BUSINESS How's business? WPP is the world’s largest creative transformation company, made up of agencies spanning the whole marketing and communications spectrum from media and advertising to brand consulting, design, PR and communications. The group has a strong presence in Hong Kong with over 1,500 super talented colleagues working for clients within the HKSAR and further afield across the region. I head up Landor, the brand consulting business within the group and the largest brand consulting and design agency in the world. The past few years have presented a number of challenges for everyone, but we’ve come through strongly and are well positioned for accelerated growth as Hong Kong rebounds. A significant shift for us was moving everyone into a single campus; a move from nine different locations across the city to one location with 7 floors all connected by an internal staircase and a high proportion of shared space making it a world class hub of creativity. We were thrilled that our achievements have been recognized through multiple awards, many of our businesses (including Landor) won awards for their respective sectors in the Greater China Agency of the Year Awards.
As the largest creative team in Hong Kong, we aim to play our full part in shaping a positive future for Hong Kong as a whole, for Hong Kong brands and for brands in Hong Kong.
What is the firm's vision and business strategy? WPP, the world’s leading creative transformation company, is committed to leveraging the power of creativity to build better futures for our people, planet, clients and communities. We work with the world’s leading brands across almost every sector as well as for NGOs, governments and a number of other types of organisation. In order to achieve our aim of continually increasing the positive impact we have, we are continually simplifying our organisation and shaping client teams from across different agencies to fully leverage the talent we have. As the largest creative team in the HKSAR, we are wholly focused on playing our full part in shaping a positive future for Hong Kong and the impact Hong Kong can have on the world.
08
