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Members
Briana Young- co founder-creative director Soobin Lee- co founder-graphic designer Whitney Pavlas-co founder-art director
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Who we are
3 girls, who love fashion, and men. We are always looking for the next best thing to make our clients look good. What is better than 3 females, who are great at details and craftsmanship to create your accessories? Our different textures, quality, and a symmetrical lines, are what makes us stand out from the crowd. You want to be seen in Ten for Men, forget the rest.
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Mission
Ten for Men delivers one of a kind, quality men’s accessories to help you excel in the things you love to do.
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Vision
“Ten pieces, every season, designed with you in mind�
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table of contents Executive Summary.............................................................................................................................................7 Values .....................................................................................................................................................................................8 Product line ....................................................................................................................................................................9 Defining Customer...............................................................................................................................................10 Overall customer ................................................................................................................................................13 Customer profiles ................................................................................................................................................14-19 Market and Industry Research .....................................................................................................22 Conclusion.......................................................................................................................................................................84-85 Branding.............................................................................................................................................................................112 Tech Pack...........................................................................................................................................................................122 Cost Sheet/Sales Plan..................................................................................................................................126 Press Kit.................................................................................................................................................................................128 Advertising.......................................................................................................................................................................126 Work cited........................................................................................................................................................................135
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Executive Summary
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en For Men is a men’s accessory ecommerce store
providing products for fashion forward, urban men between the ages of twenty-five and thirty-five. Men’s accessories is very small segment of the fashion industry and is flooded with ties, socks and bags. Most men prefer to buy products online through ecommerce and mcommerce and are willing to spend a little extra money for better quality items. Men enjoy their accessories to be unique and within a reasonable price range. The variety of accessories being sold in Ten For Men have many different preferred colors, treatments, styles, blends, details and trims. 7
Values Creativity Self Acceptance Recognition Personal Growth Belonging Aesthetic Appearance Quality Details 8
Product Line Ties Handkierchiefs Sunglasses Socks Bracelets Belts Watches Bags Hats Tech Accessories
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DEFINING OUR CUSTOMER
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Overall Customer Our customer,age 25-35, works very hard for his money and is a very cautious shopper. Just because he has money, does not mean that he wants to spend it all in one place or on one thing. Our customer would rather have a lot of things, at a reasonable price, than buy one expensive thing. He loves quality, but realistically he is only wearing his accessories a season or two, and then he is on to the next trend. He only looks for the product to serve its purpose for the duration of the trend, and that is it.
It is very clear that our customer loves to shop, and he is not your typical male who shops on an average once or twice a month. Our customer is always into the next trend, and is constantly online looking at what’s “new & hot� for the up and coming seasons. He believes that accessories should not be extremely expensive, and would rather invest in other things he enjoys.
He is really enjoys detail, prints, and patterns and appreciates the time a company spends on finding great fabrics and materials needed to make him look great.
Our guy loves shopping online, and he hates the hassle of getting into a car and going to the store since he already leads a busy life. Although he is very into fashion, he prefers to do most of his shopping online, to save him time.
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Ten For Men Customers adopt the trend in the introductory phase, they follow trends faithfully. They are always looking for the new and hot trendy products to wear, until the trend is faded away.
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Derrick Fisher 28 Single Income: 75K/yr. Masters degree in Business Marketing Lives in: Chicago, IL Competitive stores near him: Nordstrom, H&M, Haberdash, Express, Banana Republic, J Crew, Bachrach, Guess, Men’s Warehouse, Sakes Fifth Avenue, A/X Armani Exchange Buys men’s accessories 3 to 4 times a month Specifically loves to buy: Ties, Tie Clips, and socks Loves Bold Prints Disposable income: $400 a month
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otivated by self-expression. Young, enthusiastic, Impulsive consumer. Quickly
becomes enthusiastic about new possibilities but are equally quick to cool. Seek variety and excitement, savoring the new, the offbeat, and the risky. Their energy finds an outlet in exercise, sports, outdoor recreation, and social activities. Avid consumers. Spend a comparatively high proportion of their income on fashion, entertainment, and socializing. Purchases reflect the emphasis that they place on looking good and having “cool” stuff.
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Chicago, IL
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Micah Thompson 31 Engaged Income: 110K/yr. Lives in New York, NY ( but travels every month to his several businesses) Bar owner Competitive stores near him: J Crew, Levis, Banana Republic, Nordstrom Rack, Urban Outfitters, Barneys Buys men’s accessories 7 to 8 times a month Specifically loves to buy: Bags, Handkerchiefs, hats, and ties. Loves nice clean patterns, that are trendy, and sophisticated looking Disposable income: $600 a month
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ives in Greenwich Village. Stays up to date on the latest and greatest movies,
nightclubs, and gadgets. Motivated by the desire for achievement, goal-oriented lifestyles. Deep commitment to career and family. social lives reflect this focus and are structured around family, friends, and work. Trendy and fun loving. They favor stylish products that emulate those of high end stores. As impulsive as their financial circumstance will allow.
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New York, NY
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Charlie Manchester 33 Single Income: 85K/yr. Bachelors degree in web design Lives in: Los Angels, CA Competitive stores near him: Men’s Warehouse, Express, J Crew, Banana Republic, Nordstrom, Saks Fifth Avenue, Bloomingdale’s, Diesel, GAP Buys men’s accessories 5 to 6 times a month Specifically loves to buy: underwear, socks, handkerchiefs, bracelets, cufflinks, and socks Loves to stand out, so he prefers bold prints, and edgy hardware. Disposable income: $500 a month
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ive on the Near Northside of Downtown Chicago. High Self Steem. Receptive to
new ideas & technologies. Active consumers. Cultivated Tastes. Upscale niche products & services. Image is important as expression of their taste, independence & personality. Emerging leaders in business & government. Continue to seek challenges. Lives are characterized by variety. Possessions & recreation reflect cultivated taste for the finer things in life.
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Los Angeles, CA
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Prizm.com
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Market and Industry research
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Leading Men’s Accessories Brand/Labels
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Competitors & Merchandise Analysis
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Jos A. Bank Price Points Ties: $79.50- $195.50 Socks: $18-$21 Handkerchiefs: $18-$29.50 Hats: $49.50- $59.50
Josabank.com
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Express Price Points Ties: $39.90-$59.90 Socks: $10.90-$16.90 Handkerchiefs: $18.90- $29.90 Hats: $29.90 Sunglasses: $29.90 Bags: $128.00
Jcrew.com
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Express Price Points Ties: $39.90-$59.90 Socks: $10.90-$16.90 Handkerchiefs: $18.90- $29.90 Hats: $29.90 Sunglasses: $29.90 Bags: $128.00
Express.com
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Men’s Warehouse Price Points Ties: $55.00 Socks: $9.99-$24.99 Handkerchiefs: $19.99-$55.00 Hats: $19.99-$24.99
Menswarehouse.com
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Wholesales Prices Ties: $10-$15 Handkerchiefs: $4-$12 Sunglasses: $25-$35 Bags:$35-$60 Hats: $5-$15 Socks:$1-$4 Jewelry:$5-$10
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Leading Manufacturers 1) Golden Trading Co., Ltd. 398 Shancheng Road Shengzhou Zhejiang, China 312400 Top customers: - Jos A Bank -Oxford Street -Neck Ties SRL 2) PT. Danliris Kelurahan Banaran, Indonesia 57193 Top customers: - Twin Hill Acquisition Co. Inc. -The Joseph A Bank MFG. CO Inc. -Itochu Prominent USA LLC 3) Necties Srl 27/A, via Cumano Marco, Como, Italy 22100 Top customers: -The Joseph A Bank MFG. Co Inc. -Jos A. Bank 4) Calzificio Quecchia S.R.L Garibaldi 50/A Botticino, Brescia, Italy 25082 Top customers: -Via Garibaldi 50/A, Botticino, Brescia, Italy 25082
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Panjiva.com
Technological Trends MCommerce 20% of all online traffic comes from mobile devices. With fashion being the most popular category in mobile shopping, nearly half (43%) of age 25-34, have brought or plan to buy fashion on their mobile phone.
internetretailer.com
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Ecommerce
Ecommerce is a huge market for businesses today. Men and women
are always on the computer, or tablet researching things, or shopping. Based on the “Digital Anatomy of the Affluent Male� there are 19 million males on the internet and they are shopping online more than ever before. 40 percent of the men are shopping online at least 2 times a week, and are spending over $30k annually. 75 percent of the men who shop online are 35 and older, and make roughly $100k-$300k and year, and 52 percent do not have kids. He is on the computer 91 percent of the time, and 77 percent of the time on his smartphone. 67 percent of the time he is buying online multiple times a month, and 58 percent purchase online at least twice a month and spend between $500-$4k a year.
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Tech Trends: Handled iPad sleeve Combine a protective padded sleeve with neat top handles to provide further functional appeal to the technology case. Use leather for a more crafted feel while durable nylons inspires a sports look.
Handled iPad sleeve
Canvas bag by Carga
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iPad sleeve by Topo
Waist bag A boxy rectangular pouch sits on a belt like strap for an active-inspired shape. Keep the strap wide to balance out the oversized pouch. This style can also be worn across the chest.
Waist bag
Waist bag by
Phillip Lim spring/summer 2014
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Tech bag Moving on from last season’s smaller dispatch bag, this style has a technical, camera bag feel in lightweight nylon. An extendable and detachable shoulder strap allows for flexible ways of carrying.
Tech bag
Lanvin spring/summer 2014
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Jonathan Daniel Pryce for WGSN street shot
Unique Characteristics Men wearing accessories spend their disposible income on going out, eating out, debt repayments, accessories, and grooming products. 24 percent of a man’s disposible income is spent on accessories. He is a purchaser, indeed. Research shows that men do not save their disposible income monthly, they would rather spend it on style, no matter if they are in debt or not. 26 percent stated that they saved at least a quarter of their money, and 78 percent said that they they were in some sort of debt. 40 percent of the men are shopping online at least 2 times a week, and are spending over $30k annually. femalefirst.co.uk
by Taryn Davies for www.femalefirst. co.uk
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Product Requirements “With my sunglasses on, I’m Jack Nicholson. Without them, I’m fat and 60” - Jack Nicholson Men want accessories to perform some sort of practical function, similar to a belt that holds up pants. They also want the product to enhance their outfit stylistically, they believe that a great looking product can certainly make an outfit “pop”. Research states that the accessories a person chooses can have a huge impact on your apperance. Many men haven’t exactly realized it yet, but accessories perk up even the most basic ensembles, making any old outfit looks fresh again. Accessories can change a man’s whole image, he can go from being plain and simple, to stylish and cool. The product must be unique, and one of a kind, with high quality.
Askmen.com
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Sales trend: Men’s Accessories Biggest Seller: Man Bags & Bracelets The “man bag”, is one if the hottest men’s accessories right now. Once something to be laughed at, is now almost a $9 billion dollar industy. The “murse” has already doubled in Asia, since 2008, and growing two-thirds in Middle East over the same period. This industry will certainly see nothing but growth in the future years.
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blogstylesight.com
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lookbook.nu
“Bracelets are on fire right now,” said Tim Bess, who analyzes men’s fashions for the Doneger Group, a trend forecaster. “I’d say it’s the No. 1 look for the young man.” Tateossian, a London-based jewelry designer, says sales of its men’s bracelets rose 30 percent in 2011. Newyork times.com
lifeistooshorttodowithout.com
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Expectations for the segment Men want a great quality accessory that brings style and functions very well. They do not want their accessories to stand alone, so not only are their accessories nice, their wardrobe is as well. Men expect to use the accessory that they purchase often, so function is always first, and style second. Many men do not mind paying a little extra for a great performance piece, and often they wear it till they cannot anymore. They not only want something that works, but looks great doing it’s job. Many men perfer standard colors such as blue, grey, black and brown. These colors are the first to go in the stores. In the future, it is predicted that menswear will certainly offer more of a variety of colors and patterns that will have men consider leaving their typical standard colors.
artofmanliness.com
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Market Conditions & Production and labor costs Men’s accessory market has recently become a huge market. Because it is not yet risen to where business owners want it to be, not many manufacturers have taken on the market. The manufactures for women’s accessories are huge, because women buying accessories has always been, but men becoming more into their apperance has just started, so there aren’t many manufactures. In the future, with sales rising higher and expectations for more awareness to men’s accessories, the amount of manufactures will certainly be higher. China, which used to be a great and affordable country to manufacture from, is soon to equal the U.S in their cost of manufacturing by 2015. Prine industries opened it’s plant in Shanghai almost a decade ago, and since, wages have increased an average of 12 percent annually, while China’s currency has appreciated 25 percent vs. the U.S dollar. Hourly wages have gone up due to China raising minimum wage, while competitors for labor has been forced to pay more to attact skilled workers and keep them around to produce great product. Since China raising their cost, the future for manufacturing in China might become slimmer.
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Customer lifestyle within segment Customer loves to be seen, and loves to buy the hottest trends in the market. They adopt the trend, and ride it out until it is over, and then it is on to the next one. They are social butterflies sometimes, but often just let their outfit and accessories speak for themselves. They are career driven, and love to spend time with their family.
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Scope & Size Men’s accessories is a rising industry, it is still so small, so the percent in the menswear industry is temporary smaller. In the future, this number will be higher with more awareness to men’s accessories.
Men’s wear industry revenues (billions)
Accessories: 0.1
Apparel: 9.0
Apparel
Accessories meta-chart.com
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Men’s Accessories Revenue in Millions Ties has always been a huge part of men’s accessories, followed by the recent trend of tech accessories. This graph will certainly become different, since the men’s accessory industry anticipates the “man bag”, and bracelets to be a huge industry.
Hats: Bags: Sunglasses: 3.0 2.0 3.0 Belts: 3.0
Jewelry:
Ties:
5.0
30.0
Pocket Squares: 10.0
Socks: 3.0
Tech: 20.0
Ties Hats
Tech
Socks
Pocket Squares
Jewelry
Belts
Sunglasses
Bags
meta-chart.com
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S/S 15 Accessories: Materials From the trending materials, textures, and finishes, Ten For Men took it, and interpreted it in a different way. Playing with two different textures to create one look in many of our bags, watches, and jewlery. We also used the woven wood trend in our hats, and interpreted our own prints after being inspired by the aqua trend for S/S ‘15.
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Textured and high-shine metallics are mixed or bonded together; bamboo, wood and natural tan leather are woven into structured products and sporty spacer textiles inform accessories for spring/summer 2015. Leathers with subtle grain-like or tumbled textures are contrasted with high-shine edging detail. The sun gives light leathers a tan pattern and exotic skins emerge with subtle pixelated tonal patterns.
By the WGSN Accessories & Materials teams, 25 September 2013
Sun-tanned Natural tones of leather are light and sun-bleached, with graphic patterns in darker tones made by masking sections of the hide. Sun lotion can also be used for the same effect.
Sun-tanned bag by Building Blocks and Waka Waka
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Gargiulo at Lineapelle spring/summer 2014
Suntanned cow leather by Lina Patisou
Conceria Stefania at Lineapelle spring/summer 2014
Pagni at Lineapelle spring/summer 2014
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Natural snake Snakeskin in tones ranging from grey to white is identified as a fresh direction for accessories and footwear in keeping with the spring/summer 2015 Solid Materials Forecast theme, Documented.
Honebana Lily by Hideki Tokushige, 2010
BCBG Max Azria spring/summer 2014
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Pelicon S.R.L. at Lineapelle S/S 14
Federico Albarello at Lineapelle S/S 14
Aqua Watery patterns and inky tie-dye give leather and snakeskin illusionary depth through use of gradated tones.
Laser-etched and dyed plastic by Frances Norris
Logus (Blue Logus), formica on wood by Richard Artschwager
A Little Blue Ocean by Sophia Collier
Federico Albarello at Lineapelle S/S 14
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Lineapelle autumn/winter 2009/2010
Stellar Works indigo leather at MOST
Cracked patterns Bacterial growth patterns inspire haphazard cracked leather surfaces using contaminated colours on white, black or tonal grounds.
Bacteriograms by Erno Erik
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NCL at Lineapelle spring/summer 2014
Fedi Silvano at Lineapelle S/S 14
La Garzarara at Lineapelle spring/summer 2014
Tanneries Pechdo at Lineapelle S/S 14
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Micrograin Fine-ridges, embossing or cuts are used in leather to give the surface the delicate optical texture of shot silk or lenticular film. For more inspiration, see the spring/summer 2015 Solid Materials Forecast theme, Observed.
Evonik Acrylite
Montana, Lineapelle, April 2009
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Mani Pel, Lineapelle, April 2009
Lineapelle autumn/winter 2008/09
Carbipel at Lineapelle S/S 14
Lens by Freshnel Optics
Tumbled sheen Leather in soft metallic tones has a rough texture that provides a satin sheen and can be paired with contrasting high-shine details.
Mixed-media sculpture by Ron Nagle, 2012
Tanneries Pechdo at Lineapelle S/S 14
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Leather pouch clutch by Adaism
Carbipel at Lineapelle S/S 14
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Comes at Lineapelle S/S 14
Comes at Lineapelle S/S 14
Rich metallic Leather is handpainted or coated in rich metallic tones that have a futuristic, yet earthy feel, as identified in the spring/summer 2015 Solid Materials theme, Imagined.
Santiago Taccetti
Motta Alfredo at Lineapelle S/S 14
Federico Albarello at Lineapelle S/S 14
Bjorn Ewers
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Lineapelle autumn/winter 2008/09
Fflur Cadwaladr Owen
Woven Perforated leather is interlaced with flat thong or woven in broad tone-on-tone bands that allow the structure to add subtle texture to leather accessories.
The Afronauts by Cristina De Meddel
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Laser-etched woven aeroply and veneer
Del Vacchio at Lineapelle S/S 14
Lineapelle autumn/winter 2009/10
Growth pattern Nature’s complex structures and organic growth patterns inspire foil prints, embroidered surfaces and embossed patterns. See the spring/summer 2015 Solid Materials Forecast for further structure and pattern inspiration.
Inkscapes by AdriĂ Navarro
Lineapelle autumn/winter 2012/13
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Lineapelle spring/summer 2009
Bizzarro Leather, Lineapelle autumn/winter 2012/13
Leather embossed with contoured foil by Megisserie Lauret SA
Retracted cellular surface by Bart Hess
Sporty spacer textiles are used for strong, structured bags; broad strips of wood, bamboo, straw and veneer for dimensional containers while different weights of colourful summery yarns create textured surfaces.
Spacer textiles Strong, yet lightweight spacer textiles and tubular knitting are available in increasingly complex structures that are suited to decorative accessories. The textiles are breathable and have integrated padding.
Thermoplastic mask
Dense filler fabric with cellular structure. Comp: 2% PV 4% EL 27% PA
Materio swatch archive
Christopher Raeburn spring/summer 2014
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Extruded Summer tweeds in an eclectic palette of chalky brights are woven using chunky, uneven yarns which have the hand-extruded quality picked up in the spring/summer 2015 Textiles Forecast theme, Made.
Placement stripe cotton cord tweed
Linear tweed with loosely spun extra-weft. Comp: 77% CO 17% LI 06% PL
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Extrudough by Bo Baalman & Kine Solberg at Fuorisalone 2013
Double-layered fabric with fancy slub open weave
Rendered stripes Stripes take on optical and textural detail for vivid summery accessories. Silk and cotton are woven into graphic patterns while layered threads are pressed together for a distorted patchwork.
Tegendraads by Wies Preijde
Multi-striped tweed with slub yarn detail
Multicoloured distorted weft stripes
Striped cotton with placement twill detail
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Watery metallic Holographic foil finishes and fine metallic yarn are used to give soft accessories optical depth. These watery iridescent surfaces can be paired with graphic patterns that are woven in or printed.
Holographic stickers by Oliver Laric
Summer-weight matelassé quilting with ombré metallic ground
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Double weave with shifting moiré effect
Crumpled linen with iridescent foil coating. Comp: 100% CO
Zilla Foiled Purse
Woven wood Broad ribbons of wood and bamboo are used to make structural forms for accessories. Graphic lines and crosshatch patterns are included through incorporating dyed or overprinted elements.
Month of Sundays
Laser etched woven aeroply and veneer
Woven wood box
Woven newspaper with pearlescent overprint
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Matt/shine Woven and flashspun or felted textiles have contrasting finishes on either face; matt textiles are bonded with satin metallic foils while opaque coatings contrast with open-weave bases.
Hrefna by Miloš Ristin, 2013
Silver leatherette bonded to cotton lining
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Cotton canvas with waterproof PU coating
Bonded technical polyester and non-woven fleece
Edith Dekyndt
Woven acetate bonded to tyvek
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S/S 2015 Key Accessories Ten For Men studied the different styles offered for S/S ‘15 and put together a great collection of pieces from each trend, to give our customer a great variety of products.
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Neckwear
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Bags
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Belts
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Jewelry/Eyewear
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Spring/Summer 2015 Key Colors S/S ‘15 called for many different bright and bold color palettes, Ten For Men decided to follow that trend, and create a bold and fashionable color palette for our customer who loves to stand out.
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19-2030 TCX
19-3921 TCX
18-0935 TCX
19-4215 TCX
14-0445 TCX
18-5203 TCX
14-1045 TCX
19-3922 TCX
16-3916 TCX 17-2617 TCX
12-0633 TCX Patone.com
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19-3731 TCX
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Bucket hat A distinctive flat crown and downward sloping brim are features of the classic bucket hat. A perfect vehicle for colour and print, use durable cottons and showerproof coatings for an essential summer piece for both the youth and casual markets.
Bucket Hat
GQ street shot, Milan 2013
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Rag & Bone spring/summer 2014
Lightweight cap Referencing the casquette cycling cap, this sporty shape has a panelled construction with a neat peaked brim. Lightweight performance fabrics add a fresh look. Consider a contrasting peak for added definition.
Lightweight cap
Third Looks editorial
WGSN street shot, Paris Fashion Week, July 2013
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Summer trilby A formal piece for high summer, the trilby is constructed in superlightweight straw in an ultra-fine weave. Pale, almost white, sun-bleached tones have a refreshing crispness. Offset the look with an expressively printed band.
Summer trilby
Style.com street shot, 2013
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Woven-paper trilby by Borsalino
Optic tie Use optic stripes and spots for a playful twist on classic men’s tailoring. Explore bright colour and contrasting styling for a subversive and modern summer look.
Optic tie
Jonathan Saunders spring/summer 2014
Streetfsn street shot, Pitti Uomo 2013
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Rolled scarf A key high-summer piece, the rolled scarf provides a soft, casual look for spring/summer 2015. Printed cottons are washed, creased and loosely knotted or tied together with a simple leather cord.
Rolled scarf
YMC spring/summer 2014
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WGSN street shot, Milan Fashion Week, June 2013
Cotton snood Working for both formal and casual looks, lightweight cotton is simply stitched into a looped snood shape. Another good vehicle for print and colour, this style works in both subtle and bold pattern.
Cotton snood
WGSN street shot, Milan Men’s Fashion Week, January 2012
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Spiritual necklace Offering a playful statement piece for summer, this necklace features strands of beads combined with soft components such as feathers and tassels. Wear in layers and mix natural materials with brightly coloured elements for a carefree and eclectic look.
Spiritual necklace
GQ street shot, Milan 2013
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DSquared spring/summer 2014
Cuff bracelet Mixed metals and textural finishes add interest to an understated fine-metal cuff. Add bevelled and worked edges for an industrial look.
Cuff bracelet
WGSN street shot, New York, July 2013
Nail bracelet by Maison Martin Margiela
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Statement ring set Increase the impact of chunky statement rings worn in a set of three for a directional summer look. Subtle combinations of metal tones adds interest.
Statement ring set
WGSN street shot, Way Out West, August 2013
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WGSN street shot, New York, July 2013
Modern military watch An increasingly important fashion item for men, this military-inspired watch has a technical feel contrasted by a soft woven strap. Make the strap interchangeable for a flexible way of wearing.
Modern military watch
WGSN street shot, New York, August 2013
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The round frame The round frame continues as a key shape for men, updated this season in a slightly oversized shape with a distinctive keyhole bridge. Move away from the vintage feel with bright colours and mirrored-finish, sports-inspired lenses.
Keyhole rounds
The Street Fashion 5xpro street shot, Milan, 2013
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Leonard Horn sunglasses by Illesteva
Narrow wayfarer A key style for optical and sun frames, the wayfarer has been narrowed into an elongated rectangular shape. Keep a dark frame and lens for a cool and understated look.
Narrow wayfarer
Richard Nicoll spring/summer 2014
Jonathan Daniel Pryce for WGSN street shot, London Collections: Men
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Square aviator Combine a bold, oversized-square frame with a flat bridge detail for a masculine, sporty summer hybrid. Explore different materials to bring a tactile quality to this strong shape.
Square aviator
WGSN street shot, Milan Fashion Week, June 2013
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Lamex sunglasses by Maison Martin Margiela
Lightweight materials and textural surface treatments update silhouettes for spring/summer 2015. Formal styles are given a subversive twist while casual shapes feel optimistically summer-like.
Embroidered belt A basic medium belt shape is enhanced by a playful surface treatment. Thick stitched embroidery adds a textural and narrative quality for a directional summer piece.
Embroidered belt
WGSN street shot, Milan Fashion Week, June 2013
Needlepoint embroidered belt by Tucker Blair for Opening Ceremony
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Tailored summer belt Less is more for this formal mid-thickness belt. Minimal detailing and a simple silver buckle combined with pastel-toned suede has a refined and timeless look.
Tailored summer belt
Jimmy Choo spring/summer 2014
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Suede belt by APC
Simple embossed belt Intricately embossed leather and suede adds a textural element to a classic formal belt. Natural muted tones look sophisticated and subtle, enhancing the surface treatment.
Simple embossed belt
Corneliani spring/summer 2014
Embossed leather belt by Gucci
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Essential basics are refreshed through print and colour for spring/summer 2015, while multi-handle details and a restrained approach to hardware add an appealing functionality to dependable silhouettes. Flap tote A fold-down zip opening is the feature of this more formal tote silhouette for spring/summer 2015. Use a supple leather to further the formal look or use thick canvas for a more casual daytime feel. Keep hardware to a minimum.
Flap tote
An Unknown Quantity street shot, New York, May, 2013
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Men’s holdall by Comme des Garcons Shirt
Barrel bag Update the mid- to large-size weekend bag in a basic, cylindrical silhouette. Keep the handles short and add a decorative panel for a more directional look.
Barrel bag
An Unknown Quantity street shot, New York, April, 2013
Dries Van Noten spring/summer 2014
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Print shopper A staple for the summer months, the basic cotton shopper can be updated with print - an important element in the spring/summer 2015 Bio-dynamic men’s accessories collection.
Print shopper
Kim Zwon for WGSN street shot, Seoul Fashion Week, March 2013
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Men’s tote bag by Vivienne Westwood Gold
Soft wallet A simple construction in soft materials, this zip wallet provides a key smaller piece perfect for holding the essentials in larger bags. Supple leather has a more formal feel while print can be explored for a youth inspired update.
Soft wallet
WGSN street shot, Milan Fashion Week, June 2013
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Square hiker A neat, boxy backpack with satchel straps and retro hiking details provides a modern vintage shape for the summer season. Explore bright canvas and printed cotton for a contrast to simple tan leather details.
Square hiker
WGSN street shot, London Fashion Week, June 2013
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Junya Watanabe spring/summer 2014
Collapsible backpack This lightweight backpack can be folded away into a small outer pouch. Use contrasting leather and canvas for a vintage look. Keep the shoulder straps slim with simple buckle fastening hardware.
Collapsible backpack
WGSN street shot, London Fashion Week, June 2013
The Maremmana backpack by Il Bisonte
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Swimming bag A basic drawstring construction provides an uncomplicated silhouette inspired by retro school swimming bags. This youthful shape is perfect vehicle for bright colour, while thin cord straps and lightweight material make this style ideal for high summer.
Swimming bag
WGSN street shot, Way Out West, August 2013
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Burberry Prorsum spring/summer 2014
CONCLUSION Men’s accessories is a very small, yet growing industry. In the future, men are more conscious about what they wear, how they wear it, and what it says. With more interest in fashion trends, men’s accessories is destined to rival women’s accessories.
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Inspiration board
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Concept Board
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Branding
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Labels/Hangtags
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Stationery
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Website/ Mobile APP
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Packaging Sunglasses
Bag 120
Tie
Hat
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Tech packs
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Cost Sheet/ Sales Plan
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Press Kit
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Includes: - Muslin Shopper Bag - Cardstock Business Card - Cardstock Ivitation - Lookbook - Photos, Ads, Flats, Line Sheet - Book - About us, Company History, Press Release, Letter of Introduction on Loose Leaf Stationary Paper
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Advertising
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WORKS CITED http://www.personalcreations.com/personalized-mens-accessories-phimacc http://www.tailorstore.com/shirts http://network.details.com/post/how-to-buy-ties-on-line?from=tag:ties http://www.fashionunited.co.uk/fashion-news/fashion/menswear-to-grow-22-percent-in-next-fiveyears-2013123119549 http://www.nytimes.com/2012/02/20/business/men-are-buying-fashion-accessories-after-slow-recession-sales. html?pagewanted=all http://fashion-angel-news.blogspot.com/2013/04/using-fashion-industry-market-research.html http://0-www.wwd.com.library.scad.edu/menswear-news/designer-luxury/retailers-see-tailored-boom-in-20147345943?module=Men’s-hero http://magazin.unic.com/en/2012/07/26/ecommerce-benchmark-for-the-fashion-industry/ http://www.bowanddrape.com/ http://www.thetiebar.com/custom_bulk_orders.asp http://www.wgsn.com/content/report/Catwalk_analysis/accessories/SS14/s_s_men_s_ catwalktrendflashflamboyantflorals.html http://www.wgsn.com/content/report/Trade_Shows/Full_Report/2014/January/Trends/2014_CES_mobile_ cases_trend_analysis.html http://www.wgsn.com/content/report/Commercial_Updates/Accessories/2013/November/technology_ accessories--a-w-14-15-accesories-commercial-update.html Prizm.com Stylesight.com http://www.femalefirst.co.uk/lifestyle-fashion/stylenews/Fashion+2012-260436.html#ixzz2ueyWbpSS
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