SALERMVISON
Description A high performance hair color that combines excellent color results with a total respect for the integrity of the hair and scalp. Effect Colors offering total cover. Oxidation resistant tones. Shiny color, soft to the touch. Properties The purity of the colorants used to produce the color formulas. Greater penetration and absorption into the hair’s cortex. Greater chromatic efficiency and resistance to washing. Key components An exclusive selection of color pigments: for maximum performance of the color within the hair’s cortex. Natural vegetable oils: protect and condition the hair during the color application process. How to use
Family HAIR COLOR
Ref SV…
Presentation Tube
Applications Normal colors: 1+1,5 = 6,76 oz. Blond Magic colors: 1+2 = 7,61 oz. 1,7 oz.per service
Ingredients SEGÚN COLOR
Blend the chosen color with Salerm Cosmetics developer in a one part to one and a half part ratio. Magic Blond tones should be mixed in a one part color to two parts Salerm Cosmetics developer ratio.
Sales arguments Perfect gray cover. Natural shine. High-tech micro-molecules: longer-lasting color. The permanent color with the lowest ammonia content on the market. No unpleasant smells released when mixed, perfect for the person applying the color. Thanks to its combination of natural oils it leaves the hair shinier and treats the scalp with great care causing no itchiness. Contains hydrating components and natural bulding blocks. It’s highly cost-effective thanks to its 1+1,5 proportion (super lighteners are mixed in a 1+2 ratio).
PERHOXYL
Description A fast acting and highly efficient, oxygenating developer, designed to achieve extra-light tones, highlights and lightening in shorter exposure times. Effect Reduces hair color and lightener leave-on time in cases where maximum lightening is required. Properties Takes maximum care of the hair’s physical and chemical integrity, to care for the hair and guarantee it retains its natural shine and softness. Key components A specific conditioner ensures extra care is taken of the hair during technical processing. How to use
Family
Blend the necessary quantity of developer with the chosen color in a nonmetallic bowl. Mix to form an even blend and then apply to the hair according to the chosen technique.
HAIR COLOR
Ref 161L
Presentation 18 Oz
Applications 4,5 applications from the 18oz bottle
Ingredients AQUA (WATER), HYDROGEN PEROXIDE,CETEARYL ALCOHOL, CETEARETH-33, OLEALKONIUM CHLORIDE, DISODIUM EDTA, PHOSPHORIC ACID, PHENACETIN.
Sales arguments A fast acting developer. It treats the hair just as carefully as the low volume developers. Lighter results in less time (does not require heat). Perfect for extreme lightening and highlights. Keeps the hair soft and in great condition. Accelerates the lightening process. Reduces leave on time.
CREAM DEVELOPER
Description A developer especially formulated for coloration, in four different strengths, covering all professional demands and techniques. Effect Hair colored using this cream developer acquires extraordinary shine, thanks to the gentle effects of the developer on the hair’s fibers during the technical processing which leave it in unbeatable condition. Properties The main effect of the cream developer is to provide a source of active oxygen, necessary to develop the color from inside the hair. Its rich composition of waxes and Aloe Vera protect the hair for the entire duration of the color application process, avoiding the drying out of the hair’s fibers and adding shine and vitlity to the newly colored hair. Key components
Family
An exclusive blend of waxes which provide cosmetic hair protection during color application. Aloe Vera: a 100% extract that moisturizes the skin deep down, helping to protect, maintain and restore hydration during the coloring process.
Sales arguments Developer for use when coloring or lightening. Has no effects on the hair’s texture thanks to the conditioners incorporated into the formula. Its conditioners allow for uniquely aesthetic end results. The Aloe Vera contained in the formula restores and maintains moisture levels during the entire hair coloring process. This product is characterized by its creaminess and actively protective components.
HAIR COLOR
How to use
Ref 952LP / 953LP / 954LP / 352LP / 353LP / 354L / 191LP / 172LP / 173LP / 174LP / 172GLP
Blend the necessary quantity of developer with the chosen color in a nonmetallic bowl. Select the developer strength, 10 (3%), 20 (6%), 30 (9%) or 40 (12%), according to the required results.
Presentation 6.5oz / 8,1oz / 36oz / 167,9oz
Applications 2,5 applications from the 8,1oz bottle 9 applications from the 36oz bottle 44 applications from the 167,9oz bottle
Ingredients 10 VOLS.: AQUA (WATER), CETEARYL ALCOHOL, HYDROGEN PEROXIDE, CETEARETH-33, DISODIUM EDTA, PHOSPHORIC ACID, PHENACETIN. 20 VOLS.: AQUA (WATER), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-33, DISODIUM EDTA, PHOSPHORIC ACID, PHENACETIN. 30 VOLS.: AQUA (WATER), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, C
SALERMIX CONTRAST
Description Three special tones that don’t require prior lightening of colored hair, as they are capable of ensuring the same tone on previously colored hair. Effect Hair color available in three tones; orange, red and violet, independently of whether the hair to be treated is natural or colored. Properties Tones based on a powerful lightening system with greater color and highlighting intensity than an ordinary color. Colors capable of superimposing the new tone on previously colored hair. Key components An exclusive selection of color pigments: maximum performance of the color within the hair’s cortex. Natural vegetable oils: protect and condition the hair during the color application process. How to use
Family HAIR COLOR
Ref TMC…
Presentation 2,1oz tube
Applications Normal colors: 1+2 = 6,8oz 1 tube for a complete service
Ingredients SEGÚN COLOR
Blend one part color with two parts Salerm Cosmetics developer. Apply to dry hair. If you wish to use to highlight specific areas, cover with aluminum foil. If you are using all over the hair then heat should be used without covering the head.
Sales arguments Option of highlights without the need for prior lightening. Three fashion colors. Also valid for all-over coloring. Works perfectly on any shade of virgin hair to achieve the desired color. To be used with 30 to 40 volume developers for greater color lift. Better color absorption; lightens and deposits without the need for a separate lightener. Can be used for color combinations to add highlights to the final look.
COLOR UP
Description Direct non-oxidation color that adheres instantly on the hair. Perfect for temporary changes of look on any kind of hair whether natural or color treated. Ideal for adding highlights, streaks, fade-out, color blocks etc. 1052 CORAL / 1056 PINK / 1050 VIOLET / 1051 BLUE / 1057 GREEN / 1054 BRONZE / 1055 COFFEE / 1053 BLACK Effect Colors the hair strand by enveloping it in a layer of color without the need for prior mixing with any other products. Properties Gives you instant pigmentation without altering the hair’s natural color and will last according to the particular characteristics of the hair, porosity being of special significance. Key components
Family HAIR COLOR
Cutting-edge polymer developed at the VMV Group R&D Laboratory. This polymer forms a transparent and flexible film which gives the hair added movement, body and shine. It reduces split-ends by 95%. A multi-hydrating product derived from cellulose that ensures even distribution of the product ensuring the given shade is intense and has good hold on the hair.
Ref CORAL 1052 / PINK 1056 / VIOLET 1050 / BLUE 1051 / GREEN 1057 / BRONZE 1054 / COFFEE 1055 / BLACK 1053
Presentation 2oz tube
Applications Up to 11 applications.
Ingredients SEGÚN COLOR
How to use To make application easier and longer-lasting make sure hair is clean and brushed. Use Color Up on dry hair. / Protect clothing by covering with a towel, then separate the sections where you wish to apply Color Up and pin the remaining hair out of the way. / Shake the Color Up tube well then apply color to the sections using the tube’s applicator. Go over the section as many times as necessary to achieve the desired tone. / Comb through to even out color and remove any excess product. / Let the color dry. / Use a hairdryer to seal the pigment and make color as long-lasting as possible.
Sales arguments 8 direct application colors. 8 on-trend colors that can be mixed to create new shades. No modification of the hair’s natural or color treated base. How long the color last will depend on the hair’s porosity. The more porous the hair the longer the color will last. Color disappears with washing. A simple and effective way to color hair. A resale product that’s easy to use at home. Can be applied to any type of hair without exception. For all kinds of personalization techniques. Color Up contains no ammonia or peroxides.
C.SOFT ENHANCING EMULSION (LC)
Description A developer especially formulated to be used together with the Color Soft toneon-tone light color shades. Effect Intensifies the lightening potential of ammonia free demi-permanent color. Optimizes gray cover. Avoids over saturation of color in medium tones. Properties Easy to mix and use, its texture makes it perfect for use with Color Soft. Specific components release oxygen faster and more effectively to lighten the hair’s natural color up to one and a half levels. Key components Olealkonium chloride: Regulates oxygen release to make the developer faster and more effective, this allows more efficient removal of the hair’s natural pigment for tone-on-tone color application. How to use
Family
Mix in the recommended proportion with Color Soft demi-permanent color
HAIR COLOR
Ref 155 / 157
Presentation 6,8oz / 35,1oz
Applications 2 applications from the 6,8oz bottle 10 applications from the 35,1oz bottle
Ingredients AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-33, DISODIUM EDTA, PHOSPHORIC ACID, PHENACETHIN, PARFUM (FRAGRANCE), OLEALKONIUM CHLORIDE.
Sales arguments Developer specifically for use with Color Soft light color shades. Avoids color saturation on middle to dark tones. Exposure time is reduced thanks to the oxygen release regulator. Used together with Color Soft it can lighten the hair’s natural base color by up to a tone and a half. Its texture has been perfectly adapted to make working with Color Soft as comfortable as possible.
C.SOFT ENHANCING EMU
Description A developer especially formulated to be used together with the Color Soft toneon-tone color. Effect Activates Color Soft demi-permanent color, developing the formula’s pigments and ensuring the perfect integration into the hair strand. Properties Protects the hair’s structure, it’s easy to use and its texture makes it perfect for mixing with Color Soft demi-permanent color. Key components A fresh, gentle scent which makes it pleasant to use. How to use Mix in the recommended proportion with Color Soft demi-permanent color.
Family HAIR COLOR
Ref 169 / 178
Presentation 6,8oz 35,1oz
Applications 2 applications from the 6,8oz bottle 10 applications from the 35,1oz bottle
Ingredients AQUA (WATER), CETEARYL ALCOHOL, HYDROGEN PEROXIDE, CETEARETH-33, DISODIUM EDTA, PHOSPHORIC ACID, PHENACETIN, PARFUM (FRAGRANCE).
Sales arguments Developer for use with Color Soft. Its 5 volume formula which ensures the hair takes the color without causing a lightening effect (root effect). Thanks to its low volume it doesn’t have a negative effect on the hair’s condition like permanent straightening products, shapers or other chemical treatments. Its texture ensures color is blended in evenly.
COLOR SOFT
Description
Sales arguments
Demi-permanent color without ammonia. Effect Capable of tone-on-tone hair coloring, darkening, changing lowlights and covering a large percentage of gray. Properties The power to cover effectively. Great chromatic stability and excellent oxidation resistance. Contains natural extracts which help to protect the hair. Key components Natural macadamia nut oil extract. Its composition is compatible with the scalp and it also helps to protect the hair fibers during the process of coloration. How to use Blend one part color to two parts Color Soft enhancing emulsion.
Family HAIR COLOR
Ref TS…
Presentation Tube 3,4 Oz
Applications 2 applications per tube
Ingredients SEGÚN COLOR
A tone-on-tone hair color. Does not contain ammonia. Can be used on the same day as a permanent straightening product without affecting the hair’s texture. Mixed in equal parts with the enhancing emulsion it can cover practically all gray. Mixed in a one part color to 2 parts enhancing emulsion ratio it can be more cost-effective for the professional. After straightening, just 12 to 15 minutes is enough to ensure great cover, which cuts down on work time.
IRIDIA HAIR COLOR
Description Cutting edge hair color technology, for excellent cosmetic results on hair, combined with a choice of colors of great chromatic beauty. Effect Color with great coverage, shine, natural reflections and resistance to natural oxidation. Properties PPD free tones. No ammonia. Capable of lifting up to three tones. Easy to mix and apply. Uses Salerm Cosmetics micro-molecule technology, micromolecules which join up inside the hair cortex to increase resistance to oxidation. Key components An exclusive selection of colorant pigments with the power to penetrate the hair’s inner cortex effectively. A derivative of natural jojoba oil which enhances the color’s lubricating and hydrating properties.
Family HAIR COLOR
Ref IR…
Presentation 0,7oz tube
Applications 1 tube per application
Ingredients SEGÚN COLOR
How to use Using the special Iridia measurer, measure out 1,32oz of Oleo Protect Cream. Next add 2,16oz of the special Iridia developer. Place the mixture in a bowl and mix using the special Salerm Cosmetics whisk, then add the tube of Iridia. Mix again and proceed with application using the desired technique.
Sales arguments High-tech edge, micro-pigment technology. No ammonia. No PPD means fewer allergies. Gray coverage. Skin comfort. Dermatologically tested scent. Exceptional shine and color from root to tip. Long-lasting color. Easy to mix: 1+2+3. Easy to wash out. Over 40 colors. Pleasant scent , free from allergens. No oil residues. High fade resistance to washing. Extreme scalp and hair care. Very natural looking shine. Easy to apply. Shade mixing is possible, respecting the standard laws of chromatics Exclusive Salerm Cosmetics micro-pigment technology capable of bonding within the hair cortex.
DECO ECO IRIDIA
Description
Sales arguments
Ammonia free lightening with yellow hue neutralizing molecules. Effect Lightening that respects the particular characteristics of the hair and scalp. Properties Dust free and easy to prepare. Ammonia free. Contains minerals extracted from oat flour and chromophore molecules to neutralize yellow hues. This means that, depending on the hair’s natural base, posterior color correction is not necessary. Key components Oat flour, rich in minerals which leaves hair shiny and protects the scalp. A combination of ammonia free active color lifting components which lighten the hair carefully and efficiently.
Ammonia free lightening. Yellow hue neutralizing molecules. Natural minerals extracted from oat flour provide maximum hair care. Dust free. Compact and easy to apply formula. Perfect for any technique. Powerful color lift. Extra heat can be applied to reduce exposure time.
How to use
Family HAIR COLOR
Mix one dose of lightener to between 1,7 and 3,4oz of Salerm Cosmetics developer depending on the technique and target color level. Leave to develop for 30 to 60 minutes. External heat may be applied. After lightening rinse well with plenty of warm water and proceed as usual.
Ref 796
Presentation 17,6oz pot
Applications 16 applications
Ingredients POTASSIUM PERSULFATE, SODIUM METASILICATE, MAGNESIUM CARBONATE HYDROXIDE, SODIUM CARBONATE, PARAFFINUM LIQUIDUM (MINERAL OIL/HUILE MINÉRALE), CELLULOSE GUM, SODIUM PERSULFATE, TETRASODIUM EDTA, XANTHAN GUM, SODIUM STEARATE, AVENA SATIVA (OAT) KELNER EXTRACT, CYCLODEXTRIN, SILICA, PARFUM (FRAGRANCE),
OLEO PROTECT CREAM
Description
Effect Improves contact between the color pigments and the hair shaft. Results in greater color uniformity without color saturation and perfectly natural shine. Properties A base which transports the pigment, allowing oxygen freed up in the color reaction process out. This represents a fundamental advance in color systems as it eliminates the need for ammonia in the formula. With its high viscosity perfect gray hair cover can be achieved and color lifting without the need for PPD containing colorants. Key components Key components: Contains a natural tetra-lipid extract which when its properties are joined nourishes, protects and hydrates both the hair and scalp throughout the coloring process.
Family HAIR COLOR
Ref
Sales arguments
Second phase of the Iridia color system in the form of an oleo-gel protector.
How to use Using the special Iridia measurer, measure out 1,32oz of Oleo Protect Cream. Next add 2,16oz of the special Iridia developer. Place the mixture in a bowl and mix using the special Salerm Cosmetics whisk, then add the tube of Iridia. Mix again and proceed with application using the desired technique.
It’s the phase of the Iridia color system which contains the conditioning, treating, protecting and hydrating substances. Acts as a vehicle for the Iridia pigments. Improves contact between the hair and the color, achieving a more even color from root to tip. Doesn’t produce color saturation in highly porous areas. Makes it easy, confortable and quick to mix the pigments contained in the color tube. It’s a nourishing protector that conditions and protects the hair and scalp.
791 / 774
Presentation Presentation: 33,2 oz pot
Applications 25 applications per 33,2 oz pot
Ingredients AQUA (WATER/EAU), PARAFFINUM LIQUIDUM (MINERAL OIL/HUILE MINÉRALE), CETEARYL ALCOHOL, COCAMIDE MEA, OLETH-5, OLETH-10, MACADAMIA ( MACADAMIA TERNIFOLIA) NUT OIL, ADANSONIA DIGITATA SEED OIL, ARGANIA SPINOSA KERNEL OIL, ZEA MAYS (CORN)OIL, POLYQUATERNIUM-22, SODIUM CETEARYL SULFATE, PEG-40 CASTOR OIL
OXI ECO IRIDIA
Description A highly effective and fast acting cream developer. Designed to achieve maximum lightening lift with IRIDIA Deco Eco and any other desired technique. Effect Optimizes the lightening potential of IRIDIA Deco Eco. Reduces leave on time. Is kind to hair throughout the process. Properties Takes great care of the hair shaft thanks to its treatment properties derived from corn proteins and from a specific fraction of corn oil extract. These components act to protect and equilibrate, protecting the hair shaft during the lightening process and allowing maximum lift without putting the hair’s integral health at risk.
Sales arguments A fast acting developer perfect for use in combination with IRIDIA Deco-Eco. Very kind to the hair and scalp. Light highlights without the need for additional heat. Significant reduction of exposure time. Perfect for lightening where lift of several levels is required.
Key components
Family
A specific conditioning content designed especially for maximum lift treatment lends it a protective action which guarantees maximum care for the hair structure during the lightening process. Contains a specific fraction of oily corn extract which has stabilizing properties during technical processes.
HAIR COLOR
How to use
Ref
Mix in the indicated proportion IRIDIA OXI-ECO in a non-metallic bowl. Blend until you have a smooth and even mixture. Apply to hair according to the desired technique.
790
Presentation 36oz bottle
Applications 14 applications per 36 oz bottle
Ingredients AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-30, OLEALKONIUM CHLORIDE, PROPYLENE GLYCOL, HYDROLYZED CORN PROTEIN, ZEA MAYS (CORN) OIL, PARAFFINUM LIQUIDUM (MINERAL OIL/HUILE MINÉRALE), PHOSPHORIC ACID, PHENACETIN, DISODIUM EDTA, POTASSIUM SORBATE, IMIDAZOLIDINYL UREA, PARFUM (FRA
ZEA – MAYS SPECIFIC OXIDANT
Description An easy to mix developer with ITC technology that lifts and covers evenly from root to tip without the need of help from ammonia. 792 20 vols. / 793 30 vols. / 794 40 vols. Effect Its composition based on Zea – Mays gives it properties which protect the skin from possible adverse reactions to the coloration products. Properties A gel texture with viscosity auto-regulator, to guarantee the color stays in direct contact with the hair during the entire exposure time. Key components Its vegetable protein content lends it a protective action which guarantees maximum care for the hair structure during the color application process. Contains a specific fraction of oily corn extract which has stabilizing properties during technical processes.
Family
How to use
HAIR COLOR
Using the special Iridia measurer, measure out 1,32oz of Oleo Protect Cream. Next add 2,16oz of the special Iridia developer. Place the mixture in a bowl and mix using the special Salerm Cosmetics whisk, then add the tube of Iridia. Mix again and proceed with application using the desired technique.
Ref 792 / 793 / 794
Presentation
Sales arguments Homogeneous transformation of the color pigments along the entire hair shaft. It’s the only developer to contain Zea – Mays: with protective action and hydrating components that protect the skin during the color process. Incorporates Salerm Cosmetics exclusive ITC (Intelligent Transmission Consolidation) technology. The pigments are transported in a homogenous manner to the inside of the hair shaft, resulting in extra resistence to natural oxidation and perfectly stable reflects. Together with Oleo Protect it makes up a formula which protects the hair and scalp and reaches levels impossible to obtain before the arrival or Idida on the market.
36 oz
Applications 16,66 applications per 36 oz bottle
Ingredients 40 VOLS.: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, PARAFFINUM LIQUIDUM (MINERAL OIL/HUILE MINERALE) CETEARETH-33, ACRYLATES/STEARETH-20 ITACONATE COPOLYMER, HYDROLYZED CORN PROTEIN, GLYCERIN, DISODIUM EDTA, PHENACETIN, ZEA MAYS (CORN) OIL, PHOSPHORIC ACID, IMIDAZOLIDINYL UREA, POTASSIU
SHADE CORRECTOR
Description A corrective oil which adds a new cosmetic treatment dimension to the technical lightening process. Effect It’s the liquid phase needed to turn Decoblue and Decoviolet into a paste. The lightening works better and the hair’s integrity is protected throughout the entire process. Properties This product can be used with both Decoblue and Decoviolet. Its use is highly recommended with all lightening because it serves to protect the hair during the chemical oxydation process as well as guaranteeing the hair is soft and conditioned after treatment, ready for further color applications. Key components A combination of two violet toned corrective pigments which neutralize yellow hues formed through lightening.
Family HAIR COLOR
Ref 496
Presentation Carton containing three packs of four 0,44 .oz vials.
Applications One vial per lightening service.
Ingredients ISOPROPYL MYRISTATE, PARAFFINUM LIQUIDUM ( MINERAL OIL), C.I. 61565 (D&C GREEN Nº 6), C.I. 26100 (D&C RED Nº17).
How to use Place a measure of Decoblue or Decoviolet in a clean non-metallic bowl. Add the contents of one shade correcting oil vial. Blend with the aid of a stirrer to form an even lightening paste. Add up to 3,6oz of cream developer, 10 (3%), 20 (6%), 30 (9%), 40 (12%) or Perhoxyl. The leave on time will vary from 20 to 60 minutes depending on the hair’s condition and the desired result.
Sales arguments Protects and corrects at the same time. A moisturizing oil to mix with Decoblue and Decoviolet. Makes the lightening process gentler on the hair without affecting lightening levels. The end result is soft, lightened hair with a healthy appearance. Red and orange hues are neutralized to guarantee the desired end result. Protects the hair throughtout the process, ensuring optimum hair condition and care. Guarantees the safety and health of the salon professional (avoids undesirable poduct inhalation).
DECOBLUE
Description A powerful lightening tool capable of lightening 4 to 6 levels in a very short time. Effect Perfect for lightening where fast lightening of up to 6 levels is required. For color removal where the base color is significantly darker than the desired color. Suitable for color trend applications which require a high level of lightening while preserving the hair’s texture and elasticity. Properties A high-tech lightener which combines powerful lightening with respect for the hair shaft. For maximum conditioning effect it’s essential to use in combination with a Salerm Cosmetics Shade Correcting Oil vial.
Sales arguments Fast acting lightener. Lightening power for deep down lightening. Lifts from 4 to 6 levels depending on the hair’s texture. Used with the shade correcting oil, red and orange hues are neutralized to guarantee the desired end result. Brings control and care to the lightening process.
Key components Contains an extremely effective combination of active lightening components to ensure the maximum lightening power while respecting the hair’s protein structure.
Family
How to use
HAIR COLOR
Place a measure of Decoblue in a clean non-metallic bowl. Add the contents of one shade correcting oil vial. Blend with the aid of a spatula to form an even lightening paste. Add up to 3,6oz of cream developer, 10 (3%), 20 (6%), 30 (9%), 40 (12%) or Perhoxyl. The leave on time will vary from 20 to 60 minutes depending on the hair’s condition and the desired result.
Ref 497
Presentation 17,6oz vacuum packed, aluminum bag,stored inside a screw top pot
Applications 17 applications
Ingredients INGREDIENTS: AMMONIUM PERSULFATE, SODIUM METASILICATE, MAGNESIUM CARBONATE HYDROXIDE, CELLULOSE GUM, PARAFFINUM LIQUIDUM (MINERAL OIL), SODIUM CARBONATE, AMMONIUM CHLORIDE, TETRASODIUM EDTA, SODIUM STEARATE, SODIUM PERSULFATE, SILICA, PARFUM (FRAGRANCE), BENZYL ALCOHOL, C.I. 77007(ULTRAMARINES).
MAGIC BLEACH
Description
Sales arguments
High performance, progressive lightening powder. Effect Uniformly lightened color, whether applied to colored or virgin hair. Capable of reaching platinum levels with neutral hues and total hair protection at the same time. Properties Works according to Salerm Cosmetics progressive lightening system, with greater uniformity from root to tip, through a highly controlled lightening of natural or previously colored pigments. Contains pleasantly scented moisturizing components to protect the scalp throughout the process. Key components Natural oat extract which ensures maximum hair and scalp care thanks to its high essential mineral content.
Progressively acting lightener. Unbeatable lightening power. Maximum respect for the hair. A highly stable powder. Does not create dust clouds. Pleasant scent and creamy texture. Additional heat may be added to accelerate the process. The perfect balance for platinum results. Works equally well on colored or virgin hair.
How to use
Family HAIR COLOR
Ref
Place a measure of Magic Bleach and between 1,8 and 3,6oz of Salerm Cosmetics developer (depending on the technique being used and the desired result) in a clean non-metallic bowl. Leave on time will vary from 30 to 60 minutes. Additional heat may be used. After lightening rinse well with warm water and continue as normal.
504
Presentation 17,6oz vacuum packed, aluminum bag,stored inside plastic pot. Contains measuring spoon.
Applications 16 applications
Ingredients POTASSIUM PERSULFATE, SODIUM METASILICATE, MAGNESIUM CARBONATE HYDROXIDE, PARAFFINUM LIQUIDUM (MINERAL OIL), AMMONIUM PERSULFATE, SODIUM STEARATE, XANTHAN GUM, AVENA SATIVA (OAT) STARCH, CYCLODEXTRIN, TETRASODIUM EDTA, SILICA, PARFUM (FRAGRANCE), CELLULOSE GUM, C.I. 77007 (ULTRAMARINES).
DECOVIOLET
Description Lightener that can lighten up to three levels in a controlled and progressive manner. Effect Perfect for pre-blond application lightening. To lighten weak, sensitized or previously lightened hair. Properties A high-tech lightener which combines controlled lightening limited to three levels with respectful treatment of the hair shaft. For maximum conditioning effect it’s essential to use in combination with a Salerm Cosmetics Shade Correcting Oil vial. Key components Natural oat extract which ensures maximum hair care thanks to its high essential mineral content. How to use
Family HAIR COLOR
Ref
Place a measure of Decoviolet in a clean non-metallic bowl. Add the contents of one shade correcting oil vial. Blend with the aid of a spatula to form an even lightening paste. Add up to 3,6oz of cream developer, 10 (3%), 20 (6%), 30 (9%), 40 (12%) or Perhoxyl. The leave on time will vary from 20 to 60 minutes depending on the hair’s condition and the desired result.
Sales arguments Perfect for sensitive hair. Lifts up to three levels. Leaves hair in perfect condition. Can be used with or without the shade correcting oil, but it is recommendable to ensure a more gentle treatment of both hair and scalp. Perfect for blond hair color application pre-lightening. Its gentle treatment of the hair means it’s safe to use on even the most delicate or chemically processed hair, when used in combination with the shade correcting oil. Perfect for correcting highlights and progressive lightening when you need to see and be able to control the lightening process.
498
Presentation 17,6oz vacuum packed, aluminum bag,stored inside a screw top pot.
Applications 19 applications
Ingredients MAGNESIUM CARBONATE HYDROXIDE, POTASSIUM PERSULFATE, SODIUM METASILICATE, CELLULOSE GUM, PARAFFINUM LIQUIDUM (MINERAL OIL), AMMONIUM PERSULFATE, SODIUM STEARATE, XANTHAN GUM, AVENA SATIVA (OAT) STARCH, CYCLODEXTRIN, TETRASODIUM EDTA, SILICA, PARFUM (FRAGRANCE), C.I. 77007 (ULTRAMARINES).
DECOPATE
Description A kit made up of two products: a solid, powder lightening phase which is mixed with the liquid phase that comes in separate glass vials. Effect The two phases together form a lightening paste with a pâté-like texture. Lightening of over six levels can be reached in total comfort. Properties The blending together of the two phases forms a freshly scented lightening paste which is 100% active during the application process; at no time does the product dry out or lose its incredible lightening power. The end result is effective lightening and silky, manageable hair. Key components An oily component that serves to protect the hair shaft during the lightening process. How to use
Family HAIR COLOR
Ref 495
Place a sachet of Decopate solid phase in a clean non-metallic bowl. Add the contents of one Decopate liquid phase. Blend with the aid of a spatula to form an even lightening paste. Add up to 3,6oz of cream developer, 10 (3%), 20 (6%), 30 (9%), 40 (12%) or Perhoxyl. The leave on time will vary from 20 to 60 minutes depending on the hair’s condition and the desired result.
Sales arguments Maximum respect for the hair shaft. Stable pâté format. Mixed first with the vial and then the developer it forms a smooth paste, easy to use and non-drip. A powerful lightener that, when applied to previously colored hair results in the perfect highlight shade. Retains its moisture to ensure post-lightened hair is incredibly soft. Additional heat can be applied to reduce leave on time. The best lightening results any professional can find; on the one hand it offers the guarantee of maziumum lightening and on the other extraordinary hair care. Guaranteed optimum reults on all hair types.
Presentation Carton containing 12 x 1,06oz sachets and three packs of four vials.
Applications 1 sachet and 1 vial per lightening service
Ingredients FASE LÍQUIDA: ISOPROPYL MYRISTATE, PARAFFINUM LIQUIDUM (MINERAL OIL). FASE SOLIDA: POTASSIUM PERSULFATE, SODIUM METASILICATE, MAGNESIUM CARBONATE HYDROXIDE, KAOLIN, CELLULOSE GUM, PARAFFINUM LIQUIDUM (MINERAL OIL), SODIUM STEARATE, XANTHAN GUM, AVENA SATIVA (OAT) STARCH, CYCLODEXTRIN, TETRASODIUM ED
MOUSSE COLOR
Description
Sales arguments
A range of mousses that add color to styling. 922 BLACK / 921 BROWN / 920 MAHOGANY / 923 PLATINUM / 924 GOLDEN BLONDE / 925 LIGHT BLONDE Effect Helps to conserve hair color for longer, whether natural or colored. Strengthens the hues of oxidation color, making them last for longer and if necessary, helps to neutralize unwanted hues.
Conserves hair tone and adds body. Provides hold and volume. Can be used on natural hair to eliminate unwanted hues produced through sun exposure.
Properties Corrects the normal loss of color from color treated hair through washing. Accentuates or varies the color hue depending on the base color and hair porosity. The resulting color disappears with washing. Key components A specific polymer provides hold by forming a film along the hair shaft improving manageability and making color last longer.
Family
How to use
HAIR COLOR
Apply to damp hair. Spread evenly all over the hair. Do not Rinse. Style normally.
Ref 922 / 921 / 920 / 923 / 924 / 925
Presentation 10,2 oz can
Applications 21 applications per can
Ingredients AQUA (WATER/EAU), ISOBUTANE, VP/VA COPOLYMER, PROPANE, POLYQUATERNIUM-46, COCOTRIMONIUM METHOSULFATE, AMINOMETHYL PROPANOL, CETRIMONIUM CHLORIDE, AMODIMETHICONE, TRIDECETH- 12, PARFUM (FRAGRANCE), LIMONENE, LINALOOL, BUTANE, PHENOXYETHANOL, ETHYLPARABEN, BUTYLPARABEN, ISOBUTYLPARABEN, METHYLPARABEN,
COLOR MASK
Description
Sales arguments
A range of conditioning masks that deposit color. 904 BLACK / 903 BROWN / 902 MAHOGANY / 905 PLATINUM / 907 GOLDEN BLONDE / 906 LIGHT BLONDE Effect Helps to conserve hair color for longer, whether natural or colored. Strengthens the hues of oxidation color making them last for longer, and if necessary it helps to neutralize unwanted hues. Properties Corrects the normal loss of color from color treated hair through washing. Accentuates or varies the color hue depending on the base color and hair porosity. The resulting color disappears with washing. Its conditioning power helps to restore dehydrated hair.
Can be applied to both natural and colored hair. Makes color last longer and at the same time conditions the hair. Neutralizes unwanted hues. Minimizes loss of volume. Adds natural looking shine. It’s cost-effective; two functions from one product. Its attractive image and presentation.
Key components Natural macadamia nut oil that protects the hair and makes it extra shiny.
Family
How to use
HAIR COLOR
Apply to wet hair, leave on for 5 minutes and rinse.
Ref 904 / 903 / 902 / 905 / 907 / 906
Presentation 6,9oz tube
Applications 10 applications per tube
Ingredients AQUA (WATER), PROPYLENE GLYCOL, CETYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, GLYCERIN, AMODIMETHICONE, MACADAMIA (MACADAMIA TERNIFOLIA) NUT OIL, SERICA (SILK), CETRIMONIUM CHLORIDE, TRIDECETH- 12, DIMETHYLPABAMIDOPROPYL LAURDIMONIUM TOSYLATE, PANTHENOL, PARFUM (FRAGRANCE), LIMONENE, LINALOOL, DISODIUM ED
COLOR SHAMPOO
Description
Sales arguments
A range of shampoos that deposit color. 908 BLACK / 910 BROWN / 913 MAHOGANY / 909 PLATINUM / 911 GOLDEN BLONDE / 912 LIGHT BLONDE Effect Helps to conserve hair color for longer, whether natural or colored. Strengthens the hues of oxidation color, making them last for longer and if necessary, helps to neutralize unwanted hues. Properties Corrects the normal loss of color from color treated hair through washing. Accentuates or varies the color hue depending on the base color and hair porosity. The resulting color disappears with washing. This cleansing process is kind to the hair’s structure.
Maximum pigment binding. Neutralizes or accentuates hues. A convenient range of six colors that can be used on natural or colored hair. Retained in the hair over several washes. The hair is soft and manageable. Two products in one: a gentle cleansing effect and color enhancement whether natural or colored hair.
Key components
Family HAIR COLOR
A combination of quaternized polymers that bind color and protect against further loss. How to use Apply to wet hair, leave on for 2 minutes and rinse off.
Ref 908 / 910 / 913 / 909 / 911 / 912
Presentation 9oz bottle
Applications 50 applications per bottle
Ingredients INGREDIENTS/COCTAB: AQUA (WATER), SODIUM LAURETH SULFATE, QUATERNIUM-80, POLYQUATERNIUM-10, HYDROXYETHYLCELLULOSE, SODIUM CHLORIDE, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE, PHENOXYETHANOL, METHYLPARABEN, ETHYLPARABEN, PROPYLPARABEN, BUTYLPARABEN, ISOBUTYLPARABEN, CITRIC ACID, PARFUM (FRAG
BITRAT CITRIC BALANCE
Description An acidic restructuring lotion that drastically reduces pH to make styling easier and bring out maximum shine. A formula created according to the Salerm Cosmetics SEQUENTIAL HAIR CARE SYSTEM which restores the hair’s structure after chemical processing, making such treatments last longer and exhibit improved chromatic results. Effect Maximum reduction of the pH in the hair’s environment. Effective sealing of the cuticle’s scales creating optimum light refraction, or in other words, maximum shine. Properties The ideal treatment for any hair which has been subjected to color, straightening or shaping treatments, and therefore needs pH levels to be maintained at acidic levels to seal the cuticle and preserve the elasticity necessary to ensure the hair stays shiny and manageable. Key components
HAIR COLOR
Natural keratin: pure keratin – Fruit acids: natural acids to seal the cuticle – Liposomed panthenol: 10 times more effective than standard provitamin B5. – Hydrolyzed wheat: A natural source of dietary minerals and proteins.
Ref
How to use
176
Shake and spray onto damp hair. Do not rinse.
Family
Presentation
Sales arguments A complete technical range, based on development of the exclusive Salerm Cosmetics SEQUENTIAL HAIR CARE SYSTEM that covers all the steps necessary for the care of colored, straightened or shaped hair. Easy to use products. Specific resale packaging, enabling the professional to increase income from product sale. Easy, quick and comfortable application systems for daily home use. Contains natural keratin to restore badly treated hair. Fruit acids seal the cuticle. Liposomed panthenol (provitamin B5) increases shine. Hydrolyzed wheat creates a natural film.
8,5fl.oz spray bottle
Applications 125 applications per 8,5 .oz bottle
Ingredients AQUA (WATER), OCTYL OCTANOATE, CYCLOPENTASILOXANE, PEG/PPG- 18/18DIMETHICONE, PEG-40 HYDROGENATED CASTOR OIL, HYDROLYZED KERATIN, PYRUS MALUS (APPLE) FRUIT EXTRACT, MALIC ACID, VITIS VINIFERA ( GRAPE) LEAF EXTRACT, GLYCOLIC ACID, VACCINIUM MYRTILLUS FRUIT EXTRACT, TARTARIC ACID, CITRUS MEDICA LIMONU
SHAMPOO CITRIC BALANCE
Description A shampoo that restores the hair’s natural pH. A formula created according to the Salerm Cosmetics SEQUENTIAL HAIR CARE SYSTEM which restores the hair’s structure after chemical processing, making such treatments last longer and exhibit improved chromatic results Effect Total elimination of treatment residues from both hair and scalp and maximum reduction of the pH in the hair’s environment. Properties The ideal treatment for any hair which has been subjected to color, straightening or shaping treatments, and therefore needs pH levels to be maintained at acidic levels to seal the cuticle and preserve the elasticity necessary to ensure the hair stays shiny and manageable. Key components
Family
Natural keratin: pure keratin – Fruit acids: natural acids to seal the cuticle – Liposomed panthenol: 10 times more effective than standard provitamin B5. – Hydrolyzed wheat: A natural source of dietary minerals and proteins.
HAIR COLOR
How to use
Ref
Wet hair and apply a small quantity of shampoo. Lather then rinse. Apply a second time and lather gently for 3 minutes. Rinse and proceed as normal.
183 / 198
Presentation
Sales arguments A complete technical range, based on development of the exclusive Salerm Cosmetics SEQUENTIAL HAIR CARE SYSTEM that covers all the steps necessary for the care of colored, straightened or shaped hair. Easy to use products. Specific resale packaging, enabling the professional to increase income from product sale. Easy, quick and comfortable application system for daily home use. Contains natural keratin to restore badly treated hair. Fruit acids seal the cuticule. Liposomed, panthenol (provitamin B5) increases shine. Hydrolyzed wheat creates a natural film.
9oz or 36oz bottle
Applications 25 applications per 9oz bottle 100 applications per 36oz bottle
Ingredients AQUA (WATER), SODIUM LAURETH SULFATE, COCAMIDOPROPYL BETAINE, COCAMIDE DEA, DIMETHICONE PEG-8 MEADOWFOAMATE, COCAMIDOPROPYLAMINE OXIDE, TARTARIC ACID, MALIC ACID, PYRUS MALUS (APPLE) FRUIT EXTRACT, VITIS VINIFERA (GRAPE) LEAF EXTRACT, VACCINIUM MYRTILLUS FRUIT EXTRACT, CITRUS MEDICA LIMONUM (LEMON)
MASK CITRIC BALANCE
Description An acidic restructuring mask that conditions and restores the hair’s natural pH. A formula created according to the Salerm Cosmetics SEQUENTIAL HAIR CARE SYSTEM which restores the hair’s structure after chemical processing, making such treatments last longer and exhibit improved chromatic results. Effect Regulates pH, provides deep down nourishment, rehydrates, relipidifies and equilibrates. Properties The ideal treatment for any hair which has been subjected to color, straightening or shaping treatments, and therefore needs pH levels to be maintained at acidic levels to seal the cuticle and preserve the elasticity necessary to ensure the hair stays shiny and manageable. Key components Pure keratin for maximum hair repair and fruit acids to seal the hair’s cuticle.
Family HAIR COLOR
Ref 177 / 787
Presentation
How to use Wash and towel dry hair. Apply and leave on for 3 minutes.
Sales arguments A complete technical range, based on development of the exclusive Salerm Cosmetics SEQUENTIAL HAIR CARE SYSTEM that covers all the steps necessary for the care of colored, straightened or shaped hair. Easy to use products. Specific resale packaging, enabling the professional to increase income from product sale. Easy, quick and comfortable application systems for daily home use. Contains natural keratin to restore body treated hair. Fruit acids seal the cuticle. Liposomed Panthenol (rovitamin B5) increases shine. Hydrolyzed wheat creates a natural film.
8,6oz / 34,4oz pot
Applications 12 per 8,6oz pot / 48 per 34,4oz pot
Ingredients AQUA (WATER), PROPYLENE GLYCOL, CETYL ALCOHOL, CYCLOPENTASILOXANE, GLYCERIN, PALMITAMIDOPROPYLTRIMONIUM CHLORIDE, STEARAMIDOPROPYL DIMETHYLAMINE, HYDROLYZED WHEAT PROTEIN, DIMETHICONOL, AMODIMETHICONE, VP/DMAPA/ACRYLATES COPOLYMER, PANTHENOL, TRIDECETH-12, DICETYLDIMONIUM CHLORIDE, LINOLEAMIDOPROPYL
SKIN PROTECTOR
Description
Sales arguments
A protective cream that prevents hair color from staining the skin. Effect It allows color to be applied more effectively, avoiding the formation of stains on the skin. Helps to prevent irritation in sensitive areas, protecting them from the direct action of color, lightening and developers. Properties Capable of creating a protective film without altering the final color result or reducing gray hair cover. Key components Combination of surfactants that protect the skin from hair color. How to use Apply before beginning the color process. Spread enough of the product on the skin along the hairline so as to create a barrier protecting the skin from color stains and irritation.
Family HAIR COLOR
Ref 1001
Presentation Plastic 2oz tube.
Applications 15 applications
Ingredients PEG-30 GLYCERYL LAURATE, AQUA (WATER),PEG-8, CETYL ALCOHOL, PHENOXYETHANOL, METHYLPARABEN, ETHYLPARABEN, PROPYLPARABEN, BUTYLPARABEN, ISOBUTYLPARABEN.
Easy to apply cream. Prevents skin stains. The cream prevents skin staining without blocking hair color penetration. Doesn’t leave oily traces on the skin making it easier to wash off afterwards. Cuts out time wasted removing skin stains after color application. An exclusive Salerm product.
RED FIX
Description A cosmetic fluid that binds pigments, improving initial results and making color last longer. Effect Improves color, increasing chromatic brilliance and shade purity. Helps make color last longer by bonding the color pigments to the innermost core of the hair’s cortex during color application. Improves and protects color stability against washing and other color fading agents. Properties The perfect formula for use in hair coloration, where the bonding of pigments is necessary to ensure color results and resistance. Key components A synergistic lubricating blend that directs the color pigments into the deepest layers of the hair’s cortex, keeping them away from the hair’s surface and so avoiding their degradation.
Family HAIR COLOR
Ref 69
Presentation 0,17 fl.oz. vials
Applications 1 vial per color. Cost per application 1,22€
Ingredients BENZYL ALCOHOL, ISOPROPYL ALCOHOL, MACADAMIA (MACADAMIA TERNIFOLIA) NUT OIL, C.I. 12245 (BASIC RED 76), BASIC RED 51.
How to use Once the color and developer have been mixed, add the contents of one vial to the mixture and blend until the texture is even then apply color as normal.
Sales arguments Increases color intensity. Ensures optimum color results. Maintains color vitality even when hair is washed in locations with high chlorine levels. Greater cortex penetration means greater color bonding. Softer, shinier hair.
LIFTING COLOR
Description Lifting Color is a formula designed for use on color treated hair. It softens color by up to half a tone for a more natural looking finish. Its formula is based on diamond dust and red fruit oil. Effect Gives hair extra brilliance and shine. Helps care for color. Perfect for reviving hair color shine between color applications. Ideal for evening out color along the length of the hair shaft to correct the problem of zonal color saturation. Cleanses excess color from hair ends. Enhances chromatic sha Properties Its use in combination with Salerm Cosmetics masks provides the perfect hair shaft care. The ideal formula to provide extreme care for color treated hair and the restoration of lost chromatic beauty. The effects of Lifting Color are even more noticeable on dry hair. Application on damp hair will enhance the regenerating effect. Key components
Family HAIR COLOR
Ref 844
Presentation 6,9oz bottle
Applications 26 applications per bottle
Natural raspberry extract (rubus idaeus) which is a powerful natural antioxidant that protects the hair’s structure and color from premature stress and aging. Synthesizing peptides and diamond dust work together to protect the hair’s keratinocytes from UV rays to lengthen their active life. How to use Lifting Color should never be applied on its own. Mix Lifting Color with any Salerm Cosmetics mask until evenly blended. One part Lifting Color should be mixed with three parts Salerm Cosmetics mask ready for application (1+3). Apply directly to dry, unwashed hair. See properties for application on damp
Sales arguments Product that can be mixed with any Salerm Cosmetics mask. Will work perfectly with any one. Perfect for correcting color saturations. Sharpens color and adds life to high/lowlights without modifying the initial color tone. Compatible with any of our oxidation color ranges. Helps to correct color irregularities in different zones of the hair. Contains diamond dust to care for hair and skin. Contains raspberry extract to avoid color stress and premature chromatic aging. Produces a shield that protects hair and hair color from the sun. Easy and practical to use, without complications or lengthy processes. Perfect protection for the hair strand when used in conjunction with any Salerm Cosmetics mask. A multidose bottle for greater cost-effectiveness.
Ingredients AQUA (WATER/EAU), SODIUM OXYMETHYLENE SULFOXYLATE, HYDROXYETHYLCELLULOSE, RUBUS IDAEUS (RASPBERRY) SEED OIL, TOCOPHERYL ACETATE, DIAMOND ACETYL PENTAPEPTIDE COATED SILICA, PHENOXYETHANOL, PEG-40 HYDROGENATED CASTOR OIL, IODOPROPYNYL BUTYLCARBAMATE, DIAZOLIDINYL UREA, PROPYLENE GLYCOL, PARFUM (FRAGRA
GRAY COVER
Description
Sales arguments
A specially formulated vial that helps to cover gray hair effectively. Effect The perfect formula to use when coloring hair where it’s necessary to give cover a boost, whether it’s because there’s a lot of gray or because the hair to be treated is particularly resistant to taking hair color. Properties Creates the ideal climate for the penetration of color into the hair. Its pleasant scent has a deodorizing effect, neutralizing the characteristic smell of oxidation hair color.
Perfect for difficult hair. Greater cover. Softens the hair cuticle allowing improved color penetration. Leaves a pleasant scent, neutralizing the typical smells associated with hair color. This product enhances the color potential of any hair color product.
Key components An exclusive Salerm Cosmetics formula which includes a unique core of electrolytes, substances that open the hair’s cuticle, surfactants and lubricating agents. How to use
Family HAIR COLOR
Once the hair color has been blended with the developer add the contents of one vial and mix until an even paste has been formed. Proceed with application as normal.
Ref 70
Presentation Vials
Applications 1 vial per color
Ingredients AQUA (WATER) , PARFUM (FRAGRANCE) , ETHANOLAMINE, BENZOPHENONE-4, SODIUM CHLORIDE, SODIUM LAURETH SULFATE, P H E N O X Y E T H A N O L , M E T H Y L C H L O R O I S O T H I A Z O L I N O N E , METHYLISOTHIAZOLINONE, METHYLPARABEN, BUTYLPARABEN, ETHYLPARABEN, PROPYLPARABEN, POLYSORBATE-20, HEXYL CINN
SILK PLUS
Description A product that can be mixed with any technical product to improve performance and final results. Effect The addition of Silk Plus when preparing the mixture of any technical service, optimizes the results, reduces chemical, metal contamination and helps to prevent irritation. Properties Prepares the hair for posterior technical processing, removing all traces of metallic contaminants, which in turn allows the shape, color, straightening or lightening product to work 100%, without losing any of its specific characteristics.
Sales arguments Contains a metallic element abductor which reduces irritation and itchiness. Removes impurities from the hair during chemical processes. Leaves hair shinier. Vial format that can be combined with any chemical treatment. Leaves hair silkier to the touch.
Key components A molecule which envelops metallic ions, ensuring the optimum end result of any technical process.
Family HAIR COLOR
Ref
How to use Mix the contents of one vial with the hair color and developer or the lightener and developer in a bowl before beginning application. For shaping and straightening mix a Silk Plus vial with the shaping lotion or the straightening cream before application.
72
Presentation 0,17 fl.oz vials
Applications 1 vial per color
Ingredients AQUA (WATER), ISOPROPYL ALCOHOL, PROPYLENE GLYCOL, CETRIMONIUM CHLORIDE, LAURYL METHYL GLUCETH-10 HYDROXYPROPYL DIMONIUM CHLORIDE, TETRASODIUM EDTA, PEG-40 HYDROGENATED CASTOR OIL, STYRENE/VP COPOLYMER, CITRIC ACID, PHENOXYETHANOL, METHYLPARABEN, ETHYLPARABEN, PROPYLPARABEN, BUTYLPARABEN, ISOBUTYLPA
DERMOCLEAN
Description
Sales arguments
Individual wet wipes designed to remove hair color stains from skin. Effect Cleans color stains from skin without provoking any irritation or alterations in the hair’s color. Properties Easy to use and kind to skin, with a pleasantly gentle scent. Key components A lipid restorer within the formula which generates a powerful cleansing, soapy solution, capable of removing any traces of hair color from the skin. How to use Rub the wet wipe gently over areas of stained skin to remove unwanted color.
Family HAIR COLOR
Ref 701EX
Presentation Individual wet wipe sachets.
Applications 1 sachet per use
Ingredients AQUA (WATER), ISOPROPYL ALCOHOL, BENZYL ALCOHOL, OLEIC ACID, AMMONIUM HYDROXIDE, PARFUM (FRAGRANCE), TETRASODIUM EDTA, DIAZOLIDINYL UREA, IODOPROPYNYL BUTYLCARBAMATE, BENZYL ALCOHOL, COUMARIN, LIMONENE.
Effortlessly removes hair color stains from the skin. Individual wet wipes for comfortable application. Does not affect the color process even when used on delicate areas. Delicate scent and skin protection. Besides skin stains, it also removes color marks from clothing and upholstery.
COLOR REVERSE
Description Salerm Color Reverse is a formula capable of reducing or eliminating artificial color pigments from hair, without altering natural pigment. Effect Capable of removing oxidation color previously applied to the hair shaft, without altering the natural color, with the enormous advantages this represents for the salon professional. Properties Eliminates only artificial pigments deposited within the hair, respecting the hair’s structure as well as its natural color. It’s the safest and most delicate treatment available for removing oxidation color from the hair. Key components A polymer that creates a stable gel which allows the components, once they have been activated by mixing, to remove with greater ease the hair’s artificial pigments without damaging the hair’s structure.
Family HAIR COLOR
Ref 843
Presentation
How to use Mix Color Reverse 1 + 2 in equal parts in a clean bowl. Mix with a brush until the mixture is smooth and even. Apply directly to dry, unwashed hair. Leave on for 20 minutes (the use of a cap is recommended for best results). Once the exposure time is up, rinse the hair with plenty of water and wash with a Salerm Cosmetics shampoo. In order to neutralize any remaining unactivated product we recommend the use of our 10 vol. cream developer diluted in a 1+1 ratio with water to obtain a fluid creamy solution. This should be applied to the hair, left to work for 5 minutes and then rinsed off.
Sales arguments The perfect professional ally. Avoids pigment saturation problems. Eliminates undesirable colors. After application new colors may be applied. Removes up to two levels of artificial pigment. Does not affect the hair shaft. Does not contain ammonia or lighteners. If further color removal is required the process may be repeated. A highly cost-effective product essential for any salon when carrying out techniques requiring the prior removal of previously applied color.
Pack containing two 6,9oz bottles,parts 1 and 2.
Applications 3 applications per bottle/pack
Ingredients PASO 1: AQUA (WATER), SODIUM HYDROXYMETHANE SULFINATE D I H Y D R AT E , H Y D R O X Y E T H Y L C E L L U L O S E , METHYLISOTHIAZOLINONE, METHYLCHLOROISOTHIAZOLINONE. PASO 2: AQUA (WATER), CITRIC ACID, CETEARYL ALCOHOL, CETETH-24, PARFUM (FRAGRANCE), IODOPROPYNYL BUTYLCARBAMATE, SODIUM LAURYL SULF
ABSOLUT STRAIGHTENER CREAM RELAXER
Description A permanent straightening cream enriched with natural hydrolyzed keratin. Changes the hair’s shape leaving it perfectly straight. Effect Modifies the hair’s cystine bonds to straighten curly, wavy or frizzy hair. Properties Comes in two strengths, Natural Hair for hair that hasn’t been previously processed and Colored Hair for hair that has been colored or processed in some other way. Key components A combination exclusive to Salerm Cosmetics of a natural keratin with a modified size to penetrate the hair strand more effectively and active straightening ingredients that act on the hair protein’s cystine bonds for a spectacular double result; straight and shiny hair. How to use
Family FORM
Ref 856 / 857 / 864
Presentation 16,9 oz pot
Applications Up to 8 applications per pot
Comb the hair and divide into sections. Begin by applying from the nape of the neck. Choose the suitable cream either for Color Treated or Natural hair depending on the hair’s condition. Apply all over without touching the roots. Once the processing time is up rinse well with warm water. DO NOT TOUCH THE SKIN. DO NOT COVER THE HAIR. DO NOT USE ADDITIONAL HEAT. Processing times: Normal hair: 30 minutes. Difficult hair: 40 minutes.
Sales arguments A straightening system that doesn’t contain any form of formaldehyde. A family of products designed for effective and safe hair straightening. Highly cost-effective. Easy to use. Based on the acknowledged effectiveness of “Japanese” straightening systems. Significant reduction of time needed to complete the straightening process. Formula contains hydrolyzed keratin of natural origin for maximum hair care. Two strengths, each for a different hair type. Formulas designed to be combined with the Keratin Shot maintenance kit. Perfectly compatible with Keratin Shot for maximum straightening and optimum hair care. Salerm 21 can be mixed with the Color Treated Hair strength to reduce its strength which makes application on lightened or sensitized hair possible.
Ingredients CREMA DESRIZANTE / NATURALES COCTAB: AQUA (WATER/EAU), AMMONIUM THIOGLYCOLATE, CETEARYL ALCOHOL, GLYCERIN, POLYSORBATE 60, CETYL ALCOHOL, PARAFFINUM LIQUIDUM (MINERAL OIL/HUILE MINÉRALE), HYDROLYZED KERATIN, BISABOLOL, POTASSIUM STEARATE, SODIUM LAURYL SULFATE, GLYCOL STEARATE, TETRASODIUM EDTA, TRIETHANOLAMINE, AMMONIUM HYDROXYDE, DIAMMONIUM DITHIODYGLYCOLATE, PARFUM (FRAGRANCE).CREMA DESRIZANTE / NATURALES-DIFÍCILES COCTAB: AQUA (WATER/EAU),AMMONIUM THIOGLYCOLATE, CETEARYL ALCOHOL, GLYCERIN, POLYSORBATE 60, CETYL ALCOHOL, PARAFFINUM LIQUIDUM (MINERAL OIL/HUILE MINÉRALE), HYDROLYZED KERATIN, BISABOLOL, POTASSIUM STEARATE, SODIUM LAURYL SULFATE, GLYCOL STEARATE, TETRASODIUM EDTA, TRIETHANOLAMINE, AMMONIUM HYDROXYDE, DIAMMONIUM DITHIODYGLYCOLATE, PARFUM (FRAGRANCE). CREMA DESRIZANTE / TEÑIDOS COCTAB: AQUA (WATER/EAU), CETEARYL ALCOHOL, AMMONIUM THIOGLYCOLATE, GLYCERIN, POLYSORBATE 60, CETYL ALCOHOL, PARAFFINUM LIQUIDUM (MINERAL OIL/HUILE MINÉRALE), HYDROLYZED KERATIN, BISABOLOL, POTASSIUM STEARATE, SODIUM LAURYL SULFATE, GLYCOL STEARATE, TETRASODIUM EDTA, TRIETHANOLAMINE, AMMONIUM HYDROXYDE, DIAMMONIUM DITHIODYGLYCOLATE, PARFUM (FRAGRANCE).
ABSOLUT STRAIGHTENER PRETREAT. COLOR TREAT. HAIR
Description Gets the hair ready for the straightening cream, allowing it to work effectively without damaging the hair. Effect Regulates the hair’s porosity, allowing the straightener to work evenly. Protects the ends by equaling their porosity with the less porous parts of the hair. Properties Completes the straightening action of the cream, ensuring the hair can be processed safely all along the hair strand by equaling out porosity along its entire length. Key components A formula exclusive to Salerm Cosmetics based upon a quaternized conditioning molecule and silk-keratin proteins to protect the hair and correct its porosity to guaranty an optimum result.
Family FORM
Ref 855
How to use After washing, towel dry and apply step 1 pre-treatment for Color Treated Hair. Be sure to be careful to apply to the ends. Do not over-saturate.
Sales arguments A straightening treatment without formaldehyde or derivatives. A family of products containing all the necessary steps for effective and safe hair straightening. Cost-effective and easy to use. A system based on the highly effective ‘Japanese Straightening’ system. Significantly reduces the time needed to straighten hair. Its formula contains natural hydrolyzed keratin for maximum hair care. Formula designed to be used in conjunction with the Keratin Shot Maintenance Kit. Can be mixed with Salerm 21 to reduce its strength for use on color treated hair or allow for use on highlighted or sensitized hair.
Presentation 8,5 oz bottle
Applications Up to 25 applications depending on the hair’s condition.
Ingredients COCTAB: AQUA (WATER / EAU), PEG-40 HYDROGENATED CASTOR OIL, CETRIMONIUM CHLORIDE, LAURYL METHYL GLUCETH-10 HYDROXYPROPYLDIMONIUM CHLORIDE, HYDROLYZED KERATIN, SERICA (SILK),POLYQUATERNIUM-10, ISOPROPYL ALCOHOL, PANTHENOL, DIAMMONIUM DITHIODIGLYCOLATE, DIAZOLIDINYL UREA, IODOPROPYNYL BUTYLCARBAMATE, PROPYLENE GLYCOL, PARFUM (FRAGRANCE).
ABSOLUT STRAIGHTENER NEUTRALIZER
Description Neutralizer necessary to complete the shape transforming action started by the Straightening Cream (relaxer). Effect A neutralizing solution that seals the cystine bonds in their newly straightened formation for use following the Absolut Straightening Cream (relaxer). Properties With a regulating function that gently neutralizes the hair, protecting and respecting at all times. Key components Contains a conditioning molecule, in a proportion exclusive to Salerm Cosmetics that takes full advantage of the time the neutralizer is working on the hair to improve softness and feel and leave hair more manageable. How to use
Family FORM
Ref 858
Presentation 8,5 oz bottle
Applications Up to 8 applications per bottle
After rinsing off the Straightening Cream, dry with a hairdryer. Leave 10 to 20% moisture on the hair. Flat iron the hair in the desired straight position. Apply the neutralizer straight from the bottle, keeping the hair as straight as possible. Make sure the neutralizer covers all the hair. Leave to process for 5 minutes then rinse off with plenty of water.
Sales arguments A straightening system that doesn’t contain any form of formaldehyde. A family of products designed for effective and safe hair straightening. Highly cost-effective. Easy to use. Based on the acknowledged effectiveness of “Japanese” straightening systems. Significant reduction of time needed to complete the straightening process. Formula contains hydrolyzed keratin of natural origin for maximum hair care. Two strengths, each for a different hair type. Formulas designed to be combined with the Keratin Shot maintenance kit. Perfectly compatible with Keratin Shot for maximum straightening and optimum hair care. Salerm 21 can be mixed with the Color Treated Hair strength to reduce its strength which makes application on lightened or sensitized hair possible.
Ingredients INGREDIENTS/COCTAB: AQUA (WATER/EAU), CETEARYL ALCOHOL, CETEARETH-30, HYDROGEN PEROXIDE, PARAFFINUM LIQUIDUM (MINERAL OIL/HUILE MINÉRALE), DICETYLDIMONIUM CHLORIDE, CETETH-24, PROPYLENE GLYCOL, HYDROLYZED KERATIN, SODIUM LAURYL SULFATE, PHOSPHORIC ACID, DISODIUM EDTA, PHENACETIN, PARFUM (FRAGRANCE).
ABSOLUT STRAIGHTENER POST TREATMENT
Description
Effect Complements the straightening process and gets hair ready for styling. Properties Seals the hair cuticle and regulates pH to restore shine and make hair more manageable. Key components Its exclusive Salerm Cosmetics formula combines four active components for the perfect nish to straight hair shaping and styling. Keratin gives body and de nition, cotton oil restores the hair’s lipid layer, propylene glycol regulates the hair’s moisture balance and citric acid restore the natural pH level of the hair. How to use After neutralizing, and with hair still damp, apply evenly all over the hair. Do not rinse. Style as desired.
Family FORM
Ref 859
Presentation 8,5 oz bottle
Applications 25 applications per bottle
Sales arguments
Hydrates the hair after the straightening process.
A straightening system that doesn’t contain any form of formaldehyde. A family of products designed for effective and safe hair straightening. Highly cost-effective. Easy to use. Based on the acknowledged effectiveness of “Japanese” straightening systems. Significant reduction of time needed to complete the straightening process. Formula contains hydrolyzed keratin of natural origin for maximum hair care. Two strengths, each for a different hair type. Formulas designed to be combined with the Keratin Shot maintenance kit. Perfectly compatible with Keratin Shot for maximum straightening and optimum hair care. Salerm 21 can be mixed with the Color Treated Hair strength to reduce its strength which makes application on lightened or sensitized hair possible.
Ingredients INGREDIENTS / COCTAB: AQUA (WATER/EAU), AMODIMETHICONE, HYDROLYZED KERATIN, PROPYLENE GLYCOL, GOSSYPIUM HIRSUTUM (COTTON SEED) OIL, PEG/PPG-18/18DIMETHICONE, DISODIUM EDTA, CETRIMONIUM CHLORIDE, CITRIC ACID, TRIDECETH-12, BENZOPHENONE-4, IODOPROPYNYL BUTYLCARBAMATE, DIAZOLIDINYL UREA, PARFUM (FRAGRANCE), CITRONELLOL, COUMARIN, LIMONENE, ALPHA-ISOMETHYL IONONE.
ABSOLUT STRAIGHTENER PRE TREATMENT
Description Designed to protect the hair and at the same time allow the Straightening Cream to work at an optimum. Effect Regulates the hair’s porosity, allowing the straightener to work evenly. Protects the ends by equaling their porosity with the less porous parts of the hair. Properties Completes the straightening action of the cream, ensuring the hair can be processed safely all along the hair strand by equaling out porosity along its entire length. Key components A formula exclusive to Salerm Cosmetics based upon a quaternized conditioning molecule and silk-keratin proteins to protect the hair and correct its porosity to guaranty an optimum result.
Family FORM
Ref 863
Presentation 8,5 oz bottle
Applications Up to 25 applications per bottle
How to use After washing, towel dry and apply step 1 pre-treatment. Be sure to be careful to apply to the ends. Do not over-saturate.
Sales arguments A straightening system that doesn’t contain any form of formaldehyde. A family of products designed for effective and safe hair straightening. Highly cost-effective. Easy to use. Based on the acknowledged effectiveness of “Japanese” straightening systems. Significant reduction of time needed to complete the straightening process. Formula contains hydrolyzed keratin of natural origin for maximum hair care. Two strengths, each for a different hair type. Formulas designed to be combined with the Keratin Shot maintenance kit. Perfectly compatible with Keratin Shot for maximum straightening and optimum hair care. Salerm 21 can be mixed with the Color Treated Hair strength to reduce its strength which makes application on lightened or sensitized hair possible.
Ingredients COCTAB: AQUA (WATER / EAU), PEG-40 HYDROGENATED CASTOR OIL, LAURYL METHYL GLUCETH-10 HYDROXYPROPYLDIMONIUM CHLORIDE, HYDROLYZED KERATIN, SERICA (SILK), PANTHENOL, DIAZOLIDINYL UREA, IODOPROPYNYL BUTYLCARBAMATE, PROPYLENE GLYCOL, PARFUM (FRAGRANCE), PHOSPHORIC ACID.
NEUTRALIZER 1+1
Description
Sales arguments
A neutralizing liquid especially created for use with Active Form shapers. Effect Its formula stabilized in an acidic medium assures effective and optimum neutralization and recomposition of the hair after shaping and makes the curls created longer-lasting. Properties The exclusive Salerm Cosmetics blend of hydrating and restructuring components guarantees the safe treatment of the hair, which at the end of the process looks shiny and bouncy; the cuticle is perfectly sealed and ready to show off its true beauty. Key components A conditioner specifically designed to care for the hair during shaping. How to use
Family FORM
Ref 707
Mix 1,7 .oz neutralizer with 1,7 .oz of warm water. Proceed by rinsing off the shaping lotion with water, making sure you’re careful to eliminate all traces. Without removing the rods, remove excess water with a towel. Follow up with the neutralizer, beginning from the neck and working your way up to the Crown. Leave on for 5 minutes. Take out the rods, in the same order as the neutralizer application process, taking spedial care on the tips. Leave on for 5 minutes and then proceed to the final rinse.
Presentation 35,8oz bottle
Applications 20 applications
Ingredients AQUA (WATER), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-33, OLEALKIMONIUM CHLORIDE, SODIUM CHLORIDE, COCAMIDOPROPYL BETAINE, DISODIUM EDTA, PHOSPHORIC ACID, PEG- 150/DECYL/SMDI COPOLYMER, PHENACETIN, PROPYLENE GLYCOL.
An effective hydrating formula. Perfectly seals the hair bonds opened by the shaper. Thanks to its blend of one part neutralizer to one part water it’s kinder to the hair. It’s highly cost-effective for salon use. Forms elastic, flexible curls. The result is bouncy curls and cosmetically treated hair.
ACTIVE FORM
Description A balanced, caring shaper that combines great curling power with excellent hair care. Effect The result is bouncy, well shaped curls and great, healthy hair. Properties Contains no traces of ammonia. Selective pH balance regulates protection and results. Four strengths: 0 for dfficult hair, 1 for natural hair, 2 for colored hair and 3 for damaged hair.
Sales arguments Produces strong curls without mistreating the hair thanks to its caring formula. Four formulas available for use on different hair types. Curls and shapes while treating and conditioning. The result is bouncy curls and cosmetically treated hair.
Key components Contains a pH regulating buffer that ensures highly effective results even at lower than usual pH levels. This delicate treatment of the hair can be seen in the quality of the end result. How to use
Family FORM
Wash then towel dry hair. Wet the hair with the chosen lotion and position the rods. Cover with a plastic cap. Leave to develop. The time will vary depending on the hair’s condition, an average of 5 minutes for partially lightened hair, from 20 to 25 for resistant hair. Once the process is complete rinse off with plenty of warm wáter and follow up by apllying Active Form 1+1 neutralizer.
Ref 250 / 251 / 252 / 253
Presentation Carton of 6 2,5 .oz bottles
Applications 6 unit carton: 6 applications
Ingredients 0 – INGREDIENTS: AQUA (WATER / EAU), AMMONIUM THIOGLYCOLATE, PEG-35 CASTOR OIL, LAURETH-4, PARFUM (FRAGRANCE), AMMONIUM HYDROXIDE, TRIETHANOLAMINE, UREA, DIAMMONIUM DITHIOGLYCOLATE, POLYQUATERNIUM-22, STYRENE/VP COPOLYMER, HEDTA, SERICA (SILK), HYDROXYPROPYL LAURYLDIMONIUM HYDROXYPROPYL HYDROLYZED C
STRAIGHTENING GEL
Description A gel that helps to create and construct instantly straight styles. The perfect complement when drying with a flat iron. Effect Creates a laminated effect that makes the hair more resistant, therefore helping to keep straight styles in place for longer. Makes looks last longer. With thermo-protective effect for drying with a flat iron. Properties Makes combing during the straightening process, whether with a dryer or iron a lot easier. Increases protection of the hair fiber against heat (thermoprotective effect). Avoids and eliminates frizz. Protects against external moisture. Key components
Family
Amodimethicone: A quaternized silicone that provides intelligent hold on the areas of hair that require greater protection when using a styling iron. VP/DMAPA/Acrylates copolymer: A waterproof filmogen for an extreme laminated result providing the hair with strength and body. Propylene glycol: An instantly acting conditioner that protecs the hair from the iron’s heat.
FORM How to use
Ref 778 / 779
Presentation 0,34oz, 6,8oz and 33,8oz.
Apply to damp hair or in smaller quantities to dry hair. Place a small amount in the hand and apply to the hair. You can then comb or style as normal.
Sales arguments A formula with components derived from natural raw materials to make brushing when drying easier. Contains components producing a waterproof effect to protect against moisture. Makes straight styles longerlasting. A thermo-protective effect protects against heat from dryers or irons. Maintains the hair’s moisture balance when being combed or ironed. Contains free acting fatty components that ensure the integrity of the hair cuticle when straightening. Produces an anti-frizz effect. The perfect complement to the shampoos. Extremly cost-effective with only a small quantity needed per service.
Applications 70 applications per 33,8oz pot.
Ingredients AQUA (WATER/EAU), PROPYLENE GLYCOL, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYETHYLCELLULOSE, POLYQUATERNIUM-10, VP/DMAPA/ACRYLATES COPOLYMER, PEG-12 DIMETHICONE, CETRIMONIUM CHLORIDE, A M O D I M E T H I C O N E , I O D O P R O P Y N Y L BUTYLCARBAMATE,DIAZOLIDINYL UREA, PARFUM (FRAGRANCE), SODIUM HYD
STRAIGHTENING SPRAY
Description A soluble micronized silicone spray that makes straightening with an iron easier and the effects longer-lasting. Leaves hair shiny. Perfect for all hair types. Eliminates frizz. Effect Makes shaping with an iron easier. The product helps to keep the hair straight and construct the desired look. Properties Creates a heat resistant film which coats the hair and protects it from the high temperatures produced by an iron. Makes it easier to build and protect looks and styles created with an iron or tongs. Key components
Family
Soluble micronized silicone: a small molecule that is distributed along the hair to make ironing easier. Adds shine and makes styles longer-lasting. Hydrolyzed wheat protein: deposits an even, protective film along the length of the hair shaft to preserve it against the heat and add body and definition to fine hair. Hydrolyzed keratin: natural keratin molecules that penetrate the hair’s cortex with the help of the iron’s heat to rebuild the hair from the inside.
FORM How to use
Ref 777
Sales arguments Formula with components derived from natural raw materials to make styling with an iron or tongs easier. Contains components that provide a waterproof barrier to protect against atmospheric moisture. Ensures styles last longer. Regulates the hair’s moisture balance when drying with an iron or tongs. Contains oil-free active components that protect the cuticle’s integrity during hot iron straightening. Anti-frizz effect. The perfect complement to the Straightening Shampoo and Gel. Extraordinary cost-effectiveness.
Apply to damp hair before using a hair iron and as a finishing touch to eliminate static electricity and increase natural looking shine.
Presentation Non-aerosol spray 8,5 Oz
Applications 83 applications
Ingredients AQUA (WATER/EAU), ALCOHOL DENAT., HYDROLYZED WHEAT PROTEIN, AMODIMETHICONE, VP/VA COPOLYMER, HYDROLYZED KERATIN, CETRIMONIUM CHLORIDE, POLYQUATERNIUM -16, BENZOPHENONE-4, BENZYL BENZOATE, CITRONELLOL, GERANIOL, HEXYL CINNAMAL, TRIDECETH-12, LINALOOL, ALPHAISOMETHYL IONONE, M E T H Y L C H L O R O I
STRAIGHTENING SHAMPOO
Description A shampoo especially designed for hair dried using a blow dryer or iron, to protect hair from the heat. Effect Gently cleans hair, as well as protecting the hair scales and preparing the hair shaft for the use of dryers or hair irons. Properties A formula designed to protect the hair shaft from heat. Ultra-fast straightening without frizz. Nourishes and strengthens the hair. Contains moisture repelling properties. Sulfate free formula. Key components A combination of sulfate free surfactants and quaternized polymers which clean hair and help to keep it straight for longer. Hydrolyzed keratin: provides proteins similar to the hair’s own that strengthen the entire length and help keep it healthy and strong for longer.
Family FORM
Ref 776
Presentation
How to use Wet hair with warm water. Apply 0,17oz of shampoo. Gently lather all over the hair and scalp. Rinse and repeat. Rinse well with plenty of warm water and proceed as usual.
Sales arguments Formula with hydrolyzed keratin for gentle washing and to make styling with an iron or tongs easier. Contains water repelling components. Nourishes and strengthens hair. Sulfate free formula. Enhances the duration of styles created using heat. Protects hair from heat based styling tools such as irons or tongs. Preserves the hair’s moisture balance during the use of heated styling tools. Contains oil free components which protect the cuticle’s integrity during hair straightening. Helps reduce frizz. The perfect complement to the Straightening Spray and the Straightening Gel. Extremely cost-effective.
7,1oz bottle
Applications 25 applications
Ingredients AQUA (WATER/EAU), COCO-GLUCOSIDE, COCAMIDOPROPYL BETAINE, DISODIUM LAURYL SULFOSUCCINATE, GLYCERIN, DECYL GLUCOSIDE, HYDROLYZED KERATIN, SODIUM LAUROYL SARCOSINATE, LAURAMINE OXIDE, DISODIUM COCOAMPHODIACETATE, IODOPROPYNYL BUTYLCARBAMATE, DIAZOLIDINYL UREA, PROPYLENE GLYCOL, POLYQUATERNIUM- 10, CIT
BRUSHING
Description A lotion that helps to create blow-dried styles or styles created using other heat based systems. Effect Makes blow-drying a great deal easier by uniting the filmogenic action of polyquaternium 16, with proteinous macro-molecules, wheat and keratin that help to make hair shapes last longer. Contains sun protection.
Sales arguments Perfect for blow-drying. Eliminates kinks left by rollers and helps to straighten curly roots close to the scalp. Hydrates hair and offers protection from hair dryer heat.
Properties Contains conditioning substances and is a highly effective thermal protector that can be used with hair straightening or curling irons or any other heat based system. Key components Wheat proteins and natural keratin: proteinous macro-molecules and hair fiber restorers. Enhance body and definition of the finished look. How to use
Family FORM
Apply to damp, towel dried hair. Proceed with blow-drying technique. It’s also possible to apply when blow-drying to give extra hold to difficult areas. When drying with rollers or other curling tools it can be used to remove root kinks by spraying lightly over the area and following up with the blow-dryer.
Ref 5627
Presentation 8,5fl.oz spray bottle
Applications 83 applications
Ingredients AQUA (WATER/EAU), ALCOHOL DENAT., HYDROLYZED WHEAT PROTEIN, HYDROLYZED KERATIN, POLYQUATERNIUM-16, VP/VA COPOLYMER, BENZOPHENONE-4, PARFUM (FRAGRANCE), PEG-40 HYDROGENATED CASTOR OIL, SODIUM CITRATE, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE, C.I. 42053 (FD&C GREEN Nº 3).
RELAXER CREME NEW FORMULA
Description
Sales arguments
A hair straightening system recommended for afro hair. Effect Straight hair that’s hydrated and soft. Properties The evolution of the formulation with a new combination of protective agents which surround the hair shaft to guaranty the effective action of the straightening product while at the same time hydrating and conditioning the hair.
Improved formula containing protective hair oils. Very caring on hair. Easy to apply and effective. Cost-effective thanks to its texture and application system. Long-lasting results without frizz or static.
Key components
Family FORM
Ref 395
Presentation
PETROLATUM / PARAFFINIUM LIQUIDUM: Mixed in an optimum ratio these two oils are capable of enveloping the external hair structure to protect it during the straightening process. Hair is much shinier, more manageable and in better condition. DICETYL PHOSPHATE/CETETH-10 PHOSPHATE. Its main action is providing the perfect vehicle for the active straightening agents, ensuring optimum cream-hair contact to ensure maximum effectiveness of the chemical processes taking place within the hair. How to use Apply protector to any areas where the cream may come into contact with the skin. Apply the cream, section by section without touching the scalp. Wait for the indicated time. Rinse well. Apply the neutralizing shampoo. Rinse. Repeat and lather for 3 minutes. Rinse well and hydrate with the Wheat Germ or Citric Balance mask. Apply Sealing Shine and dry.
33,2 oz.
Applications 6
Ingredients AQUA (WATER / EAU), PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL / HUILE MINÉRALE), PROPYLENE GLYCOL, DICETYL PHOSPHATE, CETETH – 10 PHOSPHATE, STEARYL ALCOHOL, STEARETH – 10, SODIUM HYDROXYDE, CETEARYL ALCOHOL, CETYLALCOHOL, POLYSORBATE – 60, SERICA (SILK / SOIE), STEARETH – 2, BHT, CI 47000 (D&C YELLOW NO. 11).
RELAXER
Description
Sales arguments
A straightening system perfect for afro hair. Effect Perfect straightening together with great hair hydration. An easy to use system. Properties Four dfferent strengths for each hair type: normal, gentle, strong and super. The system includes all the products necessary for straightening: Protector, neutralizing shampoo, straightening cream and finishing touch sealing conditioner. Key components
Family FORM
Ref 330 / 331 / 333 / 334 / 335 / 336 / 340 / 341 / 342 / 363 / 370 / 371 / 372 / 373 / 374 / 375 / 343
Presentation Straightening cream: 7,23oz 33,2oz or 66,3oz Neutralizing shampoo: 18,4oz Protector: 7,23 bottle Final touch shine: 0,5oz
Different strengths for each type of hair and condition. A formula that respects the hair. Easy and efficient application system. Great cost-effectiveness, thanks to its composition, texture and work system. Long lasting results, without frizzing or static electricity.
DICETYL PHOSPHATE/CETETH-10 PHOSPHATE Its main function is to provide the ideal vehicle for the principal, active straightening ingredients, enhancing the cream-hair contact and optimizing the chemical process produced within the hair shaft. HYDROLYZED WHEAT PROTEIN: the inclusion of elements derived from vegetable protein act on the hair cuticle like a protective shield, keeping its fundamental properties intact, while its molecular proportions don’t interfere with the chemical process. TOCOPHERYL ACETATE, commanly known as vitamin E, one of its primary functions is as an antioxidant avoiding the formation of free radicals on the skin or scalp. PROPYLENE GLYCOL/ GLYCERIN: a synergistic blend of two moisturizers that ensure instant results as well as long lasting protection, preventing the loss of moisture throughtout the drying process whether natural or with a hairdryer. How to use Apply the protector to the areas where the cream may come into contact with the skin. Apply the cream, in sections, without touching the scalp. Leave on for the developing time. Rinse well. Apply the neutralizing shampoo. Rinse. Apply again and lather for at least 3 minutes. Rinse well and condition with the Wheat Germ mask or Citric Balance. Apply Sealing Shine and dry.
Applications
Ingredients PROTECTOR: PETROLATUM, AQUA (WATER), SORBITAN OLEATE, POLYSORBATE 80, METHYLPARABEN, PROPYLPARABEN, PARFUM (FRAGRANCE), ETHYLPARABEN, PHENOXYETHANOL, BUTYLPARABEN, CITRONELLOL, HEXYL CINNAMAL. RELAXER CREME NORMAL. AQUA (WATER), PARAFFINUM LIQUIDUM (MINERAL OIL), CETEARYL ALCOHOL, PROPYLENE GLYCOL,
DEFINITION HAIR SPRAY
Description A directional hairspray specifically designed for use on static styles that need exceptionally strong hold such as updos. Effect Suitable for static updos. Its effective moisture repelling action produces excellent results on fine hair, adding volume and resistance to updos. Can be easily brushed out without leaving residues while maintaining its hydrating effect. Properties Effective moisture repelling action. Produces excellent results on fine hair, adding volume and resistance to updos. Can be easily brushed out without leaving residues while maintaining its hydrating effect. Key components A polymer with superb moisture repelling qualities that doesn’t create residue buildup once brushed out. The hair is left well hydrated, shiny and free.
Family STYLING
How to use Spray intermittently from a distance of 10-12 inches away from the hair.
Ref 2244
Presentation 11oz aerosol can
Applications 83 applications per can
Ingredients DIMETHYL ETHER, ALCOHOL DENAT., AQUA (WATER), OCTYLACRYLAMIDE/ACRYLATES/BUTYLAMINOETHYL METHACRYLATE COPOLYMER, AMINOMETHYL PROPANOL, PARFUM (FRAGRANCE), PHENYLTRIMETHICONE.
Sales arguments Contains a moisture repelling component, to repel atmospheric moisture and make updos last longer. Its formula is the first in the world to include conditioning agents. Makes updos last considerably longer. Fast drying. Perfect for very fine hair, although it’s suitable for any hair type. Disappears with dynamic brushing. All hold is quickly removed leaving no residue buildup.
NATURE DEFINITION
Description
Sales arguments
A moisture repelling hairspray for effective styling hold. Effect A fine, precise, spray propulsion system that avoids the wet- look effect of other hairsprays. Covers the hair in a continuous film that gives a look natural hold as well as added shine. Properties A highly cost-effective hairspray characterized by its non wet-look finish created by the majority of traditional hairsprays. Its characteristic diffusion system means it can be applied from any angle, even upside down, which opens up new fields of creativity to the professional hairdresser.
A cut above the rest thanks to its natural components which make it suitable for professionals. Fast drying. Especially suitable for allergy sufferers. Can be applied from any position.
Key components A highly powerful, moisture resistant, style molding filmogen. How to use
Family
After styling apply in short bursts. The can may be positioned in any manner. Ultra-fast drying.
STYLING
Ref 3400 / 3400F
Presentation Two strengths, normal and strong.12oz aerosol cans
Applications 113 applications per can
Ingredients ALCOHOL DENAT., ISOBUTANE, PROPANE, OCTYLACRYLAMIDE / ACRYLATES/ BUTYLAMINOETHYL METHACRYLATE COPOLYMER, AMINOMETHYL PROPANOL, BUTANE, BENZYL BENZOATE, BENZYL SALICYLATE, LIMONENE, HYDROXYISOHEXYL 3-CYCLOHEXENE CARBOXALDEHYDE, ISOEUGENOL, BUTYLPHENYL METHYLPROPIONAL, CINNAMAL, PARFUM (FRAGRANCE).
FINAL TOUCH DEFINITION
Description
Sales arguments
A final styling touch with natural hold and exceptional shine. Effect Perfect for any type of hair, styling and techniques. Progressive hold depending on the amount applied. With integrated sun protection. Properties An easy drying, precision formula. Styles can be touched up before longlasting hold sets in. Contains a sun filter to protect the hair structure and color. Key components P/VA COPOLYMER-POLYQUATERNIUM-11: Synergistic combination of two film-forming components for optimum results. Allow touch ups before definitive hold sets in. How to use Apply to the desired area. Make any styling adjustments before hold sets in.
Cost-effective. Large number of uses per can. Contains conditioners that help protect the hair shaft, especially pro-vitamin B5. The only spray of its kind on the market that allows for styling touch ups after application. Fast drying. Increases natural looking hair shine. Removed with gentle combing. Progressive hold: depending on the amount applied results can vary from gentle to very strong hold.
Family STYLING
Ref 826
Presentation Non-aerosol spray 10,1 .oz.
Applications 132 applications per can
Ingredients INGREDIENTS / COCTAB: ALCOHOL DENAT., DIMETHOXYMETHANE, AQUA (WATER), VP/VA COPOLYMER, PANTHENOL, PVP, POLYQUATERNIUM- 11, PEG-12 DIMETHICONE, PARFUM (FRAGRANCE), ETHYLHEXYL METHOXYCINNAMATE, PROPYLENE GLYCOL, BENZYL BENZOATE, HEXYL CINNAMAL, HYDROXYISOHEXYL 3CYCLOHEXENE CARBOXALDEHYDE, BUTYLPHENYL
VOLUME MOUSSE
Description
Sales arguments
A mousse that invigorates hair, leaving it naturally shiny and full of body. Effect Keeps hair styles in place longer thanks to its moisture repelling effect. Makes giving hair definition with a hair dryer less of an effort. Useful for looks which need extra volume but without losing movement. Properties The finished look is more resistant to environmental moisture. Hair is protected by a hydrating, resistant layer that conserves movement and natural hang without stiffening as it lacks products that may produce this effect on the hair.
Style definition. Extra hold without loss of movement. Protects the hair from environmental moisture allowing the look to last longer without losing its natural feel.
Key components A highly effective polymer that provides hold and moisture resistance with the resulting style maintaining longer-lasting definition. How to use
Family STYLING
Wash hair and towel dry. Shake the can and turn upside down. Place a quantity of the product on the palm of the hand. Smooth evenly over the length of the hair and proceed with styling as usual.
Ref 1012
Presentation 9,7oz aerosol can
Applications 21 applications per can
Ingredients AQUA (WATER), ISOBUTANE, PROPANE, POLYQUATERNIUM-4, POLYQUATERNIUM-11, AMODIMETHICONE, SODIUM LAUROYL SARCOSINATE, BUTANE, CETRIMONIUM CHLORIDE, OLETH-20, TRIDECETH-12, PARFUM (FRAGRANCE), DIAZOLIDINYL UREA, PROPYLENE GLYCOL, METHYLPARABEN, PROPYLPARABEN, HEXYL CINNAMAL, HYDROXYISOHEXYL 3-CYCLOHEXEN
DEFINITION MOUSSE
Description
Sales arguments
A styling mousse with moisture repelling protection. Effect Keeps hair styles in place longer thanks to its moisture repelling effect. Makes giving hair definition with a hair dryer less of an effort. Useful for looks which need precision definition without losing movement. Properties The finished look is more resistant to environmental moisture. Hair is protected by a hydrating, resistant layer that conserves movement and natural hang without stiffening.
Style definition. Extra hold without loss of movement. Protects the hair from environmental moisture allowing the look to last longer without losing its natural feel.
Key components An exclusive combination of highly moisture resistant polymers and conditioners that produce a long-lasting, shaping film. How to use
Family STYLING
Wash hair and dry with a towel. Shake the can and turn upside down. Place a quantity of the product on the palm of the hand. Distribute evenly over the length of the hair and proceed to style as usual.
Ref 1011
Presentation 9,9oz aerosol can
Applications 22 applications per can
Ingredients AQUA (WATER), ISOBUTANE, PROPANE, POLYQUATERNIUM-4, POLYQUATERNIUM- 11, AMODIMETHICONE, SODIUM LAUROYL SARCOSINATE, BUTANE, CETRIMONIUM CHLORIDE, OLETH-20, TRIDECETH-12, PARFUM (FRAGRANCE), DIAZOLIDINYL UREA, PROPYLENE GLYCOL, METHYLPARABEN, PROPYLPARABEN, HEXYL CINNAMAL, HYDROXYISOHEXYL 3-CYCLOHEXE
SALERM COSMETICS HAIRSPRAY
Description A styling hairspray with a moisture repelling effect. Available in normal and strong holds. Effect A formula that creates a film coating the hair making styles last longer as well as acting as a moisture repellent. Creates a continuous, evenly distributed film that holds and protects at the same time. Properties Offers superior hold when compared to other hairsprays. Its moisture repelling nature offers hairstyles firmer, longer-lasting hold. Key components A highly powerful filmogen, resistant to environmental moisture, allows time for final touch ups before hold sets in. How to use Apply the product in short sprays after creating a style.
Family STYLING
Ref 479 / 476 / 480 / 481 / 482 / 483
Presentation 12,2 and 18,3oz aerosol can
Applications 122 applications per 12oz can 183 applications per 18oz can
Ingredients ALCOHOL DENAT., DIMETHYL ETHER, ISOBUTANE, PROPANE, VP/VA COPOLYMER, BUTANE, CITRONELLOL, COUMARIN, CITRAL, LIMONENE, PARFUM (FRAGRANCE).
Sales arguments Does not leave residues after brushing. Different hold strengths for all needs. Provides extra moisture repelling hold that keeps looks in place for longer.
SALERM COSMETICS HAIRSPRAY
Description
Sales arguments
A styling hairspray with a moisture repelling effect. Effect Rapidly holds styles in place without stiffness. Can be brushed out leaving hair soft, shiny, flexible and residue free. Properties
Quick drying. Provides natural looking hold. Moisture repelling action. Progressive hold: the more applied the greater the hold.
Styles can be quickly held in place, while maintaining freedom of movement and a natural appearance. Contains effective protection against atmospheric moisture. Key components A filmogen that provides strong or regular hold, as well as effective resistance to moisture. How to use Apply the product in short sprays at a distance of around 10-12 inches from the hair once styling has been completed.
Family STYLING
Ref 349 / 348
Presentation 12 and 18oz aerosol can
Applications 122 applications per 12oz can 183 applications per 18oz can
Ingredients ALCOHOL DENAT., ISOBUTANE, PROPANE, VP/DIMETHYLAMINOETHYL METHACRYLATE COPOLYMER, PANTHENOL, LAURYL PYRROLIDONE, PROPYLENE GLYCOL, PHENYL TRIMETHICONE, BUTANE, PARFUM (FRAGANCE), HEXYL CINNAMAL, HYDROXYISOHEXYL 3- CYCLOHEXENE CARBOXALDEHYDE, BUTYLPHENYL METHYLPROPIONAL, LINALOOL, ALPHA-ISOMETHYL ION
HI REPAIR HAIRSPRAY
Description The first hairspray to repair the hair and provide sun protection as well as hold. With 2 levels of hold, strong and extra strong, Hi Repair hairspray offers hundreds of new style options and holds them in place for longer. Effect Repairs the hair shaft thanks to hydrolyzed silk which fills damaged areas with proteins. Protects hair from the sun’s rays. The formula creates a film covering the hair that allows styles to last longer as well as helping to repel moisture. Creates a continuous and evenly distributed film which covers the hair, providing protection as well as hold. This hairspray is perfect for any type of hair and any styling technique. Allows for touch-ups seconds after application. Properties Capable of repairing the hair shaft and protecting it from the sun’s rays. Styling hold is a cut above other hairsprays. Its water repelling nature helps to ensure looks stay firmly in place for longer. Key components
Family STYLING
Ref 351A / 481A / 482U / 483A
A filmogen which provides strong hold power and resistance to atmospheric moisture as well as allowing for touch-ups before definitive hold sets in. Contains hydrolyzed silk which repairs the hair. Contains a keratin protector against the sun’s rays.
Sales arguments Doesn’t leave residues after brushing. Different levels of hold to suit styling needs. Contains a moisture repelling treatment factor that allows styles to last longer. Contains hydrolyzed silk to repair the hair. Contains a keratin protector for sun protection. Extremely cost-effective for daily salon use. Easy to apply. Nº3 hold (strong)-Nº5 hold (extra strong).
How to use Apply the product in short bursts once styling is complete.
Presentation Strong (3) 21,7oz aerosol can / Extra strong (5) 21,7oz aerosol can / Extra Strong (5) 12,2oz can USA only / 2,9oz can
Applications 130 applications from the 21,7oz can
Ingredients DICHLOROMETHANE , ALOHOL DENAT. , ISOBU TANE,PROPANE,VP/VA COPOLYMER,AMP-ISOSTEAROYL HYDROLYZED SILK,DIMETHYLPABAMIDOPROPYL LAURDIMONIUM TOSYLATE,AQUA (WATER/EAU), BUTANE, CITRONELLOL,COUMARIN,CITRAL,LIMONENE,PA RFUM (FRAGRANCE)
CURL MOUSSE
Description
Sales arguments
Quick drying, maximum hold mousse especially designed for curly hair. Effect Creates flexible, well-defined and light curls which are long-lasting and full of natural movement. Properties Flexible hold with anti-humidity and active color-protecting ingredients. Suitable for naturally curly and permed hair. Key components Hyaluronic acid provides intense hydration and improved elasticity of the hair shaft’s inner structure. With protection from free radicals, an anti-aging effect which acts as the vehicle for the other active ingredients in the formula. Multifunctional and highly stable, UV Sun protection factor 15. Protects hair color and the hair’s structural amino acids. Contains panthenol (pro vitamin B5).
Family STYLING
How to use Shake before use. Apply to damp hair. Do not rinse.
Maximum hair maintenance and conditioning even in environments with up to 90% atmospheric humidity, thanks to a cationic polymer designed exclusively for this product. Non-sticky hold which thanks to its panthenol content forms a flexible and elastic film that reestablishes the desired position after curls have been touched or moved. Not only has the product been formulated with one of the best setting agents on the market, it also contains hyaluronic acid with hydrating and anti-oxidant properties, SF15 filter and panthenol.
Ref 2102
Presentation ???
Applications 21
Ingredients COCTAB: AQUA (WATER/EAU), ISOBUTANE, POLYQUATERNIUM-68, PROPANE, HYALURONIC ACID, OLETH-20, PANTHENOL, PROPYLENE GLYCOL, SODIUM LAUROYL SARCOSINATE, DIAZOLIDINYL UREA, BUTANE, POLYSILICONE-15, ETHYLHEXYLGLYCERIN, PHENOXYETHANOL, IODOPROPYNYL BUTYLCARBAMATE, BENZYL ALCOHOL, CITRAL, CITRONELLOL, LIMONENE, GERANIOL, LINALOOL, PARFUM (FRAGRANCE).
EXTREME LAC
Description A fast-drying, 360ยบC hairspray to work from any angle. With anti-humidity and active color preserving agents. Effect Strong hold for static styles and fine hair in need of volume and styling strength. Properties With anti-humidity and anti-oxidant effect thanks to its cotton stem cell extract. Contains a sun protection filter. Key components Cotton stem cell extract, a powerful anti-oxidant with calming effect that regenerates and protects hair. Hyaluronic acid provides the inner hair structures with intense hydration and elasticity. With protection from free radicals and anti-aging effect which acts as a vehicle for the other active ingredients in the formula.
Family STYLING
How to use Hold the can 10-12 in from the hair and spray on evenly.
Sales arguments Contains a combination of polymers which work together to guarantee maximum hold and improved flexibility without buildup. M-3 ultra-fast drying base. Advanced UV sun filter. Protects hair color and structure. Cotton stem cells which thanks to their high anti-oxidant content protect both the scalp and hair structure from environmental damage. They also have a calming and regenerating effect on the scalp. New valve which guarantees 360ยบ application. Anti-humidity effect.
Ref 2100
Presentation ???
Applications 64
Ingredients COCTAB: DIMETHYL ETHER, ALCOHOL DENAT., METHYLAL, AQUA (WATER/EAU), OCTYLACRYLAMIDE/ACRYLATES/BUTYLAMINOETHYL METHACRYLATE COPOLYMER, ACRYLATES/T-BUTYLACRYLAMIDE COPOLYMER, AMINOMETHYL PROPANOL, GOSSYPIDUM HERBACEUM (COTTON) CALLUS CULTURE, PEG-12 DIMETHICONE, GLYCERIN, GLUCONOLACTONE, SODIUM BENZOATE, CALCIUM GLUCONATE, POLYSILICONE-15, LINALOOL, HYDROXYCITRONELLAL, PARFUM (FRAGRANCE).
STRONG LAC
Description A fast-drying, 360ยบC hairspray to work from any angle. With anti-humidity and active color preserving agents. Effect With anti-humidity effect and active color conservation agents. Creates a film that gives natural styling hold and a touch of shine. Properties With anti-humidity and anti-oxidant effect thanks to its cotton stem cell extract. Contains a sun protection filter. Key components Multifunction and highly stable UV Sun protection factor 15. Protects hair color and prevents structural amino acid damage. Contains panthenol (pro vitamin B5) and cotton stem cell extract a powerful anti-oxidant with calming effect that regenerates and protects hair. How to use
Family STYLING
Hold the can 10-12 in from the hair and spray on evenly.
Sales arguments Contains a cutting-edge polymer which improves the flexibility of the finished look. Improved spray mechanism. M-3 ultra-fast drying base. Advanced UV sun filter. Protects hair color and structure. Cotton stem cells which thanks to their high anti-oxidant content protect both the scalp and hair structure from environmental damage. They also have a calming and regenerating effect on the scalp. New valve which guarantees 360ยบ application. Humidity resistant flexible hold. Progressive hold.
Ref 2103 / 2103U
Presentation ???
Applications 70
Ingredients COCTAB: DIMETHYL ETHER, ALCOHOL DENAT., METHYLAL, ACRYLATES/T-BUTYLACRYLAMIDE COPOLYMER, AMINOMETHYL PROPANOL, GOSSYPIDUM HERBACEUM (COTTON) CALLUS CULTURE, PEG-12 DIMETHICONE, GLYCERIN, GLUCONOLACTONE, SODIUM BENZOATE, CALCIUM GLUCONATE, POLYSILICONE-15, LINALOOL, HYDROXYCITRONELLAL, PARFUM (FRAGRANCE).
PRO LAC
Description Progressive gas-free hairspray with moisture repelling effect and active color conserving agents. Effect Keeps styles looking perfect for longer. Suitable for use on hair in need of extra hold, from curls to the most extreme straight styles. Properties Fast-drying, non-aerosol pump spray. With anti-oxidant properties thanks to cotton stem cell extract. Contains a sun protection filter. Moisture repelling. Key components Cotton stem cell extract, a powerful anti-oxidant with calming effect that regenerates and protects hair. Multifunction and highly stable UV Sun protection factor 15. Protects hair color and prevents structural amino acid damage. Contains panthenol (pro vitamin B5). How to use
Family STYLING
Spray on hair from about 12 inches away.
Sales arguments All the benefits of its predecessor and many more. Improved spay capacity. Dries faster than its competitors. With advanced UV sun filter that protect the hair structure and color. With cotton stem cells which protect both the hair and scalp from environmental damage. Has a calming and regenerating effect on the scalp. Progressive effect: the more product, the greater the effect. No gas propellent means greater cost-effective. Anti-humidity. Eco-friendly aerosol-free product.
Ref 2105
Presentation ???
Applications 131
Ingredients COCTAB: ALCOHOL DENAT., METHYLAL, OCTYLACRYLAMIDE/ACRYLATES/BUTYLAMINOETHYL METHACRYLATE COPOLYMER, AMINOMETHYL PROPANOL, GOSSYPIDUM HERBACEUM (COTTON) CALLUS CULTURE, PHENYL TRIMETHICONE, GLYCERIN, GLUCONOLACTONE, SODIUM BENZOATE, CALCIUM GLUCONATE, POLYSILICONE-15, LINALOOL, HYDROXYCITRONELLAL, PARFUM (FRAGRANCE).
VOLUME MOUSSE
Description Mousse formulated with hyaluronic acid and color protecting agents. Flexible and resistant styling hold. Anti-humidity effect. Effect Gives fine hair extra volume and hydration. Quickly absorbed and build-up free. Allows easier definition of styling movement through the drying process. Properties Alcohol-free product. The finished style is much more resistant to the effects of atmospheric moisture. Key components Hyaluronic acid provides intense hydration and improved elasticity of the hair shaft’s inner structure. With protection from free radicals, an anti-aging effect which acts as the vehicle for the other active ingredients in the formula. Multifunctional and highly stable, UV Sun protection factor 15. Protects hair color and the hair’s structural amino acids. Contains panthenol (pro vitamin B5).
Family
How to use
STYLING
Shake before use. Apply on wet hair. Leave-in.
Sales arguments Ideal for giving fine hair extra volume. Medium hold without added weight thanks to the low molecular weight of the polymers used in its formula. Alcohol-free. 4 in 1, adds volume, hydrates thanks to its hyaluronic acid, gives styling hold without buildup and protects hair and hair color thanks to an advanced UV filter.
Ref 2101
Presentation ???
Applications 21
Ingredients COCTAB: AQUA (WATER/EAU), ISOBUTANE, VP/VA COPOLYMER, POLYQUATERNIUM-68, PROPANE, HYALURONIC ACID, POLYQUATERNIUM-4, SODIUM LAUROYL SARCOSINATE, PROPYLENE GLYCOL, OLETH-20, DIAZOLIDINYL UREA, BUTANE, POLYSILICONE-15, ETHYLHEXYLGLYCERIN, PHENOXYETHANOL, IODOPROPYNYL BUTYLCARBAMATE, CITRAL, LIMONENE, PARFUM (FRAGRANCE).
MATT WAX
Description
Sales arguments
Non-greasy wax designed to style, create and add texture. Effect Enhances the cut and style with a semi-wet and highly natural finish. Progressive strong hold depending on the quantity applied. Improves hydration and conditions. Long-lasting effects. Properties Matte finish. Without oily components that make hair look dirty. Easy to use on specific areas of styles and cuts. Key components A combination of natural waxes with repairing functions and a matte finish. How to use
A hard wax for demanding styles with a natural or moderately matte finish. Perfectly suited to short hairstyles. Citric fragrance. Contains repairing waxes which protect the hair structure as well as keeping hairstyles in shape all day long. Its consistency and hold capacity make it perfect for giving shape and style to moustaches.
Apply directly onto dry hair with your hands.
Family STYLING
Ref 2106
Presentation 1,8 oz pot
Applications 30
Ingredients COCTAB: AQUA (WATER/EAU), LANOLIN WAX, CETEARYL ALCOHOL, TRIDECYL STEARATE, TRIDECYL TRIMELLITATE, PALMITIC/STEARIC TRIGLYCERIDE, TRIBEHENIN, CETEARETH-25, PEG-8 BESSWAX, VP/VA COPOLYMER, PROPYLENE GLYCOL, DIPENTAERYTHRITYL HEXACAPRYLATE/HEXACAPRATE, SILICA, MAGNESIUM ALUMINUM SILICATE, SIMETHICONE, BHT, IODOPROPYNYL BUTYLCARBAMATE, DIAZOLIDINYL UREA, LIMONENE, HEXYL CINNAMAL, CITRAL, LINALOOL, PARFUM (FRAGRANCE), CI 19140 (FD&C YELLOW NO.5).
MATT CLAY
Description
Sales arguments
Styling clay designed to create matte look effects. Effect Perfect for shaping specific areas, especially on medium to long hair. Longlasting flexible hold. Effective conditioning, especially of lightened or sensitized hair. Properties Long-lasting, flexible hold. A finishing touch, matte effect product which hydrates and styles at the same time and is compatible with other styling products. Key components Natural repairing waxes which hydrate the hair shaft as well as allowing you to create specific hair shapes with a matte-look finish. How to use
A clay-like wax which instantly creates matte-look styles. Easy to apply and with a pleasant citric fragrance. Hydrates and conditions. Absorbs excess sebum produced during the day to make looks longer-lasting. Soft focus active agents diffuse light to make hair look visibly thicker. Suitable for styling specific shapes on highly porous and chemically treated hair.
Apply directly onto dry hair with your hands.
Family STYLING
Ref 2114
Presentation 4.5 oz
Applications 62
Ingredients COCTAB: AQUA (WATER/EAU), PETROLATUM, LANOLIN WAX, SILICA, CETEARYL ALCOHOL, VP/VA COPOLYMER, CETETH-24, CETEARETH-20, PVP, PROPYLENE GLYCOL, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, TOCOPHEROL, TOCOPHERYL ACETATE, SILICA, BUTYLENE GLYCOL, MAGNESIUM ALUMINUM SILICATE, PEG-40 HYDROGENATED CASTOR OIL, ISOCETETH-10, CARMEL, BHT, SIMETHICONE, DIAZOLIDINYL UREA, IODOPROPYNYL BUTYLCARBAMATE, LIMONENE, HEXYL CINNAMAL, CITRAL, LINALOOL, PARFUM (FRAGRANCE).
LISS FOAM
Description A lightweight mousse which helps to construct straight styles and keep them in place for longer. Effect Eliminates frizz, making straightening with heat styling tools easier and more effective, at the same time as repairing and replenishing the hair deep down with the keratin complex Kera3 System. Properties Heat activated technology with a thermo-protective action. Key components BCA Liss System, a thermo-active molecule that is resistant to high temperature and acts to seal the hair and protect it from heat. Kera 3 System: 3 types of keratin with different benefits and molecular weights. The smaller keratins penetrate and repair the hair shaft. The heavier keratin molecules coat the cuticle and improve the hair’s strength, feel and shine. The third type has heat protection properties.
Family
How to use
STYLING
Apply to clean damp hair or dry hair. Activate with a hairdryer or styling iron for amazing results
Sales arguments Makes heat-based straightening more effective and longer-lasting. Anti-frizz effect. Foamy texture for easy and even application. Contains ingredients which are activated by the heat produced by styling tools and are comparable to quartz for heat resistance. Makes hair easy to untangle. Makes light work of curl elimination. Cuts down drying time. Is moisture resistant which means your look will last longer.
Ref 2107
Presentation ???
Applications 20
Ingredients COCTAB: AQUA (WATER/EAU), HYDROLYZED KERATIN, HYDROLYZED KERATIN PG-PROPYL METHYLSILANEDIOL, BUTYLENE GLYCOL, POLYQUATERNIUM-55, COCO-GLUCOSIDE, HYDROXYETHYLCELLULOSE, GLYCOLIC ACID, CETEARETH-7, CETEARETH-25, CETRIMONIUM CHLORIDE, CITRIC ACID, BIS-CETEARYL AMODIMETHICONE, LAURAMINE OXIDE, SODIUM HYDROXYDE, PHENOXYETHANOL, METHYLISOTHIAZOLINONE, CITRONELLOL, LIMONENE, LINALOOL, PARFUM (FRAGRANCE).
CURL FOAM
Description A lightweight mousse for creating defined, flexible, natural and conditioned curls. Effect Ideal for use on curly hair to control and define curls and waves and leave them conditioned shiny and full of natural movement. Properties A repairing and conditioning effect thanks to the keratin complex Kera3 . Heat activated technology with a thermo-protective action. Long-lasting, build-up free results. Key components Kera 3 System: 3 types of keratin with different benefits and molecular weights. The smaller keratins penetrate and repair the hair shaft. The heavier keratin molecules coat the cuticle and improve the hair’s strength, feel and shine. The third type has heat protection properties. Contains Betaine, a powerful moisturizing agent that leaves hair soft and full of bounce.
Family
How to use
STYLING
Apply to clean damp hair or dry hair. Activate with a hairdryer or styling iron for amazing results.
Sales arguments Conditioning and medium hold for natural bounce and flexible and curls. Foam texture for easy and even application. Energizes curls. Creates a memory effect which allows curls to return to their original position after being moved. Eliminates static. Highly cost-effective. Only a small amount is needed per application.
Ref 2108
Presentation ???
Applications 20
Ingredients COCTAB: AQUA (WATER/EAU), BETAINE, POLYQUATERNIUM-55, HYDROLYZED KERATIN, HYDROLYZED KERATIN PG-PROPYL METHYLSILANEDIOL, DECYL GLUCOSIDE, POLYQUATERNIUM-11, BUTYLENE GLYCOL, DIAZOLIDINYL UREA, CITRIC ACID, LAURAMINE OXIDE, PROPYLENE GLYCOL, PHENOXYETHANOL, IODOPROPYNYL BUTYLCARBAMATE, CITRONELLOL, LIMONENE, GERANIOL, LINALOOL, PARFUM (FRAGRANCE).
VOLUME SPRAY
Description
Sales arguments
A spray that lifts the root to add volume without matting. Effect Allows you to create volume from the root at any time during the styling – drying process. Added volume is longer-lasting. Properties Heat activated thermo-protect technology. Long-lasting results without buildup. Humidity resistant. Key components Multifunction and highly stable UV Sun protection factor 15. Protects hair color and prevents structural amino acid damage. Contains panthenol (pro vitamin B5). Decylene Glycol, an active moisturizing agent with anti-microbial properties that help combat skin disorders such as acne or dandruff. With themo-active resins that strengthen the hair from the root to guaranty bigger hair from root to tip.
Family STYLING
How to use Shake well before use. Apply to damp hair at the roots. With a brush and hair dryer lift the roots for maximum volume boosting results.
With heat defence properties which protect the hair during the drying process. Contains active Declylene Glycol with a skin regulating effect. Cost-effectiveness thanks to its eco-friendly gas free format. Perfect for use throughout the entire styling process, before drying and even during if more is need to shape specific areas. Humidity resistant. Low molecular weight polymers add volume without weighing the hair down. Coats the hair shaft increasing thickness (botox effect).
Ref 2104
Presentation ???
Applications 80
Ingredients COCTAB: AQUA (WATER/EAU), ALCOHOL DENAT., VP/VA COPOLYMER, DECYLENE GLYCOL, POLYQUATERNIUM-4, VINYL CAPROLACTAM/VP/DIMETHYLAMINOETHYL METHACRYLATE COPOLYMER, PEG-40 HYDROGENATED CASTOR OIL, PROPYLENE GLYCOL, PEG-12 DIMETHICONE, PPG-3 MYRISTYL ETHER, SILICONE QUATERNIUM-22, DIAZOLIDINYL UREA, IODOPROPYNYL BUTYLCARBAMATE, CITRAL, LIMONENE, PARFUM (FRAGRANCE).
WET GEL +
Description
Sales arguments
Flexible, resistant styling hold with memory effect. Effect Medium hold for all hair types. For edgy styles with a wet-look finish, and quick dry power. Properties Fast-drying wet-look finish. No build-up. Easy styling creation and hold as well as added hydration thanks to moisture locking components. Key components Contains caffeine which has anti-oxidant and energizing properties. Formulated with synergetic resins which make sure styles last even longer. With memory effect. How to use
Perfect for a wet-look finish. Progressive hold depending on the amount used. Quick drying for optimum results and greater manageability. Formulated with synergetic resins for long-lasting styling hold. Memory effect. Anti-humidity effect. No build-up. With caffeine; a powerful active energizing and anti-oxidant ingredient.
Apply to damp hair and style using static styling techniques.
Family STYLING
Ref 2112
Presentation ???
Applications 40
Ingredients COCTAB: AQUA (WATER/EAU), ALCOHOL DENAT., GLYCERIN, VP/VA COPOLYMER, PROPYLENE GLYCOL, ACRYLATES/C1-2 SUCCINATES/HYDROXYACRYLATES COPOLYMER, ACRYLATES/STEARETH-20 METHACRYLATE COPOLYMER, CAFFEINE, SILOXANETRIOL ALGINATE, PEG/PPG-18/18DIMETHICONE, PEG-40 HYDROGENATED CASTOR OIL, AMINOMETHYL PROPANOL, BUTYLENE GLYCOL, BENZOIC ACID, SORBIC ACID, DIAZOLIDINYL UREA, IODOPROPYNYL BUTYLCARBAMATE, CITRAL, LIMONENE, HEXYL CINNAMAL, LINALOOL, , PARFUM (FRAGRANCE).
VOLUME DUST
Description
Sales arguments
Styling powders which add volume and density to hair. Effect Offer matte look instant volume. Properties Comfortable, easy application system perfectly suited to home use. Can be used to create modern and up-to-date styles. Key components Soft Focus Effect difuses light to give an enhanced sensation of hair density and hide unwanted imperfections.
Designed to add volume to short and fine hair. With Soft Focus Effect which generates a visual feel of greater hair thickness by difusing light reflected on the hair. Its matte finish and light hold make it the perfect product for creating beach style short looks.
How to use Apply to the root and create the desired shape.
Family STYLING
Ref 2115
Presentation 0.3 oz
Applications 133
Ingredients COCTAB: AQUA (WATER/EAU), SILICA SILYLATE, ALCOHOL DENAT., NYLON-10/10, OCTYLACRYLAMIDE /ACRYLATES/BUTYLAMINOETHYL METHACRYLATE COPOLYMER, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, SILICA, BUTYLENE GLYCOL, MENTHYL LACTATE, POLYSORBATE-20, CITRIC ACID, SODIUM BENZOATE, POTASSIUM SORBATE, CITRONELLOL, COUMARIN, GERANIOL, HEXYL CINNAMAL, HYDROXYCITRONELLAL, LINALOOL, PARFUM (FRAGRANCE).
ICE GEL
Description
Sales arguments
Gel that allows you to create any kind of style. Effect A versatile product that adapts to any technique, with a wet-look finish, definition and easy manageability for creative styling. Properties Born out of the fusion between the latest cutting-edge gels and the most radical waxes to create the perfect balance between hold and conditioning. Key components
The complete original formula, absolute leader in styling sales. Arginie has been added to the original formula to strengthen the hair shaft and follicle. Exceptional hydration for damaged hair. Total styling shape control. Memory effect.
Arginie has been added to this classic formula; an essential amino acid with an acknowledged strengthening effect on the hair shaft and follicle. How to use Apply to damp hair and let your imagination flow.
Family STYLING
Ref 2109 / 2110
Presentation 2109 - ??? oz / 2110 ??? oz
Applications 50 from the ??? oz pot / 125 from the ??? oz pot
Ingredients COCTAB: AQUA (WATER/EAU), CARBOMER, PEG-40 HYDROGENATED CASTOR OIL, AMINOMETHYL PROPANOL, PVP, ARGININE, PEG/PPG-18/18 DIMETHICONE, METHYLPARABEN, DMDM HYDANTOIN, CITRONELLOL, HEXYL CINNAMAL, HYDROXYCITRONELLAL, BUTHYLPHENYL METHYLPROPIONAL, LINALOOL, CI 42090 (FD&C BLUE NO.1), PARFUM (FRAGRANCE).
WET GEL ROCK
Description Flexible, resistant styling hold with memory effect. The strongest hold gel in the Pro.line family. Effect Strong hold for flexible long-lasting styling. Quick drying with wet-look finish. Memory effect allows you to restyle to change style shape. No build-up. Properties Super-fast results. Shapes and hydrates at the same time. Wetting hair allows you to refresh and modify styling shape. Key components Contains caffeine which has anti-oxidant and energizing properties. Formulated with synergetic resins which make sure styles last even longer. How to use Apply to damp hair and style using static styling techniques.
Family
Sales arguments Maximum hold with a wet-look finish. Fast drying for better and easier to manage results. Innovative formula which offers extra-strong hold with a low resin concentration and no build-up. Memory effect. Anti-humidity effect. With caffeine; a powerful active energizing and anti-oxidant ingredient. Highly marketable product thanks to its high concentration of active ingredients. Progressive hold depending on the quantity of product applied.
STYLING
Ref 2113 / 2111
Presentation 2113 -??? / 2111 - ???
Applications 40 from the ??? oz pot / 100 from the ??? oz pot
Ingredients COCTAB: AQUA (WATER/EAU), VP/VA COPOLYMER, ALCOHOL DENAT., PROPYLENE GLYCOL, ACRYLATES/C1-2 SUCCINATES/HYDROXYACRYLATES COPOLYMER, ACRYLATES/STEARETH-20 METHACRYLATE COPOLYMER, CAFFEINE, SILOXANETRIOL ALGINATE, PEG-90M, AMINOMETHYL PROPANOL, PEG/PPG18/18DIMETHICONE, PEG-40 HYDROGENATED CASTOR OIL, BUTYLENE GLYCOL, DIAZOLIDINYL UREA, BENZOIC ACID, IODOPROPYNYL BUTYLCARBAMATE, SORBIC ACID, LIMONENE, HEXYL CINNAMAL, CITRAL, LINALOOL, PARFUM (FRAGRANCE).
NATURE LAC
Description Nature Lac with its new look is now part of the renewed Pro.Line range but its formula remains the same. A humidity resistant hairspray with strength 3 to hold hairstyles firmly in place. Effect A fine and precise spray that doesn’t create the wet look finish of many hairsprays. It produces a enveloping film which gives natural styling hold and shine.
Sales arguments Contains natural ingredients which makes it a versatile option for the majority of professionals. Ultra-fast drying. Especially suitable for allergy sufferers. The can may be held at any angle.
Properties A fine and precise mist, that doesn’t produce the wet look finish of many traditional hairsprays. Its diffusion system allows application from any angle, even upside down, which allows the professional hairdresser total creative freedom. Key components A filmogen with firm styling hold and high humidity resistance.
Family
How to use
STYLING
After styling spray in short bursts from any angle. Ultra-fast drying.
Ref 3400F
Presentation ???
Applications 113
Ingredients ALCOHOL DENAT., ISOBUTANE, PROPANE, OCTYLACRYLAMIDE / ACRYLATES/ BUTYLAMINOETHYL METHACRYLATE COPOLYMER, AMINOMETHYL PROPANOL, BUTANE, BENZYL BENZOATE, BENZYL SALICYLATE, LIMONENE, HYDROXYISOHEXYL 3-CYCLOHEXENE CARBOXALDEHYDE, ISOEUGENOL, BUTYLPHENYL METHYLPROPIONAL, CINNAMAL, PARFUM (FRAGRANCE).
STYLING BRUSH
Description
Sales arguments
A styling lotion especially designed for blow-drying. Effect Protects the hair during drying. Protects the hair’s natural elasticity. Provides gentle styling without detriment to the formula’s treating properties. Properties The formula has been designed to get the maximum results from blow-drying, making the work easier and the effects more notable from root to tip. Based on the Pro.line shaping principle of progressive hold (the greater the product quantity the greater the hold).
Protects the hair fiber when blowdrying. Allows for fast drying with a natural feel. Avoids volume control problems associated with other conceptually similar products.
Key components A highly powerful polymer that provides hold and maintains maximum volume, eliminating the risk of weighing down the hair. Makes blow-drying techniques more effective. How to use
Family
Apply to damp, towel-dried hair. Proceed with the desired drying technique.
STYLING
Ref 2048
Presentation 8,3oz pump spray
Applications 132 applications per can
Ingredients ALCOHOL DENAT., AQUA (WATER), PROPYLENE GLYCOL, PEG-40 HYDROGENATED CASTOR OIL, PARFUM (FRAGRANCE), POLYQUATERNIUM-46, PENTANE, LIMONENE, LINALOOL, CITRONELLOL, HEXYL CINNAMAL, HYDROXYCITRONELLAL, BUTYLPHENYL METHYLPROPIONAL.
STRAIGHT MOUSSE
Description
Sales arguments
Styling mousse. Suitable for all techniques. Effect Blow-dried hair styles last longer. Protects the hair’s fibers from moisture by providing them with a hydrating, resistant layer which acts as a barrier preventing the shape from coming undone.
Perfect for straightening curly hair. Moisture repellent. Highly cost-effective thanks to its concentrated nature.
Properties Formulated to keep hair straighter for longer with a laminating effect. Moisture repellent. Key components A combination of quaternized polymers that provide definition, manageability and durability to straight hair. Its resistance to environmental moisture keeps hair straight for longer. How to use
Family
Apply to damp hair. Smooth evenly over the length of the hair and blow-dry as normal.
STYLING
Ref 2038
Presentation 9,7oz aerosol can
Applications approx. 21 pulsations per service
Ingredients AQUA (WATER), ISOBUTANE, PROPANE, POLYQUATERNIUM- 4, POLYQUATERNIUM-11, AMODIMETHICONE, SODIUM LAUROYL SARCOSINATE, BUTANE, CETRIMONIUM CHLORIDE, OLETH-20, TRIDECETH-12, PARFUM (FRAGRANCE), DIAZOLIDINYL UREA, PROPYLENE GLYCOL, METHYLPARABEN, PROPYLPARABEN, HEXYL CINNAMAL, HYDROXYISOHEXYL 3- CYCLOHEX
PRO LAC
Description A non-aerosol pump spray that allows touch ups for several seconds after application. Effect Prolongs and maintains styling perfectly. Combines freedom and hold. Suitable for hair that requires extra hold, from straight hair to the most radical curls. Properties An ultra fast drying, manual pump spray without gas. Leaves hair looking full bodied, strong and controlled. Moisture repelling. Key components A strong hold resin with accentuated moisture repelling qualities. How to use
Family STYLING
A natural result with great hold. Moisture control. Its diffuser creates an even vapor that’s clean and doesn’t leave residues. Ultra fast drying that enhances the effect of previously carried out styling. Easy removal of the shaping effect and exceptional end results.
Ref 2049
Presentation 10,1.oz pump spray
Applications 131 applications per can
Ingredients ALCOHOL DENAT. , OCTYLACRYLAMIDE ACRYLATES/BUTYLAMINOETHYL METHACRYLATE COPOLYMER, AMINOMETHYL PROPANOL, PHENYL TRIMETHICONE, ETHYLHEXYL METHOXYCINNAMATE, PARFUM (FRAGRANCE).
Sales arguments Progressive effect: more product equals greater hold. The manual pump spray makes it highly cost-effective. Fast drying. Doesn’t leave visible residues. Increases shine.
NEXT SUPER ACTIVE
Description A conditioning, finishing product that seals split ends and reconstructs imperfections in the hair shaft Effect Application on the hair shaft produces a repairing effect, sealing split ends and restoring damaged cuticles. The hair recovers lost strength and beauty, natural shine and deep down hydration. Properties A highly concentrated and pure composition. Possesses a restructuring ability that acts on colored, shaped or damaged hair. Contains sun protection. Key components Silicone derived active components that provide intense shine and rebuild the damaged hair cuticle. How to use
Family STYLING
Ref 2031
Presentation 1,7 oz. individually packaged glass bottle
Applications 50 applications per bottle
Ingredients CYCLOPENTASILOXANE, DIPHENYL DIMETHICONE, DIMETHICONE, PHENYL TRIMETHICONE, ETHYLHEXYL METHOXYCINNAMATE.
Apply to damp hair or as a finishing touch. Place three or four drops on the palm of the hand, rub together and massage into the hair. Dry as normal.
Sales arguments Highly cost-effective, concentrated product. Eliminates static electricity. Seals split ends and repairs breakages. Doesn’t act as a barrier to technical treatments.
CREAM WAX
Description A styling wax to smoothen and shape specific areas, perfect for dehydrated or lightened hair. Effect Smoothes and shapes specific areas and hydrates the hair at the same time. Suitable for very lightened or treated hair. A hydrating final touch. Compatible with other shaping products. Properties Perfectly compatible with other shaping products, offering a super hydrating finihing touch that complements the action of other formulas.
Sales arguments Emphasizes the styled shape without looking oily. Deep down hydration of lightened or highly sensitized hair. Adds shine. Applied in greater quantities results in a wet look.
Key components An emollient that lubricates the hair fibers and an instantly acting hydrating component. How to use
Family
Apply a hazelnut sized amount to damp or dry hair before styling. Distribute evenly and style as desired.
STYLING
Ref 2042
Presentation 3,43oz pot
Applications 0,10oz per application 33 applications per pot
Ingredients AQUA (WATER), PARAFFINUM LIQUIDUM (MINERAL OIL), EMULSIFYING WAX NF, PROPYLENE GLYCOL, PEG- 40 HYDROGENATED CASTOR OIL, C12-C15 ALKYL BENZOATE, PVP, ISOHEXADECANE, LANOLIN,OLETH- 5, OLETH-10, DIAZOLIDINYL UREA, PROPYLPARABEN, METHYLPARABEN, C.I. 77019 (MICA), C.I. 77891 ( TITANIUM OXIDE), C.I. 42053
CURL MOUSSE
Description
Sales arguments
Optimum curl, definition and hold. Effect Longer-lasting looks, with bouncy, strong shapes and waves. Flexible, light, shapely curls with freedom of movement and without stiffness. Properties A new product concept, designed to enhance the beauty of curls. Thanks to its special properties it can be used on both natural and chemically produced curls.
Moisture repelling formula. Conserves elasticity without stiffening. Highly cost-effective, concentrated formula. Increased hair shine.
Key components The combination of a specific polymer for curly hair and an instant acting conditioner that locks moisture inside the hair for longer. How to use Apply to damp hair. Do not rinse. Proceed as normal.
Family STYLING
Ref 2040
Presentation 9,7oz aerosol can
Applications 21 applications per can
Ingredients AQUA (WATER), ISOBUTANE, POLYQUATERNIUM-46, PROPANE, PROPYLENE GLYCOL, AMODIMETHICONE, SODIUM LAUROYL SARCOSINATE, BUTANE, CETRIMONIUM CHLORIDE, TRIDECETH-12, OLETH-20, M E T H Y L C H L O R O I S O T H I A Z O L I N O N E , METHYLISOTHIAZOLINONE, PARFUM (FRAGRANCE), BENZYL BENZOATE, CITRONELLOL, LI
MOUSSE
Description
Sales arguments
Styling mousse. Suitable for all styling techniques. Effect The hair holds the desired shape and hydration, natural shine and movement are preserved. Perfect for shape and control while maintaining the hydrated, soft texture and eliminating static electricity.
Gentle, conditioning mousse. Allows finger shaping. Retains the hair’s natural movement.
Properties The shape forming substances give controlled hold and hair peptides present in the formula offer continuous hydration. Conditions and gives body to hair, especially hair that’s received some kind of chemical treatment. Key components Hydrolyzed, natural keratin hair peptides. How to use Shake before use. Apply to damp hair and proceed as normal. Do not rinse.
Family STYLING
Ref 2037
Presentation 9,7oz aerosol can
Applications Approximately 21 applications per can.
Ingredients AQUA (WATER), ISOBUTANE, POLYQUARTERIUM-11, PROPANE, VP/V COPOLYMER,OLETH-20,SODIUM LAUROYL SARCOSINATE, BUTANE, PHENOXYETHANOL, METHYLPARABEN, ETHYLPARABEN, PROPYLPARABEN, BUTYLPARABEN, ISOBUTYLPARABEN, PARFUM (FRAGRANCE), HYDROLYZED KERATIN, BENZOPHENONE4, BENZYL SALICYLATE, LIMONENE, HEXYL CINNA
WET GEL
Description
Sales arguments
An extra-strong, wet look gel that allows restyling by lightly wetting hair. Effect The overall effect is hold with shine and protection that guarantees a fashionable finish, regardless of the type of hair or the cut or style. Properties Thanks to its special texture the hairstyle is not only held firmly in place, the hair is also hydrated. The formula contains treating substances and components that provide hold with shine but without residue build-up.
Extra strong hold with a wet look finish. Memory effect: allows shape changes by slightly dampening the hair. Doesn’t create residue build up. Hydrates the hair.
Key components A specifc filmogen provides long-lasting hydration as well as strong hold to obtain rigid, shiny looks and a long-lasting wet look effect. How to use Apply to damp hair using static styling techniques.
Family STYLING
Ref 2033 / 2121
Presentation 7,12oz 17,81oz
Applications 40 applications per 7,12oz tube 100 applications per 17,81oz pot
Ingredients AQUA (WATER), PVP, GLYCERIN, CARBOMER, PEG-40 HYDROGENATED CASTOR OIL, BENZOPHENONE-4, DMDM HYDANTOIN, TRIETHANOLAMINE, PARFUM (FRAGRANCE), BENZYL BENZOATE, HEXYL CINNAMAL, BUTYLPHENYL METHYLPROPIONAL, LINALOOL, METHYLPARABEN
STRONG MOUSSE
Description A styling lotion in the form of a mousse that gives strong hold to a style without losing elasticity. Effect Use of this product leaves the hair conditioned, hydrated and free- flowing. Shape is preserved for a notable length of time. Allows for touch ups.
Sales arguments Strong hold without losing elasticity. A highly concentrated, costeffective product.
Properties A strong hold mousse. Its formula protects against the sun’s damaging rays. Application increases volume and body. Suitable for all drying techniques. Key components A setting resin with a notably conditioning character that cares for the hair. Contains hair peptides that restructure the hair fiber. How to use Shake before use. Apply to damp hair and proceed as normal. Do not rinse.
Family STYLING
Ref 2039
Presentation 9,7oz aerosol can
Applications Approximately 21 applications per can.
Ingredients QUA(WATER), ISOBUTANE, VP/VA COPOLYMER, POLYQUARTERIUM-11, PROPANE,OLETH-20,SODIUM LAUROYL SARCOSINATE,BUTANE, PHENOXYETHANOL,METHYLPARABEN, ETHYLPARABEN, PROPYLPARABEN, BUTYLPARABEN, ISOBUTYLPARABEN, PARFUM (FRAGRANCE), HYDROLYZED KERATIN, BENZOPHENONE-4, BENZYL SALICYLATE, LIMONENE, HEXYL CINNAMAL
STYLING CURL
Description Product in the form of an active foaming medium with extreme hydrating power that gives curls natural shape. Effect Perfect for use on naturally curly hair, where shape control is required to achieve perfectly defined curls with overall natural movement, hydration and shine. Properties Excellent results on dehydrated, frizzy or damaged hair. Restores natural hydration and elasticity and makes hair easier to manage. Contains nongreasy oils extracted from vegetable seeds cultivated in Africa. Key components A polymer especially designed to provide hold that shapes curls while maintaining body and natural manageability for longer. How to use
Family STYLING
Place in the palm of your hand or directly on the hair. Spread evenly and then proceed as normal. The greater the amount of product used, the greater the hold.
Ref 2046
Presentation 8oz aerosol can
Applications 55 applications per can
Ingredients ALCOHOL DENAT., DIMETHYL ETHER, AQUA (WATER), PENTANE, PROPYLENE GLYCOL, POLYQUATERNIUM-46, PEG- 40 HYDROGENATED CASTOR OIL, PARFUM (FRAGRANCE), LIMONENE, LINALOOL.
Sales arguments An active foaming medium that defines curls with highly hydrating properties. A shaping product that energetically intensifies the curl’s path. Creates highly defined, natural curls. Creates a “memory effect” where the curl returns to its original position even after the hair is moved. Eliminates static electricity. Highly commercial: a small quantity is enough for each application, which makes the product highly cost-effective for the hairdresser.
STYLING LISS
Description A mixture of a conditioner and a shaping lotion that makes hair easier to manipulate when drying. Effect Keeps hair straight for longer and with an enhanced appearance. Control, straight hair, and deep down hydration of any type of hair that requires straightening with a hairdryer. Properties Styling Liss is a straightening cream in a citric gelatin medium that, when applied to coarse, dry, curly hair, helps blow-dry straight, leaving the hair tamed, manageable and elastic. Great for use on difficult to control hair. Key components Quaternized conditioner that leaves hair feeling soft and the fibers lubricated making it easier to put a comb through the hair when blow drying. How to use
Family STYLING
Ref 2045
Apply to clean, damp hair. On European hair: place a hazelnut sized amount of the product in your hand, then spread evenly all over the hair. On porous or very curly hair: use an amount equivalent to the size of one to two hazelnuts.
Sales arguments A temporary straightening cream in a citric gelatin medium. Helps to untangle. Allows straightening with minimum effort. When applied to coarse, dry, curly hair it becomes soft, hydrated and beautifully straight. Main property: easy straightening control when blowdrying. Contains a moisture repelling effect, to make styles last longer. Increases hair’s elasticity, making it more resistant to pulling and less likely to break. Very commercial: a small quantity is enough to achieve the desired effect, making it a highly cost- effective product for salon use.
Presentation 5,26oz tube
Applications 0,13oz per application 37 applications per tube
Ingredients AQUA (WATER), CYCLOPENTAXYLOXANE, PROPYLENE GLYCOL, DIMETHICONE, QUATERNIUM-80, LAURETH-4, GLYCERIN, HYDROXYETHYLCELLULOSE, VP/DMAPA/ACRYLATES COPOLYMER, AMODIMETHICONE, TRIDECETH-12, PARFUM (FRAGRANCE), TRIETHANOLAMINE, PHENOXYETHANOL, BUTYLPARABEN, CETRIMONIUM CHLORIDE, METHYLPARABEN, PROPYLPARABE
SPRAY LAC
Description
Sales arguments
A fast-drying hairspray that preserves movement. Adds body and volume. Effect Helps define styling shapes by adding body and volume. Allows touch ups. The hair retains its movement as well as its given shape. Can be removed by brushing without leaving residue build-up. Properties
Progressive hold: the more applied the greater the hold. Allows for restyling. Leaves hair shiny without residue build up. Moisture repelling.
Provides strong, quick drying hold. Enhances shine and flow. Key components Highly effective resin that provides hold and repels moisture. How to use After styling, spray evenly from a distance of between 10-12 in away from the hair. Allows you to restyle.
Family STYLING
Ref 2041
Presentation 8,3oz aerosol can
Applications Approximately 80 applications per can.
Ingredients DIMETHYL ETHER, ALCOHOL DENAT., AQUA (WATER), OCTYLACRYLAMIDE / ACRYLATES / BUTYLAMINOETHYL METHACRYLATE COPOLYMER, AMINOMETHYL PROPANOL, PHENYLTRIMETHICONE, PARFUM (FRAGRANCE), HEXYL CINNAMAL, HYDROXYISOHEXYL 3-CYCLOHEXENE CARBOXALDEHYDE, BUTYLPHENYL METHYLPROPIONAL, LINALOOL, ALPHA-ISOMETHYL IONON
WAX
Description
Sales arguments
A non-greasy styling wax to define shape with a semi-wet finish. Effect Defines the lines of a cut or style, with a semi-moist, totally natural looking finish. Hold can vary from gentle to strong depending on the amount of product applied. Properties Does not leave the hair or scalp oily. The cream-gel formula leaves no oily residues that could make the hair looking dirty. Key components A derivative of natural olive oil that provides the hair with natural looking lubrication. How to use Apply and distribute as required over the hair to create the desired shapes.
Family STYLING
Ref 2029 / 2050
Presentation 2,6oz tube / 3,43oz pot
Applications 0,07 oz per application 37 applications per 2,6oz tube 50 applications per 3,43oz pot
Ingredients AQUA (WATER), PVP, GLYCERIN, CARBOMER, PEG -40 HYDROGENATED CASTOR OIL, BENZOPHENONE-4, DMDM HYDANTOIN, TRIETHANOLAMINE, PARFUM (FRAGRANCE), BENZYL BENZOATE, HEXYL CINNAMAL, BUTYLPHENYL METHYLPROPIONAL, LINALOOL, METHYLPARABEN
Easily absorbed. Doesn’t create build up. Enhances shine. Guarantees hair movement.
ICE GEL
Description
Sales arguments
A styling gel with a wet look effect. Effect Its uses are as flexible as the product itself, adaptable to any styling technique with a wet look finish, with definition and trend adaptation. Properties Through a soft slushy texture, the fusion between the latest generation of gels and the most radical, shaping waxes comes to life to create the perfect balance between hold and hydration. Key components A polymer that provides strong acting hold and eliminates typical residues.
Exceptional hydration for badly damaged hair. Great softness and gentle treatment of the hair. Semi-wet static effect. Total shape control. Versatility in its applications. No residue build up. Memory hold effect. Shapes can be changed by moistening the hair.
How to use
Family
Take a quantity of the product and feel its texture like snow just about to melt. Spread it over the palms of your hands and apply to the areas of the hair to be shaped. Apply preferably to damp hair. Its texture allows you to reshape before hold sets in.
STYLING
Ref 2047 / 2122
Presentation 7,05oz 17,81oz pot
Applications 0,14oz per application 50 applications per 7,05oz pot 125 applications per 17,81oz pot
Ingredients AQUA (WATER), CARBOMER, AMINOMETHYL PROPANOL, PEG/PPG-18/18 DIMETHICONE, PEG-40 HYDROGENATED CASTOR OIL, PARFUM (FRAGRANCE), METHYLPARABEN, DMDM HYDANTOIN, PVP, C I T R O N E L L O L , H E X Y L C I N N A M A L , HYDROXYCITRONELLAL, BUTYLPHENYL METHYLPROPIONAL, LINALOOL, C.I.42090 (FD&C BLUE NO.1).
LAMILUX
Description
Sales arguments
A hydrating formula that gives a finished look extra shine. Effect After product application the hair is left hydrated, with natural shine and without static electricity. Application to damp hair gives the hair extra elasticity and makes it easier to brush as well as adding natural looking shine. Properties Creates a protective film that enhances healthy hair’s natural shine. On damp hair makes combing easier. Eliminates static electricity. Doesn’t leave oily residues. Contains sun protection. Key components A UV ray lter that protects the hair fiber and results in maximum shine. How to use Apply to damp hair to help untangle and to dry hair to enhance shine.
Family STYLING
Ref 2032
Presentation 1,7oz pump spray
Applications 85 applications per bottle.
Ingredients CYCLOMETHICONE, PHENYL TRIMETHICONE, ETHYLHEXYL METHOXICINNAMATE.
Hydrates the finished look. Adds spectacular shine. Eliminates static electricity. Contains sun protection.
SILK TOUCH
Description Repairs hair on the inside and out. With regular use hair recovers its silky feel, resilience and shine. These three characteristics will be noticeably improved. Effect Optimum, intense, natural shine you would expect to see in healthy hair. The film formed along the hair shaft acts as a natural barrier against contaminating molecules. Perfect for applying to problem skin as a hydrating treatment. Properties A treatment capable of repairing the hair’s internal damage that causes it to look dehydrated, dull, brittle and limp. A formula capable of sealing irregularities in the cuticle, regulating porosity, fusing damaged structures and restoring elasticity. Key components
Family
A natural oil obtained from pressing cotton seeds, rich in lipid molecules compatible with the hair that reestablish its natural lubrication. A UV sun filter that protects the hair’s fibers and more specifically their structure from the harmful action of the sun’s rays.
REPARATIVE OILS
How to use
Ref
Place a small amount of the product in your palm and spread between your hands. Massage into the hair and scalp.
827 / 828
Presentation 2,36oz / 5,07oz bottle
Applications 25 applications from a 2,36oz bottle 50 applications from a 5,07oz bottle
Ingredients CYCLOPENTASILOXANE, DIMETHICONE, ETHYLHEXYL METHOXYCINNAMATE, GOSSYPIUM HERBACEUM (COTTON) SEED OIL, PARFUM (FRAGRANCE), BENZYL BENZOATE, LIMONENE, EUGENOL, HEXYL CINNAMAL, LINALOOL.
Sales arguments Internal hair repair. Cuticle sealer. Protection when blow-drying. Perfect for adding a finishing touch to dry hair for a healthy, shiny appearance with a natural, soft feel without oily overload. Thanks to its ceramide content it’s also suitable for use on skin, this is perfect for salons offering pedicures and manicures as it can be used for massaging purposes.
SALERM VITAL
Description
Sales arguments
A hair revitalizing vial perfect for long and medium length hair care. Effect Designed to be applied directly onto badly damaged areas. With a silicone base that instantly repairs damaged structures, makes hair more manageable, shinier and easier to comb. Repairs split ends and creates a protective layer that repels atmospheric moisture. Properties The result is instantly restructured hair with added protection from the environment that ensures the integrity of the hair and the enduring preservation of its natural characteristics. Key components Natural wheat germ oil rich in vitamins and with protective results against atmospheric free radicals. How to use
Family REPARATIVE OILS
Ref 165
Presentation 0,34 fl.oz vials
Applications 1 vial per application
Ingredients CYCLOPENTASILOXANE, DIMETHICONOL, SALERMVITAL SUPERACTIVO DIMETHICONE, TRITICUM VULGARE (WHEAT) GERM OIL.
Wash and dry hair with a towel. Apply the contents of one vial along the hair’s length, taking special care to apply to the ends. Dry and style.
Immediate restructuring. Split end repair. Moisture repelling. Can be applied to damp hair before blow-drying or roller use. Seals split ends and hydrates chemically treated hair.
BIO ROSA LOTION
Description A lotion in vial format designed to help with the styling process, making looks last longer. Effect Styles show better definition, they’re longer lasting and easier to produce. They also show enhanced shine and a uniform finish from root to tip. Properties Medium hold. Perfect for any hair type. The method of application makes is more reliable and efficient than other styling systems. Key components Highly efficient resin with moisture repelling results. How to use Apply to damp hair. Do not rinse. Proceed with styling as normal.
Family REPARATIVE OILS
Ref 52EST
Presentation 0,44oz. Vials
Applications 1 vial per application
Ingredients AQUA (WATER/EAU), ALCOHOL DENAT., VP/VA COPOLYMER, CUPRESSUS SEMPERVIRENS (CYPRESS) EXTRACT, POLYQUATERNIUM-11, PEG- 40 HYDROGENATED CASTOR OIL, PARFUM (FRAGRANCE), COUMARIN, C.I. 16.035 (FD&C RED Nº40).
Sales arguments Contains moisture repellents for improved hold. For styling where medium strength hold is required. Can be used either when blowdrying or setting with rollers.
BIOMARINE
Description A three phase conditioner that seals the cuticle, conditions and helps to untangle hair. Effect Achieves the total restructuring-normalization of all of the hair’s aspects and parts. The end result is hair with restored shine, bounce and flow and a better looking, cared for appearance. Properties Biomarine is a triple active treatment that combines a conditioning phase (the upper, white, creamy layer), a fiber restructuring phase (the lower blue phase) and a deep acting moisturizing phase with a global action (a soluble phase within the lower blue phase).
Sales arguments Hydrating formula. Restores the equilibrium of treated hair. Restores pH. Helps to untangle. Conditions and untangles at the same time. Its Marine Algae vitalize the hair for soft and shiny results. Perfect for use on straightened hair.
Key components Contains a combination of emolliating substances and marine algae extracts that condition and hydrate the hair fiber.
Family REPARATIVE OILS
How to use Shake well to blend the phases then spray onto damp hair. Do not rinse.
Ref 7745
Presentation 8,5fl.oz spray bottle
Applications 104 applications
Ingredients AQUA (WATER/EAU), OCTYL OCTANOATE, CYCLOPENTASILOXANE, PEG/PPG-18/18 DIMETHICONE, POLYQUATERNIUM-16, POLYQUATERNIUM- 28, POLYQUATERNIUM-22, PEG-40 HYDROGENATED CASTOR OIL, FUCUS VESICULOSUS (BLADDEWRACK) EXTRACT, LAMINARIA DIGITATA (ALGAE) EXTRACT, HYDROLYZED KERATIN,HYDROLYZED PROTEIN, PROPYLENE G
SALERM VITAL SUPERACTIVE
Description A conditioning, finihing product that seals split ends and reconstructs imperfections in the hair shaft. Effect Instant sealing of split ends. Reconstruction of damaged parts of the hair shaft. Makes combing easier. Shine enhancing.
Sales arguments Reconstructing treatment. Perfect for split ends. Highly cost-effective thanks to the small amount required. Instant action.
Properties A highly concentrated formula. Just a small quantity is needed to restore hair’s healthy appearance and shine. Key components Contains two lipid extracts highly valuable to the structure and manageability of the hair, Macadamia nut oil which, thanks to its similar composition, replenishes the hair and scalp’s lipid layer and wheat germ oil which is a valuable natural source of vitamin E, a highly powerful antioxidant. How to use
Family REPARATIVE OILS
After washing and drying hair with a towel apply a small quantity of the product, taking special care over damaged zones. Do not rinse. Style. Once the hair is dry a small quantity can be applied to enhance shine, give a finishing touch to a look and eliminate static electricity.
Ref 283
Presentation 1,7 fl.oz aluminum bottle
Applications 50 applications
Ingredients AQUA (WATER/EAU), OCTYL OCTANOATE, CYCLOPENTASILOXANE, PEG/PPG-18/18 DIMETHICONE, POLYQUATERNIUM-16, POLYQUATERNIUM- 28, POLYQUATERNIUM-22, PEG-40 HYDROGENATED CASTOR OIL, FUCUS VESICULOSUS (BLADDEWRACK) EXTRACT, LAMINARIA DIGITATA (ALGAE) EXTRACT, HYDROLYZED KERATIN,HYDROLYZED PROTEIN, PROPYLENE GL
BALSAM
Description
Sales arguments
An instant action, protein conditioner suitable for all hair types. Effect Hair instantly recovers its softness, radiance, shine and becomes easier to brush. Helps restore the natural pH after washing or technical treatments like color, lightening, straightening or shaping. Properties A formula rich in active conditioning substances that restore damaged hair’s natural balance, whether damaged through atmospheric effects such as sun, wind, etc. or frequent chemical treatments. Key components
Provides damaged hair with the protein it needs to recover shine and softness. Restores chemically treated hair’s elasticity. Its concentration makes it highly cost-effective for salon use. Instantly hydrates and conditions hair. Restores hair’s pH. Can be used on any hair type.
Key components: An exclusive Salerm Cosmetics combination of a conditioner and a selective polymer that acts on the hair’s damaged areas, helping to hold the active repairing components there for longer and instantly restoring the hair’s mechanical properties.
Family TREATMENTS
How to use After washing, towel dry the hair and apply the conditioner. Massage gently along the hair shaft, concentrating on the ends, then wash and style as normal.
Ref 401 / 404 / 522 / 522G
Presentation 8,6oz / 16,8oz / 34,6oz / 176,5oz bottle
Applications 0,18oz per shampoo = 0,36oz per wash 25 applications per 8,6oz bottle 50 applications per 16,8oz bottle 100 applications per 34,6oz bottle Ingredients 510 applications per AQUA (WATER),bottle CETYL ALCOHOL, PARFUM (FRAGRANCE), ISOPROPYL ALCOHOL, CETRIMONIUM CHLORIDE, AMODIMETHICONE, TRIDECETH-12 , POLYQUATERNIUM-11, LAURYLDIMONIUM HYDROXYPROPYL HYDROLYZED COLLAGEN, HYDROLYZED COLLAGEN, ETHYLPARABEN, METHYLPARABEN, PROPYLPARABEN, 176,5oz BUTYLPARABEN, ISOBUTYLPARABEN, PHENOXYETHANOL
DANDRUFF
Description A shampoo specifically formulated with components that help to correct a dandruff problem. Effect Scalps that present this anomaly and are treated with this shampoo experience a rapid normalization of the problem. In just a short time all signs of skin flakes are gone and hair is once again left looking shiny and natural. Properties The formula is based on the application of a gentle cleansing base with active, synergetic components that get to work on dandruff and make the results even more noticeable. Helps to eliminate the itchiness produced by abnormal flaking of the scalp.
Sales arguments Visible results in short space of time. Eliminates scalp itchiness and irritation caused by flaking. Acts gently on the scalp, providing deep down cleansing. Leaves the hair soft and shiny after use.
Key components A specific active ingredient derived from zinc that acts to combat the formation of dandruff.
Family TREATMENTS
How to use Wet the hair. Apply a quantity of shampoo and lather gently. Rinse well and repeat the application, leaving on for 5 minutes before rinsing with warm water. Style as normal.
Ref 423 / 413
Presentation 9oz 18oz bottle
Applications 0,17oz per shampoo = 0,34oz per wash 25 applications per 9oz bottle 50 applications per 18oz bottle
Ingredients AQUA (WATER), SODIUM LAURETH SULFATE, COCAMIDOPROPYL BETAINE, COCAMIDE DEA, RESORCINOL ACETATE, TROPAEOLUM MAJUS (INDIAN CRESS) EXTRACT, SULFUR, PROPYLENE GLYCOL, GLYCOL DISTEARATE, PEG-30 CASTOR OIL, COCAMIDE MEA, SODIUM CHLORIDE, PARFUM (FRAGRANCE), METHYLCHLOROISOTHIAZOLINONE, CITRIC ACID, METHYL
PROTEIN SHAMPOO
Description Especially suitable for providing the skin and hair with much needed protein. Most notably after technical treatments. Effect The combination of a very soft and delicate cleansing base and hydrolyzed proteins allows it to act gently on damaged hair, protecting it and restoring shine, manageability and body. Properties It contains natural keratin, and its pH is neutral on skin. This allows it to work effectively on hair in need of protein restoration, leaving it clean, hydrated, shiny and with exceptional body, as well as ensuring the scalp is also left in great condition.
Sales arguments The perfect shampoo for chemically treated hair. Provides the hair with proteins while maintaining the perfect, natural pH balance. Keeps the hair soft and manageable without losing volume and is pleasantly scented. Its concentrated formula makes it highly cost-effective.
Key components 100% natural hydrolyzed keratin that enhances body and restructures the hair during washing, as well as protecting the scalp while the surfactants carry out their cleansing action.
Family
How to use
TREATMENTS
Wet the hair. Apply and lather gently. Rinse with warm water. Apply a second time. Rinse with plenty of water. Proceed with styling as normal.
Ref 574 / 572 / 513 / 513G
Presentation 9oz 18oz 36oz and 187,7oz bottle
Applications 0,17oz per shampoo = 0,34oz per wash 25 applications per 9oz bottle 50 applications per 18oz bottle 100 applications per 36oz bottle 510 applications per 187,7oz bottle
Ingredients AQUA (WATER), SODIUM LAURETH SULFATE, COCAMIDOPROPYL BETAINE, COCAMIDE DEA, PARFUM (FRAGRANCE), HYDROLYZED KERATIN, POLYQUATERNIUM-22, STYRENE/VP COPOLYMER, CITRIC ACID, CITRAL, CITRONELLOL, LIMONENE, HEXYL CINNAMAL, BUTYLPHENYL METHYLPROPIONAL, ALPHA-ISOMETHYL IONONE, PHENOXYETHANOL, METHYLPARABEN,
EQUILIBRATING SHAMPOO
Description
Sales arguments
A shampoo with a pH that is neutral on skin, suitable for all hair types. Effect A gentle cleansing base that effectively removes hair dirt as well as remains of any technical products applied before washing. Properties Suitable for deep down, gentle washing. Controls pH levels to ensure they are optimum. Doesn’t weigh hair down. Great for giving fine hair more body. Key components A synergetic combination of a powerful hydrating component with a polymer that leaves the hair soft and full-bodied.
Perfect for all types of hair. Respects the hair shaft and its fibers. The perfect shampoo for frequent use. Deep down, gentle cleaning of the hair’s fibers giving fine hair extra body. Its oat and green tea leaf extracts condition the hair. Very cost-effective for salon use.
How to use Wet the hair. Apply and lather gently. Rinse with warm water. Apply second time. Rinse with plenty of water. Proceed with styling as normal.
Family TREATMENTS
Ref 420 / 416 / 515 / 515G
Presentation 9,0oz 18oz 36,1oz 187,7oz bottle
Applications 0,17oz per shampoo = 0,34oz per wash 25 applications per 9oz bottle 50 applications per 18oz bottle 100 applications per 36,1oz bottle 510 applications per 187,7oz bottle
Ingredients AQUA (WATER), SODIUM LAURETH SULFATE, SODIUM CHLORIDE, BALSAMO ACONDICIONADOR COCAMIDE DEA, CAMELLIA SINENSIS LEAF EXTRACT, AVENA SATIVA (OAT) KELNER EXTRACT, GLYCERIN, COCAMIDOPROPYL BETAINE, POLYQUATERNIUM-7, SODIUM BENZOATE, GLYCOL DISTEARATE, COCAMIDE MEA, METHYLCHLOROISOTHIAZOLINONE, METHYLISOT
WHITE HAIR SHAMPOO
Description A specific shampoo for the treatment of white hair with violet pigment that washes and adds color. Effect This shampoo eliminates yellow tones from gray hairs, leaving them looking shiny and bright and in excellent condition. Properties The addition of a combination of violet toned semi-permanent colorants guarantees the progressive elimination of the yellow coloring of gray hair, this being the perfect color tone for chromatic neutralization. Key components Combination of different colorants to achieve the precise violet tone necessary to neutralize yellow. How to use
Family TREATMENTS
Wet the hair. Apply the required amount of shampoo (this will vary depending on the desired coverage) and massage gently. Leave to work for 5 minutes. Rinse and proceed as ususal.
Ref 7742 / 7741
Presentation 8,4oz 16,8oz bottle
Applications 0,17oz ml per application = 0,34oz per wash 25 applications per 8,4oz bottle 50 applications per 16,8oz bottle
Ingredients AQUA (WATER), LAURAMINE OXIDE, COCAMIDE DEA, PARFUM (FRAGRANCE), LIMONENE, HEXYL CINNAMAL, PROPYLPARABEN, TRIETHANOLAMINE, METHYLPARABEN, CARBOMER, DMDM HYDANTOIN, BASIC BLUE 99,BASIC RED 76.
Sales arguments Eliminates yellow hues produced by the environment. Ideal for use after treatments, to eliminate yellow or greenish hues produced during some chemical processes. Produces the perfect color balance in gray hair leaving it looking healthier. Its correcting power is important when looking to eliminate excessively golden tones. Violet color shampoo perfect for color correcting.
HAIR LOSS
Description A shampoo specifically formulated with components that help to avoid the onset of hair loss. Effect Gives the hair extra nourishment and activates the dermal layer, while at the same time has a decongestant effect on the scalp. For flowing, clean hair. Properties The cleansing component contains all the necessary characteristics for the correct control of washing scalps afflicted with hair loss. Decongestion of the irritated scalp. The perfect complement to specific hair loss treatments. Key components Orange extract rich in minerals and vitamin C provides essential nutrients.
Sales arguments Effective treatment of hair loss. Decongestion of the scalp. Stimulates revitalization of the hair follicle. Deep down cleansing of the scalp to leave the hair follicle unhampered to encourage growth of weakened hair. Gives hair greater texture making it look stronger and more beautiful. Eliminates irritation leaving the scalp feeling extra fresh.
How to use
Family
Wet the hair. Apply a quantity of shampoo and lather gently. Rinse well and repeat the application, leaving on for 5 minutes before rinsing with warm water. Style as normal.
TREATMENTS
Ref 422 / 414
Presentation 9oz and 18oz bottle.
Applications 0,17oz per shampoo = 0,34ml per w ash 25 applications per 9oz bottle 50 applications per 18oz bottle
Ingredients AQUA (WATER), SODIUM LAURETH SULFATE, COCAMIDOPROPYL BETAINE, DECYL POLYGLUCOSE, COCAMIDE DEA, MENTHYL LACTATE, ALCOHOL DENAT., MENTHOL, CITRUS AURANTIUM DULCIS (ORANGE) EXTRACT, POLYQUATERNIUM-28, LACTIC ACID, PARFUM (FRAGRANCE), PHENOXYETHANOL, METHYLPARABEN, ETHYLPARABEN, PROPYLPARABEN, BUTYLPARA
OILY HAIR
Description A shampoo specifically formulated with components that help to control oily hair. Effect The effects are noticeable from the first wash, styles stay in place for longer, greater spaces can be left between washes to keep hair clean, and the overall effect is an aesthetic improvement of the problems caused by this glandular dysfunction. Properties Combines a gentle cleansing base with an active vegetable component and another active ingredient shown to be effective in sebum regulation. The resulting formula is powerful and fast acting in a short space of time. It normalizes the seborrheic gland function and restores the normal working of the scalp.
Sales arguments Visible results from the first application. Doesn’t irritate the scalp. Doesn’t produce a boomerang effect. Cleans the hair deep down, freeing the hair from excess sebum. Regulates the sebaceous glands to prevent excess secretion. Keeps hair more manageable and adds extra body from the first use.
Key components
Family
A combination of the two, most powerful active ingredients regulating natural scalp sebum production. Reestablishes its normal functioning to avoid the unwanted boomerang effect produced by other less specific active elements.
TREATMENTS How to use
Ref 424 / 412
Wet the hair. Apply a quantity of shampoo and lather gently. Rinse well and repeat the application, leaving on for 5 minutes before rinsing with warm water. Style as normal.
Presentation 9oz and 18oz bottle.
Applications 0,17oz per shampoo = 0,34oz per wash 25 applications per 9oz bottle 50 applications per 18oz bottle
Ingredients AQUA (WATER), SODIUM LAURETH SULFATE, COCAMIDOPROPYL BETAINE, COCAMIDE DEA, RESORCINOL ACETATE, TROPAEOLUM MAJUS (INDIAN CRESS) EXTRACT, SULFUR, PROPYLENE GLYCOL, GLYCOL DISTEARATE, PEG-30 CASTOR OIL, COCAMIDE MEA, SODIUM CHLORIDE, PARFUM (FRAGRANCE), METHYLCHLOROISOTHIAZOLINONE, CITRIC ACID, METHYL
POMEGRANATE BALSAM
Description
Effect Instant recovery of elasticity and softness of the hair shaft. Makes post wash combing easier. Adds shine. The brush glides easily through the hair when blow drying. Properties Instantly conditions and softens. Makes manipulation of the hair easier, avoiding tangles and breakages. Prepares the hair for styling. Key components Contains natural pomegranate extract, a natural source of polyphenols, group A, B and C vitamins and minerals such as zinc. Protection of the hair and skin from photoaging and skin irritation. Aids the regeneration of damaged hair. Regulates sebaceous gland secretion. Polyquaternium-11/amodimethicone: combination of a molymer and quaternized silicone that selectively repairs the most badly damaged areas of hair.
Family
How to use
TREATMENTS
Wash hair and towel dry. Apply 0,34oz of shampoo and distribute evenly all over the hair. Massage or gently comb the hair. Rinse and proceed with styling as normal.
Ref
Sales arguments
A conditioner for frequent use after every wash. Suitable for all hair types.
Protects the hair and skin from photoaging. Helps to avoid skin irritation. Aids the regeneration of damaged hair. Selectively repairs hair shaft breakages. Its size makes it very costeffective for salon use. Suitable for all hair types. Perfect for frequent use. The perfect complement to any shampoo. Extremely low cost per application ratio.
570 / 570G
Presentation 7,2oz / 375,4 oz bottle
Applications 0,34 oz per application 1000 applications per 375,4oz bottle
Ingredients AQUA (WATER/EAU), CETYL ALCOHOL, PUNICA GRANATUM FRUIT EXTRACT, AMODIMETHICONE, POLYQUATERNIUM-11, TRIDECETH-12, CITRIC ACID, CETRIMONIUM CHLORIDE, PARFUM (FRAGRANCE), PHENOXYETHANOL, ISOPROPYL ALCOHOL, PROPYLENE GLYCOL, METHYLPARABEN, ETHYLPARABEN, PROPYLPARABEN, BUTYLPARABEN, ISOBUTYLPARABEN, C.I.
POMEGRANATE SHAMPOO
Description
Effect Provides deep down cleaning while respecting the natural condition of the hair and scalp. For daily, frequent use, as well as a complement to other treatments. Properties Gently but thoroughly removes all dirt and impurities from the hair and skin. Suitable for all hair and skin types. Can be used daily on the hair and scalp as well as on the rest of the body. Key components
Family
Contains natural pomegranate extract, a natural source of polyphenols, group A, B and C vitamins and minerals such as zinc. Protection of the hair and skin from photoaging and skin irritation. Aids the regeneration of damaged hair. Regulates sebaceous gland secretion. Polyquaternium-11/cocamidopropyl betaine: a synergetic combination of a quaternized conditioner and an extragente surfacant that allows for deep down cleasing of the hair and scalp.
TREATMENTS
How to use
Ref
Wet the hair. Apply and lather gently into the hair. Rinse with warm water. Repeat. After massaging in, rinse with plenty of water. Proceed with styling as usual.
571 / 569 / 571G
Sales arguments
Shampoo for daily use. Suitable for all hair types.
Regulates the correct functioning of the sebaceous glands Protects the hair and skin from photoaging. Helps to avoid skin irritation. Aids the regeneration of damaged hair. The perfect size for salon use. Suitable for all hair types. Perfect for frequent use. Extremely low cost-perapplication ratio.
Presentation 6,9oz / 36oz / 375,4 oz bottle
Applications 0,34oz per application 1000 applications per 375,4oz bottle
Ingredients AQUA (WATER/EAU), SODIUM LAURETH SULFATE, COCAMIDE DEA, SODIUM CHLORIDE, PUNICA GRANATUM FRUIT EXTRACT, POLYQUATERNIUM-7, COCAMIDOPROPYL BETAINE, PROPYLENE GLYCOL, PARFUM (FRAGRANCE), PHENOXYETHANOL, METHYLISOTHIAZOLINONE, M E T H Y L PA R A B E N , B U T Y L PA R A B E N , METHYLCHLOROISOTHIAZOLINO
AVOCADO BALSAM
Description
Sales arguments
A frequent use conditioner suitable for all types of hair. Effect Leaves hair instantly softer, bouncier and easier to comb. Makes light work of untangling. Adds extra shine and softness after washing. Makes blow dry styling easier. Properties Contains avocado oil rich in fatty acids Omega 3 and Omega 6 as well as vitamins A, D and E. Highly efficient at locking in moisture and relaxing and hydrating tired skin. Nourishes and softens skin to prevent dry flakiness. Prevents moisture loss from the scalp and skin in general. Key components
TREATMENTS
PERSEA GRATISSIMA OIL: NATURAL AVOCADO OIL, rich in fatty acids Omega 3 and Omega 6 leaves hair more manageable. Vitamins A, D and E and sterols nourish and care for the scalp. Its anti-free radical strength makes it highly effective against hair color fading caused by sun exposure. CANANGA ODORATA FLOWER OIL: NATURAL YLANG-YLANG OIL, this exotic flower oil extract provides a soft and gentle moisturizer effective on both hair and skin.
Ref
How to use
568G
Wash the hair. Remove excess moisture then apply 0,34oz of the conditioner all over the hair. Comb through to ensure total coverage. Rinse and style as usual.
Family
Presentation
Contains avocado oil. Improves skin defenses thanks to its vitamin E, A and D content. Moisturizing and healing properties. Makes hair easier to brush when blow drying. Helps to repair the most damaged areas of the hair. Antioxidant, anti-aging and color protection functions. Protects hair from frequent blow drying. Packaging designed for use as a salon basic. Perfect for day-to-day salon use on all types of hair. Very cost-effective.
338 oz
Applications Up to 1000 applications per 338oz bottle.
Ingredients AQUA (WATER/EAU), CETYL ALCOHOL, PERSEA GRATISSIMA OIL, CANANGA ODORATA FLOWER OIL, CETRIMONIUM CHLORIDE, CYCLOPENTASILOXANE, AMODIMETHICONE, DIMETHICONOL, POLYQUATERNIUM-11, PROPYLENE GLYCOL, TRIDECETH-12, PARFUM (FRAGRANCE), PHENOXYETHANOL, METHYLPARABEN, SODIUM BENZOATE, POTASSIUM SORBATE, ETHYLP
AVOCADO SHAMPOO
Description
Sales arguments
A frequent use shampo suitable for all types of hair. Effect Suitable for use as a day-to-day salon shampoo and for use in combination with other treatments. Highly effective cleansing power without endangering the natural condition of the hair and scalp. Properties Contains avocado oil rich in fatty acids Omega 3 and Omega 6 as well as vitamins A, D and E. Highly efficient at locking-in moisture and relaxing and hydrating tired skin. Nourishes and softens skin to prevent dry flakiness. Prevents moisture loss from the scalp and skin in general. Key components
TREATMENTS
PERSEA GRATISSIMA OIL: NATURAL AVOCADO OIL, rich in fatty acids Omega 3 and Omega 6 leaves hair more manageable. Vitamins A, D and E and sterols nourish and care for the scalp. Its anti-free radical strength makes it highly effective against hair color fading caused by sun exposure. CANANGA ODORATA FLOWER OIL: NATURAL YLANG-YLANG OIL, this exotic flower oil extract provides a soft and gentle moisturizer effective on both hair and skin.
Ref
How to use
567G
Wet the hair with warm water. Apply 0,17oz of shampoo. Massage gently into hair and scalp then rinse off. Repeat this process. Rinse well with plenty of warm water and continue as usual.
Family
Presentation
Contains avocado oil. Improves skin defenses thanks to its vitamin E, A and D content. Moisturizing and healing properties. Antioxidant, anti-aging and color protection functions. Protects hair and skin from sun damage. Helps prevent skin irritation. Accelerates the process of hair regeneration. Protects hair from frequent blow drying. Packaging designed for use as a salon basic. Perfect for day-to-day salon use on all types of hair. Very cost-effective.
338 oz
Applications Up to 1000 applications per 338oz bottle.
Ingredients AQUA (WATER/EAU), SODIUM LAURETH SULFATE, COCAMIDOPROPYL BETAINE, SODIUM CHLORIDE, PERSEA GRATISSIMA OIL, CANANGA ODORATA FLOWER OIL, POLYQUATERNIUM-7, COCAMIDE MIPA, LAURETH-4, PROPYLENE GLYCOL, PARFUM (FRAGRANCE), CITRIC ACID, METHYLISOTHIAZOLINONE, METHYLCHLOROISOTHIAZOLINONE, SODIUM BENZOATE, PO
HI REPAIR SHAMPOO
Description A shampoo based on the sequential hair care system technology developed by Salerm Cosmetics to restore vitality to malnourished, dehydrated hair, with moisture deficiency or internal, structural defects. Effect The total elimination of residues deposited on the hair and scalp. The first step in the rejuvenating treatment. A fast acting protein immersion. Properties Used together with the rest of the Hi Repair range of products, hair shine is increased by 20%, hair is 30% easier to comb and manageability and softness are increased by 20% . A progressively hydrating effect, without weighing the hair down with product residues.
Key components
Family
A silicone-protein complex: Optimum hair fiber repair efficiency. A betaineoxide surfactant complex of amino-sarcosinate: For extremely gentle treatment of the hair.
Sales arguments Products with rejuvenating effect on the hair (the botox-plus effect). Instant action. Immediate results. Maximum repair of the hair structure. Increases hair’s shine by 20%. Makes combing 30% smoother. Enhances hair softness and manageability by 20%. A progressive effect that increases the hair quality with continued use. No product build-up. No oiliness. No matting. Products perfect for home use.
TREATMENTS
Ref 186 / 197
Presentation
How to use Wet the hair and apply a small quantity of shampoo. Lather then rinse off. Apply a second time, lather for 3 minutes then rinse and continue as normal.
9 oz bottle 36 oz bottle
Applications 25 applications per 9oz bottle 100 applications per 36oz bottle
Ingredients AQUA (WATER), SODIUM LAURETH SULFATE, COCAMIDOPROPYL BETAINE, DECYL GLUCOSIDE, COCAMIDOPROPYLAMINE OXIDE, HYDROLYZED SILK PG-PROPYL METHYLSILANEDIOL CROSSPOLYMER, HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, AMODIMETHICONE, SODIUM LAUROYL SARCOSINATE, GLYCOL DISTEARATE, C11-15 PARETH-7, COCAM
HI REPAIR FINISH
Description A styling lotion that enhances the rejuvenating effect of Hi Repair. Based on the sequential hair care system technology developed by Salerm Cosmetics to restore vitality to malnourished, dehydrated hair, with moisture deficiency or internal, structural cortex defects. Effect A finishing touch. The third and definitive step that culminates on the hair’s external layer, depositing a shiny microfilm that improves its appearance and makes brushing easier. Properties Used together with the rest of the Hi Repair range of products, hair shine is increased by 20%, hair is 30% easier to brush and manageability and softness increase by 20% . A progressively hydrating effect, without weighing the hair down with product residues. Key components
Family TREATMENTS
Disiloxane: A non-oily emollient that leaves the hair soft and shiny. Ethylhexyl methoxycinnamate: A molecule that protects the hair from the sun. How to use Spray onto dry or wet hair according to the desired effect.
Ref 194
Presentation 3,36 fl.oz can
Applications 139
Ingredients DISILOXANE, C12-15 ALKYL BENZOATE, CYCLOPENTASILOXANE, BENZOPHENONE-3, PARFUM (FRAGRANCE), BENZYL BENZOATE, CITRONELLOL, COUMARIN.
Sales arguments Products with rejuvenating effect on the hair (the botox-plus effect). Instant action. Immediate results. Maximum repair of the hair structure. Increases hair’s shine by 20%. Makes brushing 30% smoother. Enhances hair softness and manageability by 20%. A progressive effect that increases the hair quality with continued use. No product build-up. No oiliness. No matting. Products perfect for home use.
HI REPAIR MASK
Description An immediate action rejuvenating mask based on the sequential hair care system technology developed by Salerm Cosmetics to restore vitality to malnourished, dehydrated hair, with moisture deficiency or internal, structural cortex defects. Effect Maximum internal penetration of the hydrating and repairing components, enhanced by leaving on to take full effect. Total consolidation of the hair’s cuticle. Properties Used together with the rest of the Hi Repair range of products, hair shine is increased by 20%, hair is 30% easier to brush and manageability and softness are increased by 20%. A progressively hydrating effect, without weighing the hair down with product residues. Key components
Family TREATMENTS
A quaternized silicone derivative that selectively conditions the hair working with greater intensity where the need is greater.
Sales arguments Products with rejuvenating effect on the hair (the botoxplus effect). Instant action. Immediate results. Maximum repair of the hair structure. Increases hair’s shine by 20%. Makes brushing 30% smoother. Enhances hair softness and manageability by 20%. A progressive effect that increases the hair quality with continued use. No product build-up. No oiliness. No matting. Products perfect for home use.
How to use Wash hair and dry with a towel. Apply and leave to work for 3 minutes.
Ref 193 / 162
Presentation 8,6oz / 34,4oz pot
Applications 12 per 8,6oz pot / 48 per 34,4oz pot
Ingredients AQUA (WATER), CETEARYL ALCOHOL, GLYCERIN, ISOPROPYL MYRISTATE, BEHENTRIMONIUM CHLORIDE, LANOLIN, HYDROLYZED SILK PG-PROPYL METHYLSILANEDIOL CROSSPOLYMER, HYDROLYZED KERATIN, AMODIMETHICONE, CITRIC ACID, PARFUM (FRAGRANCE), DMDM HYDANTOIN, SODIUM METHYLPARABEN, DISODIUM EDTA, CETRIMONIUM CHLORIDE, BE
WHEAT GERM MASK
Description
Sales arguments
A nutritive mask designed specifically to treat hair in poor condition. Effect After applying the Wheat Germ Mask with provitamin B5 hair is flowing, shiny, easy to manage and with all the freshness of healthy, cared for hair, regardless of whether it’s been treated, colored, shaped, straightened or lightened. Properties Especially for the beautification of dry, damaged hair. Its nourishing components act on the hair from the root to the tip. Softens and revitalizes hair. The effects are evident from the very first application and enhanced with every follow-up application. Key components
Perfect for dry hair. Intensive hydration. Restores natural shine. A conditioner with totally natural components. Recommended for hair badly damaged through the use of chemical treatments or sun exposure. The perfect ally for use after straightening to restore the hair’s natural feel and shine.
Wheat germ oil is a natural source of one of the most powerful antioxidants that can be found in nature: vitamin E. Protects the scalp as well as the hair from premature ageing.
Family
How to use
TREATMENTS
Wash hair and towel dry. Apply the necessary quantity of the mask and distribute evenly along the hair shaft with a gentle massage. Leave on for 10 minutes (5 if using additional heat) and then rinse with plenty of warm water.
Ref 800 / 798
Presentation 6,74oz / 33,7 oz pot
Applications 10 applications from the 6,74oz pot 50 applications from the 33,7oz pot
Ingredients PANTHENOL, PROPYLENE GLYCOL, AMODIMETHICONE, POLYQUATERNIUM-11, TRIDECETH-12, SODIUM METHYLPARABEN, PHOSPHOLIPIDS, LINOLEAMIDOPROPYL PG-DIMONIUM CHLORIDE PHOSPHATE, ACRYLATES/C10-30 ALKYL ACRYLATES CROSSPOLYMER, CONDRUS CRISPUS (CARRAGEENAN), TRIETHANOLAMINE, EDTA, PHENOXYETHANOL, METHYLPARABEN, BUTYLPARABEN, ETHYLPARABEN, PROPYLPARABEN, ISOBUTYLPARABEN, PARFUM (FRAGRANCE), CITRIC ACID, LIMONENE, LINALOOL, C.I. 19140 (FD&C YELLOW Nº 5), C.I. 42053 (FD&C GREEN Nº 3), C.I.6035 (FD&C RED Nº 40).
DERMOCALM SHAMPOO
Description Shampoo that combines a gentle cleaning action with relaxing agents that act on the scalp to eliminate accumulated tension. Effect For total cleansing of the hair and scalp, and total scalp relaxation. Prevents skin stress. Properties Makes styling effects last longer. Relaxes and hydrates sensitive skin, regulating the scalp. Key components An especially gentle silicone-protein complex for the care of irritated hair and skin. How to use Apply 0,18oz of shampoo and lather gently with the fingertips. Rinse off. Repeat and leave on for 3 to 5 minutes before rinsing with warm water.
Sales arguments Perfect for sensitive hair and skin. Recommended for people suffering from scalp stress. Helps to reduce scalp itchiness caused by stress. Completely relaxes the scalp thanks to its essential mint oil content which produces a sensation of relaxation and freshness. Recommended for use after chemical treatments like lightening to eliminate sensitivity and produce a sensation of relaxation and freshness.
Family TREATMENTS
Ref 819
Presentation 9,04oz bottle
Applications 25 applications per 9,04oz bottle
Ingredients AQUA (WATER), SODIUM LAURETH SULFATE, COCAMIDOPROPY BETAINE, COCAMIDOPROPYLAMINE OXIDE, MENTHYL LACTATE, HYDROLIZED COLLAGEN PG-PROPYL METHYLSILANEDIOL, AMODIMETHICONE, CETRIMONIUM CHLORIDE, TRIDECETH-12, CITRIC ACID, STYRENE/VP COPOLYMER, PARFUM (FRAGRANCE), SODIUM CHLORIDE, ALCOHOL DENAT., PHENOXY
DERMOCALM MASK
Description A mask suitable for skin and hair that needs a deeply nourishing, toning product, capable of restoring hydration through a relaxing medium. Effect Total hydration of the hair and scalp and skin relaxation. Prevents stress. Properties Tones and restores damaged material. Strengthens, nourishes and rebuilds weak hair and skin. Calms and relaxes the scalp. The perfect complement to help avoid hair loss problems thanks to its stimulation of the blood flow. Key components Glycerin/Propylene glycol: Combination of powerful hydrating agents that have long and short term effects on ensuring both hair and scalp stay in optimum condition. Boswellia extract: natural extract with properties shown to be effective in calming irritated skin.
Sales arguments Pronounced relaxing effect. Smoothes the hair fiber without reducing volume. Conditions the scalp producing a sensation of freshness. A highly concentrated product which means cost-effectiveness for the salon. Get the best results by combining with Dermocalm shampoo. Its toning qualities hydrate the hair and scalp. Weakened hair is revitalized.
How to use
Family TREATMENTS
Wash and apply to damp hair. Leave to work for 3 to 5 minutes. Lather gently and then rinse with plenty of water. It’s possible to apply small quantities without rinsing to especially sensitive hair and skin that need prolonged skin and hair protection and relaxation.
Ref 821
Presentation 6,92oz pot
Applications 0,18 oz per application 10 applications per pot
Ingredients AQUA (WATER), CETYL ALCOHOL, GLYCERIN, PROPYLENE GLYCOL, PALMITAMIDOPROPYLTRIMONIUM CHLORIDE, STEARAMIDOPROPYL DIMETHYLAMINE, HYDROLIZED COLLAGEN PG-PROPYL METHYLSILANEDOL, AMODIMETHICONE, TRITICUM VULGARE (WHEAT) SEED EXTRACT, BOSWELLIA SERRATA GUM, DICETYLDIMONIUM CHLORIDE, CETRIMONIUM CHLORIDE, M
PURIFYING SHAMPOO
Description Cleans the hair deep down, freeing it from cosmetic product build-up and other residues present in the atmosphere. Restores freedom, purity and body. Effect Ideal for preparing hair for posterior technical processing. Cleans hair and skin of any atmospheric residues, such as chlorine, salt, etc., or residues of cosmetic origin adhered to the hair or skin. For hair that needs extra body. Properties Unlike other formulas, Purifying Shampoo cleans deep down but without harming the skin or damaging or dehydrating the hair. Its function is to remove substances that do not make up part of the hair’s natural composition, used primarily for styling, which can build up on the hair, leaving it looking dull and limp. Key components
Sales arguments Removes any styling product residues from the hair such as mousse, wax, gels, etc Perfect for use after swimming to remove chlorine or salt residues. Suitable for use after technical processes like straightening, coloring or shaping. Gives fine hair extra body, leaving hair looking healthier. For deep down, gentle washing of the hair thanks to its cleansing and decontaminating qualities.
A registered active agent that selectively removes technical product build-up from the hair cuticle.
Family
How to use
TREATMENTS
Apply 0,18oz of shampoo and lather gently with fingertips. Rinse. Repeat application, leaving on to work for 3 to 5 minutes and then rinse off with warm water. For use before chemical processing apply once or twice, taking care to massage the hair shaft but not the scalp. Rinse, dry if necessary and then carry out the desired technical process.
Ref 820
Presentation 9,04oz bottle
Applications 25 applications per 9,04oz bottle
Ingredients AQUA (WATER), SODIUM LAURETH SULFATE, COCAMIDOPROPYL BETAINE, COCAMIDE DEA, PEG-7 GLYCERYL COCOATE, TEA-LAURYL SULFATE, COCAMIDOPROPYLAMINE OXIDE, PROPYLENE GLYCOL, PARFUM (FRAGRANCE), DISODIUM COCOAMPHODIACETATE, PVP/DMAPA ACRYLATES COPOLYMER, ACRYLIC ACID/ACRYLAMIDOMETHYL PROPANE SULFONIC ACID POL
PURIFYING MASK
Description A mask that nourishes dry and damaged hair deep down to get hair back in top condition. Effect The perfect complement to the purifying action of the shampoo, adding extra hydration and eliminating its astringent, drying effects on the scalp. Properties Perfect for dry, dehydrated hair in need of extra volume.
Sales arguments Perfect for hair in need of volume. Accentuates the effect of the Purifying shampoo. For extra hydration. Nourishes dry, dehydrated hair. Nourishes the scalp if it’s overly dry.
Key components Long-lasting hydration that ensures the correct moisture balance of the hair and scalp. How to use Apply to mid-lengths and ends after washing. Lather and rinse with plenty of warm water.
Family TREATMENTS
Ref 822
Presentation 6,92oz pot
Applications 0,68oz per application 10 applications per pot
Ingredients AQUA (WATER), PROPYLENE GLYCOL, CETYL ALCOHOL, GLYCERIN, PARFUM (FRAGRANCE), PALMITAMIDOPROPYLTRIMONIUM CHLORIDE, STEARAMIDOPROPYL DIMETHYLAMINE, SERICA (SILK), DICETYLMONIUM CHLORIDE, CETRIMONIUM CHLORIDE, PANTHENOL, CITRIC ACID, DISODIUM EDTA, SODIUM METHYLPARABEN, AMODIMETHICONE, CYCLOMETHICONE,
STABILIZER
Description
Sales arguments
A product that makes shampoos diluted with tap water last longer. Effect Mixed in the shampoo bottle, it protects the shampoo from possible contaminants found in tap water. Properties Its components compensate the imbalance produced in the shampoo’s formula when water is added, neutralizing alterations which could affect the original composition.
Neutralizes the pH unbalance produced by adding ordinary tap water to the shampoo. Helps to minimize changes in the shampoo’s scent, texture and appearance. Conserves the shampoo’s unique characteristics for longer.
Key components A blend of natural acids taken from fruit that compensate the alkalinity of ordinary tap water, allowing the finished product to maintain its initial pH and stay in optimum condition. How to use Mix the contents of one vial in with the bottle of shampoo.
Family VIALS
Ref 68
Presentation 0,17fl.oz vials
Applications 1 vial per application
Ingredients AQUA (WATER), FORMALDEHYDE, METHYL ALCOHOL, DISODIUM EDTA, PROPYLENE GLYCOL, CITRIC ACID, LACTIC ACID, GLYCOLIC ACID, TARTARIC ACID, MALIC ACID, PYRUS MALUS (APPLE) FRUIT EXTRACT, VITIS VINIFERA (GRAPE) LEAF EXTRACT, VACCINIUM MYRTILLUS FRUIT EXTRACT, CITRUS MEDICA LIMONUM (LEMON) FRUIT EXTRACT, SAC
VEG. PLACENTA RESTRUCTURER
Description Valid for any type of hair in need of an extra dose of nutrients to strengthen growth and help to prevent the onset of hair loss. Effect Boosts the hair bulb’s vitality. From the first application the hair has more body and greater vitality and shine. Restores lost vitality. Properties
Sales arguments Specific active elements to boost hair vitality. For use on any hair type. Helps people with hair loss problems. Protects hair when combing.
Contains natural liquid hair to restore and strengthen the hair’s proteinaceous structure with micro-elements of natural keratin that show greater affinity and effectiveness at repairing hair than any other protein present in nature. Key components Natural hydrolyzed keratin with superior hair affinity as well as various nourishing elements. How to use
Family VIALS
Apply the contents of one vial to clean towel-dried hair. Massage gently into the scalp to increase blood flow and enhance the penetration of the product and its active ingredients. Do not rinse. The product should initially be applied once or twice a week. The space between applications can be increased as hair loss diminishes.
Ref 71EST
Presentation 0,44 .oz. Vials
Applications 1 vial per application
Ingredients AQUA (WATER/EAU), ALCOHOL DENAT., HYDROLYZED KERATIN, GLYCINE SOJA (SOYBEAN) PHYTOPLACENTA EXTRACT, ALOE BARBADENSIS LEAF EXTRACT, BIOTIN, CALCIUM PANTOTHENATE, INOSITOL, METHIONINE, CYSTEINE, THYMUS VULGARIS (THYME) FLOWER/LEAF EXTRACT, ROSMARINUS OFFICINALIS (ROSMARY) LEAF EXTRACT, POLYQUATERNIUM-11, GLYCERIN, CITRIC ACID, PHENOXYETHANOL, POTASSIUM SORBATE, SODIUM BENZOATE, CI 19140 ( FD&C YELLOW NO.5), CI 42053 (FD&C GREEN NO.3).
ESSENTIAL CONDITIONING OIL
Description A specific, intensive treatment for treated, porous, naturally dry hair, lacking in elasticity and shine. Effect Inner hydration of the hair shaft, resulting in the recovery of sufficient internal moisture to ensure the hair’s elasticity, making shape easier to maintain and giving the hair greater tensile strength. Properties A treatment designed specifically for dry, treated and or colored hair. Its silk proteins give it its deep, penetrating action. It gives back vitality and manageability to sensitized hair and at the same time adds extra shine and flow. With final rinse. Key components Silk proteins. Their reduced size allows them to penetrate deep within the hair shaft, reaching deep into the hair’s core.
Family VIALS
How to use
Ref
Apply the contents of one phial to washed, towel dried hair. Massage gently to distribute evenly. Leave to work for 3-5 minutes and then rinse off.
90EST
Presentation 0,44fl.oz glass vials
Applications 1 vial per application
Ingredients PROPYLENE GLYCOL, AQUA (WATER/EAU), CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, SERICA (SILK), GLYCERIN, PEG-75 LANOLIN, ALCOHOL DENAT, BUTYLENE GLYCOL, PARFUM (FRAGRANCE), LIMONENE, CITRIC ACID, C.I. 42090 (FD&C BLUE NO.1).
Sales arguments Intensive treatment for dry hair. Contains silk proteins. Leaves hair silky and soft.
ENERGY HAIR REGENERATOR
Description
Sales arguments
A hard-hitting, startup treatment for scalps suffering from hair loss problems. Effect A startup treatment designed to stimulate the scalp and promote the appearance of new, healthy, strong hairs. The application of one phial a day with a stimulating scalp massage will slow hair loss and improve vitality and shine after just a few applications. Properties
Hard-hitting startup treatment to stimulate the blood circulation. Suitable for cases of hair loss. Protects hair when blow-drying. Can been used on any hair type to leave hair looking healthier and shiny.
Contains substances necessary for the correct functioning of the hair follicle. Accelerates the normalization of the scalp and hair bulb. Completes the nourishing action of the active cellular substances with the regulation of the scalp’s sebaceous secretions. Key components An exclusive combination of vitamins and amino acids that nourish the hair and surrounding skin, enhancing vigor and vitality.
Family VIALS
How to use Apply the contents of one vial to clean, towel-dried hair. Massage gently into the scalp to stimulate blood flow. Do not rinse. In extreme cases of hair loss it can be applied daily.
Ref 282EST
Presentation 0,44 .oz. Vials
Applications 1 vial per application
Ingredients AQUA (WATER/EAU), ALCOHOL DENAT., CERAMIDE-3, HYDROLYZED KERATIN, SERENOA SERULATA EXTRACT, CYSTEINE, INOSITOL, BIOTIN, CUPRESSUS SEMPERVIRENS (CYPRESS) EXTRACT, SOYBEAN (GLYCINE SOJA) EXTRACT, CALCIUM PANTOTHENATE, METHIONINE, ALOE BARBADENSIS (ALOE) EXTRACT, LAURYL GLUCOSIDE, SODIUM METHYLPARABEN,
KERA LISS
Description
Sales arguments
A frequent use vial that makes straight styling easier. Effect Conditions and hydrates hair and make it easier to brush in order to control the frizz and static electricity typically associated with this kind of hair. Properties Conditioning effect produced by hydrolyzed keratin and other hydrating agents. For frequent use. Key components Hydrolyzed keratin PG-propyl methylsilanediol: a heat activated keratin perfect for use with a hairdryer or styling iron. It creates a protective layer which coats the hair leaving it shiny, manageable and renewed. Polyquaternium-39: leaves hair sufficiently manageable and easy to brush, perfect for straight styling techniques. Propylene glycol-glycerin: combination of fast-acting and longlasting moisturizers that protect straightened hair’s moisture content.
Conditions hair following chemical straightening techniques. Contains heat activated keratin to rebuild the hair strand. Reduces frizz. Eliminates static electricity. Instant results right from the very first application. Easy to use at home thanks to its individual dose format and handy 4 unit pack.
Family VIALS
How to use
Ref
After washing the hair with Salerm Cosmetics shampoo apply the contents of one vial to damp hair on mid-lengths and ends. Do not rinse. Style as usual.
62
Presentation 0,34 oz vials
Applications 1 vial per application
Ingredients INGREDIENTS / INGREDIENTES / COCTAB: AQUA (WATER/EAU), PROPYLENE GLYCOL, GLYCERIN, POLYQUATERNIUM-39, HYDROLIZED KERATIN PG-PROPYL METHYLSILANEDIOL, PEG-40 HYDROGENATED CASTOR OIL, TOCOPHERYL ACETATE, STYRENE/VP COPOLYMER, DIAZOLIDINYL UREA, IODOPROPYNYL BUTYLCARBAMATE, PARFUM (FRAGRANCE), CITRAL, LIMONENE, CI 19140 (FD&C YELLOW NO. 5).
MEGA CONDITIONER
Description Vial designed to reconstruct hair from deep within. Suitable for very porous, badly damaged or especially sensitized hair. Prepare when ready to use by mixing one vial with 1 .oz of water to form a creamy conditioning emulsion. Effect Acts on highly porous hair penetrating deep down to repair both the hair’s inner and outer structures. Properties Contains Aloe Vera to guaranty extreme hair care and hydration levels to suit each hair type. Thermally activated effect.
Sales arguments An easy to apply cream is easily obtained by mixing with water. Contains Aloe Vera to reconstruct and condition. Especially suitable for highly porous hair. Makes hair more resilient. Gives hair back its bounce. Instantly tangible results. Easy to use.
Key components
Family
Lauryl alcohol/ myristyl alcohol: these two lightly oily alcohols instantly create an emulsion that carries the active ingredients to where they are needed on the hair surface without leaving oily residues. Hydrolyzed keratin/Aloe Vera: keratin acts to rebuild and repair and aloe vera provides a natural source of hydration. The joint action of the two leaves dry and damaged hair soft, manageable and easy to brush.
VIALS
How to use
Ref
Dissolve the contents of one vial in 1 .oz of water. Mix until you have a creamy emulsion. Apply to damp hair after washing with a Salerm Cosmetics shampoo. Leave to work for 5 minutes. Rinse. Proceed with styling as usual.
67
Presentation 0,34 oz vials
Applications 1 vial per application
Ingredients INGREDIENTS / INGREDIENTES / COCTAB: ALCOHOL DENAT., PROPYLENE GLYCOL, LAURYL ALCOHOL, AQUA (WATER/EAU), MYRISTYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, POLYSORBATE-20, HYDROLIZED KERATIN, ALOE BARBADENSIS LEAF EXTRACT, CETYL ALCOHOL, PARFUM (FRAGRANCE), DMDM HYDANTOIN,LACTIC ACID, CI 19140 (FD&C YELLOW NO. 5), CI 42053 (FD&C GREEN NO. 3).
KERA-PLUS
Description
Sales arguments
Frequent use vial for straight hair care. Effect Protects the hair from damage caused by the use of heat based styling tools. Makes straight styling easier. Hair maintains its given shape for longer. Properties Protective effect. High keratin content leaves hair shiny and manageable. Key components Hydrolyzed keratin: specific sized keratin particles designed to fuse with the hair cuticle to repair damaged structures and penetrate inside the hair cortex for extra strength and internal hair repair. Stermidopropyl dimethylamine/quaternium-80/benehyl trimethylammonium methosulfate: exclusive combination of three powerful quarternizing actives that neutralize the hair’s negative charges to restore manageability and definition to straight hair.
Gets hair ready for straight styling. High keratin content. Suitable for highly porous hair. Protects hair from hairdryers and styling irons. Makes hair styling in straight configurations easier. Straight styles keep their shape for longer. Instant results from the very first application. Easy to use at home thanks to the single dose vial format and the 4 unit pack.
Family VIALS
How to use
Ref
First wash hair with Salerm Cosmetics Hi Repair shampoo. With the hair still damp smooth the product along mid-lengths and ends. Without rinsing proceed as usual with hairdryer or styling iron.
65
Presentation 0,34 oz vials
Applications 1 vial per application
Ingredients INGREDIENTS / INGREDIENTES / COCTAB: AQUA (WATER / EAU), PROPYLENE GLYCOL, STEARAMIDOPROPYL DIMETHYLAMINE, HYDROLIZED KERATIN, QUATERNIUM-80, BEHENTRIMONIUM METHOSULFATE, BUTYLENE GLYCOL, CETYL ALCOHOL, DIMETHICONE, CITRIC ACID, CYCLOPENTASILOXANE, PARFUM (FRAGRANCE), BENZYL BENZOATE, BENZYL SALICYLATE, BENZYL ALCOHOL, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE.
BIOKERA VIALS
Description
Sales arguments
Regulate the hair’s porosity, before and after chemical treatments. Effect Vigor, lost during technical processing is restored to treated hair. If the product is applied prior to a treatment the hair is visibly better protected and in better condition after coloring, lightening, straightening or shaping. Before chemical procedures it works by protecting the hair. After technical procedures it work as a conditioner.
A healing fluid that regulates hair porosity. Fast acting protection. After chemical treatments it gives hair back its natural shine and leaves it silky and manageable.
Properties Repairs the hair shaft’s damaged structures and creates a film that covers the hair cuticle, sealing the scales and leaving hair silky and full of life. Key components Contains cohesive substances that act on the scalp and the hair’s keratin layers. Restores properties lost during technical processes. How to use
Family VIALS
Apply the content of one vial to damp hair before or after carrying out technical processes. Do not rinse.
Ref 73EST
Presentation 0,44 .oz vials
Applications 1 vial per service
Ingredients AQUA (WATER/EAU), CETRIMONIUM CHLORIDE, SILK PLUS CERAMIDE-3, BOSWELLA SERRATA GUM, POLYQUATERNIUM 11, CITRIC ACID, STYRENE/VP C O P O L Y M E R, P H E N O X Y E T H A N O L , M E T H Y L P A R A B E N , E T H Y L P A R A B E N , PROPYLPARABEN, BUTYLPARABEN, LAURYL
CONDITIONING LOTION
Description
Sales arguments
Treatment that breathes new life into weak and damaged hair. Effect Repairs the hair’s structure from the inside. Improves vitality and shine and leaves hair easier to brush. Properties Serica: a minute protein fraction that penetrates the hair’s inner cortex to rebuild from the inside. Propylene glycol/butylenes glycol/glycerin: a synergetic combination of three moisturizing ingredients that rapidly work on sensitized hair to ensure long-lasting and effective hydration. Key components Wheat proteins and natural keratin: proteinous macro-molecules and hair fiber restorers. Enhance body and definition of the finished look. How to use
Family
Apply to clean damp hair. Massage to distribute evenly. Untangle hair. Do not rinse. Style hair as usual.
VIALS
Ref 66
Presentation 0,44oz vials
Applications 1 vial per application
Ingredients INGREDIENTS / INGREDIENTES / COCTAB: ALCOHOL DENAT., AQUA (WATER / EAU), PROPYLENE GLYCOL, SERICA (SILK / SOIE), BUTYLENE GLYCOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, GLYCERIN, CITRIC ACID, CI 17200 (D&C RED NO.33).
Rebuilds weak and treated hair. Suitable for highly porous hair. With active nutrients for internal hair reconstruction. Structurally restores sensitized hair. Makes hair easy to untangle. Contains derivative of silk protein fractions. Easy to use at home thanks to its individual dose format and handy 4 unit pack.
SERUM
Description
Sales arguments
The third step in the Keratin Shot treatment, for use before and after styling. Effect Provides extra conditioning for instant shine and is the finishing touch to the Keratin Shot treatment. Eliminates static electricity. Seals split ends. Properties Keratin Shot Serum makes the drying and styling process much more comfortable. It’s an essential step in maintaining the results obtained through the use of the Keratin Shot treatment. Key components Wheat germ and argan oil and: two sources of active antioxidants. Disiloxane: an emollient that makes hair softer and easier to brush. How to use Spray onto damp hair. Straighten the hair with a hair dryer or styling iron (ceramic or porcelain). Spray a small amount on dry hair.
Family KERATIN SHOT
Ref 195
Drastically reduces the time needed to straighten hair. It can be applied to any hair type regardless of its condition or the chemical processes it may have been subjected to. Easy maintenance. Reduces frizziness typically associated with curly or very dehydrated hair. Improves the feel and shine of hair and makes it easier to brush, however damaged it was before. Drastically reduces unwanted volume. Has a pleasantly gentle scent, unique to this treatment range. An easy, clean and comfortable spray applicator. The effects are noticeable from the very first application.
Presentation 3,38oz spray
Applications 139 sprays per bottle
Ingredients DISILOXANE, C12-15 ALKYL BENZOATE, CYCLOPENTASILOXANE, TRITICUM VULGARE (WHEAT) GERM OIL, MACADAMIA (MACADAMIA TERNIFOLIA) NUT OIL, PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL, GOSSYPIUM HIRSUTUM (COTTON) SEED OIL, RICINUS COMMUNIS (CASTOR) SEED OIL, CALENDULA OFFICINALIS FLOWER OIL, LIMNANTHES ALBA
DEEP IMPACT PLUS
Description A deep down conditioning treatment, especially formulated for Keratin Shot treatment maintenance. With a laminating effect that keeps hair straighter for longer. A deep acting, intensely hydrating treatment that instantly normalizes the moisture levels of any hair type. Effect Instantly provides extreme softness, radical shine and multi-level hair repair. Enhances the laminating efect that the Keratin Shot treatment creates, keeping the hair straight for longer. Properties Comprises an exclusive MULTILEVEL restorative treatment system that acts on an external level through a cationic polymer, on an internal level through a hydrolyzed keratin and also on a deeper internal level through the silk proteins. Key components
Family
The natural hydrolyzed keratin protects the integrity of the hair cuticle structure and ensures its resilience and protective qualities. The Shea butter introduces elements that conserve the hair’s lipid barrier bestowing the hair fiber with extra oleic-protection.
Sales arguments Keratin Shot maintenance treatment. Helps keep hair straighter for longer with its hair shaft laminating effect. An instant action mask, suitable for all hair types. Once applied, 3 to 5 minutes is long enough to see maximum conditioning results. Thanks to its keratin and silk protein content the hair is soft and shiny from the first application. A highly cost-effective product: only a small amount is needed to obtain optimum results.
KERATIN SHOT How to use
Ref 816 / 795
Wash the hair with Keratin Shot Shampoo and towel dry. Apply Deep Impact Plus and leave to work for 3 minutes. Rinse well. Proceed as normal.
Presentation 6,9oz tube 34,5 oz Pot
Applications 15 applications per 6,9oz
Ingredients AQUA (WATER / EAU), CETYL ALCOHOL, POLYQUATERNIUM-37, CETRIMONIUM CHLORIDE, PROPYLENE GLYCOL/DICAPRYLATE DICAPRATE, BUTYROSPERMUM PARKII (SHEA BUTTER), AMODIMETHICONE, ISOPROPYL ALCOHOL, SERICA (SILK), PARFUM (FRAGRANCE), PROPYLENE GLYCOL, LIMONENE, PPG-1 TRIDECETH6, HYDROLYZED KERATIN, POLYQUATERN
KERAMIX
Description A two-phase vial containing argan oil for use in combination with Keratin Shot Step 2. Effect Enhances the results obtained with Keratin Shot for greater frizz reduction and smoother, straighter hair. Makes hair drying quicker and easier. Properties The addition of one Keramix vial allows the straightened, volume reducing effect to last longer, up to three months or more, depending on the porosity of the hair. Does not contain formaldehyde or derivatives. Key components NATURAL FRUIT ACIDS: contains a combination of five natural fruit acids as well as a synthesized acid to create a powerful keratin straightening preparaton.
Family
ARGANIA SPINOSA / DIMETHICONE: combination of a natural and synthesized emollient to create a super laminated effect on the hair, leaving it manageable, treated and shiny.
KERATIN SHOT How to use
Ref 163
Mix with Keratin Shot in a ratio of one vial to 1,41 oz. Follow the recommendations for use.
Sales arguments Total absence of formaldehyde and derivates. Perfect for use with Keratin Shot in any location. Easy to mix and apply. Contains argan oil to complement and boost Keratin Shot’s hydrolyzed keratin. Contains apple and lemon extract as well as other natural ingredients. Increases the duration of the Keratin Shot results. Makes Keratin Shot more effective at reducing volume and frizz. Makes blow dry straightening easier. 0% paraben free formula. 0% sulfate free formula.
Presentation Pack of 12 x 0,44oz vials
Applications 1 vial per application.
Ingredients AQUA (WATER/EAU), GLIOXILIC ACID, CYCLOPENTASILOXANE, DIMETHICONE, DIMETHICONOL, PYRUS MALUS (APPLE) FRUIT EXTRACT, VITIS VINIFERA (GRAPE) LEAF EXTRACT, VACCINIUM MYRTILLUS FRUIT EXTRACT, CITRUS LIMON (LEMON) FRUIT EXTRACT, SACCHARUM OFFICINARUM (SUGAR CANE) EXTRACT, GOSSIPIUM HERBACEUM (COTTON) SEE
MAINTENANCE SHAMPOO
Description A shampoo formulated especially to prepare hair for the keratin straightening system and for post treatment maintenance. Contains specific components that guarantee the Keratin Shot results last as long as possible. Effect Before treatment: gets hair ready for the action of the straightening cream. After treatment it maintains the balance necessary to ensure the quality and duration of the keratin straightening effect. Cleans the hair and skin with gentle efficiency. Properties A fundamental part of the Keratin Shot treatment, it lacks any components that could interfere with the process. It also contains extremely gentle cleansing substances that respect both the hair and skin. Key components The combination of a moisture protector and an intensive lipid restorer.
Family KERATIN SHOT
Ref
How to use Wet the hair with warm water. Apply about 0,18oz of Keratin Shot maintenance shampoo. Lather gently all over the head and scalp. Leave on for five minutes. Rinse. Repeat the application. Rinse thoroughly with warm water and follow up with an application of a Salerm Cosmetics mask.
Sales arguments Drastically reduces the time needed to straighten hair. It can be applied to any hair type regardless of its condition or the chemical processes it may have been subjected to. Reduces frizziness typically associated with curly or very dehydrated hair. Improves the feel, shine and brushability of all hair, however damaged it was before. Reduces unwanted volumen. Has a pleasantly gentle scent, unique to this treatment range. Easy, clean and comfortable to apply. The essential first step to getting the best results fron Keratin Shot.
182
Presentation 18oz bottle
Applications 50 applications per 18oz bottle
Ingredients AQUA (WATER/EAU), COCO-GLUCOSIDE, COCAMIDOPROPYL BETAINE, DISODIUM LAURYL SULFOSUCCINATE, GLYCERIN, HYDROLYZED KERATIN, DISODIUM COCOAMPHODIACETATE, DECYL GLUCOSIDE, POLYQUATERNIUM-10, SODIUM LAUROYL SARCOSINATE, LAURAMINE OXIDE, ACRYLIC ACID/ACRYLAMIDOMETHYL PROPANE SULFONIC ACID POLYMER, CITRIC ACID, IODOPROPYNYL BUTYLCARBAMATE, DIAZOLIDINYL UREA, PROPYLENE GLYCOL, STYRENE/VP COPOLYMER, PARFUM ( FRAGRANCE) , LIMONENE, LINALOOL.
STRAIGHTENING CREAM
Description Keratin Shot straightening cream is a revolutionary treatment designed to take the hassle out of straightening by adding keratin and modifying the hair’s shape. This system also has the added benefits of a spectacular recovery of the hair’s natural moisture, shine and silkiness, better volume control and easier maintenance of straight styling. Effect Exceptionally soft hair. Reduces hair drying time and makes it easier to maintain straightened styles. Properties Adds natural keratin to the dehydrated hair shaft. It’s perfect for use on any hair type even if one or more chemical treatments have been performed. Restores lost keratin, recovering elasticity, feel and shine and eliminates unwanted volume caused by frizzing. Key components A high concentration of natural keratin that renews and smoothes the hair.
Family
How to use
KERATIN SHOT
Wash twice with the Keratin Shot maintenance shampoo. Dry hair with a towel, leaving it slightly damp. Form four divisions and apply Keratin Shot straightening cream section by section using the spray. Leave on for 10/15 minutes with additional heat. Use a hair dryer to straighten the hair, making sure the hair is completely dry.
Ref 181
Presentation 17,3oz bottle
Divide into four sections again and straighten the hair using a ceramic or porcelain (never aluminium) flat iron, making sure the hair is perfectly straight and no traces of the straightening cream remain.
Applications 10 applications per 17,3oz bottle
Apply a small quantity of Keratin Shot Serum to get the best possible finish. After treatment do not wash for 72 hours. Can also be used to refresh the straightening effect by applying a small quantity of the straightening cream (step 2) to the hair and drying immediately using a hair dryer or styling iron.
Sales arguments Drastically reduces the time needed to straighten hair. It can be applied to any hair type regardless of its condition or the chemical processes it may have been subjected to. The more damaged the hair, the more spectacular the results. Easy maintenance. Reduces the frizz typically associated with curly or very dehydrated hair. Improves the feel and shine of any type of hair and makes it easier to comb, however damaged it was before. Reduces unwanted volume. Has a pleasantly gentle scent, unique to this treatment range. Easy, clean and comfortable to apply with the Salerm Cosmetics spray. The effects are noticeable from the very first application. Highly cost-effective. Only 2 to 3 ounces are needed to treat long hair.
Ingredients AQUA (WATER), ACETYL TRIBUTYL CITRATE, CETEARYL ALCOHOL, CYCLOPENTASILOXANE, HYDROLYZED KERATIN, GLYCERIN, DIMETHICONOL, PHENOXYETHANOL, METHYLPARABEN, ETHYLPARABEN, PROPYLPARABEN, BUTYLPARABEN, ISOBUTYLPARABEN, PARFUM (FRAGRANCE), CETRIMONIUM CHLORIDE, SODIUM LAURYL SULFATE, BEHENTRIMONIUM CHLORIDE
SALERM 21 EXPRESS
Description A light leave-in conditioning pump spray suitable for all types of hair, especially badly damaged and dehydrated hair. Can be used as often as necessary. Effect Instant hydration. Frees hair from tangles and leaves hair soft and full of bounce. Prevents split ends. Protects hair from the heat of hair dryers and iron. Properties An all-in-one formula that gives exceptional results. Hair is bright, shiny and soft and at the same time split-ends are minimized. All this combined with a comfortably simple application system. Offers sun protection. Key components
Family SALERM 21
Small natural silk protein that thanks to its size can reach the very centre of the hair strand. Ideal for boosting body and manageability, especially if hair is fine and delicate. Keratin, a natural protein that acts on both the cuticle and the inside of the hair, protecting and improving density to make hair stronger and more resistant. How to use Spray onto hair and comb to distribute. Leave-in. Proceed as usual.
Ref 5733
Presentation
Sales arguments An easy to use product for all hair types in need of hydrarion. Cost-effective thanks to its pump spray format. Highly concentrated product means greater cost effectiveness. Its pump spray system means more localized application on areas in greater need of added nourishment like for example the tips. Repairs damaged hair. Hydrates and nourishes. Strengthens the hair fiber. Adds silky shine. Controls frizz. Prevents and repairs split-ends. Protects from the heat of irons and dryers. Boosts body and volume. Protects color with UVA and UVB filters. With anti-aging effect.
5.04oz
Applications 60
Ingredients INGREDIENTS / INGREDIENTES / COCTAB: AQUA (WATER/EAU), PROPYLENE GLYCOL, CETEARYL ALCOHOL, CETRIMONIUM CHLORIDE, CYCLOPENTASILOXANE, PANTHENOL, SERICA (SILK/SOIE), CHONDRUS CRISPUS (CARRAGEENAN), HYDROLYZED KERATIN, LINOLEAMIDOPROPYL PG-DIMONIUM CHLORIDE PHOSPHATE, AMODIMETHICONE, POLYSILICONE-15, SILICONE QUATERNIUM-22, PPG-3 MYRISTYL ETHER, BUTYL METHOXYDIBENZOYLMETHANE, TOCOPHERYL ACETATE, XANTHAN GUM, CITRIC ACID,TRIDECETH-12, DISODIUM EDTA, LECITHIN, CAPRYLYL GLYCOL, DIAZOLIDINYL UREA, PHENOXYETHANOL, IODOPROPYNYL BUTYLCARBAMATE, POTASSIUM SORBATE, PARFUM (FRAGRANCE), AMYL CINNAMAL, BENZYL ALCOHOL, BENZYL BENZOATE, CITRONELLOL, COUMARIN, LIMONENE, HYDROXYCITRONELLAL, HYDROXYISOHEXYL 3-CYCLOHEXENE CARBOXALDEHYDE, BUTYLPHENYL METHYLPROPIONAL, LINALOOL, ALPHA-ISOMETHYL IONONE, CINNAMYL ALCOHOL.
SALERM 21 SHAMPOO
Description A conditioning shampoo for dry and damaged hair in need of continuous intensive care. Effect Washes the hair gently, respecting the natural characteristics of the scalp while rehydrating in just the right proportion to leave hair strong and soft and with full of bounce. Properties Repairs hair deep down, hydrating and cleansing simultaneously. Offers maximum hydration for dry and damaged hair. Nourishes, revitalizes and redensifies the hair. Hydrates and equilibrates the scalp. Boosts hair rejuvenation. Stimulates dermal renewal. Key components
SALERM 21
Hyaluronic acid that moisturizes the skin by retaining water in the cutaneous layers. Hair rejuvenating properties. Gives balance to the skin’s hydrolipidic layer. Vitamin E has an anti-oxidant effect that prevents the formation of free radicals. Panthenol adds shine and small silk protein molecules penetrate the hair’s central cortex adding body and manageability particularly noticeable on fine hair.
Ref
How to use
5730 / 5734
Apply a small amount of the shampoo to wet hair. Lather using a gentle massage. Rinse and repeat. Rinse with plenty of warm water and proceed with styling as usual.
Family
Presentation
Sales arguments A shampoo that contains all the benefits of the classic Salerm 21 mask. Easy to use in any situation thanks to its tube format. Cost-effective. Only a small amount is needed per wash. Gentle, deep-down cleansing. Maximum hydration for dry and damaged hair. Nourishes and revitalizes. Re-densifies weakened hair. Moisturizes and regulates the scalps natural balance. Boosts hair rejuvenation. Stimulates dermal renewal.
1,8oz tube / 10,8oz tube
Applications 30 applications from a 10,8oz tube
Ingredients INGREDIENTS / INGREDIENTES / COCTAB: AQUA (WATER/EAU), SODIUM LAURETH SULFATE, COCAMIDOPROPYL BETAINE, DECYL GLUCOSIDE, COCAMIDOPROPYLAMINE OXIDE, HYALURONIC ACID, SERICA (SILK/SOIE), HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, HYDROXYPROPYL METHYLCELLULOSE, HYDROLYZED SILK PG-PROPYL METHYLSILANEDIOL CROSSPOLYMER, LINOLEAMIDOPROPYL PG-DIMONIUM CHLORIDE PHOSPHATE, CARRAGEENAN (CHONDRUS CRISPUS), TOCOPHERYL ACETATE, PANTHENOL, GLYCERIN, AMODIMETHICONE, GLYCOL DISTEARATE, LECITHIN, SODIUM BENZOATE, CITRIC ACID, PROPYLENE GLYCOL, SODIUM CHLORIDE, DIAZOLIDINYL UREA, SODIUM LAUROYL SARCOSINATE, C11-15 PARETH-7, LAURETH-9, TRIDECETH-12, CAPRYLYL GLYCOL, PHENOXYETHANOL, IODOPROPYNYL BUTYLCARBAMATE, XANTHAN GUM, POLYAMINOPROPYL BIGUANIDE, POTASSIUM SORBATE, PARFUM (FRAGRANCE), AMYL CINNAMAL, BENZYL ALCOHOL, CITRONELLOL, COUMARIN, LIMONENE, HYDROXYCITRONELLAL, LINALOOL, ALPHA-ISOMETHYL IONONE, CI 19140 (FD&C YELLOW NO.5).
SALERM 21 FINISH
Description
Sales arguments
Finishing touch gloss. Effect Illuminates and adds shine along with hydration and softness to all types of hair. Properties Formula suitable for frequent use that complements the action of the other products in the S21 family but also offers great results both for the creation of hairstyles and as a finishing touch gloss. Key components
Family
Small natural silk protein that thanks to its size can reach the very centre of the hair strand. Ideal for boosting body and manageability, especially if hair is fine and delicate. Keratin, a natural protein that acts on both the cuticle and the inside of the hair, protecting and improving density to make hair stronger and more resistant. Panthenol (provitamin B5 liposome): The benefits of provitamin B5 are quickly evident. It creates extraordinary shine perhaps more successfully than any other ingredient and its liposome format multiplies its effectiveness by 10.
A product that is suitable for frequent use on all types of hair. Cost-effective. Only a small amount is needed per application. Eliminates static from hair. Helps protect treated hair. Protects ends and prevents breakages. Boosts elasticity. Illuminates and adds shine. Leaves hair silky soft. Makes light work of combing. With repairing qualities. A lightweight formula that doesn’t leave hair oily. Natural looking shine.
SALERM 21
Ref 5732
Presentation 4.22oz
How to use On wet hair apply a small amount and proceed with styling. On dry hair, spray from a distance of around 12 inches away then comb to smooth the product evenly over the hair and boost shine.
Applications 50
Ingredients INGREDIENTS / INGREDIENTES / COCTAB: CYCLOPENTASILOXANE, PHENYL TRIMETHICONE, AMP-ISOSTEAROYL HYDROLYZED SILK, PANTHENOL, PROPYLENE GLYCOL, AQUA (WATER/EAU), ALCOHOL DENAT., PARFUM (FRAGRANCE), AMYL CINNAMAL, BENZYL ALCOHOL, CITRONELLOL, COUMARIN, LIMONENE, HYDROXYCITRONELLAL, LINALOOL, ALPHA-ISOMETHYL IONONE.
SALERM 21
Description An instant action conditioner with or without rinsing that improves shine and brings damaged, porous or dehydrated hair back to life. Effect Instant hair conditioning. Makes combing easier. Provides thermal protection when blow-drying or ironing. No need to rinse. When used as a mask restores the hair shaft’s lost moisture. When applied to dry hair prevents hair breakages.
Sales arguments A super-hydrating, silk protein conditioner. Its effect is multiplied by the inclusion within its formula of Pro-Vitamin B5 liposomes, resulting in stronger, restored hair, 10 times shinier and silkier.
Properties Perfect for use on any hair type, either after washing or as a hydrating serum, with or without rinsing. Key components Silk proteins; their reduced size allows them to penetrate deep in the hair shaft, reaching as far down as the medulla. Also contains an exclusive synergetic blend of moisturizers and specific conditioners.
Family SALERM 21
How to use Hydrating: after washing, apply a hazelnut sized amount of Salerm 21 and smooth over the hair. Make sure you take special care to cover ends and damaged areas. Leave-in. Style as usual.
Ref 5736 / 5737 / 5738 / 5739
Presentation 0,7oz / 3,46oz / 6,9oz tube; 8,6oz bottle; 33,8oz pot
Mask: for badly damaged hair apply from 0,17 to 0,34oz and leave on to work for 5 minutes. Rinse and then style. Protector: to avoid breakages due to tangling. Apply a hazelnut sized amount to dry hair and brush.
Applications 5 applications from the 0,7oz tube 49 applications from the 6,9oz tube 61 applications from the 8,6oz bottle
Ingredients AQUA (WATER/EAU), PROPYLENE GLYCOL, CETYL ALCOHOL, GLYCERIN, CETRIMONIUM CHLORIDE, CYCLOPENTASILOXANE, SERICA (SILK), PANTHENOL, PHOSPHOLIPIDS, LINOLEAMIDOPROPYL PG-DOMONIUM CHLORIDE PHOSPHATE, ACRYLATES/C-10-30 ALKYL ACRYLATES CROSSPOLYMER, CHONDRUS CRISPUS (CARRAGEENAN), TRIETHANOLAMINE, EDTA, PHE
GRAPEOLOGY
Description A natural oil extracted from grape seed which was used by the Greeks and Romans to produce an anti-oxidant mask used in hair and skin care. Effect The oil based on natural crushed grape seeds nourishes and hydrates hair deep down. It carries out structural repairs and protects collagen to slow-down hair aging. It’s quickly absorbed without build-up. Properties Perfect for all hair types. Especially suitable for fine hair as it adds body without weighing hair down. Gives lightened or highlighted hair added hydration to restore lost elasticity. Key components Natural grape seed oil which contains linoleic acid high in vitamin E, proteins and essential amino acids. Contains arginine which repairs hair and improves natural shine. Gives hair added strength and elasticity. With high antioxidant content that protect the hair from external damage.
Family
How to use
BIOKERA
Place a small quantity of Grapeology in the palm of your hand and smooth evenly over clean hair. Can be used on either wet or dry hair. Leave-in. Style as normal.
Ref 1723
Presentation 2 fl.oz
Applications 150
Ingredients COCTAB: CYCLOPENTASILOXANE, ETHYL TRISILOXANE, DIMETHICONOL, VITIS VINIFERA SEED OIL, TOCOPHERYL ACETATE, BENZOPHENONE-3, BENZYL SALICYLATE, HEXYL CINNAMAL, LIMONENE, PARFUM (FRAGRANCE), CI 60725 (D&C VIOLET NO.2).
Sales arguments Product based on natural grape seed extract. Nourishes hair deep down. Repairs split ends and protects from loss of keratin. Adds shine and silkiness. Prevents hair aging thanks to its high antioxidant content. Contains a sun filter. Quickly absorbed with no buildup. Cost-effective, highly concentrated product. For frequent and even daily use. Helps to maintain the color tone of white or lightened hair by delaying the oxidation which causes brassy tones. Product from the Biokera Natura family made with natural ingredients.
OILY HAIR MASK
Description
Sales arguments
A mask designed for the specific care of hair and scalps with excess oiliness.
Effect Contains specific compounds that regulate the hypersecretion of the sebaceous gland, when excess oil or sebum, sometimes associated with flaking and hair loss, occurs.
Properties Regulates the hair bulb’s oil production cycle and removes excess oil from the hair without striping the hair of the oil it needs to stay hydrated and with natural bounce.
The first dual-action mask on the market: treats both hair and scalp. Regulates and normalizes the scalp’s natural sebum production cycle. Helps the skin to recover from the weakening caused by excess sebum. Ensures hair stays clean for longer. Cleans the scalp and hair gently but thoroughly, freeing them from oily secretions.
Key components
Family BIOKERA
Yeast extract which conditions, strengthens and regulates the scalp’s sebum production.
Ref
How to use
3017
After washing apply the mask to the hair and scalp. Comb through to spread evenly then leave for a few minutes to work. Rinse off with lukewarm water then style as usual.
Presentation 6,9oz tube
Applications 10
Ingredients INGREDIENTS / INGREDIENTES / COCTAB: AQUA (WATER/EAU), PROPYLENE GLYCOL, HYDROXYPROPYL STARCH PHOSPHATE, CETEARYL ALCOHOL, DECYLENE GLYCOL, CETRIMONIUM CHLORIDE, SILICA, FAEX (YEAST/LEVURE) EXTRACT, AMODIMETHICONE, TRIDECETH-12, ALCOHOL DENAT., DIAZOLIDINYL UREA, IODOPROPYNYL BUTYLCARBAMATE, CITRIC ACID, PARFUM (FRAGRANCE), ALPHA-ISOMETHYL IONONE.
INTENSIVE OILY HAIR TREATMENT
Description Specific treatment for the regulation and normalization of the hair bulb’s oil production cycle. Effect Keeps the hair cleaner for longer. The boomerang effect is avoided by only eliminating the excess oils and preserving the oils the hair and scalp need for protection.
Properties Produces a regulating effect on the hair bulb’s sebaceous gland production, to ensure there is sufficient sebum for the protection of the hair and scalp but without the excess that can lead to other hair dysfunctions.
Sales arguments Sebum regulating formula. Avoids alterations of the hydrolipidic mantle which can lead to scalp and hair disfunctions. The final phase in the definitive treatment of oily hair and scalps. Highly effective as the product remains on the scalp and does not require rinsing.
Key components
Family BIOKERA
Ref 3015
Proteins and amino acids found in active agents which help to avoid excess oiliness and keep the hair clean for longer. Natural yeast extract, renowned for its regulating properties in restoring the appearance of oily skins. How to use After washing the hair with the specific oily hair shampoo, distribute the contents of the vial all over the scalp with a gentle massage using your fingertips in a circular motion. Avoid rough movements. Leave in. Style as usual.
Presentation 0,34 oz vials
Applications 1 per vial
Ingredients INGREDIENTS / INGREDIENTES / COCTAB: AQUA (WATER/EAU), PROPYLENE GLYCOL, DECYLENE GLYCOL, FAEX (YEAST/LEVURE) EXTRACT, CETRIMONIUM CHLORIDE, PEG-40 HYDROGENATED CASTOR OIL, ALCOHOL DENAT., DIAZOLIDINYL UREA, IODOPROPYNYL BUTYLCARBAMATE, SODIUM CITRATE, PARFUM (FRAGRANCE), ALPHA-ISOMETHYL IONONE.
MOISTURIZING SHAMPOO
Description A shampoo containing natural wheat germ oil and betaine, with highly effective moisturizing power. Effect Designed to treat and correct deficient sebaceous gland activity that causes alterations in the hydrolipidic mantle and consequently dysfunction in the hair’s life cycle.
Properties
Sales arguments Regulates the moisture levels of the sebaceous gland. Hydrates dry hair. Respectful treatment of the scalp. For the deep down treatment of scalps with low levels of natural oil production. Doesn’t create a boomerang effect with excess oiliness.
Provides controlled cleaning power, extremely gentle on the skin. Progressively normalizes the scalp’s hydrolipidic mantle and ensures the hair remains strong and full of natural bounce. Key components A combination of a long-lasting moisturizing agent and wheat germ oil that leave hair easy to manage, soft and shiny.
Family
How to use
BIOKERA
Wet hair with warm water and apply the shampoo making sure it is evenly distributed all over. Rinse and repeat. Leave to work for a few minutes then rinse off with lukewarm water.
Ref 3019 / 3020
Presentation 10,8oz bottle / 36oz bottle
Applications 30 applications per 10,8oz bottle / 100 per 36oz bottle
Ingredients AQUA (WATER/EAU), SODIUM LAURETH SULFATE, DECYL GLUCOSIDE, COCAMIDOPROPYL BETAINE, BETAINE, LAURETH-4, SODIUM PCA, TRITICUM VULGARE (WHEAT) GERM OIL, COCAMIDE MIPA, PEG-7 GLYCERYL COCOATE, GLYCOL DISTEARATE, PROPYLENE GLYCOL, POLYQUATERNIUM-7, PARFUM (FRAGRANCE), ALPHA-ISOMETHYL IONONE, CITRONELLOL, SODIUM CHLORIDE, LACTIC ACID, DIAZOLIDINYL UREA, METHYLISOTHIAZOLINONE, IODOPROPYNYL BUTYLCARBAMATE.
MOISTURIZING MASK
Description An intensive conditioner for frequent use, perfect for restoring, dull, brittle and very dehydrated hair. Effect Perfect for dehydrated conditions as well as general hair shaft and scalp weakness produced through a lack of lubrication, a result of prior technical processing or as a maintenance treatment for hair with a tendency to be overly dry. Properties Hydrates and restores the hair’s natural softness. Increases hair resilience, makes combing easier, increases shine and after washing will restore hair in a grave state of dehydration. Key components A combination of a long-lasting hydrating components plus wheat germ oil, hydrolyzed silk, Provitamin B5 and active hair protecting agents.
Family BIOKERA
Sales arguments Hydrates and restores hair from the first application. A deep acting conditioner for badly damaged hair or hair that needs added internal moisture to ensure elasticity and resistance. Keeps hair looking healthy and naturally shiny. Although it is preferably used as an intensive ‘wash-out’ conditioning treatment it can be used in small amounts to help with untangling without the need for rinsing.
How to use After washing apply the product along the length of the hair, without touching the scalp. Comb to ensure even distribution then leave a few minutes to work. Rinse off with warm water then proceed with styling as usual.
Ref 3021 / 3025
Presentation 6.9oz tube / 36oz pot
Applications 10 per 6,9oz tube / 50 per 36oz pot
Ingredients AQUA (WATER/EAU), PROPYLENE GLYCOL, CETYL ALCOHOL, GLYCERIN, CETRIMONIUM CHLORIDE, BETAINE, SODIUM PCA, TRITICUM VULGARE (WHEAT) GERM OIL, HYDROLYZED SILK PG-PROPYL METHYLSILANEDIOL CROSSPOLYMER, DIMETHICONOL, CYCLOPENTASILOXANE, DIMETHYLPABAMIDOPROPYL LAURDIMONIUM TOSYLATE, AMODIMETHICONE, PANTHENOL, DIAZOLIDINYL UREA, TRIDECETH-12, IODOPROPYNYL BUTYLCARBAMATE, DISODIUM EDTA, CITRIC ACID, PARFUM (FRAGRANCE), ALPHA-ISOMETHYL IONONE, CITRONELLOL.
TREATED HAIR SHAMPOO
Description
Effect Uses a blend of components, some to prevent dehydration, others to treat chemically processed hair or hair which has suffered the impact of aggressive external substances, such as chlorine, sea water salt, etc. as well as mechanical damage from hair dryers, irons and tongs. Properties Designed for use on sensitized hair or hair that has gone through technical processing. Formula based on an active ingredient that protects color and helps the hair to recover effectively. Key components Natural Macadamia nut oil whose composition is very similar to the hair’s natural sebum and red fruit extract that nourishes the hair and has an antioxidant effect.
Family BIOKERA
Sales arguments
A specific treatment shampoo for hair that has been colored or treated.
How to use Wet the hair with warm water and apply the shampoo making sure to spread it evenly all over. Rinse and repeat. Leave for a few minutes to work then rinse off with warm water.
An excellent shampoo for the care and recovery of chemically treated or mechanically damaged hair. In small amounts it allows for frequent use. Nourishes hair and keeps hair soft, shinier and more manageable. Protects hair from sea water and pool chlorine. Restores hair that has been through chemical treatments or has been excessively exposed to heat-based styling tools. Especially suitable for color treated hair.
Ref 3022 / 3023
Presentation 10,8oz bottle / 36oz bottle
Applications 30 applications per 10.8oz bottle / 100 applications per 36oz bottle
Ingredients AQUA (WATER/EAU), SODIUM LAURETH SULFATE, COCAMIDOPROPYL BETAINE, DECYL GLUCOSIDE, LAURETH-4, PARFUM (FRAGRANCE), MACADAMIA TERNIFOLIA SEED OIL, RUBUS IDAEUS (RASPBERRY) SEED OIL, POLYSILICONE-15, POLYQUATERNIUM-7, PROPYLENE GLYCOL, PEG-75 LANOLIN, COCAMIDE MIPA, GLYCOL DISTEARATE, SODIUM CHLORIDE, METHYLISOTHIAZOLINONE, IODOPROPYNYL BUTYLCARBAMATE, DIAZOLIDINYL UREA, LACTIC ACID, ALPHA-ISOMETHYL IONONE, CITRONELLOL.
TREATED HAIR MASK
Description A mask formulated with an active color protecting base and agents designed to repair treated and colored hair. Effect Gives treated hair a new lease of life, protects color by increasing resistance to oxidation and repairs the hair fiber. Properties Restores and regulates the cortex’s natural moisture levels of hair damaged by external physical or chemical factors. Key components Natural Macadamia nut oil whose composition is very similar to the hair’s natural sebum and red fruit extract that nourishes the hair and has an antioxidant effect. How to use
Family BIOKERA
After washing apply the product along the length of the hair, without touching the scalp. Comb to ensure even distribution then leave a few minutes to work. Rinse off with warm water then proceed with styling as usual.
Sales arguments An excellent mask for the care and recovery of chemically treated or mechanically damaged hair. Can be used frequently. Nourishes hair and keeps hair soft and shiny and more manageable and easier to comb. Protects hair from sea water and pool chlorine. Restores hair that has been through chemical treatments or has been excessively exposed to heat-based styling tools. Especially suitable for color treated hair.
Ref 3024
Presentation 6.9oz tube
Applications 10 applications per 6.9oz tube
Ingredients INGREDIENTS / INGREDIENTES / COCTAB: AQUA (WATER/EAU), HYDROXYPROPYL STARCH PHOSPHATE, CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, AMODIMETHICONE, PARFUM (FRAGRANCE), MACADAMIA TERNIFOLIA SEED OIL, RUBUS IDAEUS (RASPBERRY) SEED OIL, DIMETHYLPABAMIDOPROPYL LAURDIMONIUM TOSYLATE, POLYSILICONE-15, TOCOPHERYL ACETATE, PROPYLENE GLYCOL, CETRIMONIUM CHLORIDE, TRIDECETH-12, IODOPROPYNYL BUTYLCARBAMATE, DIAZOLIDINYL UREA, CITRIC ACID, ALPHA-ISOMETHYL IONONE, CITRONELLOL.
MICROCAMERA
Description High-tech video camera together with a set of microscope lenses and lighting to make the process of diagnosing skin and hair ailments easier. Effect Permits a complete and easy diagnosis of scalp and hair anomalies. Guarantees constant follow-up of the hair recovery process. Properties Various visual options, starting with scale 12 magnification up to more than 400. Key components A set of lenses magnifying from 50 to 400 times. A complete set of head attachments to increase analytic options. An exclusive Salerm Cosmetics program that helps in the diagnostic process and automates the correct selection of Biokera products to suit each case. How to use
Family BIOKERA
Ref 768
Presentation Micro camera plus analytic program
Applications
Ingredients ‌
Choose a suitable lens for analysis. Use the separator according to the amplification required. Focus the camera over the scalp or hair. Use the button to take pictures. Analyze the images taken.
Sales arguments Easy to use. Eliminates the need for uncomfortable hair extractions for diagnostic purposes. Allows analysis of both hair and scalp. Includes an exclusive program that simplifies the selection of suitable products. Creates a client base and stores images, making follow-up throughout treatments easier.
ARGANOLOGY BIOKERA NATURA
Description Rediscovers an original formula with an argan and cotton oil base, created by alchemists from the historic Al-Andalus. An exclusive natural beauty secret that leaves hair extraordinarily soft, shiny and smooth, rescued for you by Salerm Cosmetics. Strengthens and revitalizes damaged hair. Velvet to the touch. Quickly absorbed. Non-oily. Effect Regenerative effect. Arganology stops the hair from aging, protecting it from the effects of the sun and making it easier to comb. Properties Instantly restores hair shine, softness and natural beauty. Revitalizes and strengthens badly damaged hair. Quickly absorbed, velvety texture. Key components
Family
Natural argan oil: a natural source of vitamin E which combats the damaging action of free radicals. Contains essential fatty acids that keep the hair lubricated and shiny. Natural cotton oil: rich in fatty acids omega 6 and 9 which give hair back its silky feel and leave it easier to manage. Leaves hair feeling velvety and soft.
BIOKERA How to use
Ref 1710 / 1719 / 1720
Place a few drops of Arganology oil in the palm of your hand and smooth over freshly washed hair. Do not rinse. Style as usual.
Sales arguments Products with a natural base of argan and cotton oil. Contains vitamin E to prevent hair aging, a powerful, natural antioxidant that neutralizes the action of any free radicals which may have built-up on the hair. Repairs hair damaged by exposure to the sun. Easy to use. A product of great purity. Rich in argan oil. Contains omega 6 and 9 which leave hair silky and more manageable. Gives hair a velvety feel. A product developed according to the philosophy of the new Biokera Nature range, developed using natural ingredients. Highly cost-effective.
Presentation Glass bottle 0,34oz / Glass bottle 2oz / Glass bottle 4,23oz
Applications 125 applications per 4,23oz bottle
Ingredients CYCLOPENTASILOXANE, DIMETHICONOL, ARGANIA SPINOSA KERNEL OIL, GOSSYPIUM HIRSUTUM (COTTON) SEED OIL, PARFUM (FRAGRANCE), HEXYL CINNAMAL, HYDROXYCITRONELLAL, HYDROXYISOHEXYL 3-CYCLOHEXENE CARBOXALDEHYDE, BUTYLPHENYL METHYLPROPIONAL, LINALOOL, BENZOPHENONE-3, C.I. 47000 ( D&C YELLOW NO.11), C.I. 26100
ARGAN SHAMPOO
Description
Sales arguments
A shampoo containing natural argan oil, glycerin, and hydrolyzed keratin. Effect Cleans hair and improves natural hydration and shine. Helps regulate the skin and hair’s natural moisture levels. Properties Provides natural moisture and spectacular shine. Key components Argan oil, natural glycerin, keratin and a guar derivative that has an antioxidant and protective effect on the hair helping it to recover from the effects of aggressive external agents. How to use
Product based on natural argan oil, glycerin and hydrolyzed keratin. Contains vitamin E, a powerful natural anti-oxidant, that neutralizes the action of freeradicals and prevents aging of the hair strand. Helps to repair imperfections in the hair strand caused by physical or chemical aggressions as well as by natural everyday wear and tear.
Wet the hair with warm water and apply the shampoo making sure to spread it evenly all over. Rinse and repeat. Leave for a few minutes to work then rinse off with lukewarm water.
Family BIOKERA
Ref 3026 / 3001 / 3002
Presentation 1,7oz tube / 10,8oz bottle / 36oz bottle
Applications 30 applications per 10,8oz bottle / 100 applications per 36oz bottle
Ingredients AQUA (WATER/EAU), COCO-GLUCOSIDE, COCAMIDOPROPYL BETAINE, DISODIUM LAURYL SULFOSUCCINATE, GLYCERIN, DECYL GLUCOSIDE, ARGANIA SPINOSA KERNEL OIL, DISODIUM COCOAMPHODIACETATE, SODIUM LAUROYL SARCOSINATE, LAURAMINE OXIDE, POLYQUATERNIUM-10, PROPYLENE GLYCOL, ACRYLIC ACID/ACRYLAMIDOMETHYL PROPANE SULFONIC ACID POLYMER, CITRIC ACID, DIAZOLIDINYL UREA, IODOPROPYNYL BUTYLCARBAMATE, PARFUM (FRAGRANCE), HEXYL CINNAMAL, LINALOOL, BUTYLPHENYL METHYLPROPIONAL, HYDROXYCITRONELLAL, HYDROLYZED KERATIN, HYDROXYPROPYL GUAR, HYDROXYISOHEXYL 3-CYCLOHEXENE CARBOXALDEHYDE,
ARGAN MASK
Description A highly effective mask that hydrates hair to restore shine and body lost over time or through the adverse effects of external agents. Effect The scalp is more supple and moisturized and the hair stronger and healthier. Properties It’s rapidly absorbed and hydrates deep down thanks to its ability to penetrate the hair effectively, allowing the product to normalize the hair with great efficiency. Key components Argan oil, natural glycerin and keratin give hair body and a glossy, hydrated appearance. How to use
Family
After washing apply the mask along the length of the hair without touching the scalp. Comb to distribute evenly then leave for several minutes to work. Rinse with lukewarm water and proceed with styling as usual.
Sales arguments Product based on natural argan oil, glycerin and hydrolyzed keratin. Contains vitamin E, a powerful natural anti-oxidant, that neutralizes the action of freeradicals and prevents aging of the hair strand. Helps to repair imperfections in the hair strand caused by physical or chemical aggressions as well as by natural everyday wear and tear. Makes untangling and combing easier.
BIOKERA
Ref 3027 / 3003
Presentation 1,7oz tube / 6.9oz tube
Applications 10 applications from the 6.9oz tube
Ingredients AQUA (WATER/EAU),CETEARYL ALCOHOL, GLYCERIN, BEHENTRIMONIUM CHLORIDE, ISOPROPYL MIRISTATE, ARGANIA SPINOSA KERNEL OIL, LANOLIN, AMODIMETHICONE, HYDROLYZED KERATIN, ISOPROPYL ALCOHOL, PROPYLENE GLYCOL, DIAZOLIDINYL UREA, DISODIUM EDTA, CETRIMONIUM CHLORIDE, TRIDECETH-12, IODOPROPYNYL BUTYLCARBAMATE, CITRIC ACID, PARFUM (FRAGRANCE), HEXYL CINNAMAL, LINALOOL, BUTYLPHENYL METHYLPROPIONAL, HYDROXYCITRONELLAL, HYDROXYISOHEXYL 3-CYCLOHEXENE CARBOXALDEHYDE,
SPECIFIC REGENERATING SHAMPOO
Description A specific treatment shampoo containing ginseng and Ginkgo Biloba extract that help to normalize the hair’s growth cycle and prevent thinning. Effect Stimulates the regeneration and revitalization of the hair. Helps to normalize the hair’s growth cycle and releases tension built up in the hair follicle that can interfere with the correct formation of the cells the make up the hair strand. Properties Nourishes and regulates hair follicle activity. Designed to produce a gentle refreshing sensation that helps to relax the hair follicle. Key components
Sales arguments Gets the scalp ready for the action of the other products in the Biokera Natura hair regenerating range. Gently cleans the hair, carefully conserving the scalp’s hydrolipidic mantle. Hair feels thicker right from the very first application. Produces a gently refreshing and relaxing sensation on the scalp.
Ginkgo biloba extract that acts to prevent thinning. It nourishes the follicle and restores the balance of the hair’s life cycle. Its thermo-regulatory effect helps to release tension from the scalp and produce a pleasantly refreshing sensation.
Family BIOKERA
How to use Wet hair with warm water and apply the shampoo making sure it is evenly distributed all over. Rinse and repeat. Leave to work for a few minutes then rinse off with warm water.
Ref 3004 / 3004EX / 3005 / 3005EX
Presentation 10,8oz bottle / 36oz bottle
Applications 30 applications per 10,8oz bottle / 100 per 36oz bottle
Ingredients AQUA (WATER/EAU), SODIUM LAURETH SULFATE, COCAMIDOPROPYL BETAINE, DECYL GLUCOSIDE, PARFUM (FRAGRANCE), GINKGO BILOBA LEAF EXTRACT, ARCTIUM MAJUS ROOT EXTRACT, PANAX GINSENG ROOT EXTRACT, ZINC GLUCONATE, NIACINAMIDE, ORNITHINE HCL, POLYQUATERNIUM-11, POLYQUATERNIUM-22, COCAMIDE MIPA, LAURETH-4, ARGININE, MENTHOL, BIOTIN, HYDROLYZED SOY PROTEIN, CALCIUM GLUCONATE, LACTIC ACID, PEG-12 DIMETHICONE, CALCIUM PANTOTHENATE, ACETYL TYROSINE, ALCOHOL DENAT., MENTHYL LACTATE, GLYCERIN, PROPYLENE GLYCOL, CITRULLINE, GLUCOSAMINE HCL, POTASSIUM SORBATE, SODIUM BENZOATE, DISODIUM SUCCINATE, SODIUM CHLORIDE, GLUCONOLACTONE, PHENOXYETHANOL, METHYLISOTHIAZOLINONE, IODOPROPYNYL BUTYLCARBAMATE, DIAZOLIDINYL UREA, ALPHA-ISOMETHYL IONONE, CITRONELLOL.
INTENSIVE REGENERATING TREATMENT
Description A specific, intensive treatment that helps to normalize the hair’s growth and renovation cycle. Effect Contains components that provide optimum conditions for normalized hair growth. Increases the thickness of atrophied hair and stimulates the cellular metabolism.
Properties Revitalizes and provides nutrients that stimulate hair regeneration. Creates a thermo-active effect that accelerates the absorption of the active ingredients. Releases tension built up in the hair follicle that can interfere with the correct development of the hair strand.
Sales arguments Helps to prevent thinning Contains components which encourage new hair growth. Stimulates the hair metabolism. Increases hair fiber thickness resulting in increased hair volume. Mono-dose presentation for maximum effectiveness of the nourishing agents.
Key components
Family BIOKERA
Ref 3006 / 3006EX
Presentation 0,34 oz vials
Natural Ginseng extract, vitamins and Ginkgo biloba to control the hair loss cycle. An exclusive blend of vitamins, amino acids and nourishing substances that together invigorate the hair bulb and slow down the effects of weakening that result in thinning.The formula has been concentrated for hard-hitting action. How to use After washing the hair with the specific regenerating shampoo, distribute the contents of the vial all over the scalp with a gentle massage using your fingertips in a circular motion. Avoid rough movements. Leave in. Style as usual.
Applications 1 per vial
Ingredients AQUA (WATER/EAU), ALCOHOL DENAT., PEG-40 HYDROGENATED CASTOR OIL, AESCULUS HIPPOCASTANUM (HORSE CHESTNUT) SEED EXTRACT, GINKGO BILOBA LEAF EXTRACT, ARCTIUM MAJUS ROOT EXTRACT, ZINC GLUCONATE, PANAX GINSENG ROOT EXTRACT, TOCOPHERYL ACETATE, ZEA MAYS (CORN) OIL,INOSITOL, BIOTIN, NIACINAMIDE, ORNITHINE HCL, PANTHENOL, ARGININE, HYDROLYZED SOY PROTEIN, GLUCOSAMINE HCL, ROSA MOSCHATA SEED OIL, CALCIUM GLUCONATE, CALCIUM PANTOTHENATE, CITRULLINE, METHYL NICOTINATE, MENTHOL, SALICYLIC ACID, PEG-12 DIMETHICONE, POLYQUATERNIUM-11, DISODIUM SUCCINATE, ACETYL TYROSINE, CITRIC ACID, SODIUM HYDROXYDE, POTASSIUM SORBATE, SODIUM BENZOATE, GLYCERIN, GLUCONOLACTONE, PEG-20 CASTOR OIL, PROPYLENE GLYCOL, PHENOXYETHANOL, PARFUM (FRAGRANCE).
VOLUMIZING SPRAY
Description A specific treatment and maintenance spray-on lotion that helps to normalize the hair’s growth and renovation cycle. Effect A formula containing vitamins that act on the hair bulb and scalp. Specifically designed for frequent, even daily use. Double treatment effect. Dual action: Contains substances that improve the quality of the hair strand. Properties Nourishes the hair bulb to strengthen the process of hair formation and growth. A gentle thermo-regulatory effect increases the absorption of the active ingredients. Contains components that increase the hair’s thickness. Key components A combination of vitamins, revitalizing agents and ginseng extract. How to use
Family BIOKERA
Ref
Spray the product all over the hair and scalp. Massage for 5 minutes, starting from the nape of the neck and working towards the forehead. Leave in. Proceed with styling as usual.
Sales arguments A daily use product to supplement the rest of the Biokera Natura regenerating products and complete the hair loss prevention treatment. A frequent use product. Contains a compound that increases hair thickness which creates the sensation of greater volume of hair. Keeps the hair follicle active to stimulate hair formation and growth. Its components help to stimulate the hair metabolism. It has a dual-action encompassing the hair and scalp. Contains substances that increase hair thickness and volume.
3007 / 3007EX
Presentation 10.8oz spray
Applications 30 applications per bottle
Ingredients AGUA (WATER/EAU), HEXYLENE GLYCOL, HYDROLYZED KERATIN, HYDROLYZED KERATIN PG-PROPYL METHYLSILANEDIOL, ZINC GLUCONATE, ARGININE, ARCTIUM MAJUS ROOT EXTRACT, PANAX GINSENG ROOT EXTRACT, BIOTIN, NIACINAMIDE, ORNITHINE HCL, CITRULLINE, HYDROLYZED SOY PROTEIN, GLUCOSAMINE HCL, CALCIUM PANTOTHENATE, ACETYL TYROSINE, POLYQUATERNIUM-11, PEG-40 HYDROGENATED CASTOR OIL, PROPYLENE GLYCOL, DIAZOLIDINYL UREA, SODIUM LAUROYL SARCOSINATE, BUTYLENE GLYCOL, PEG-12 DIMETHICONE, IODOPROPYNYL BUTYLCARBAMATE, DISODIUM SUCCINATE, PHENOXYETHANOL, PARFUM (FRAGRANCE), CITRIC ACID, ALPHA-ISOMETHYL IONONE, CITRONELLOL.
SPECIFIC DANDRUFF SHAMPOO
Description A specific treatment shampoo to help normalize the scalp’s natural skin shedding cycle. Effect A specific formula for the intensive treatment of pityriasis simplex capillitii (dry dandruff) and pityriasis esteatoide (dandruff associated with excess oiliness). Properties A shampoo that combines a cleansing action with specific agents to combat dandruff in a gentle medium that respects the scalp. Prepares the skin and hair for posterior treatment with the rest of the specific dandruff control products, optimizing the anti-dandruff action.
Sales arguments Gets the scalp ready for the action of the other products in the Biokera Natura dandruff range. Gentle cleansing of all traces of dandruff from the scalp. Helps hydrate and is an essential part of the process of normalization of the scalp’s natural skin shedding cycle.
Key components Zinc pyrithione and linseed oil to prevent the reappearance of dandruff. The exclusive combination of active components that act selectively against dandruff causing agents and an extremely gentle surfactant to remove all traces.
Family
How to use
BIOKERA
Wet hair with warm water and apply the shampoo making sure it is evenly distributed all over. Rinse and repeat. Leave to work for a few minutes then rinse off with warm water.
Ref 3008 / 3009
Presentation 10,8oz bottle / 36oz bottle
Applications 30 from the 10,8oz bottle / 100 from the 36oz bottle
Ingredients INGREDIENTS / INGREDIENTES / COCTAB: AQUA (WATER/EAU), PROPYLENE GLYCOL, CETYL ALCOHOL, GLYCERIN, CETRIMONIUM CHLORIDE, CYCLOPENTASILOXANE, LINUM USITATISSIMUM (LINSEED) SEED OIL, ZINC PYRITHIONE, AMODIMETHICONE, POLYQUATERNIUM-11, SALICYLIC ACID, CITRIC ACID, DIAZOLIDINYL UREA, DISODIUM EDTA, TRIDECETH-12, SODIUM HYDROXYDE, IODOPROPYNYL BUTYLCARBAMATE, PARFUM (FRAGRANCE), ALPHA-ISOMETHYL IONONE. ACTIVE INGREDIENT: PYRITHIONE ZINC 0.5 % (PURPOSE ANTI-DANDRUFF).INACTIVE INGREDIENTS: AQUA (WATER/EAU), PROPYLENE GLYCOL, CETYL ALCOHOL, GLYCERIN, CETRIMONIUM CHLORIDE, CYCLOPENTASILOXANE, LINUM USITATISSIMUM (LINSEED) SEED OIL, AMODIMETHICONE, POLYQUATERNIUM-11, SALICYLIC ACID, CITRIC ACID, DIAZOLIDINYL UREA, DISODIUM EDTA, TRIDECETH-12, SODIUM HYDROXYDE, IODOPROPYNYL BUTYLCARBAMATE, PARFUM (FRAGRANCE), ALPHA-ISOMETHYL IONONE.
SPECIFIC DANDRUFF MASK
Description A mask specifically designed for the care of hair and scalp’s suffering from dandruff. Effect A specific formula for the intensive treatment of pityriasis simplex capillitii (dry dandruff) and pityriasis esteatoide (dandruff associated with excess oiliness). Properties Rids the scalp of excess flakes. Acts as an anti-irritant, protecting against external agents that produce dandruff flare ups. Hydrates the skin, worn out by the effects of excessive flaking. Key components A blend of conditioners, zinc pyrithione and linseed oil that act on the scalp to prevent the reappearance of dandruff.
Sales arguments The first dual-action mask on the market. Treatment of the hair and scalp in just one product. A cleansing mask that normalizes the scalp’s natural skin shedding cycle. Cleans the hair and scalp deep down, freeing it from dandruff flakes. Protects the scalp from soreness and itching. Easy to apply at the salon or at home.
How to use
Family BIOKERA
After washing apply the product along the length of the hair, without touching the scalp. Comb to ensure even distribution then leave a few minutes to work. Rinse off with warm water then proceed with styling as usual.
Ref 3011
Presentation 6,9oz tube
Applications 10 per 6,9oz tube
Ingredients INGREDIENTS / INGREDIENTES / COCTAB: AQUA (WATER/EAU), SODIUM LAURETH SULFATE, COCAMIDOPROPYL BETAINE, ACRYLATES COPOLYMER, PARFUM (FRAGRANCE), LINUM USITATISSIMUM (LINSEED) SEED OIL, ZINC PYRITHIONE, SALICYLIC ACID, POLYQUATERNIUM-7, LAURETH-4, GLYCOL DISTEARATE, COCAMIDE MIPA, UNDECYLENAMIDOPROPYLTRIMONIUM METHOSULFATE, PROPYLENE GLYCOL, SODIUM HYDROXYDE, SODIUM CHLORIDE, DIAZOLIDINYL UREA, METHYLISOTHIAZOLINONE, IODOPROPYNYL BUTYLCARBAMATE, LACTIC ACID, ALPHA-ISOMETHYL IONONE, CITRONELLOL. ACTIVE INGREDIENT: PYRITHIONE ZINC 1.0 % (PURPOSE ANTI-DANDRUFF). INACTIVE INGREDIENTS: AQUA (WATER/EAU), SODIUM LAURETH SULFATE, COCAMIDOPROPYL BETAINE, ACRYLATES COPOLYMER, PARFUM (FRAGRANCE), LINUM USITATISSIMUM (LINSEED) SEED OIL, SALICYLIC ACID, POLYQUATERNIUM-7, LAURETH-4, GLYCOL DISTEARATE, COCAMIDE MIPA, UNDECYLENAMIDOPROPYLTRIMONIUM METHOSULFATE, PROPYLENE GLYCOL, SODIUM HYDROXYDE, SODIUM CHLORIDE, DIAZOLIDINYL UREA, METHYLISOTHIAZOLINONE, IODOPROPYNYL BUTYL
INTENSIVE DANDRUFF TREATMENT
Description
Effect It’s action is particularly intensive thanks to its non-rinse application this enables the active substances to be in direct contact with the scalp for longer, giving them more time to efficiently correct the problem. Properties Helps to loosen dandruff flakes adhered to the scalp. Has a notable antibacterial effect to treat and prevent excessive scalp flaking. Key components Its specific formula with zinc pyrithione and linseed oil ensures the hair and scalp stay dandruff free between washes. How to use
Family
Sales arguments
Immediate action lotion designed specifically for the treatment of dandruff.
Regulates the flaking processes known as dandruff. An intensive treatment that complements the Biokera Natura Dandruff control range. Contains substances that help to alleviate the itching sensation typically associated with some forms of dandruff. Together with the rest of the specific dandruff control products it provides essential rehydration of the scalp to normalize the natural skin shedding cycle.
Wash first using the specific dandruff shampoo. Shake before use then apply evenly all over the scalp. Massage gently with a pincer-like finger movement. Leave in and proceed with styling as usual.
BIOKERA
Ref 3010
Presentation 0,34 oz vials
Applications 1 per vial
Ingredients INGREDIENTS / INGREDIENTES / COCTAB: AQUA (WATER/EAU), ALCOHOL DENAT., ZINC PYRITHIONE, LINUM USITATISSIMUM (LINSEED) SEED OIL, CETRIMONIUM CHLORIDE, PEG-40 HYDROGENATED CASTOR OIL, DISODIUM EDTA, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), ALPHA-ISOMETHYL IONONE, CITRONELLOL. ACTIVE INGREDIENT: PYRITHIONE ZINC 0.1% (PURPOSE ANTI-DANDRUFF).INACTIVE INGREDIENTS: AQUA (WATER/EAU), ALCOHOL DENAT., LINUM USITATISSIMUM (LINSEED) SEED OIL, CETRIMONIUM CHLORIDE, PEG-40 HYDROGENATED CASTOR OIL, DISODIUM EDTA, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), ALPHA-ISOMETHYL IONONE, CITRONELLOL.
SPECIFIC OILY HAIR SHAMPOO
Description A specific treatment shampoo that regulates the hair follicle’s oil production cycle. Effect Contains specific compounds that regulate the hypersecretion of the sebaceous gland, when excess oil or sebum, sometimes associated with flaking and hair loss, occurs. Properties Cleans oily scalps. Dissolves sebum present on the hair and skin. Prepares the skin for posterior treatment with the rest of the specific oily hair products. Thanks to its sebum production normalizing action, time between washes can be extended. Key components
Sales arguments Prepares the scalp for the oily hair control treatment. Its gently astringent components make this product suitable for eradicating scalp oiliness without removing the oils necessary for correct hair and scalp maintenance. Helps to increase time in between washes. Its active ingredients include yeast which actively regulates sebum levels on the scalp.
Yeast extract which possesses sebo-regulatory properties. How to use
Family BIOKERA
Wet hair with warm water. Apply the shampoo and spread evenly all over the scalp. Rinse with warm water and repeat. Leave on for a few minutes to work then rinse off with lukewarm water.
Ref 3012 / 3013
Presentation 10,8oz bottle / 36oz bottle
Applications 30 applications per 10,8oz bottle / 100 applications per 36oz bottle
Ingredients INGREDIENTS / INGREDIENTES / COCTAB: AQUA (WATER/EAU), SODIUM LAURETH SULFATE, COCAMIDOPROPYL BETAINE, PROPYLENE GLYCOL, DECYLENE GLYCOL, DECYL GLUCOSIDE, PARFUM (FRAGRANCE), FAEX (YEAST/LEVURE) EXTRACT, POLYQUATERNIUM-7, POLYQUATERNIUM-57, LAURETH-4, GLYCOL DISTEARATE, COCAMIDE MIPA, PEG-8 DIMETHICONE, PEG-8 RICINOLEATE, LACTIC ACID, ALCOHOL DENAT., SODIUM CHLORIDE, DIAZOLIDINYL UREA, METHYLISOTHIAZOLINONE, IODOPROPYNYL BUTYLCARBAMATE, ALPHA-ISOMETHYL IONONE, CITRONELLOL.
ANTI AGE PROTECTION
Description Anti-aging moisturizing cream containing protection against external contaminants. Its special characteristics mean it can substitute aftershave use. Effect Reduces signs of tiredness, stress and expression lines. Leaves the skin moisturized and protected. Avoids post-shaving irritation. Properties Thanks to its active ingredients it protects the skin from external agents, improving moisture content and skin texture. Suitable for daily use, provides maximum hydration. Rapidly absorbed. Key components Raspberry seed oil: a natural extract rich in gamma-tocopherol containing properties that protect the skin against environmental pollution. Sapindus mukorossi fruit extract / caesalpinia gum: a natural source of active elements that increase the production of ATP and combat signs of aging.
Family HOMME
Sales arguments Product especially designed to care for male skin. Reduces signs of fatigue and stress, protecting the skin against harmful agents. Anti-aging. Aftershave substitute. Maximum skin hydration 24h. Rapid absorption, skin is moisturized not greasy. Noticeable saving. 4,2oz pump (competitors 1.35-3.4oz).
How to use Apply to clean skin to the face and neck areas, for example after shaving, or before going to bed.
Ref 734
Presentation 4,2oz pump
Applications Approx. 117 applications per pump
Ingredients AQUA (WATER), GLYCERIN, ALCOHOL DENAT., POLYSILICONE-15, ISOHEXADECANE, CYCLOPENTASILOXANE, PROPYLHEPTYL CAPRYLATE, ARGANIA SPINOSA KERNEL OIL, RUBUS IDAEUS (RASPBERRY) SEED OIL, BUTYL METHOXYDIBENZOYLMETHANE, SAPINDUS MUKUROSSI FRUIT EXTRACT, CAESALPINIA SPINOSA GUM, BOSWELLIA SERRATA GUM, POLYIMIDE-1, TOCOPHERYL ACETATE, CALCIUM PANTOTHENATE, DIMETHICONE, POTASSIUM LACTATE, MAGNESIUM LACTATE, UREA, GLUCOSE, CAPRYLYL GLYCOL, TRIDECETH-6, MAGNESIUM CHLORIDE, PEG/PPG-18/18 DIMETHICONE, POTASSIUM CHLORIDE, PROPYLENE GLYCOL, MENTHOL, ETHYLHEXYLGLYCERIN, SODIUM CITRATE, IODOPROPYNYL BUTYLCARBAMATE, DIAZOLIDINYL UREA, CITRIC ACID, DIPROPYLENE GLYCOL, POTASSIUM SORBATE, XANTHAN GUM, SODIUM POLYACRYLATE, SODIUM BENZOATE, PARFUM (FRAGRANCE),BENZYL SALICYLATE, LIMONENE, GERANIOL, BUTYLPHENYL METHYLPROPIONAL, LINALOOL, ALPHA-ISOMETHYL IONONE
FATIGUE CONTROLE 24
Description A moisturizing cream that improves the skin’s texture giving it extra energy and vitality. With a series of properties that cancel out the need to use aftershave. Effect Leaves skin moisturized, improving its texture and adding extra energy and vitality. Reduces post shaving irritation. Properties The gentle blend of active agents leave the skin perfectly moisturized and with all that it needs to stay healthy looking. Suitable for daily use, maximum hydration and rapid absorption.
Sales arguments Product especially designed for male skin care. Improved skin texture, extra vitality and energy. 24 hour hydration. Significant saving, 4,2oz pump (competitors 1,35-3,4oz) Substitutes aftershave.
Key components Deep acting moisturizer: contains a combination of moisturizers that have been created to keep the skin hydrated for 24 hours. PROPYLHEPTYL CAPRYLATE: skin emollient that leaves the skin feeling extra silky smooth.
Family HOMME
How to use Apply to clean skin to the face and neck areas. Perfect for use after shaving.
Ref 716 / 733
Presentation 2,6oz tube or 4,2oz pump
Applications 117 applications per 4,2oz bottle.
Ingredients AQUA (WATER), ALCOHOL DENAT., GLYCERIN, ISOHEXADECANE, CYCLOPENTASILOXANE, PROPYLHEPTYL CAPRYLATE, GLUCOSE, UREA, CAPRYLYL GLYCOL, MAGNESIUM CHLORIDE, POTASSIUM CHLORIDE, POTASSIUM LACTATE, MAGNESIUM LACTATE, TRIDECETH-6, PEG/PPG-18/18 DIMETHICONE, POLYIMIDE-1, ETHYLHEXYLGLYCERIN, IODOPROPYNYL BUTYLCARBAMATE, DIAZOLIDINYL UREA, PROPYLENE GLYCOL, TOCOPHERYL ACETATE, CALCIUM PANTOTHENATE, XANTHAN GUM, MENTHOL, DIMETHICONE, SODIUM CITRATE, SODIUM POLYACRYLATE, CITRIC ACID, PARFUM (FRAGRANCE),BENZYL SALICYLATE, LIMONENE, GERANIOL, BUTYLPHENYL METHYLPROPIONAL, LINALOOL, ALPHA-ISOMETHYL IONONE
FUSION GEL
Description Innovative styling gel to create wet looks with a system that behaves like a wax. Effect Its texture allows us to create a wet look, working the hair just as with a wax, but when dry creates a gel styling finish. Properties Thanks to its marine minerals and vitamins the product is innovative, fresh and gentle and produces a successful balance between hold and hair care. Progressive hold. Key components
Sales arguments Adaptable to any style. Product created by fusing waxlike styling and the wet look of a gel, making it enormously versatile. No residues. Perfect balance between style and hold. Progressive hold. Specific vitamins beneficial to hair.
PLANKTON EXTRACT: provides natural marine minerals that vitalize both the skin and hair cuticle. POLYMIDE-1: a synthetic polymer that produces long lasting hold, keeping styles in top condition even in highly damp conditions. How to use
Family HOMME
Take a small quantity of the product. Rub between your hands to fuse all the active agents. Apply to the areas of hair to be shaped. Its special texture allows reshaping before hold sets in. Apply preferably to damp hair. On fine hair apply a small quantity, preferably when dry.
Ref 732
Presentation 5,3oz pot
Applications 50 applications per pot
Ingredients AQUA (WATER/EAU), ALCOHOL DENAT., CARBOMER, PEG-40 HYDROGENATED CASTOR OIL, AMINOMETHYL PROPANOL, POLYIMIDE-1, DMDM HYDANTOIN, PARFUM (FRAGRANCE), METHYLPARABEN, PEG/PPG-18/18 DIMETHICONE, PROPYLENE GLYCOL, PLANKTON EXTRACT, CI 42090 (FD&C BLUE NO.1).
C. CREME MAT
Description Description: A styling cream that provides flexible hold as well as increased body. Dry effect hold. Especially designed for fine or medium hair. For extra volume and greater control. Effect Medium, flexible hold with matte effect to help fix a style naturally, without the product itself being noticeable. Properties A formula that prevents hair dehydration and adds softness and volume. Cares for the hair and protects it from external agents. Key components Microcrystalline wax: a waxy component with a high fusion point that gives shape and hold when styling. VP-VP/VA: Synthesis filmogens that together give the product its fixing strength and resistance to moisture, necessary to create styling hold.
Family HOMME
Sales arguments Product designed to create a modern, up-to-date, masculine look. Seemingly invisible product, that provides styling control and volume. Protection from external agents, perfect for men who want natural hold. Prevents hair dehydration. Suitable for sparse hair. Adds hold but doesn’t weigh down. Suitable for fine hair. Creates a sensations of extra volumen.
How to use Place a small amount on your hands. Rub together and spread over dry hair. Style to create the desired look.
Ref 731
Presentation 1,76oz pot
Applications 62 applications per pot
Ingredients AQUA (WATER/EAU), PETROLATUM, CERA MICROCRISTALLINA, CETEARYL ALCOHOL, VP/VA COPOLYMER, CETETH-24, CETEARETH-20, LANOLIN, PVP, CERAMIDE-3, CARBOMER, TRIETHANOLAMINE, PEG-40 HYDROGENATED CASTOR OIL, DIAZOLIDINYL UREA, PEG-90M, BHA, IODOPROPYNYL BUTYLCARBAMATE, TOCOPHERYL ACETATE, PROPYLENE GLYCOL, LAURYL GLUCOSIDE, PARFUM (FRAGRANCE), LIMONENE, HEXYL CINNAMAL, BUTYLPHENYL METHYLPROPIONAL, LINALOOL.
F. GEL MÉMOIRE
Description
Sales arguments
Styling product with flexible, memory effect hold. Effect On application it leaves the hair damp. To reverse this effect simply run your hands or a brush through the hair to create volume. Unlike other gels it doesn’t flatten hair. Properties A combination of filmogens protects the hair from the effects of moisture, resulting in optimum hold with memory effect created by fibrous resins. Can be used on either dry or semi-damp hair. When moistened hold potential is renewed.
Latest generation gel created especially for men, its flexible hold and memory effect are compatible with helmets, caps, etc. Doesn’t leave residues. For dry or wet looks. Hold can be reinforced by moistening hair.
Key components Aloe Vera: 100% natural aloe extract. Ensures the hair fiber retains the necessary levels of moisture. Polyquaternium-69: A latest generation synthetic polymer, capable of providing hair with stronger hold and properties that allow the hair to recover its shape.
Family
How to use
HOMME
Take a quantity of the product and rub it between your hands. Apply to dry or semi-damp hair. Memory effect.
Ref 730
Presentation 7oz bottle
Applications 57 applications per bottle
Ingredients AQUA (WATER), POLYQUATERNIUM-69, ALCOHOL DENAT., ACRYLIC ACID/VP CROSSPOLYMER, ALOE BARBADENSIS LEAF EXTRACT, PEG-40 HYDROGENATED CASTOR OIL, PROPYLENE GLYCOL, DIAZOLIDINYL UREA, SODIUM HYDROXIDE, BENZOPHENONE-4, IODOPROPYNYL BUTYLCARBAMATE, PARFUM (FRAGRANCE).
APRÈS RASAGE
Description
Sales arguments
A moisturizing, clear gel for use after shaving. Effect Healthy, moisturized, fresh skin. Properties Thanks to its components the skin is moisturized and protected while beard growth is reduced and weakened.
Product especially designed to prevent irritation after shaving. Skin relaxing freshness. Moisturized and protected skin. Beard growth delaying effect.
Key components Contains components that actively delay beard growth as well as deep acting moisturizers such as Aloe Vera extract that restores and maintains recently shaved skin’s hydration levels. How to use After shaving rinse and dry the skin. Place a small quantity of the gel in the palm of your hand and apply to the shaved zone using a gently toning massage. Do not rinse.
Family HOMME
Ref 711
Presentation 3,5oz tube
Applications
Ingredients AQUA (WATER/EAU), CYCLOPENTASILOXANE, ALCOHOL DENAT., CAPRYLYL GLYCOL, GLYCERIN, PROPYLHEPTYL CAPRYLATE, POLYIMIDE-1, SODIUM POLYACRYLATE, DIMETHICONE, PEG/PPG-18/18 DIMETHICONE, PROPYLENE GLYCOL, XANTHAN GUM, TRIDECETH-6, MENTHYL LACTATE, TOCOPHERYL ACETATE, PARFUM (FRAGRANCE), DIAZOLIDINYL UREA, ALLANTOIN, HYDROLYZED SOY PROTEIN, HYPERICUM PERFORATUM EXTRACT, ARNICA MONTANA FLOWER EXTRACT, HAMMAMELIS VIRGINIANA (WITCH HAZEL) EXTRACT, UREA, SALIX ALBA ( WILLOX) BARK EXTRACT, PHENOXYETHANOL, ALOE BARBADENSIS LEAF EXTRACT, MENTHOL, LIMONENE, SALICYLIC ACID, IODOPROPYNYL BUTYLCARBAMATE, C.I. 42090 (FD&C BLUE NO.1).
ENERGIE 2-LOTION
Description A spray on lotion for the specific treatment of thinning hair that helps to normalize the hair growth cycle. Effect Provides vitamins that strengthen hair with thinning problems as well as a series of ingredients to enhance body and vitality. Properties Formula with vitamin components to strengthen the hair follicle. Produces a refreshing effect to stimulate blood flow to increase absorption of the active agents and consequently reduce the sensation of oiliness. Compatible with styling products. Key components
Sales arguments Especially designed to treat modern man’s thinning hair problems. Spray format makes it comfortable for daily use. Non-greasy. Compatible with styling and finishing products from the Homme range. Makes hair thicker. Product for everyday use.
Ginkgo biloba extract: A natural agent rich in flavonoids that act against free radicals, have an anti-inflammatory effect and stimulate hair bulb growth. Pterocarpus marsupium bark extract: vitalizes growth and contains anti-aging properties that act on skin.
Family
How to use
HOMME
After shampooing, rinse hair and towel dry to remove excess moisture. Spray around 10 times and massage gently then leave to dry. Compatible with the Homme styling range.
Ref 729
Presentation 6,76 .oz bottle
Applications 153 applications per bottle
Ingredients ALCOHOL DENAT., AQUA (WATER), MANNITOL, PANTHENOL, MENTHOL, DISODIUM SUCCINATE, PEG-40 HYDROGENATED CASTOR OIL, PTEROCARPUS MARSUPIUM BARK EXTRACT, PROPYLENE GLYCOL, PIROCTONE OLAMINE, GINKGO BILOBA LEAF EXTRACT, POLYQUATERNIUM-11, CHLORPHENESIN, METHYLPARABEN, PARFUM ( FRAGRANCE), CITRIC ACID.
C. GRAS SHAMPOING
Description Description: A fast acting, specific treatment shampoo with active agents selected to help control scalp oiliness and clean hair. Effect The effects are apparent from the first wash. The hair is noticeably cleaner and without the characteristic smell of oiliness. Hair stays cleaner for longer and is esthetically more appealing. Properties Made up of a cleansing base, vegetable extracts and other specific, active agents with demonstrated effectiveness in sebum control.
Sales arguments Product designed especially for men. Visible results from the first application. No boomerang effect. Full-bodied hair. Cleans the hair and scalp deep down, eliminating excess oils.
Key components Lysine thiazolidine carboxylate, lysine carboxymethyl cysteinate: sebum regulating active agents that act on the scalp’s skin glands. Bamboo extract: active agent of natural origin that contains minerals that regulate the functions of the scalp’s skin.
Family HOMME
How to use Wet hair. Apply a quantity of shampoo and wash without massaging. Rinse well and repeat, leaving on for 3 to 5 minutes. Rinse with plenty of warm water. Alternate with Stop Stress.
Ref 728
Presentation 9oz bottle
Applications 50 applications per bottle
Ingredients AQUA ( WATER), SODIUM LAURETH SULFATE, COCAMIDOPROPYL BETAINE, DECYL GLUCOSIDE, COCAMIDE DEA, BAMBUSSA VULGARIS SHOOT EXTRACT, LYSINE CARBOXYMETHYL CYSTEINATE, LYSINE THIAZOLIDINE CARBOXYLATE, POLYQUATERNIUM-7, COCAMIDE MEA, GLYCOL DISTEARATE, PARFUM ( FRAGRANCE), LACTIC ACID, METHYLPARABEN, DISODIUM EDTA, PROPYLENE GLYCOL, ETHYLPARABEN, BUTYLPARABEN, ISOBUTYLPARABEN, DIAZOLIDINYL UREA, PROPYLPARABEN, METHYLPARABEN, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE, SODIUM CHLORIDE, PHENOXYETHANOL, BENZYL SALICYLATE, ETHOXYDIGLYCOL, BUTYLENE GLYCOL, SODIUM BENZOATE, POTASSIUM SORBATE, LIMONENE, LINALOOL, C.I.42090 ( FD&C BLUE NO.1).
C. EXFOLIANT SHAMPOING
Description A specific, fast acting treatment shampoo for dandruff control. Its specific active agents help to correct dandruff problems. Effect From the first wash hair is not only clean, shiny and dandruff free but also, thanks to its exfoliating effect, flaky skin stuck on the scalp is removed. Properties
Sales arguments Product especially designed for men. Thanks to its exfoliating effect the results are visible from the first wash. Keeps hair clean and shiny.
Its formula has a cleansing base with a series of added active agents which act in synergy to exfoliate the skin and eliminate dandruff . When working in unison the effects can be easily appreciated right from the very first application. Key components Extra-gentle exfoliants: a synergetic combination of exfoliants of two different particle sizes that eliminate dandruff stuck to the hair and scalp. ZINC Pyrithione: A specific active agent that combats the appearance of excessive flaking known as dandruff .
Family
How to use
HOMME
Use daily when commencing treatment. Afterwards alternate with Stop Stress. Massage for several minutes with fingertips to allow the exfoliating effect to remove stuck on dandruff . Leave on for a few minutes to let the active agents take effect then rinse.
Ref 727
Presentation 9oz bottle
Applications 50 applications per bottle.
Ingredients INGREDIENTS / COCTAB: AQUA, POLYETHYLENE, SODIUM LAURETH SULFATE, ACRYLATES/C-10-30 ALKYL ACRYLATES CROSSPOLYMER, ZINC PYRITHIONE, BAMBUSSA VULGARIS SHOOT EXTRACT, SALICYLIC ACID, PEG-40 HYDROGENATED CASTOR OIL, TRIETHANOLAMINE, PHENOXYETHANOL, SODIUM CHLORIDE, ACRYLATES COPOLYMER, MENTHOL, PROPYLENE GLYCOL, PIROCTONE OLAMINE, METHYLPARABEN, ETHYLPARABEN, BUTYLPARABEN, ISOBUTYLPARABEN, SODIUM HYDROXIDE, PROPYLPARABEN, ALUMINA, CHROMIUM HYDROXIDE GREEN, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE, ETHOXYDIGLYCOL, LACTIC ACID, BUTYLENE GLYCOL, SODIUM BENZOATE, POTASSIUM SORBATE, PARFUM, LIMONENE, CITRAL. ACTIVE INGREDIENTS: ZINC PYRITHIONE. WATER, POLYETHYLENE, SODIUM LAURETH SULFATE, ACRYLATES/C-10-30 ALKYL ACRYLATES CROSSPOLYMER, BAMBUSSA VULGARIS SHOOT EXTRACT, SALICYLIC ACID, PEG-40 HYDROGENATED CASTOR OIL, TRIETHANOLAMINE, PHENOXYETHANOL, SODIUM CHLORIDE, ACRYLATES COPOLYMER, MENTHOL, PROPYLENE GLYCOL, PIROCTONE OLAMINE, METHYLPARABEN, ETHYLPARABEN, BUTYLPARABEN, ISOBUTYLPARABEN, SODIUM HYDROXIDE, PROPYLPARABEN, ALUMINA, CHROMIUM HYDROXIDE GREEN, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE, ETHOXYDIGLYCOL, LACTIC ACID, BUTYLENE GLYCOL, SODIUM BENZOATE, POTASSIUM SORBATE, FRAGRANCE, LIMONENE, CITRAL.
ENERGIE 1SHAMPOING
Description Specific treatment shampoo with components that provide the hair with nutrients to help to reduce hair loss. Effect Revitalizes the scalp with nutrients that strengthen the hair. For clean, loose hair. Properties Contains a combination of active components that provide the necessary characteristics for washing scalps suffering from hair loss. The perfect complement to the hair loss lotion. (Energie 2-Lotion).
Sales arguments Effective treatment of hair loss, designed especially for men. Eliminates scalp itchiness. Decongests the scalp. Improves the hair’s texture and strength and consequently appearance. Stimulates the vitality of the hair follicle.
Key components Skin compatible surfactants: an exclusive blend of specific surfactant agents that ensure gentle cleansing of skin and hair with thinning problems. Vitalizing agents: combination of ingredients designed to increase the vitality of weakened hair bulbs.
Family HOMME
How to use For daily use. Apply a small quantity, massage in then leave on for a few minutes to let the active agents get to work. Rinse off .
Ref 726
Presentation 9oz Bottle
Applications 50 applications per bottle
Ingredients AQUA(WATER), SODIUM LAURETH SULFATE, COCAMIDOPROPYL BETAINE, COCAMIDE DEA, DECYL GLUCOSIDE, ACRYLATES/VINYL NEODECANOATE CROSSPOLYMER, MENTHYL LACTATE, MANNITOL, PTEROCARPUS MARSUPIUM BARK EXTRACT, MENTHOL, ALCOHOL DENAT., PHENOXYETHANOL, GLYCOL DISTEARATE, POLYQUATERNIUM-22, LACTIC ACID, GINKGO BILOBA ( GINKGO) EXTRACT, COCAMIDE MEA, METHYLPARABEN, ETHYLPARABEN, PROPYLENE GLYCOL, PARFUM (FRAGRANCE), SODIUM HYDROXIDE, METHYLCHLOROISOTHIAZOLINONE, SODIUM CHLORIDE, METHYLISOTHIAZOLINONE, DISODIUM SUCCINATE, GLUTAMIC ACID, CHLORPHENESIN, CI 19140 ( FD&C YELLOW NO.5), CI 16035 ( FD&C RED NO.40)
PEELING RAJEUNISSANT
Description
Sales arguments
An exfoliating gel for skin cleansing. Effect Cleanses the skin and pores. Eliminates impurities, dead skin cells and excess oiliness. Properties An exfoliating gel formulated with three types of granule that clean impurities and eliminate the external layers of dead skin for total skin rejuvenation.
Product designed especially for masculine facial care. Results in: Healthy skin. Clean skin. No shiny areas. Skin without impurities. Skin without blackheads.
Key components Peeling: combination of extra gentle, micro-granules that renew the external layers of skin. Butylene glycol/glucoside: Synergy between a powerful moisturizer and an extremely gentle surfactant for the delicate cleansing of the facial skin. How to use
Family HOMME
Wet the skin and apply a small quantity of the product and massage gently with your fingertips tips in a circular motion then rinse off. Follow up with any of our moisturizing creams. Fatigue Control 24. Anti-age Protection Antipollution. Use once or twice a week.
Ref 724
Presentation 6,6oz bottle
Applications 50 applications per bottle
Ingredients AQUA (WATER), POLYETHYLENE, SODIUM LAURETH SULFATE, ACRYLATES/C10-30 ALKYL ACRYLATES CROSSPOLYMER, ZINC PYRITHIONE, BAMBUSSA VULGARIS SHOOT EXTRACT, SALICYLIC ACID, PEG-40 HYDROGENATED CASTOR OIL, TRIETHANOLAMINE, PHENOXYETHANOL, SODIUM CHLORIDE, ACRYLATES COPOLYMER, MENTHOL, PROPYLENE GLYCOL, PIROCTONE OLAMINE, METHYLPARABEN, ETHYLPARABEN, SODIUM HYDROXIDE, ALUMINA, CHROMIUM HYDROXIDE GREEN, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE, ETHOXYDIGLYCOL, LACTIC ACID, BUTYLENE GLYCOL, SODIUM BENZOATE, POTASSIUM SORBATE, PARFUM ( FRAGRANCE), LIMONENE, CITRAL.
CONTOUR DES YEUX
Description
Sales arguments
A transparent gel specifically designed for eye contours. Effect Rested eyes. Continuous use minimizes dark rings. Properties Moisturizers and caffeine reduce bags and dark rings. Instant flash effect.
A product designed to focus on the needs of today’s man. Flash effect. With caffeine. 3 in 1. Decongests, minimizes rings and reduces bags.
Key components Key components: Contains moisturizers combined with caffeine, natural active agents perfect for reducing under eye bags and dark circles. How to use Place a small quantity on your finger and distribute around the eye area both under and on the lid. Apply with a gentle tapping motion. Leave to work. Do not rinse.
Family HOMME
Ref 717
Presentation 0,5oz tube
Applications
Ingredients AQUA (WATER/EAU), GLYCERIN, SILOXANETRIOL ALGINATE, PVM/MA DECADIENE CROSSPOLYMER, POLYIMIDE-1, BUTYLENE GLYCOL, AMINOMETHYL PROPANOL, PROPYLENE GLYCOL, GLYCERIN ACRYLATE/ACRYLIC ACID COPOLYMER, CAFFEINE, DIAZOLIDINYL UREA, METHYLPARABEN, PROPYLPARABEN, CYCLOHEXANE, ETHYL ACETATE, SODIUM METHYLPARABEN, IODOPROPYNYL BUTYLCARBAMATE, SORBIC ACID.
FIXATION EXTRÊME
Description
Sales arguments
An extreme hold styling and finishing gel. Effect Extreme hold with a wet look effect. Properties A highly moisture resistant product that provides extreme, long-lasting hold.
The perfect balance between hold and style durability. Extreme hold. Moisture resistant. No residues. Long-lasting wet look.
Key components Contains a combination of resins highly resistant to moisture which leaves styles residue free and longer-lasting. How to use Take a quantity of the product and spread it between your palms. Apply to the area you wish to shape. Preferably apply to damp hair.
Family HOMME
Ref 712
Presentation 3,5oz tube
Applications …………
Ingredients AQUA (WATER/EAU), ALCOHOL DENAT., VP/VA COPOLYMER, GLYCERIN, ACRYLATES/STEARETH-20 METHACRYLATE COPOLYMER, PROLYLENE GLYCOL, ACRYLATES/C1-2 SUCCINATES/HYDROXYACRYLATES COPOLYMER, AMINOMETHYL PROPANOL, PEG/PPG-18/18DIMETHICONE, PEG-40 HYDROGENATED CASTOR OIL, PARFUM (FRAGRANCE), DIAZOLIDINYL UREA, IODOPROPYNYL BUTYLCARBAMATE.
STOP STRESS S-G
Description Can be used as a time saving shampoo and shower gel. A gentle cleansing base designed to remove dirt and product remains from the hair and skin. Combination of active ingredients that produce a fresh, relaxing aroma. Suitable for all hair and skin types. Effect Creates a fresh sensation and a pleasant scent designed to make the moment a daily anti-stress ritual and help relieve feelings of physical tiredness. Properties Specific components designed to leave hair clean, loose, soft and shiny. Suitable for hair and body. Doesn’t weigh hair down. Conserves the ideal pH medium for hair. Can be used daily. Product designed to be used in combination with the rest of the Homme range of shampoos.
Sales arguments Product designed for daily hygiene and to counteract the stress faced by today’s man. Fresh sensation that relaxes and combats physical tiredness. Practical as can be used as both a shampoo and shower gel. Designed to alternate with other treatment shampoos from the range. For daily use.
Key components
Family
Menthol: an active ingredient that tones the skin, leaving it feeling fresh and healthy for longer. Decyl Glucoside: an extremely gentle surfactant that ensures the skin compatibility of the rest of the skin cleaning substances contained in the formula.
HOMME How to use
Ref 715 / 725 / 705
Apply to the hair and body. Leave to work. Enjoy the scent and sensation of relaxing freshness. Rinse off.
Presentation 3,6oz tube 9oz 36oz bottle
Applications approx. 50 applications per 9oz approx. 200 applications per 36oz
Ingredients AQUA (WATER/EAU), SODIUM LAURETH SULFATE, COCAMIDOPROPYL BETAINE, COCAMIDE DEA, DECYL GLUCOSIDE, MENTHOL, PIROCTONE OLAMINE, HYDROXYPROPYL GUAR, AESCULUS HIPPOCASTANUM ( HORSE CHESTNUT) EXTRACT, CALCIUM PANTOTHENATE, GLYCOL DISTEARATE, BIOTIN, TOCOPHERYL ACETATE, INOSITOL, RETINOL, METHYLPARABEN, PEG-20 CASTOR OIL, PROPYLENE GLYCOL, PARFUM (FRAGRANCE), LIMONENE, ALCOHOL DENAT., SODIUM CHLORIDE, PHENOXYETHANOL, CITRIC ACID, ETHYLPARABEN, BUTYLPARABEN, ISOBUTYLPARABEN, PROPYLPARABEN, GLYCERYL LINOLEATE, GLYCERYL LINOLENATE, GLYCERYL ARACHIDONATE, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE, COCAMIDE MEA, C.I. 19140 (FD&C YELLOW NO.5).
P. S. RASAGE
Description
Sales arguments
A clear, high precision shaving gel. Effect Its transparency allows for maximum precision in areas like sideburns, goatees, mustaches etc. Healthy skin and pleasant freshness to relax the skin after shaving. Continued use reduces hair growth. Properties Contains components that delay hair growth. Thanks to its combination of active agents it calms, moisturizes and revitalizes the skin. Indispensable for daily skin care. Key components POLYQUATERNIUM-39: a polymer with skin care properties that softens the skin and makes shaving smoother. Contains components that delay hair growth by weakening the hair bulb to make the effects of shaving last longer.
Product designed especially for today’s man. Formula that reduces hair growth. Transparent; ideal for the perfect shave. Transparent; perfect for going over areas such as sideburns, goatees, mustaches, etc. Warm water not necessary. The blade is easily cleaned (80% less water necessary to clean the blade). Fresh relaxing post-shave sensation.
How to use
Family HOMME
Wet the face. Place a small amount of gel in the palm of your hand. Massage over the area to be shaved. Rinse off after shaving. Follow up with our aftershave or any other of our moisturizing creams with aftershave properties.
Ref 714 / 723
Presentation 3,5oz tube 7oz bottle
Applications 57 applications per 7oz
Ingredients AQUA (WATER/EAU), ALCOHOL DENAT., GLYCERIN, SORBITOL, POLYSORBATE-20, ALOE BARBADENSIS LEAF EXTRACT, POLYQUATERNIUM-39, ALLANTOIN, CALCIUM PANTOTHENATE, HYDROLYZED SOY PROTEIN, HYPERICUM PERFORATUM EXTRACT, HAMMAMELIS VIRGINIANA (WITCH HAZEL) EXTRACT, ARNICA MONTANA FLOWER EXTRACT, CARBOMER, MENTHOL, PPG-1-PEG-9 LAURYL GLYCOL ETHER, PARFUM (FRAGRANCE), LIMONENE, DMDM HYDANTOIN, METHYLPARABEN, BENZOPHENONE-4, TRIETHANOLAMINE, XANTHAN GUM, UREA, CAPRYLYL GLYCOL, MAGNESIUM LACTATE, ETHYLHEXYLGLYCERIN, PROPYLENE GLYCOL, SALIX ALBA ( WILLOX) BARK EXTRACT, SALICYLIC ACID, PHENOXYETHANOL, POTASSIUM LACTATE, POTASSIUM CHLORIDE, MAGNESIUM CHLORIDE, SODIUM CITRATE, GLUCOSE, CITRIC ACID, CHLORPHENESIN, PEG-40 HYDROGENATED CASTOR OIL, C.I.42090 ( FD&C BLUE NO.1)
LONG LASTING LIPSTICKS
Description Easy to apply and long-lasting lipstick pen in two distinct finishes: Hidracolors for a shiny finish and Velvet Colors for a matte finish. LIP01 GLOSSY CORAL LIP02 PRINCESS PINK LIP03 SWEET STRAWBERRY LIP04 TRUE RED LIP05 NATURAL SKIN LIP06 WINE SATINADOS LIP07 SOFT STRAWBERRY LIP08 VELVET SKIN Effect
Family BEAUTY
Contain a high percentage of pure pigments for an intense and long-lasting color finish, whether shiny or matte.
Ref
Properties
LIP01 / LIP02 / LIP03 / LIP04 / LIP05 / LIP06 / LIP07 / LIP08
A synergetic combination of moisturizers, pigments and active ingredients which offer intense, vibrant long-lasting and comfortable to wear colors.
Presentation 0,05 Oz
Applications
Key components A combination of moisturizing volatile oils that adhere perfectly to the skin and waxes with a high fusion point that guaranty longer-lasting lip color. Hydrogenated resins and sugar ester guaranty ensure color duration and maximum care of the delicate lip area. How to use Twist the base to reveal the tip and apply directly onto your lips.
Ingredients —
Sales arguments Paraben free. Available in two textures: Shiny and matte. Long-lasting with maximum moisture. Easy to use twist stick format. Long-lasting creamy texture. The perfect combination of waxes to produce a velvet effect finish. With hydrogenated resins and sugar esters to moisturize as well as add color.
HAIR GROWTH INHIBITOR
Description
Sales arguments
A treatment that delays hair growth. Effect Delays hair growth. Softens and hydrates the skin after waxing and can be applied as a weekly treatment.
The effects of waxing last-longer as hair growth is delayed. Vials in a handy resale friendly pack.
Properties Consistent use means increased time between waxes. Waxing is easier, the weakened hair slides out effortlessly. Key components Hydrolyzed collagen protein that protects and softens the skin after waxing. How to use Smooth the contents of one vial over the area of skin that has been waxed. Massage in gently to spread evenly and enhance absorption of the formula’s active ingredients. Do not rinse.
Family BEAUTY
Ref 2264
Presentation 0,44fl.oz glass vials
Applications 1 vial per application
Ingredients AQUA (WATER), GLYCERIN, ISOPROPYL ALCOHOL, LAURYL ISOQUINOLINIUM BROMIDE, HYDROLYZED COLLAGEN, TRIDECETH- 6, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE, PEG-40 HYDROGENATED CASTOR OIL, ALLANTOIN, BOSWELLIA SERRATA GUM, DIPROPILENE GLYCOL, SODIUM CITRATE, CITRIC ACID, PARFUM (FRAGRANCE), CITR
HAND CREAM
Description
Sales arguments
Nourishing, moisturizing hand cream. Effect Restores skin moisture levels. Protects against harmful external agents present in the environment, such as pool chlorine or chemical products. Properties Quickly absorbed. pH suited to skin. 38 component formula.
Quickly absorbed. Doesn’t leave skin feeling oily. Spectacular moisturizing effect. Highly concentrated, costeffective product. Perfect resale format.
Key components Contains a quaternized derivative of natural honey that provides nutrients to those delicate areas of the skin most in need of specific care. How to use Place a small amount on your hands and smooth evenly over the skin, taking care to cover the most damaged areas.
Family BEAUTY
Ref 508
Presentation 2,03oz tube
Applications 45 applications
Ingredients AQUA (WATER), PROPYLENE GLYCOL, GLYCERYL STEARATE, UREA, CETYL ALCOHOL, CETEARETH-20, OCTYL OCTANOATE, CAPRYLIC/CAPRIC TRIGLYCERIDE, DIMETHICONE, GLYCERIN, HYDROXYPROPYLTRIMONIUM HONEY, ALLANTOIN, CERA ALBA (BEESWAX), CETEARYL OCTANOATE, BUTYROSPERMUM PARKII (SHEA BUTTER), STEARETH-10, GLYCERYL LINO
CLEAN WAX
Description
Sales arguments
A cold wax hair removal system. Effect An easier, more practical and cleaner waxing system. Properties An appliance that heats wax to the perfect temperature and keeps it there, ready for immediate use at any time. Key components ‌ How to use Plug in the appliance. Place a Roll-On cartridge in the application gun, and the gun on its Clean Wax base. In just a few minutes the wax is ready to be used.
Family BEAUTY
Ref 222
Presentation Pack made up of an application gun and wax heating base.
Applications Waxing system
Ingredients ‌
Easy to use. Clean and hygienic. Comfortable and efficient waxing. Essential complement to the RollOn.
AFTER WAX MOUSSE
Description
Sales arguments
A mousse designed to use after hair removal. Effect A complete post hair removal treatment. Reduces itchiness and redness and leaves skin soft and hydrated. Properties Contains active skin refreshers and decongestants. Helps to delay hair growth. Helps skin to recover after waxing. Key components Natural chamomile extract that provide specific plant properties and minerals that calm typical skin irritation produced after waxing. How to use
A complementary hair removal product that helps to restore skin hydration. Delays hair growth. Easy to apply mousse format. Silky texture: relaxes the skin. Refreshing effect after a process reliant on heat application. With natural, plant vitamins, complemented with milk derived proteins. Multi-dose, cost-effective packaging.
Apply the mousse all over the waxed area. Take special care to apply to areas where the effects of waxing are more evident. Do not rinse.
Family BEAUTY
Ref 2245
Presentation 9,8oz aerosol can
Applications 34 applications
Ingredients INGREDIENTS: AQUA (WATER), ALCOHOL DENAT., ISOPROPYL MYRISTATE, ISOBUTANE, PROPANE, CETEARYL ALCOHOL, SODIUM CETEARYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, TRICLOSAN, MENTHOL, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE, PROPYLENE GLYCOL, BUTANE, DISODIUM COCOAMPHODIACETATE, SODIUM LAURYL
BLUE WAX
Description
Sales arguments
Wax for hair removal. Effect Highly adherent wax. Properties Easy to apply with azulene properties. Key components Azulene is a chamomile flower extract that possesses anti-inflammatory properties necessary to help the skin recover quickly after hot wax hair removal. How to use Heat the wax until it reaches the ideal temperature. Apply to the area of skin to be waxed.
Family BEAUTY
Ref 534
Presentation 2,2lb
Applications
Ingredients COLOPHONIUM, GLYCERYL ROSINATE, CERA ALBA, CERA MICROCRISTALLINA, LANOLIN, VP/EICOSENE COPOLYMER, B.H.T., GUAIAZULENE, C.I. 61565 (GREEN 6).
Easy to use tablet format. Perfect adherence to all skin types.
WAXING STRIPS
Description
Sales arguments
Waxing strips for use with the Clean Wax system. Effect Removes wax previously applied to the skin, along with body hair. Properties Perfect adherence to wax, ensuring the waxing process can be carried out quickly and effectively. Key components ‌ How to use After wax application position the paper and press gently. Pull off to remove hair.
Family BEAUTY
Ref 770 / 771 / 757
Presentation Strips of paper available in two sizes: 9x1,8 in + 9x3
Applications
Ingredients ‌
Perfect adherence to the Roll On wax. Sizes calculated for maximum cost-effectiveness. Makes any area easy to wax.
PRE WAX LOTION
Description
Sales arguments
Lotion that prepares the skin for the waxing process. Effect Prepares the skin for waxing, cleaning, hydrating and lubricating to ensure maximum comfort, speed and efficiency. Properties Glides easily onto skin. Relaxes and refreshes readying skin for waxing. Key components PEG-7 glyceryl cocoate, an emollient that protects the skin and gets it ready for waxing.
Multi-dose packaging, costeffective price per application. Cleans, disinfects and lubricates to make waxing easier. Improves the effectiveness of the wax. Helps to reduce unnecessary snagging during waxing. Gentle scent that refreshes the skin. Easy to apply.
How to use Apply to the area of skin to be waxed with cotton wool.
Family BEAUTY
Ref 2253
Presentation 13,51oz bottle
Applications 10 applications per bottle.
Ingredients AGUA, ALCOHOL DESNATURALIZADO, PROPILENGLIOL, COCOATO DE PEG-7 GLICERINO, CLORURO DE CETRIMONIO, MENTOL, ALCANFOR, METILCLOROISOTIAZOLINONA, METILISOTIAZOLINONA, EDTA DISODICO, CITRATO SODICO, ACIDO CITRICO, PEG -40 ACEITE DE RICINO HIDROGENADO, FRAGANCIA, FD&C AMARILLO Nยบ5, FD&C AZUL Nยบ1
ROLL ON CARTRIDGE
Description
Sales arguments
Wax cartridge to be used with the Clean Wax system. Effect Makes waxing comfortable and effective when combined with the Clean Wax hair removal system. Properties System with a roll-on applicator, for easy, comfortable and effective application. Available in two different sizes depending on the area to be waxed. Key components Contains natural wax that provides perfect hair adherence. How to use Mount the roller. Connect to the application. Wait for the wax to reach the required temperature then wax.
Family BEAUTY
Ref EN660 / EN661
Presentation 4,05oz and 5,06oz cartridge
Applications 1 service per cartridge
Ingredients ‌
Easy to apply. Clean. Ensures comfortable and efficient waxing. The perfect complement to Clean Wax.
CHLOROPHYLL BEESWAX
Description
Effect Highly adherent. Especially designed for sensitive skin. Properties Once the product is ready to use it’s quick and easy to apply. The wax has a low temperature that makes it perfect for sensitive skin. Key components BEESWAX:a natural wax that has a low melting point perfect for use on sensitive skin. How to use Heat the wax until it reaches the ideal temperature. Apply to the area of skin to be waxed.
Family BEAUTY
Ref 531
Presentation 2,2lb
Applications
Ingredients COLOPHONIUM, GLYCERYL ROSINATE, CERA ALBA, CERA MICROCRISTALLINA, LANOLIN, VP/EICOSENE COPOLYMER, TITANIUM DIOXIDE, B.H.T.
Sales arguments
Wax for hair removal.
Wax designed especially for sensitive skin. Perfect adherence to all skin types. Easy to use tablet format.
DRY QUICKLY
Description
Sales arguments
Clear, liquid spray that speeds up the process of nail polish drying. Effect Faster nail polish drying. Deposits a layer of shine that makes colors brighter and more attractive. Properties Contains wheat germ oil that provides extra protection. Key components Wheat germ oil rich in vitamin E that provides lipid nourishment for the nail’s keratin for as long as the applied polish remains in place. How to use Spray the product in short bursts directly onto recently painted nails.
Family BEAUTY
Ref 507
Presentation 3,1oz aerosol can
Applications 42 applications
Ingredients ISOBUTANE, PROPANE, ALCOHOL DENAT., PENTANE, TRITICUM VULGARE (WHEAT) GERM OIL, CYCLOPENTASILOXANE, BUTANE, TOCOPHERYL ACETATE.
Speeds up the process of nail polish drying. Provides hydrating substances. Increases nail polish shine. Easy and comfortable to apply.
LOW MELTING POINT WAX
Description
Effect Highly adherent and fast melting. Properties Easy to apply thanks to its low melting point. Key components Natural wax with a low melting point. Perfect for sensitive skins. How to use Heat the wax until it reaches the ideal temperature. Apply to the area of skin to be waxed.
Family BEAUTY
Ref 533
Presentation 2,2lb
Applications
Ingredients COLOPHONIUM, GLYCERYL ROSINATE, CERA ALBA, CERA MICROCRISTALLINA, LANOLIN, VP/EICOSENE COPOLYMER, TITANIUM DIOXIDE, B.H.T.
Sales arguments
Wax for hair removal.
Wax designed especially for sensitive skin. Low melting point for easier temperature control. Perfect adherence to all skin types.
NAIL POLISH
Description
Sales arguments
Polish designed to enhance the appearance of nails. Effect An even finish with powerful shine. Long-lasting, easy application and chip resistance. Properties High quality pigments with great coverage. Stable, shiny colors. Key components A highly resistant base with great coverage. How to use Apply in thin layers. Avoid overloading.
Family BEAUTY
Ref 0‌
Presentation 0,5fl.oz bottle
Applications 30 applications.
Ingredients ‌
High chromatic stability. Long-lasting. Chip, shock and action resistance. 24 different colors. 1 hardener. 1 dryer. 1 oil. 1 cuticle softener.
ACETONE FREE NAIL POLISH REMOVER
Description
Sales arguments
Double action liquid capable of removing any nail polish. Effect Easy and quick nail polish removal. Protects the surrounding skin and the nail itself, thanks to hydrating components contained in the formula.
Gently removes nail polish. Protects the nail and surrounding skin. Acetone free.
Properties Two products in one bottle: a blue, hydrating phase and a gentle thinner that when mixed form a gentle, effective nail polish removing product that protects the nail underneath. Acetone free. Key components Natural, oily vegetable extracts that treat and protect the skin and nails. How to use Shake well to mix the two phases and pour onto cotton wool. Rub gently to remove all traces of nail polish.
Family BEAUTY
Ref 517
Presentation 4,22 .oz. Bottle
Applications 40 applications
Ingredients AQUA (WATER), ETHYL ACETATE, METHYL ETHYL KETONA, ISOPROPYL ALCOHOL, BUTYL STEARATE, RICINUS COMMUNIS (CASTOR OIL), GLYCERIN, SORBITAN OLEATE, BENZOPHENONE-3, PARFUM (FRAGRANCE), PARAFFINUM LIQUIDUM (MINERAL OIL), METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE, C.I.42053 (FD&C GREEN NO. 3).
HAIRSUN MOUSSE
Description A hair mousse that protects the hair from the sun’s rays with intelligent styling hold. Effect Protects the hair from the aggressive effects of the sun’s rays, pool chlorine and sea water. Properties Ensures hair retains its natural movement even after becoming wet when swimming in the pool or sea or showering. After leaving the water a quick shake will instantly restore curls and movement. Water resistant. Key components A molecule that is perfect for styling definition, creating a waterproof effect that ensures curls and movement are restored after bathing. How to use
Family
Apply to dry or damp hair. Spread evenly over the hair and leave to dry naturally. Repeat later in the case of prolonged exposure.
Sales arguments Protects against UVA /UVB rays. Contains a shielding molecule that protects the hair and its color whether natural or not. Intelligent hold all along the hair’s length, depending on porosity and the need for protection. It’s water resistant that means its effects keep on working until the hair is washed. Provides styling hold even after bathing, without stiffening. Hair is flexible and shiny. Suitable both for prolonged sun exposure and as a daily protective treatment.
SOLAR
Ref 75
Presentation 4oz can
Applications 20 applications per can
Ingredients INGREDIENTS: AQUA (WATER), PROPYLENE GLYCOL , ISOBUTANE, PROPANE, POLYQUATERNIUM-55, GLYCERIN, DIMETHYLPABAMIDOPROPYL LAURDIMONIUM TOSYLATE, AMODIMETHICONE, CETRIMONIUM CHLORIDE, PARFUM (FRAGRANCE), TRIDECETH-12, SODIUM LAUROYL SARCOSINATE, ISOPROPYLPARABEN, ISOBUTYLPARABEN, BUTYLPARABEN, IODOPROPYNYL BUTYLCARBAMATE, DIAZOLIDINYL UREA, BUTANE, PROPYLENE GLYCOL STEARATE. INGREDIENTES: AGUA, PROPILENGLICOL, ISOBUTANO, PROPANO, POLICUATERNIO-55, GLICERINA, TOSILADO DE DIMETIL/PABA AMIDOPROPIL LAURDIMONIO, AMODIMETICONA, CLORURO DE CETRIMONIO, FRAGANCIA, TRIDECET-12, LAUROIL SARCOSINATO DE SODIO, ISOPROPILPARABENO, ISOBUTILPARABENO, BUTILPARABENO, YODOPROPINIL, BUTILCARBAMATO, DIAZOLIDINIL UREA, BUTANO, ESTEARATO PROPILENGLICOL.
HAIRSUN MIST
Description
Sales arguments
A rapidly absorbed product that protects hair from the sun. Effect Defends hair by creating an invisible film that protects against the aggressive effects of sun exposure, UVA/UVB rays, pool chlorine and sea water. Properties Quickly absorbed, doesn’t leave the hair looking wet. Water resistant. Offers constant protection against sun exposure. Completely disappears from the hair when washed, leaving no unwanted residues. Key components Combination of a powerful, invisible filmogen that protects the hair fiber and an emollient that ensures the perfect distribution of the fluid along the entire length of the hair fiber.
Family SOLAR
How to use Spray all over dry hair before sun exposure.
Ref 74
Presentation 4oz air pump can
Applications 31 applications per can
Ingredients DISILOXANE, C12-15 ALKYL BENZOATE, ALCOHOL DENAT, BENZOPHENONE-3, PARFUM (FRAGRANCE), CYCLOPENTASILOXANE, BENZYL SALICYLATE, LIMONENE, ALPHA-ISOMETHYL IONONE.
The first comprehensive hair protection from the sun’s rays, pool chlorine or other residues present in water. Bottled using a revolutionary air based system that is very safe and environmentally friendly. Perfect for protecting the hair from both natural sun and tanning beds. Quickly absorbed. Doesn’t dampen the hair. Resistant to sea water and pool chlorine. Protects the hair just like other products protect the skin.
SPF10 MIST
Description
Sales arguments
Lotion with SPF10 to protect skin from the sun’s UV rays.
Effect Provides protection against UVA and UVB rays as well as accelerating the tanning process to get an even, long-lasting and attractive skin tone. Properties Contains tanning accelerators to reach the desired skin tone faster. A light fluid easily smoothed onto the skin and rapidly absorbed. Key components A synthesis molecule that accelerates the tanning process and makes the results longer-lasting. How to use
Family
Perfect for use with tanning beds. Contains anti free radical Vitamin E. Helps to protect against premature aging caused by sun exposure. Ensures tanning is even, fast and long-lasting. Doesn’t stain and stops sand from adhering to the skin. Produces an intense, pleasantly fresh sensation. Bottled using a revolutionary air based system that is very safe and environmentally friendly.
Spray all over the body. Repeat application frequently, especially after swimming.
SOLAR
Ref 78
Presentation 4,74oz air pump can
Applications 14 applications per can
Ingredients INGREDIENTS: ALCOHOL DENAT. C12-15 ALKYL BENZOATE, PROPYLENE GLYCOL, OCTOCRYLENE, ETHYLHEXYL METHOXYCINNAMATE, CAPRYLIC/CAPRIC TRIGLYCERIDE, HYDROGENATED POLYDECENE, PPG-15 STEARYL ETHER, GLYCERIN, BUTYL METHOXYDIBENZOYLMETHANE, BENZOPHENONE-3, CAPROYL TYROSINIC ACID, SORBITAN ISOSTEARATE, GLYCERYL OLEATE, BOSWELLIA SERRATA GUM, DIPROPYLENE GLYCOL, SODIUM HYDROXIDE, CITRIC ACID, TOCOPHERYL ACETATE, PARFUM (FRAGRANCE).
SPF20 MIST
Description
Sales arguments
Lotion with SPF20 to protect skin from the sun’s rays. Effect Perfect for the first days of sun exposure or for more continuous protection of skin especially sensitive to UV rays. Properties A light fluid easily smoothed onto the skin and rapidly absorbed. Produces an immediate, fresh sensation and prevents sand from adhering to the skin. Keeps skin hydrated and prevents the formation of free radicals. Key components A synthesis molecule that accelerates the tanning process and makes the results longer-lasting. How to use
Maximum protection for delicate skin or frequent and prolonged exposure. Contains anti free radical Vitamin E. An easy to apply, silky textured spray. Easily smoothed onto the skin with a gentle massage. Produces an intense, pleasantly fresh sensation. Bottled using a revolutionary air based system that is very safe and environmentaly friendly.
Spray all over the body. Repeat application frequently, especially after swimming.
Family SOLAR
Ref 77
Presentation 4,57oz air pump can
Applications 14 applications per can
Ingredients INGREDIENTS: ALCOHOL DENAT., C12-15 ALKYL BENZOATE, OCTOCRYLENE, ETHYLHEXYL METHOXYCINNAMATE, PROPYLENE GLYCOL, CAPRYLIC/CAPRIC TRIGLYCERIDE, ISOAMYL P-METHOXYCINNAMATE, BUTYL METHOXYDIBENZOYLMETHANE, 4-METHYLBENZYLIDENE CAMPHOR, HYDROGENATED POLYDECENE, GLYCERIN, PPG-15 STEARYL ETHER, BENZOPHENONE-3, BOSWELLIA SERRATA GUM, DIPROPYLENE GLYCOL, SODIUM HYDROXIDE, CITRIC ACID, PARFUM (FRAGRANCE), TOCOPHERYL ACETATE.
AFTER SUN MOUSSE
Description
Sales arguments
A skin treatment in a mousse format to be used after sunbathing. Effect A refreshing, calming action on the skin after natural sun exposure or tanning bed use. Properties A rapidly absorbed mousse that can be spread easily all over the skin. It produces a notably refreshing effect, relaxing, moisturizing and nourishing the skin after sun exposure. Key components An exclusive combination of 4 powerful soothing, skin repairing ingredients the most notable of which is marigold extract. Helps to restore the skin’s natural condition quickly after sun exposure. How to use
Product dermatologically tested by an independent laboratory and certified as having a “very high cutaneous compatibility”. Prevents redness caused by sun exposure. Perfect for use after tanning bed sessions. Refreshing and relaxing effect on the skin. Restores the skin, even for everyday use prior to exposure. Comfortable format for carrying in sports or swimming bags.
Apply to the skin. Smooth gently all over. Repeat if necessary.
Family SOLAR
Ref 76
Presentation 6,1oz aerosol can
Applications 20 applications per can
Ingredients INGREDIENTS: AQUA (WATER), ISOBUTANE, ALCOHOL DENAT., HYDROGENATED POLYDECENE, PROPANE, GLYCERIN, DIPROPYLENE GLYCOL, STEARIC ACID, CAPRYLIC/CAPRIC TRIGLYCERIDE, CALENDULA OFFICINALIS FLOWER EXTRACT, BOSWELLIA SERRATA GUM, BISABOLOL, ALLANTOIN, XANTHAN GUM, CETEARYL ALCOHOL, DICETYL PHOSPHATE, CETETH-10 PHOSPHATE, BHT, SODIUM HYDROXIDE, IODOPROPYNYL BUTYLCARBAMATE, DIAZOLIDINYL UREA, PROPYLENE GLYCOL, BUTANE, SODIUM LAUROYL SARCOSINATE, PARFUM (FRAGRANCE).