MENSTRUAL CUP CARE For women in rural India
Group 64 | Helene, Rowan, Malvika, Yichen & Ruoxing
USER JOURNEY MAP
Problem Problem Dread of starting period without proper hygienic management
Problem Staying home, unable to attend school
Leakage from insufficient menstrual devices
Problem
Buy pads from male run stores
Cleaning and hiding of cloths or pads to be used
BEFORE PERIOD
Action Retrieving cloth or pads
START PERIOD
Problem Menstrual cups inaccessible without clean water
Shame around buying pads from men who run stores
Action
Action Action
Lack of discussion around periods
Problem
Insert pads or cloth and dispose off in latrine
Action Clean with contaminated water
DURING PERIOD
Action Return to school and hiding any menstrual solution
PERIOD ENDS
Action Provide clean water system for cup sanitation
WHERE TO NEXT?
OPPORTUNITIES Reduce stigma surrounding periods
Low cost solution
Solution should be mobile for on-thego use
Needs to be subtle and easily hidden
Improve the lack of facilities and infrastructure in schools for supporting menstruation
Distribute cost away from consumers
Usable once or twice a day
Low maintenance and hygienic
Create a water cleansing system designed for menstrual cups
MISSION STATEMENT To manage menstruation hygienically and with dignity, it is essential that women and girls have access to clean water which currently is a neglected issue in rural India.
We provide a water sanitation device for menstrual cups to help reduce infections from cleaning with contaminated water and make zero-waste sanitation available to a new market of women.
A menstrual cup sanitiser using nanotechnology to filter water and make menstrual cups safe and hygienic to use in rural India
COMPONENTS
CUP HOLDER
MENSTRUAL
CUP
PUMP
CUP HOLDER LID
WATER CHAMBER
FILTER
FILTER
Using Hollow fibre filtration (same as LifeStraw TM)
Stand alone unit and replaceable
Can be used 854 times, equivalent of 61 periods and the same life span as the MoonCup (5-10 years)
FILTER ALTERNATIVES
CLAY
ACTIVATED CHARCOAL
HOLLOW FIBERS
30,000 litres
100 litres
10,000 litres
PARTNERSHIP / SUPPLIERS
CUPS - The Cup Foundation - Lunette (Cup Producer) currently working on distribution in East Africa. - The Cup Effect
FILTERS
CURRENT USE : Hollow Fibre - Ecofine Treatment Equipment Co.
FUTURE TECH : 3D printed nano-filters - Nano Sun
PARTNERSHIP / SUPPLIERS
DISTRIBUTION Health advocacy groups we can work with to distribute
- Binti “We believe that every girl deserves menstrual dignity.” Indian menstruation charity
- The Myna Mahila Foundation (Mumbai)
EDUCATION Menstrual health education groups we can work with to improve awareness
- UNICEF India - trains leaders and policy makers, installs MHM products in schools
- WASH United India - MHM curriculum, educating both genders, Menstrual Hygiene Day
- UNFPA - adolescent health strategy and guidelines for education
STAKEHOLDERS
Indian government Environment
NGO’S
Suppliers / Vendors
Indian women
Investors
Schools
Media Local community
SYSTEM MAP
SCALING
SHARED RESOURCE
Top half of device shared between groups of women as long as they have their personal cup holder
TARGETING MOTHERS & COMMUNITIES
Specifically target moms as they are the passers of information. Find key influencers within communities and work with them to increase education and reduce stigmatisation
OTHER DEVELOPING COUNTRIES
Aim to extend this solution to other developing countries around the world with similar problems.
We believe that every woman should feel empowered by her body and safe to take care of herself
THANK YOU
REFERENCES
-
https://www.youtube.com/watch?v=X3IyuiwsbJ0
-
https://www.youtube.com/watch?v=17DE2krqQMg
- https://www.youtube.com/watch?v=o9fPUfm-uYE
STATISTICS IN RURAL INDIA
MENSTRUAL
CHANGE OF CLOTH /
MANAGEMENT
SANITARY NAPKIN
Cloth
More than once a day
Sanitary Napkin
Once a day
USAGE OF CLOTH IN RURAL INDIA
Becomes rotten & makes them sick
Uses same cloth for various hours
Can’t wash in public areas so they reuse it
Can’t wait to dry so they use wet cloth
In one house, women share the cloth
Overly conscious
Emits a foul smell
Uncomfortable
Difficult to walk
TARGET AUDIENCE
Female
Rural
Married
12 - 50 years
Illiterate
Family income 1.5 lac/annum
Seeks personal growth
Zest for learning
INTERVENTION POINT
Social norms and taboos
Sanitation
Puberty education and awareness Community and influencers A girl’s journey
MHM product solutions