The Fry Effect Imagine test driving a new car. It’s freshly washed, has that new car smell, handles like a dream, and the price is right. Would you buy it?
In the next section “Preparing your Home for Sale,” we will show you how to avoid the fry effect.
Now, imagine you’re getting into that same exact perfect car. This time, though, there’s a sack of french fries spilled over the passenger seat and a half-empty cup of pop in the cup holder. The new car smell is replaced by the smell of stale fries; the pristine look of the new car is tarnished. How would you feel about your experience now? Would you still pay the same price? Would you even want to buy it anymore?
9
THE SMART SELLER
