INDEX About us A few facts The Modstrรถm girl Design with joy Taking responsibility Collection flow Credits
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ABOUT US Modström was founded in 2004, and the colourful and feminine design soon won over a lot of hearts, opening up the opportunity to develop Modström into a complete brand concept. A development headed by CEO and owner Helle Wagner along with Head of Design Anne Nøhr. The hardworking duo brings a hands-on female perspective to the fashion industry. Focusing on creating a meaningful business model throughout the supply chain all the way to the girl in the street. The unique partnership has for more than a decade agreed to disagree and get the work done together. Their overall mission is not to aim Modströms designs at an exclusive crowd but instead create a beautiful and easy-to-wear wardrobe relevant to many women.
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A FEW FACTS Today the Modstrรถm team counts 20 dedicated individuals with backgrounds in retail, sales, branding and design. All working their magic from our headquarter in Copenhagen. We now distribute our collections to 400 retailers who on top of our own Nordic region include Holland, Germany, Belgium, Austria, Switzerland, Luxembourg and Southeast Asia. We run our own brand web shop alongside various retail spaces and the Modstrรถm flagship store in Aalborg, Denmark, where it all started.
THE MODSTRÖM GIRL The Modström girl is an eclectic being. She is the woman getting into her car in a neatly pressed suit on her way to work, the sneaker-wearing teen serving coffee at your favorite café and the striking fashionista in front of the street style photographers lens. These very different women all love Modström because of our collections, and because they like clothes that follow their life without dictating how they look. Individuality is an important part of their style, and our clothes function as perfect building blocks to create a personal look, to play around with and to turn the volume up or down according to mood. You are surely never bored in the company of the Modström girl.
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NEVER UNDERESTIMATE THE POWER OF THE PERFECT OUTFIT
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DESIGNED WITH JOY Our collections are best described as ‘on trend’ with a high level of wearability. Colour is an important ingredient in every collection and prints are something we do really well, if you ask us. Outerwear has always been one of our strongest categories. And we continue to add new statement pieces to the existing program each season. Our collections have an overall clean modern look with a positive attitude. Here you can find your favorite everyday basics and the perfect feel-good party dress.
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TAKING RESPONSIBILITY We take pride in being a responsible company. Something we believe is as important to work on - as our collections themselves. We work within the standards of the UN global compact - the world’s largest voluntary corporate social responsibility initiative. We work closely with our trusted suppliers to become better together and uphold the strict standards for people and planet including human rights, labour and environment.
DINNoedhjaelp A case very close to our hearts is the DINNoedhjaelp organisation founded by Anja Ringgren Lovén. The primary purpose with the organisation is to aid Africa’s children and especially children accused of being witches. Modström has since 2014 sponsored a Child Development Officer and a Nurse to the DINNoedhjaelp orphanage in Nigeria. For every season we design a special charity style and donate the profit to DINNoedhjaelp.
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COLLECTION FLOW We present four annual collections in six drops. In addition to this we offer small special selection drops of on-trend favorites. A returning element in each main collection is our extensive outerwear selection alongside our seasons never out of stock program. Spring 1st drop Selling-in period is from July to August Delivery from December/January Spring 2nd drop and Outerwear Selling-in period is from July to August Delivery from February/March Summer Selling-in period is from October to November Delivery April Fall 1st drop Selling-in period is from January to February Delivery from June/July Fall 2nd drop and Outerwear Selling-in period is from January to February Delivery from August/September Winter Selling-in period is from April to May Delivery October Retail price points range from €65 to €130 for knits, €40 to €100 for blouses, €60 to €140 for dresses, €60 to €100 for pants and €90 to €360 for coats and jackets.
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CREDITS Hi, we are Modström 2nd edition 2018 Concept, copywriting and layout Femmes Régionales Photography Page 2, 6 by Josephine Svane Page 4 by Jens Langkjær Page 8 by Sascha Oda Page 10, 11 by Claus Troelsgaard Page 13 by Sacha Maric www.modstrom.com
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