The Two Ways to Sell a Home

There are two ways to sell a home: the Shotgun Approach and the Surgical Approach.

Shotgun Approach A lot of people accidentally find themselves in this position. A common way to end up here is to start looking at houses before thinking about the sale process of your current home. You then find yourself falling in love with a home and wanting to make an offer. But that means you have to rush to get your current home on the market, ultimately creating a loss of control, and putting yourself in the position of making one of the top five home-selling mistakes (which we will discuss further on the next page). Surgical Approach This is where a seller plans out their process, step by step. They start with an analysis of their home and what may need to be done to get it market-ready. They also take time to understand their own personal timelines, seasonal market trends, and—if a new home purchase is involved—carefully strategize the purchase of the new home with the sale of the current home, and plan out when belongings will be moved.

The Surgical Approach alleviates much of the stress, anxiety, and unknowns created by the Shotgun Approach.