The Smart Seller

Page 5

The Two Ways to Sell a Home There are two ways to sell a home: the Shotgun Approach and the Surgical Approach. Shotgun Approach A lot of people accidentally find themselves in this position. A common way to end up here is to start looking at houses before thinking about the sale process of your current home. You then find yourself falling in love with a home and wanting to make an offer. But that means you have to rush to get your current home on the market, ultimately creating a loss of control, and putting yourself in the position of making one of the top five home-selling mistakes (which we will discuss further on the next page).

Surgical Approach This is where a seller plans out their process, step by step. They start with an analysis of their home and what may need to be done to get it market-ready. They also take time to understand their own personal timelines, seasonal market trends, and—if a new home purchase is involved—carefully strategize the purchase of the new home with the sale of the current home. In addition, they formulate a plan for moving out their belongings. The Surgical Approach alleviates much of the stress, anxiety, and unknowns created by the Shotgun Approach.

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