From their basic assortment width which includes styles under top-wear, accessories, footwear, bottom-wear, they have also made separate sections in their online website which includes: Sports-wear section Products on seasonal discount sale for men and women. Camo cool section which has various products that are inspired from camouflage. '365 days of summer' which has the summer basics. 'Go Metallic' section which has various products inspired from metallic theme. Thereby, making the shopping experience easy for the customers and to stay relevant with the trends.
XIM TNEMTROSSA TCUDORP
Superdry assort their products in wide ranges to satisfy the needs of their target audience and also to retain their brand identity and aesthetics well.
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