2 minute read
INTERACTIVE EVENTS
THE BRITISH MUSIC EMBASSY @ CEDAR STREET COURTYARD 208 WEST 4TH ST, 78701, AUSTIN TX
UK ADVERTISING TAKEOVER
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SATURDAY MARCH 12TH | 11AM – 4PM SUNDAY MARCH 13TH | 11AM – 2PM
UK HOUSE @ CEDAR STREET COURTYARD
Officially presented at SXSW An exclusive event to hear from some of the UK’s best advertising & innovation companies on future trends, leadership and sustainability. With must-see panel discussions, case-studies and networking events exploring collaboration, thought leadership and future-thinking. Providing insights into how advertising, tech and creativity can create powerful customer engagement opportunities for brands. Open to professionals working in advertising, marketing, creative tech, production, and aim to create new global partnerships.
Presented by DIT, UK Advertising and Createch.
READY PLAYER LDN: ESPORTS AND GAMING INNOVATIONS
SUNDAY MARCH 13TH | 2PM – 6PM
UK HOUSE @ CEDAR STREET COURTYARD
Officially presented at SXSW Draft Description: Here East is back at SXSW 2022 to join a global community of creators, thinkers and makers shaping the future of industry. Join us for two panel talks: Ready Player LDN: The Global Capital of esports and Games in the Metaverse, as well as networking and drinks at the British Music Embassy. These two panel sessions will explore the cutting edge of esports and gaming innovation and ask what’s next for one of the world’s fastest growing and biggest industries.
Presented by Here East
REALITY BITES BUT WILL THE METAVERSE ZUCK?
MONDAY MARCH 14TH | 2PM – 6PM
UK HOUSE @ CEDAR STREET COURTYARD
Exploring where ‘traditional’ media and performance has a part to play in the Metaverse, or is there a totally brand new culture and language required? Which platforms will be key? What lessons can be learned to stop IP and unregulated content being exploited by brands for NFT’s for example. And why should we care? Join a panel of creatives and technology experts from the island of Ireland - north and south - who as well as showcasing their fantastic work in immersive technology, will provide an insight into the battle for the soul of immersive tech, the role of artists in that, and what lessons can be learned in both the efficient production pipeline for Immersive Technology, in reaching and impacting new audiences and how that translates into the seemingly never ending hype of the Metaverse and Web3. Our panel’s experience is across Augmented Reality Operatic performances, a Virtual Reality SaaS product which is ready to disrupt the traditional 3D animation workflow space, an automatic licensing and IP platform designed specifically for the Metaverse and the convergence of innovative theatre production and XR. Jack Morrow, CTO, Retinize Camille Donegan, ndependent XR Producer Jo Mangan, CEO, The Performance Corporation Dafydd Williams, CEO, Ulster Touring Opera Nigel McAlpine, (Host) Immersive Tech Lead, Digital Catapult NI Yao Yao, CEO, JadeBlok You’ll also get to see a live VR performance of an extract from Irish theatre production company ‘The Performance Corporation’ and their Emperor 101 experience - which dives into to the mind of a conspiracy theorist and her acolytes - using Retinize’s ‘Animotive’ VR 3D animation production tool which was one of the launch partners for HTC Vive’s face tracker. Plus you can experience Ulster Touring Opera’s fresh take on Mozart’s Magic Flute with their mini Opera in Augmented Reality. Join us at a superb venue: the Cedar Street Court Yard which is home to the DIT UK House and the British Music Embassy for SXSW 2022, for live demos, a panel session and a chance to meet these very talented people over a coffee.
