalgia, and hand-rendered techniques.

Be ready for summer vacation ranges with these unapologetically joyful prints and patterns, which only will spread happiness through its bright, pastels but also add a lot of drama through the different lines, shapes, and motifs being used.

Key Print Influences WGSN'S Print influences for SS/21 EUPHORIC, has come from sources all around the world, both online and offline, budding designers are expected to play a crucial role in SS/22 by bringing in a wide a variety of prints and graphics to choose from:

According to the Trend Report, the following designers and brands are a must watch to understand the influence of Prints.

SS-22 EUPHORIC

Key Fabrics

SS-22 EUPHORIC

Combining comfort, versatility, and aesthetics, it has been analyzed that designers have come up with durable and note-worthy fabrics in their collections as attention-seeking styles, gender-inclusive cuts, dramatic silhouettes to create a diversified range where fabrics have played a very prominent role. Lucid sheers and comfy laces: Soft and durable sheer and lace fabrics, which are very lightweight in nature have been used in various vibrant and mid-tone colors which look effortlessly stylish on various styles. Organic Fabrics: Shifting towards a nature-friendly approach, many brands have used organic and sustainable fabrics like cotton and linen, that are not only comfortable and feel good on the skin, but also aesthetically, well appealing including various techniques like natural dyeing in cheerful colors. Sumptuous Satin: Embracing femininity, exaggerated dramas on silhouettes, minimalistic approach, satin has proven to be one of the most versatile fabrics in S/S 22 euphoric mega trend, where designers like Victoria Beckham, Temperley London to name a few, have used it in many ways like joyous brights and soothing pastels to create some eye-catching investment pieces to dress up or down. Vibrant ribs and Creative crochets: As knitwear is slowly becoming an inevitable part of every woman's wardrobe, ribs and crochet fabrics have been the key trends among the fabrics in S/S 22 Euphoric trend as light layering pieces for relaxed tailoring in various prints and graphics that leverage comfort and add panache to the entire look. Metallics: S/S 22 is also observed as a season where metallics had been the go-to choice for many designers who have brought an undeniable extravagance in their clothing using metallic fabrics in different ways like subtle sheens and moderate tonal gradience thereby incorporating them for an entire silhouette and also as a part of the garments, featuring strongly that it can be the perfect choice for looks from nine to wine Temperley London

SS-22 EUPHORIC

Key Fabrics

SHEER

METALLIC

LINEN

SATIN

CROCHET

LACE

Key Fabrics References

SS-22 EUPHORIC

Key Silhouettes The theme for S/S 22 will be joyful expression. Considering the post pandemic optimism, we find that the lengths of the dresses to be rising making a way back for minis. The joy of dressing up has led to romantic silhouettes with ruffles and dramatic sleeves.

Women's casuals- Silhouettes like tunic and pant, halter neck tops and dresses, cowl neck tops and dresses, tank tops, loose fit shirts, dresses with mini , maxi and midi length can be seen, shorts, jeans and knit dresses and jerseys have a part in the casual dressing too. Women's formals- In women's formals we see double breasted jacket, trench coat, peak lapel jackets. It also includes dressy formals. Women's partywear- The partywear is almost couture level with romantic ruffles and dramatic sleeves. Apart from this, there are knitted maxis, shorts, minidresses with dramatic sleeve, shorts. Women's resortwear- Sphagetti strap crop tops, knitted skirt, wrapped skirt, trapeze tops, maxi dresses, tunic set, A line shorts, low rise trousers, resort shirt coverups, midi skirt with crop top can be spotted.

SS-22 EUPHORIC

Casual Wear

Formal Wear

SS-22 EUPHORIC

Party Wear Resortwear

SS-22 EUPHORIC

Sub Story Analysis As per the assignment brief given by Sir, in class, the following are the Sub Stories Identified and Analysed by our team members in terms of Colours, Prints & Graphics, Silhouette and Accessories

EUPHORIC SUB-STORY ANALYSIS

COLOUR ME HAPPY

COSTUME DRAMA

REPURPOSED RAVE

VIBRANT VACAY

WGSN - Forecast Analysis

COLOUR ME HAPPY S S - 22

SS-22

Colour Me Happy TH E C O N C E P T Post the pandemic, the trend Color me Happy inspires people to instill a sense of relaxation and positivity in life. This trend basically focuses on the softer summer hues paired with trendy accessories in the most chic way. The optimistic mood to dress up and the desire to celebrate has been one of the notable moods in the S/S 22 Euphoric Mega-Trend. Staying up onto the spirit of enjoying life, spreading happy colors, the Megatrend, "Euphoric" can be perceived in various stories of colors that make us happy. This commercial color styling tale, which features a fun blend of mid-tone bright color shades which definitely brighten the day.

SS-22 COLOUR ME HAPPY

Colour Palette In Color me happy trend, the color palette is all about narrating stories of comfort and ecstasy. It makes one relax, rejoice and unleash their freespirited energy. It inspires everyone to abide to their optimistic ways of lives or a desire for joy and spontaneity. Moreover, the color palette is observed to portray cheerfulness which are timeless. The colors range between playful mid-tone brights and soothing pastels. In a post-pandemic world, these colors galvanize people to instill a sense of comfort and delight.

LAVENDER SILK 16-1518 TCX

MANGO SORBET 15-1058 TCX

PINK AMETHYST 15-1518 TCX

PALE YELLOW 12-0735 TCX

ALOE GEL 12-0322 TCX

OPAL 12-5406 TCX

SS-22 COLOUR ME HAPPY

LAVENDER SILK 16-1518 TCX

ISABEL MARANT

PRIVATE POLICY

THOM BROWNE

AKNAVAS

BOTTER

SS-22 COLOUR ME HAPPY

PINK AMETHYST 15-1518 TCX

LOEIL

CHANEL

ETRO

VANDA JACINTHO

SS-22 COLOUR ME HAPPY

MANGO SORBET 15-1058 TCX

CHRISTIANO SIRIANO

BOSS

ULLA JOHNSON

REJINA PYO

SS-22 COLOUR ME HAPPY

PALE YELLOW 12-0735 TCX

MAX MARA

AURALEE

JIL SANDERS

VICTORIA BECKHAM

SS-22 COLOUR ME HAPPY

ALOE GEL 12-0322 TCX

PRABAL GURUNG P

PRABAL GURUNG

CINQ A SEPT

SS-22 COLOUR ME HAPPY

OPAL 12-5406 TCX

CINQ A SEPT

MARC CAIN

BOTTEGA VENETA

SS-22 COLOUR ME HAPPY

SS-22

Textiles The fabrics and textiles which are being used in the color me happy trend clearly indicate a chic way of styling your pastels. From lighter textiles like Mesh to comparatively thicker fabrics like Tweed and Courdroy, color me happy completes a look. WGSN has envisioned these lovely pastel hues in such a way that it can be paired with most fabrics. Fabrics like polyester, wool and rubber are also being used in these sub trends in accessories as well.

LEATHER

LINEN

COURDROY

TWEED

MESH

SS-22 COLOUR ME HAPPY

DIOR COLOURED LEATHER

CHRISTIANO SIRIANO LINEN

CHANEL TWEED

PRADA COURDROY

PRIVATE POLICY MESH

SS-22 COLOUR ME HAPPY

Prints & Graphics In this trend, minimal prints and graphics have been incorporated, which are not too loud, but also not too less enough to make a statement look. It has been analyzed that designers have have included stripes, mid-tone bright checks, all over prints and abstract prints and graphics in their collections to give a joyous and an optimistic mood to the garments and also, keeping sustainability in mind, many brands have created some beautiful abstract prints usring natural dyeing techniques.

STRIPES

GINGHAM CHECKS/ PLAIDS

ALL-OVER PRINTS

ABSTRACT PRINT (NATURAL DYE)

SS-22 COLOUR ME HAPPY

SS-22

Silhouettes (Woven Tops) Like everytime, many designer's collection from S/S 22 under this trend had been note-worthy designs where lot of experimenting had been done in topwears like using many interesting fabric manipulation techniques, adding volumes to sleeves, oversized silhouettes with classic detailing to name a few.

ELASTICATED CROP TOP

Agnes B

LOOSE-FIT SHIRT

Das carteiras

VOLUMINOUS SLEEVE BLOUSE

Alexxandra Rich

HALTER NECK BLOUSE

Rosie Assoulin

COWL NECK TOP

Marques Almeida

SS-22 COLOUR ME HAPPY

SS-22

Silhouettes (Dresses) Keeping up with the perfect balance of versatility and comfort, it has been noted that this season has caught our attention with lots of eyecatching silhouettes for dresses where designers have used techniques like gathering details, dramatic flares, asymmetric tiers, etc which are predicred to be a big hit in the market.

FIT AND FLARE DRESS

Dice Kayek

CUT-OUT DRESS

Proenza Schouler

STRAIGHT FIT DRESS

Alexandra Golovanoff

TIERRED DRESS

1017 ALYX 9SM

HALTER NECK DRESS

Brøgger

SHIFT DRESS

Raisa Vanessa

SS-22 COLOUR ME HAPPY

SS-22

Silhouettes (Outerwear) Relaxed tailoring with unique details like patch pockets, elasticated waist, broad lapel , oversized jackets had been noticed to be the key trends in outerwear for S/S 22 season under Color me Happy trend. it is also noted that designers have been shifting little more towards gender inclusiveness when it comes to tailored jackets, at the same time, keeping up with the trend of mainting the right balance between the fit and the detail, gaining favor and taking over from sartorial silhouettes.

Peak Lapel, double breasted jacket

Brogger

Peak lapel jacket, with elasticated waist and patch pocket detail.

Paul Smith

Trench Coat

Rosie Assoulin

Akris

SS-22 COLOUR ME HAPPY

SS-22

Silhouettes (Bottomwear) The bottomwear collections in this season are very classic and minimal, yet giving a top notch look to the entire outfit where designers have focused more on the comfort and relaxed tailoring and they have given statement-making details like asymmetrical flow, drapes on waist to give a good emphasis to it, belted waist, utility pockets, and so on.

CARGO PANTS

Flying Solo

BELTED SKIRT

Elisabetta Franchi

MINI SKIRTS

Alessandra Rich

SKATER SHORTS

Y Isabelle Marant

BAGGY SHORTS

HUI

WRAPPED SKIRT

Shoe Style

UTILITY TROUSER

HUI

TIE UP SKIRT

Y project

SS-22 COLOUR ME HAPPY

SS-22

Silhouettes (Suits)

it has been observed that, for the suits, designers have introduced classic loungewear collections, where fabric plays a major role and also, minimal draping techniques was also incorporated in the designs that'll totally elevate the whole look. Also, the midriff flossing is one of the key trends which is definitely not to be missed in this S/S 22 season.

TAILORED CASUAL SUIT

Christian Wijnants

FITTED SUIT

Alessandra Rich

MID-RIFF FLOSSING BIKINI SUIT

WRAPPED STYLE SUIT

Christian Wijnants

Adeigbo

Frankies Bikinis x Hailee Steinfeld

SS-22

Accessories The accessories analyzed in the 'Color me Happy' trend paint a very relaxing narrative. This time in the S/S 22 season, it has been observed that designers have come up with peculiar and fun accessories in many shapes and sizes, from molded and puffed forms to accessories and so on, thereby providing us a wide range of diversified and an unique trend collection. A lot of natural and knitted fabrics have been incorporated in this season to give the basic accessories a traditional and a modern look at the same time. The accessories range is based on summer comfort, by using vibrant colors and soothing pastels. The key point not to be missed is that all the accessories are not only versatile in their own way but are also elevated to match the outfits with the use of soft summer hues and playful detailing.

SS-22 COLOUR ME HAPPY

SS-22

FOOTWEAR

Bottega Veneta

NECKPIECE & EARINGS

Fashion East

Ellie Saab

Moschino

Hui

Vanda Jacintho

Jonathan Simkhai

Accessories At a Glance

Coach

Chanel

BAGS

Jonathan Smikhai

Christian Dior

Georges Hobeika

Christian Dior

Rokh

OTHER ACCESSORIES

Bora Aksu

SS-22

SS-22 COLOUR ME HAPPY

DETAILS Through the S/S 22 Euphoric trend analysis on Color me Happy trend, it has been understood that good and unique attention to detail matters the most in interpreting an entire look when it comes to any apparels. As per the observation in the trend analysis, designers have had a very keen eye to details on the silhouettes. They have incorporated various details like minimal handcrafted details, gathered fabric manipulation details to give a strong emphasis to the silhouettes as a whole, minimal hardware detailing, creative plays with fringe detailing on hems to brighten up the look, unique pocket detailing on tailored suits and patchworks on trousers and oversized shirts.

Alexxandra Rich

WGSN - Forecast Analysis

Costume Drama SS-22

SS-22

Costume Drama TH E C O N C E P T ,The vibrant approach of 'Euphoric" with unique silhouettes and repurposed embellishments can be observed in this subtrend. Costume Drama expresses an extravagant, colourful and vibrant vibe. The story emphasis is on the outrageous puffy and voluminous silhouettes with bright and high contrast colours. Costume Drama exhibits occasionwear with fun and fierceness. It is a successor of Joyfully Camp Story, which expresses maximalism with showy and couture-like elements.

SS-22 COSTUME DRAMA

Colour Palette Costume Drama has used bold and high contrasting colours, which bring out the trend's fun and fierceness. The bold colours make the story different and extraordinary, whereas the high contrast colour palette combinations like orange and red have broken the rules of fashion, making this trend unique. These striking colours make the pieces stand out extraordinarily.

ORCHID FLOWER 19-244 TCX

NECTAR 15-1062 TCX

RED GLOW 010-38-36

SEPIA 19-1220 TCX

HYPER PINK 18-2436 TCX

LIMEGREEN 054-79-30

MANGO SORBET 15-1058 TCX

BLACK 19-4203 TCX

SS-22 COSTUME DRAMA

Textiles Costume Drama is all about fun, drama, and extravagance. Semi-sheer fabrics like organza and tulle are used as decorative materials to make the pieces look dreamy and give a fluffy effect making them more appropriate for occasion wear. Sheen satin-like materials are best to enhance the structure and give beach-tobar appeal. Crochet and Jacquard prints are versatile when paired with strong contrasting colours, which goes well with the theme.

Organza

Sheer

Satin

Cloque Jaquard

Tulle

Crochet/Openwork

SS-22 COSTUME DRAMA

Prints & Graphics Costume Drama is a continuation of the Jolly Camp story and appears as a bold and over-the-top trend. Therefore, statement prints give an exciting aesthetic to the design. A transition from winters to summers is witnessed with oversized floral prints in high contrasting colours that give a tropical summers vibe. Subtle lines and shapes give an edge and repetition, which sculpts the design's structure. High contrasting prints are jarring for the eyes but sets the design apart and does justice to the trend.

Oversized Florals

Checks

Subtle Lines and Shape

Stripes

SS-22 COSTUME DRAMA

Silhouettes Costume Drama showed exaggerated couture shapes (ruffles and puffy dresses); while it might not be the most practical of trends, but it is fun. Most pieces are focused on the waist and have pretty ruffles, a classically feminine undertone run throughout all dress styles, with comfort and easy throw-on appeal remaining paramount. Ruffles make a comeback, following a successful run on the latest catwalks. The silhouettes are freeflowing, having voluminous sleeves to give a dramatic and artistic look. Such silhouettes can be seen from the runways of ready-to-wear collections to Paris Couture Week.

Valentino

Silhouettes

SS-22 COSTUME DRAMA

Accessories Beads, pearls, and embellishments are the new intricacies in accessories to be in continuation of the past - the trend of extravaganze and luxuriance. To satisfy the needs of the consumers, heavily embellished and fancy designs are made of sustainably sourced or recycled materials. Moreover, the influences of the jewellerification trend can be seen in the designs of Eduardo Caires and AZ Factory. This trend has extended to sunglasses to make them quirky and exuberant. Such statement accessories will add sparkle and shine, which is perfect for occasionwear.

SS-22 COSTUME DRAMA

Runway Report

Comme Des Garcon

Giambattista Valli

Valentino

Noir Kei Ninomiya

Simone Rocha

Adam Lippes

Runway Report

SS-22 COSTUME DRAMA

WGSN - Forecast Analysis

REPURPOSED RAVE S S - 22

SS-22

Repurposed Rave TH E C O NC E PT There is a rise in eclectic festival dressing amongst the youth nowadays with the factor of sustainability. Hence the pioneers of this curated look are using existing materials to achieve a more circular outcome. Repair and redesign are key strategies in offering a sustainable product. The collection is designed using deadstock via over-dyeing and reconstruction, up-speccing with repurposed embellishments. Capsules that will obtain a desirable status for this individualist market needs to be made. Collections of designers like JJ Vintage, Masha Popova, and Lulu Kaalund perfectly match the brief.

SS-22 REPURPOSED RAVE

Colour Palette

PINK GUAVA 17-2520 TCX

MAGMA ORANGE 17-1350 TCX

GINGER BISCUIT 18-1250 TCX

ORCHID FLOWER 19-2434 TCX

LIMEGREEN 054-79-30

MOTHER OF PEARL 12-0710TCX

The color palette screams out eclectic with bright colors. The palette includes more and is not restricted to these colors. That's what makes the collections in this sub-trend Rave Ready! The element of over dyeing adds to the colour drama.

ATLANTIC BLUE 18-4034 TCX

MINERA YELLOW 15-1062 TCX

RED GLOW 17-1563 TCX

BLACK 19-4203 TCX

SS-22 REPURPOSED RAVE

Textiles

As the name REPURPOSED RAVE suggests, the garments in these collections are made of repurposed or deadstock fabric and even includes sustainable fabrics. The pandemic had created a lot of deadstock fabric and designers have either used their left over fabrics or have sourced them. So, there are a variety of fabrics used in this collection. The collection primarily uses cotton, linen bath towels upcycled into wearable art, jersey fabric and denims amongst the others.

Denim

Linen

Jersey

Cotton

SS-22 REPURPOSED RAVE

Prints & Graphics The collection showcases prints and graphics all set to get you in the rave party mood and uplift your spirits. As the designs are majorly made using deadstock fabrics or have been repurposed, there are no standard prints for this. But that's what makes all the looks edgy. The juxtaposition effect on the garments due to this makes it one of a kind and makes it a must have piece for any fashion enthusiast who likes to standout.

SILHOUETTES

MARINE SERRE

SS-22 REPURPOSED RAVE

JJ VINTAGE

MASHA POPOVA

SS-22 REPURPOSED RAVE

GABRIELA HEARST

MARQUES ALMEIDA

MARINE SERRE

SS-22 REPURPOSED RAVE

We see a variety of silhouettes in this subtrend, ranging from coats to shorts, maxi and knee length dresses, jerseys, jeans, jumpsuit, tank top, tube top with sphagetti strap; sleeves of the dresses are either regular or are puffy. We also see off shoulder and halter necks in the collection by designers.

MASHA POPOVA

SS-22 REPURPOSED RAVE

Accessories We see that the accessories in REPURPOSED RAVE too have been repurposed. and not just the garments. We find accessories ranging with sneakers and their shoelaces being made of ocean plastic, bags made with the techniques of patchwork, old buttons of luxury garments being used as pendants. Silk scarves have been upcycled to make boots by the likes of various designers such as Gabriela Hearst, Chloe, Danielle Clough, Sean Wotherspoon, Marie Claire and more.

Details

SS-22 REPURPOSED RAVE

WGSN - Forecast Analysis

Vibrant Vacay SS-22

SS-22

Vibrant Vacay TH E C O NC E PT The concept: The "Euphoric" rush of vacations inspires this high-summer narrative, which incorporates staycation and vacation-ready silhouettes bursting with vivid colors, patterns, and artisanal craft. collaboration is essential for recognizing cultural nuances from around the world without stepping over the line into cultural appropriation; supporting diverse and local artisans, collaborative projects, and collectives. WGSN's #creativecollabs trend on the Fashion Feed is a great place to see how creatives around the world are collaborating.

Floral

SS-22 VIBRANT VACAY

Colour Palette

PINK GUAVA 17-2520 TCX

MAGMA ORANGE 17-1350 TCX

GINGER BISCUIT 18-1250 TCX

ORCHID FLOWER 19-2434 TCX

NECTAR 15-1062 TCX

MOTHER OF PEARL 12-0710TCX

Consumers' demand for joyful expression and cheerful attire grows as summer vacations restart, vacationready clothes that enhance happiness respond to their growing desire. Energizing design, vivid colors drive the Vibrant Vacay story. The colour names have also had a very vacay vibe to them. The names like Atlantic Blue, Mother of Pearl, Ginger biscuit seem to be taken from beach.

ATLANTIC BLUE 18-4034 TCX

MINERA YELLOW 15-1062 TCX

RED GLOW 17-1563 TCX

SS-22 VIBRANT VACAY

Prints & Graphics

Vibrant Vacay brings a vibrant spectrum of floral prints, ranging from dark florals to bright ditsy floral prints. This collection of prints expected to hit SS/22 bring with the invitation to explore one's wanderlust and take the vacation that's been pending from the last pandemic lockdown. WGSN has also forecasted that there will be a nod to self-care both in practice and fashion with Slogan Tees with Self Care quotes taking front and center.

Tropical Foilage

Sunflowers

Painterly Prints

Self-Care Slogans

Ditsy All Over Florals

Dark Floral

Flowly Abstract Watercolour Florals

SS-22 VIBRANT VACAY

Textiles

The textiles used in Vibrant Vacay all paint a surrealistic picture of the perfect vacation. We can see that WGSN has forecasted the use of self-textured fabrics with print overlays. According to the forecast we can expect to see perma-pleated fabrics, shirring, lace inserts, sheer and semi-sheer fabrics like georgette and organza; cloque jacquard. With the infusion of cultural collaborations, we can see woven textiles with traditional motifs and vibrant colors, one fabric forecasted is Double Cloth, which give wide room for designers to experiment with.

Self Texture

Cloque Jaquard

Pleated

Ribbed Florals

Sheer

Double Cloth

SS-22 VIBRANT VACAY

SS-22

Silhouettes (Topwear) Vibrant vacay comes with very playful silhuoettes. The flares, frills, volumious sleeves and sensuous crop tops just add to the light positive vibe.

Spaghetti - Strap Crop Top

Matthew Bruch

Pattern Play Trapeze Top

Kushnieetocha

Pattern Play Trapeze Top

@3234u

The Vacay Dress

Ratandboa

Statement Ruffle Dress

Lorane

SS-22 VIBRANT VACAY

SS-22

Silhouettes (Bottomwear) With current vacations on hold, summer prints in 2022 will be a celebratory and indulgent mix of color and print, as the desire for foreign trips and weekend getaways returns.

Pull-on-skirt

Knitted skirt

Wrapped skirt

Column skirt

Sheer Trouser

Trackpants

Low-rise Trouser

Boxer Short

SS-22 VIBRANT VACAY

SS-22

Design Capsule The return of summer getaways inspires easy-to-wear resort fashions with bright colours and vibrant motifs in city-to-shore hybrids that promote positivity.

A-line shorts

Resort shirt cover-up

Midi skirt and crop top set Vacay Maxi Tunic and Trouser Set

SS-22 VIBRANT VACAY

Accessories The accessories of Vibrant Vacay are natureinspired for jewelry, accessories, and footwear trims. This season's influencers brought us responsibly sourced beachcomber shells, organic #pearls, animal designs, and semiprecious #beads, artisanal weaves, and braids. We get to see and experience mood-boosting retro style reworks summer basics, ready to lounge at home or at a resort, channeling the nostalgic references of S/S 22's Retro Staycation and Vibrant Vacation themes.

SS-22 VIBRANT VACAY

Details

SS-22 VIBRANT VACAY

Runway Report

Dries Van Noten

Saint Laurent

Chloe

Autumn Adiegbo

Hope for Flowers

Chanel

REFERENCES TAKEN

SUBSTORY: COLOUR ME HAPPY https://www.wgsn.com/fashion/article/92241 https://www.wgsn.com/fashion/article/92190 https://www.wgsn.com/fashion/article/92198 https://www.wgsn.com/fashion/article/87009 https://www.wgsn.com/fashion/article/92126 https://www.wgsn.com/fashion/article/91741 https://www.wgsn.com/fashion/article/92187 https://www.wgsn.com/fashion/article/92115 https://www.wgsn.com/fashion/article/91927 https://www.wgsn.com/fashion/article/90536 https://auralee.jp/ https://www.wgsn.com/fashion/feed? filters=%7B%22hashtags%22%3A%5B%22su stainability%22%5D%7D

SUBSTORY: REPURPOSED RAVE https://www.wgsn.com/fashion/article/87908 https://www.vogue.com/fashion-shows/spring2022-ready-to-wear/gabriela-hearst https://masha-popova.com/MA-COLLECTION https://shopjjvintage.com/ https://www.vogue.com/fashion-shows/spring2022-ready-to-wear/marques-almeida https://www.wgsn.com/fashion/search? query=repurposed

SUBSTORY: COSTUME DRAMA https://www.wgsn.com/fashion/article/84323 https://www.wgsn.com/fashion/article/87436 https://www.wgsn.com/fashion/article/88045 https://www.wgsn.com/fashion/article/88021 https://www.vogue.com/fashion-shows/spring2022-ready-to-wear https://www.vogue.com/fashion-shows/resort2022

SUBSTORY: VIBRANT VACAY https://www.wgsn.com/fashion/article/89470 https://www.wgsn.com/fashion/article/89819#page6 https://www.wgsn.com/fashion/article/92132? show=image.34777590#page7 https://www.wgsn.com/fashion/article/92132 https://www.wgsn.com/fashion/article/91331 https://www.wgsn.com/fashion/article/88045#page_ 12 https://www.wgsn.com/fashion/article/92190 https://www.fashiontrendsetter.com/v2/2020/05/06/ wgsn-x-coloro-announce-key-colors-for-springsummer-2022/ https://www.wgsn.com/fashion/article/89709#page6 https://www.wgsn.com/fashion/article/90142

TEAM CONTRIBUTION EUPHORIC NANDHITHA

PAVITHRA

SUBSTORY: COLOUR ME HAPPY BRINDA Silhouettes Prints and Graphics Accessories Details

HETVI Mood board Color Palette Textiles Accessories Concept brief

SUBSTORY: COSTUME DRAMA SHRADDHA Print and Graphics Textiles Accessories Mood Board

PRERNA Color Palette Mood Board Silhouette Concept brief

Introduction to Euphoric Sub story concept

Action Points

SUBSTORY: REPURPOSED RAVE

NIVEDITHA

EESHA

Euphoric Sub-story Tree Key Prints (Women's Wear) Key Print Influences Sub story Analysis Brief & Tree

SHRADDHA Color Palette Key color brief

SANJANA M Silhouettes

BRINDA Sustainability Key fabrics brief Action Points

Key Prints (Intimates)

PRERNA Color Palette

TEJU Silhouettes

HETVI Key fabrics Key fabrics references

PRESENTATION LAYOUT & PROOF READING NIVEDITHA

SANJANA M Mood board Concept brief Textiles Details Colour palette Silhouettes

TEJASWINI B.K Prints and Graphics Accessories

SUBSTORY: VIBRANT VACAY NIVEDITHA Mood board Textiles Prints & Graphics Concept Brief

EESHA Color Palette Accessories Silhouettes Details