Week 8 - Portfolio

The best stories are the ones that happened

CO PY R IG H T © 2 02 0 BY BRITTANY O D O M

A L L R IG H TS R ES ERVED. NO PART O F TH IS PUB LICATION MAY B E R E P R O D U C E D, D ISTRIBU TE D, O R TRANS M ITT ED IN A N Y FOR M OR BY A N Y M E A N S , I NC LU D ING P H OTO CO PYING, RECOR DIN G, OR OTHER E L E C T R O N IC O R M E CH ANIC AL M ETH O DS , WITHOUT THE PR IOR W R IT T E N P E R M ISS IO N O F TH E P U BLIS H E R, EXCEPT IN THE CASE OF B R IE F Q U OTATIO NS E M BO D IE D IN CRITIC AL R EVIEWS A N D CERTA IN OT H E R N O N CO M M ERC IAL U S E S P E RM ITTE D BY COPYR IGHT LAW.

P R IN T E D BY B LU R B 5 8 0 C A L IFO R N IA ST # 300 SA N F R A N C ISCO, CA 94104 WWW. B LU R B .CO M

A MATC HSTICK IN THE RAIN B R I T TA N Y O D O M

ONE THE THRILL OF THE CHILL BRAND REDESIGN

TWO HEALTHIER SHOPPING BRAND REDESIGN

THREE C'MON NOW, STEAL LIKE YOU MEAN IT BRAND REDESIGN

FOUR GIVE US A LITTLE SMOLDER BRAND REDESIGN

FIVE THE BEST STORIES ARE THE ONES THAT HAPPENED BRAND REDESIGN

SIX FROM COUCH CHILLIN TO CROWD SURFING BRAND REDESIGN

SEVEN BY FAILING TO PREPARE, YOU ARE PREPARING TO FAIL BRAND REDESIGN

EIGHT HOW THEY PLAYED THE DEADLY GAME BRAND REDESIGN

EVENT REDESIGN

# ONE

THE THRILL OF THE CHILL PRECISE · LIFESTYLE · PURE

OBJECTIVE Create cohesive packaging for an original or redesign of a board game.

The set needs to include designs for a box, board, cards, and a rulebook as well as the pieces to include on the board. Include market research, product analysis, brand development, photography and illustration usage to elevate your project. Students will evaluate existing packaging systems as they relate to the target audience and marketplace. Develop package designs that exhibit a strong sense for scale, proportion and shelf impact when placed in the marketplace. Prioritize, organize, and develop hierarchies for effective packaging designs.

APPROACH The race across the stars is a journey only the ruthless can survive.

Smuggling can be difficult in the Maraudyr Galaxy. You must race against other smugglers to complete your route for more gold. But be careful, border inspectors will try to stop you from building your route, for a price. Bribe border officials to smuggle your items across planets. Build the longest network of smuggling ships in the galaxy and establish your underground empire. Each planet has a need for different types of outlawed items. Earn reputation points, smuggle your fortune, and build your network until you claim the victor of the space race.

PROJECT

INSTRUCTOR

SMUGGLERS IN SPACE

CHRISTINE GEORGE

COURSE

TYPEFACES

PACKAGE DESIGN 3

CHINESE ROCKS

SEMESTER

PALETTE

SPRING 2019

PRIMARY LOGO

01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10

REVERSED OUT

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a matchstick in the rain

x games redesign the thrill of the chill

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brittany odom

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a matchstick in the rain

x games redesign the thrill of the chill

01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10

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brittany odom

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a matchstick in the rain

x games redesign the thrill of the chill

01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10

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x games redesign the thrill of the chill

01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10

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01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10

brittany odom

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a matchstick in the rain

x games redesign the thrill of the chill

01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10

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brittany odom

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a matchstick in the rain

01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10

APP DESIGN

# TWO

HEALTHIER SHOPPING AT YOUR FINGERTIPS PRECISE · LIFESTYLE · PURE

OBJECTIVE Create cohesive packaging for an original or redesign of a board game.

The set needs to include designs for a box, board, cards, and a rulebook as well as the pieces to include on the board. Include market research, product analysis, brand development, photography and illustration usage to elevate your project. Students will evaluate existing packaging systems as they relate to the target audience and marketplace. Develop package designs that exhibit a strong sense for scale, proportion and shelf impact when placed in the marketplace. Prioritize, organize, and develop hierarchies for effective packaging designs.

APPROACH The race across the stars is a journey only the ruthless can survive.

Smuggling can be difficult in the Maraudyr Galaxy. You must race against other smugglers to complete your route for more gold. But be careful, border inspectors will try to stop you from building your route, for a price. Bribe border officials to smuggle your items across planets. Build the longest network of smuggling ships in the galaxy and establish your underground empire. Each planet has a need for different types of outlawed items. Earn reputation points, smuggle your fortune, and build your network until you claim the victor of the space race.

PROJECT

INSTRUCTOR

SMUGGLERS IN SPACE

CHRISTINE GEORGE

COURSE

TYPEFACES

PACKAGE DESIGN 3

CHINESE ROCKS

SEMESTER

PALETTE

SPRING 2019

PRIMARY LOGO

01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10

REVERSED OUT

brittany odom

002

a matchstick in the rain

nutrify app healthier shopping

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brittany odom

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a matchstick in the rain

nutrify app healthier shopping

01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10

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brittany odom

002

a matchstick in the rain

nutrify app healthier shopping

01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10

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brittany odom

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a matchstick in the rain

nutrify app healthier shopping

01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10

003

brittany odom

002

a matchstick in the rain

nutrify app healthier shopping

01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10

003

brittany odom

002

a matchstick in the rain

nutrify app healthier shopping

01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10

003

brittany odom

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a matchstick in the rain

nutrify app healthier shopping

01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10

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brittany odom

a matchstick in the rain

BOARD GAME

# THREE

C'MON NOW, STEAL LIKE YOU MEAN IT ALIEN · RIVALRY · STRATEGY 002

steal it like you mean it

boardgame

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brittany odom

a matchstick in the rain

OBJECTIVE Create cohesive packaging for an original or redesign of a board game.

The set needs to include designs for a box, board, cards, and a rulebook as well as the pieces to include on the board. Include market research, product analysis, brand development, photography and illustration usage to elevate your project. Students will evaluate existing packaging systems as they relate to the target audience and marketplace. Develop package designs that exhibit a strong sense for scale, proportion and shelf impact when placed in the marketplace. Prioritize, organize, and develop hierarchies for effective packaging designs.

APPROACH The race across the stars is a journey only the ruthless can survive.

Smuggling can be difficult in the Maraudyr Galaxy. You must race against other smugglers to complete your route for more gold. But be careful, border inspectors will try to stop you from building your route, for a price. Bribe border officials to smuggle your items across planets. Build the longest network of smuggling ships in the galaxy and establish your underground empire. Each planet has a need for different types of outlawed items. Earn reputation points, smuggle your fortune, and build your network until you claim the victor of the space race.

PROJECT

INSTRUCTOR

SMUGGLERS IN SPACE

CHRISTINE GEORGE

COURSE

TYPEFACES

PACKAGE DESIGN 3

CHINESE ROCKS

SEMESTER

PALETTE

SPRING 2019

002

steal it like you mean it

boardgame

PRIMARY LOGO

REVERSED OUT

003

34 33 32 31 30 29 28 27 26 25 24 23 22 21 20

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a matchstick in the rain

19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 002

100 99 98 97 96 95 94 93 92 91 90 89 88 87 86 85

HA

FO

AVO RA

NDOR

RTIOR

5 84 83 82 81 80 79 78 77 76 75 74 73 72 71 70

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W

boardgame

69 68 67 66 65 64 63 62 61 60 59 58 57 56 55 54 53 52 51

50 49 48 47 46 45 44 43 42 41 40 39 38 37 36 3 steal it like you mean it

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a matchstick in the rain

01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10

RTIOR

FO

boardgame steal it like you mean it

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brittany odom

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a matchstick in the rain

boardgame steal it like you mean it

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a matchstick in the rain

steal it like you mean it

boardgame

COMPONENTS

01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10

1 GAME BOARD 1 RULE BOOK 30 DESTINATION CARDS 30 BRIBE CARDS 5 CHARACTER CARDS 109 OUTLAWED ITEM CARDS 225 SHIPS

Welcome to Smugglers In Space. When it comes to the Maraudyr Galaxy, space is a journey only the ruthless can survive. Your objective? Build the longest network of smuggling ships in the galaxy and establish your underground empire. Race against other outlaws to complete your route and earn that sweet space gold. Your path to victory isn’t destined in the stars. Border inspectors will try to stop your route’s progress; fashion some bribes to samuggle your items across planets and prevent others from progressing. Each planet in the Galaxy has specialized needs for different types of outlawed items. To break even, you’ll need a minimum amount of a resource to trade to build your network, earning reputation points along the way. Stake your claim among the ruthless and blaze your path until you come out on top as the finest smuggler in the Maraudyr Galaxy!

WARNING! PIECES NOT SUITABLE FOR CHILDREN UNDER 3 YEARS OF AGE

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brittany odom

a matchstick in the rain

ALCOHOL PACKAGING

# FOUR

GIVE US A LITTLE SMOLDER SMOKEY · RELAXING · WARMTH 002

steal it like you mean it

boardgame

003

brittany odom

a matchstick in the rain

OBJECTIVE Create cohesive packaging for an original or redesign of a board game.

The set needs to include designs for a box, board, cards, and a rulebook as well as the pieces to include on the board. Include market research, product analysis, brand development, photography and illustration usage to elevate your project. Students will evaluate existing packaging systems as they relate to the target audience and marketplace. Develop package designs that exhibit a strong sense for scale, proportion and shelf impact when placed in the marketplace. Prioritize, organize, and develop hierarchies for effective packaging designs.

APPROACH The race across the stars is a journey only the ruthless can survive.

Smuggling can be difficult in the Maraudyr Galaxy. You must race against other smugglers to complete your route for more gold. But be careful, border inspectors will try to stop you from building your route, for a price. Bribe border officials to smuggle your items across planets. Build the longest network of smuggling ships in the galaxy and establish your underground empire. Each planet has a need for different types of outlawed items. Earn reputation points, smuggle your fortune, and build your network until you claim the victor of the space race.

PROJECT

INSTRUCTOR

SMUGGLERS IN SPACE

CHRISTINE GEORGE

COURSE

TYPEFACES

PACKAGE DESIGN 3

CHINESE ROCKS

SEMESTER

PALETTE

SPRING 2019

002

steal it like you mean it

boardgame

PRIMARY LOGO

REVERSED OUT

003

brittany odom

002

a matchstick in the rain

boardgame steal it like you mean it

01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10

003

brittany odom

002

a matchstick in the rain

boardgame steal it like you mean it

01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10

003

brittany odom

002

a matchstick in the rain

boardgame steal it like you mean it

01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10

003

brittany odom

002

a matchstick in the rain

steal it like you mean it

boardgame

003

brittany odom

a matchstick in the rain

APP ANIMATION

# FIVE

THE BEST STORIES ARE THE ONES THAT HAPPENED CLASSIC · SOPHISTICATED · SMART 002

boardgame steal it like you mean it

01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10

003

brittany odom

a matchstick in the rain

OBJECTIVE Create cohesive packaging for an original or redesign of a board game.

The set needs to include designs for a box, board, cards, and a rulebook as well as the pieces to include on the board. Include market research, product analysis, brand development, photography and illustration usage to elevate your project. Students will evaluate existing packaging systems as they relate to the target audience and marketplace. Develop package designs that exhibit a strong sense for scale, proportion and shelf impact when placed in the marketplace. Prioritize, organize, and develop hierarchies for effective packaging designs.

APPROACH The race across the stars is a journey only the ruthless can survive.

Smuggling can be difficult in the Maraudyr Galaxy. You must race against other smugglers to complete your route for more gold. But be careful, border inspectors will try to stop you from building your route, for a price. Bribe border officials to smuggle your items across planets. Build the longest network of smuggling ships in the galaxy and establish your underground empire. Each planet has a need for different types of outlawed items. Earn reputation points, smuggle your fortune, and build your network until you claim the victor of the space race.

PROJECT

INSTRUCTOR

SMUGGLERS IN SPACE

CHRISTINE GEORGE

COURSE

TYPEFACES

PACKAGE DESIGN 3

CHINESE ROCKS

SEMESTER

PALETTE

SPRING 2019

002

steal it like you mean it

boardgame

APP STORE ICON

01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10

REVERSED OUT

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brittany odom

002

a matchstick in the rain

boardgame steal it like you mean it

01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10

003

brittany odom

002

a matchstick in the rain

boardgame steal it like you mean it

01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10

003

brittany odom

002

a matchstick in the rain

boardgame steal it like you mean it

01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10

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brittany odom

a matchstick in the rain

PACKAGING LINE

# SIX

FROM COUCH CHILLIN TO CROWD SURFING LIVELY · ENERGETIC · HOMESTYLE

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boardgame steal it like you mean it

01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10

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brittany odom

a matchstick in the rain

BOOK SERIES

# SEVEN

BY FAILING TO PREPARE, YOU ARE PREPARING TO FAIL LIVELY · ENERGETIC · HOMESTYLE

002

boardgame steal it like you mean it

01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / 10

E L

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brittany odom

a matchstick in the rain

BOOK

# EIGHT

HOW THEY PLAYED THE DEADLY GAME MACABRE · HISTORICAL · SCIENTIFIC

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boardgame steal it like you mean it

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D

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