The best stories are the ones that happened
CO PY R IG H T © 2 02 0 BY BRITTANY O D O M
A L L R IG H TS R ES ERVED. NO PART O F TH IS PUB LICATION MAY B E R E P R O D U C E D, D ISTRIBU TE D, O R TRANS M ITT ED IN A N Y FOR M OR BY A N Y M E A N S , I NC LU D ING P H OTO CO PYING, RECOR DIN G, OR OTHER E L E C T R O N IC O R M E CH ANIC AL M ETH O DS , WITHOUT THE PR IOR W R IT T E N P E R M ISS IO N O F TH E P U BLIS H E R, EXCEPT IN THE CASE OF B R IE F Q U OTATIO NS E M BO D IE D IN CRITIC AL R EVIEWS A N D CERTA IN OT H E R N O N CO M M ERC IAL U S E S P E RM ITTE D BY COPYR IGHT LAW.
P R IN T E D BY B LU R B 5 8 0 C A L IFO R N IA ST # 300 SA N F R A N C ISCO, CA 94104 WWW. B LU R B .CO M
A MATC HSTICK IN THE RAIN B R I T TA N Y O D O M
ONE THE THRILL OF THE CHILL BRAND REDESIGN
TWO HEALTHIER SHOPPING BRAND REDESIGN
THREE C'MON NOW, STEAL LIKE YOU MEAN IT BRAND REDESIGN
FOUR GIVE US A LITTLE SMOLDER BRAND REDESIGN
FIVE THE BEST STORIES ARE THE ONES THAT HAPPENED BRAND REDESIGN
SIX FROM COUCH CHILLIN TO CROWD SURFING BRAND REDESIGN
SEVEN BY FAILING TO PREPARE, YOU ARE PREPARING TO FAIL BRAND REDESIGN
EIGHT HOW THEY PLAYED THE DEADLY GAME BRAND REDESIGN
EVENT REDESIGN
# ONE
THE THRILL OF THE CHILL PRECISE · LIFESTYLE · PURE
OBJECTIVE Create cohesive packaging for an original or redesign of a board game. The set needs to include designs for a box, board, cards, and a rulebook as well as the pieces to include on the board. Include market research, product analysis, brand development, photography and illustration usage to elevate your project. Students will evaluate existing packaging systems as they relate to the target audience and marketplace. Develop package designs that exhibit a strong sense for scale, proportion and shelf impact when placed in the marketplace. Prioritize, organize, and develop hierarchies for effective packaging designs.
APPROACH The race across the stars is a journey only the ruthless can survive. Smuggling can be difficult in the Maraudyr Galaxy. You must race against other smugglers to complete your route for more gold. But be careful, border inspectors will try to stop you from building your route, for a price. Bribe border officials to smuggle your items across planets. Build the longest network of smuggling ships in the galaxy and establish your underground empire. Each planet has a need for different types of outlawed items. Earn reputation points, smuggle your fortune, and build your network until you claim the victor of the space race.
PROJECT
INSTRUCTOR
SMUGGLERS IN SPACE
CHRISTINE GEORGE
COURSE
TYPEFACES
PACKAGE DESIGN 3
CHINESE ROCKS
SEMESTER
PALETTE
SPRING 2019
PRIMARY LOGO
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10
REVERSED OUT
brittany odom
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a matchstick in the rain
x games redesign the thrill of the chill
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brittany odom
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a matchstick in the rain
x games redesign the thrill of the chill
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10
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brittany odom
002
a matchstick in the rain
x games redesign the thrill of the chill
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10
003
x games redesign the thrill of the chill
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10
003
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10
brittany odom
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a matchstick in the rain
x games redesign the thrill of the chill
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10
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brittany odom
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a matchstick in the rain
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10
APP DESIGN
# TWO
HEALTHIER SHOPPING AT YOUR FINGERTIPS PRECISE · LIFESTYLE · PURE
OBJECTIVE Create cohesive packaging for an original or redesign of a board game. The set needs to include designs for a box, board, cards, and a rulebook as well as the pieces to include on the board. Include market research, product analysis, brand development, photography and illustration usage to elevate your project. Students will evaluate existing packaging systems as they relate to the target audience and marketplace. Develop package designs that exhibit a strong sense for scale, proportion and shelf impact when placed in the marketplace. Prioritize, organize, and develop hierarchies for effective packaging designs.
APPROACH The race across the stars is a journey only the ruthless can survive. Smuggling can be difficult in the Maraudyr Galaxy. You must race against other smugglers to complete your route for more gold. But be careful, border inspectors will try to stop you from building your route, for a price. Bribe border officials to smuggle your items across planets. Build the longest network of smuggling ships in the galaxy and establish your underground empire. Each planet has a need for different types of outlawed items. Earn reputation points, smuggle your fortune, and build your network until you claim the victor of the space race.
PROJECT
INSTRUCTOR
SMUGGLERS IN SPACE
CHRISTINE GEORGE
COURSE
TYPEFACES
PACKAGE DESIGN 3
CHINESE ROCKS
SEMESTER
PALETTE
SPRING 2019
PRIMARY LOGO
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10
REVERSED OUT
brittany odom
002
a matchstick in the rain
nutrify app healthier shopping
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10
003
brittany odom
002
a matchstick in the rain
nutrify app healthier shopping
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10
003
brittany odom
002
a matchstick in the rain
nutrify app healthier shopping
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10
003
brittany odom
002
a matchstick in the rain
nutrify app healthier shopping
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10
003
brittany odom
002
a matchstick in the rain
nutrify app healthier shopping
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10
003
brittany odom
002
a matchstick in the rain
nutrify app healthier shopping
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10
003
brittany odom
002
a matchstick in the rain
nutrify app healthier shopping
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10
003
brittany odom
a matchstick in the rain
BOARD GAME
# THREE
C'MON NOW, STEAL LIKE YOU MEAN IT ALIEN · RIVALRY · STRATEGY 002
steal it like you mean it
boardgame
003
brittany odom
a matchstick in the rain
OBJECTIVE Create cohesive packaging for an original or redesign of a board game. The set needs to include designs for a box, board, cards, and a rulebook as well as the pieces to include on the board. Include market research, product analysis, brand development, photography and illustration usage to elevate your project. Students will evaluate existing packaging systems as they relate to the target audience and marketplace. Develop package designs that exhibit a strong sense for scale, proportion and shelf impact when placed in the marketplace. Prioritize, organize, and develop hierarchies for effective packaging designs.
APPROACH The race across the stars is a journey only the ruthless can survive. Smuggling can be difficult in the Maraudyr Galaxy. You must race against other smugglers to complete your route for more gold. But be careful, border inspectors will try to stop you from building your route, for a price. Bribe border officials to smuggle your items across planets. Build the longest network of smuggling ships in the galaxy and establish your underground empire. Each planet has a need for different types of outlawed items. Earn reputation points, smuggle your fortune, and build your network until you claim the victor of the space race.
PROJECT
INSTRUCTOR
SMUGGLERS IN SPACE
CHRISTINE GEORGE
COURSE
TYPEFACES
PACKAGE DESIGN 3
CHINESE ROCKS
SEMESTER
PALETTE
SPRING 2019
002
steal it like you mean it
boardgame
PRIMARY LOGO
REVERSED OUT
003
34 33 32 31 30 29 28 27 26 25 24 23 22 21 20
brittany odom
a matchstick in the rain
19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 002
100 99 98 97 96 95 94 93 92 91 90 89 88 87 86 85
HA
FO
AVO RA
NDOR
RTIOR
5 84 83 82 81 80 79 78 77 76 75 74 73 72 71 70
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W
boardgame
69 68 67 66 65 64 63 62 61 60 59 58 57 56 55 54 53 52 51
50 49 48 47 46 45 44 43 42 41 40 39 38 37 36 3 steal it like you mean it
brittany odom
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a matchstick in the rain
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10
RTIOR
FO
boardgame steal it like you mean it
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brittany odom
002
a matchstick in the rain
boardgame steal it like you mean it
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10
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brittany odom
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a matchstick in the rain
steal it like you mean it
boardgame
COMPONENTS
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10
1 GAME BOARD 1 RULE BOOK 30 DESTINATION CARDS 30 BRIBE CARDS 5 CHARACTER CARDS 109 OUTLAWED ITEM CARDS 225 SHIPS
Welcome to Smugglers In Space. When it comes to the Maraudyr Galaxy, space is a journey only the ruthless can survive. Your objective? Build the longest network of smuggling ships in the galaxy and establish your underground empire. Race against other outlaws to complete your route and earn that sweet space gold. Your path to victory isn’t destined in the stars. Border inspectors will try to stop your route’s progress; fashion some bribes to samuggle your items across planets and prevent others from progressing. Each planet in the Galaxy has specialized needs for different types of outlawed items. To break even, you’ll need a minimum amount of a resource to trade to build your network, earning reputation points along the way. Stake your claim among the ruthless and blaze your path until you come out on top as the finest smuggler in the Maraudyr Galaxy! WARNING! PIECES NOT SUITABLE FOR CHILDREN UNDER 3 YEARS OF AGE
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brittany odom
a matchstick in the rain
ALCOHOL PACKAGING
# FOUR
GIVE US A LITTLE SMOLDER SMOKEY · RELAXING · WARMTH 002
steal it like you mean it
boardgame
003
brittany odom
a matchstick in the rain
OBJECTIVE Create cohesive packaging for an original or redesign of a board game. The set needs to include designs for a box, board, cards, and a rulebook as well as the pieces to include on the board. Include market research, product analysis, brand development, photography and illustration usage to elevate your project. Students will evaluate existing packaging systems as they relate to the target audience and marketplace. Develop package designs that exhibit a strong sense for scale, proportion and shelf impact when placed in the marketplace. Prioritize, organize, and develop hierarchies for effective packaging designs.
APPROACH The race across the stars is a journey only the ruthless can survive. Smuggling can be difficult in the Maraudyr Galaxy. You must race against other smugglers to complete your route for more gold. But be careful, border inspectors will try to stop you from building your route, for a price. Bribe border officials to smuggle your items across planets. Build the longest network of smuggling ships in the galaxy and establish your underground empire. Each planet has a need for different types of outlawed items. Earn reputation points, smuggle your fortune, and build your network until you claim the victor of the space race.
PROJECT
INSTRUCTOR
SMUGGLERS IN SPACE
CHRISTINE GEORGE
COURSE
TYPEFACES
PACKAGE DESIGN 3
CHINESE ROCKS
SEMESTER
PALETTE
SPRING 2019
002
steal it like you mean it
boardgame
PRIMARY LOGO
REVERSED OUT
003
brittany odom
002
a matchstick in the rain
boardgame steal it like you mean it
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10
003
brittany odom
002
a matchstick in the rain
boardgame steal it like you mean it
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10
003
brittany odom
002
a matchstick in the rain
boardgame steal it like you mean it
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10
003
brittany odom
002
a matchstick in the rain
steal it like you mean it
boardgame
003
brittany odom
a matchstick in the rain
APP ANIMATION
# FIVE
THE BEST STORIES ARE THE ONES THAT HAPPENED CLASSIC · SOPHISTICATED · SMART 002
boardgame steal it like you mean it
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10
003
brittany odom
a matchstick in the rain
OBJECTIVE Create cohesive packaging for an original or redesign of a board game. The set needs to include designs for a box, board, cards, and a rulebook as well as the pieces to include on the board. Include market research, product analysis, brand development, photography and illustration usage to elevate your project. Students will evaluate existing packaging systems as they relate to the target audience and marketplace. Develop package designs that exhibit a strong sense for scale, proportion and shelf impact when placed in the marketplace. Prioritize, organize, and develop hierarchies for effective packaging designs.
APPROACH The race across the stars is a journey only the ruthless can survive. Smuggling can be difficult in the Maraudyr Galaxy. You must race against other smugglers to complete your route for more gold. But be careful, border inspectors will try to stop you from building your route, for a price. Bribe border officials to smuggle your items across planets. Build the longest network of smuggling ships in the galaxy and establish your underground empire. Each planet has a need for different types of outlawed items. Earn reputation points, smuggle your fortune, and build your network until you claim the victor of the space race.
PROJECT
INSTRUCTOR
SMUGGLERS IN SPACE
CHRISTINE GEORGE
COURSE
TYPEFACES
PACKAGE DESIGN 3
CHINESE ROCKS
SEMESTER
PALETTE
SPRING 2019
002
steal it like you mean it
boardgame
APP STORE ICON
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10
REVERSED OUT
003
brittany odom
002
a matchstick in the rain
boardgame steal it like you mean it
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10
003
brittany odom
002
a matchstick in the rain
boardgame steal it like you mean it
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10
003
brittany odom
002
a matchstick in the rain
boardgame steal it like you mean it
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10
003
brittany odom
a matchstick in the rain
PACKAGING LINE
# SIX
FROM COUCH CHILLIN TO CROWD SURFING LIVELY · ENERGETIC · HOMESTYLE
002
boardgame steal it like you mean it
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10
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brittany odom
a matchstick in the rain
BOOK SERIES
# SEVEN
BY FAILING TO PREPARE, YOU ARE PREPARING TO FAIL LIVELY · ENERGETIC · HOMESTYLE
002
boardgame steal it like you mean it
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10
E L
003
brittany odom
a matchstick in the rain
BOOK
# EIGHT
HOW THEY PLAYED THE DEADLY GAME MACABRE · HISTORICAL · SCIENTIFIC
002
boardgame steal it like you mean it
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D
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