SAVING MONEY TO SAVE THE PLANET: WHY WE SHOULD ALL MOVE TO SUSTAINABLE CONSUMERISM ROBERT LOCKYER, DELTA GLOBAL CEO.
According to The United Nations Environment Programme, the fashion industry is responsible for a staggering 10% of annual global carbon emissions. While many brands have made commendable efforts to switch to more sustainable practices, and consumers are eager to purchase sustainable fashion products, Joe Cook, Vice President of Delta Global, a sustainable packaging solutions provider for luxury fashion brands, believes a mass shift to sustainable consumerism can drive the industry to make vast cuts to carbon emissions. Watching the news recently, two reports moved me for two very different reasons. The devastating floods in Germany reminded us, once again, of the tragic consequences of climate change. The second story, the pursuit of ‘marginal gains’ by awe-inspiring Olympic athletes, reminded me of why I believe in sustainable consumerism. Before I explain how and why, allow me a slight detour. The criticism of sustainable consumerism is that it is still, in fact, consumerism. Yes, it may be that you are selecting products manufactured ethically, but without massive structural shifts in manufacturing, marketing, pricing, recycling and government policy,
