VISUAL COMMUNICATION ILLUSTRATING THE ESSENCE OF PLACE
Visualizing the Plan: Rendered Illustration Examples
GENIUS LOCI “Charcter is determined by how things are, and gives our investigation basis in the concrete phenomena of our everyday life world...the concept of genius loci denotes the essence of place.�
- Christian Norberg-Schulz, urban designer and author of The Phenomenon of Place
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This booklet presents examples of rendered illustrations from Broaddus Planning’s master planning portfolio, ranging from working 3D models and utilitarian street sections to highly detailed and artistically rendered perspective drawings. The renderings are organized by scale and viewpoint, beginning from the bird’s eye overview and moving in to the street-level experience where these places come to life.
1. Bird’s Eye Aerial
4. Streetscape Design
2. Elevated View
5. Design Standards
3. Human Eye Level
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1. bird’s eye aerial The goal of this type of rendering is to capture the overall plan, the building massing, the sense of enclosure, topography, and urban and natural context.
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Innovation Plaza at Sam Houston State Univers
sity
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Momentum Campus and Town Center at Texas A&M Corpus Christi
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Research Valley BioCorridor Master Plan including Town Center, Bryan-College Station, TX
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McAllen Education and Research Park Master Plan, McAllen, TX
Biomedical Research and Technology Park Master Plan, Medical Center of the Americas, El Paso, TX
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2. elevated view The intent of this type of rendering is to capture the essential qualities of a space by visualizing buildings and looking slgihtly down towards the landscape/streetscape.
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Interpretive Research and Visitor Center, Main
Campus at Texas A&M University Corpus Christi
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Innovation Plaza at Sam Houston State University
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3. human eye level The ability to communicate the visual experience and aesthetic qualities that a person would see while walking down a street or looking at a building is the hallmark of this type of rendering.
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Eagle Town Center at the University of North Texas-Denton
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Eagle Town Center at the University of North Texas-Denton
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Main Quad at Austin Community College-Round Rock, TX
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Berner Avenue, University of Texas-MD Anderson Cancer Center Master Plan
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Center for Oral Healthcare, Texas A&M Baylor College of Dentistry in Dallas, TX
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4. streetscape design Establishing streetscape design ideas helps to inform the scale, proportion, and use of a street (for pedestrians and automobiles) as well as aesthetic qualities and underground utility coordination.
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Urban Street, Innovation Plaza at Sam Houston State University
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Street Sections with Underground Utilities, McAllen Education and Research Park, McAllen, TX
Street Sections with Underground Utilities, Biomedical Research & Technology Park Master Plan, El Paso, TX
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Architectural and Landscape Qualities
5. design standards
Architectural Qualities
The main point for establishing standards is to set up a common language of design motifs, building proportions/height, 2
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materials, landscape elements, and street scape objects to create a unified district.
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To develop a consistent and high quality built environment for both Island and Momentum Campuses, specific architectural qualities should be developed as common themes for new and renovated buildings. By adopting common design ideas and motifs in all new building the university can create 7 a cohesive6campus character. Architectural elements such as building massing, building orientation, arcades/loggias, and courtyards, are important to define.
Building Massing Building height on the Island Campus should be restricted to no more than four stories and not less than three stories Buildings located on the east side of campus should be three stories tall (primarily due to flight path restrictions of the Naval Air Station) and buildings on the west side of campus should be four stories. Because of the limited amount of land suitable for development on the Island Campus, no future building should be less than three stories tall. Promoting compact campus development will optimize land use.
Courtyards Exterior courtyards create a place of respite from the heat and wind while acting to beautify the campus landscape with vegetation. Courtyards that vary in size should be incorporated into future building project as specified in this plan. The courtyards should be highly vegetated, and
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Excerpt from Architectural and Landscape
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Gara
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Shad
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Pede
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Arcad
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Bridg
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Towe
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Three
Common architectural qualities for future buildings
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Garage - ground floor active uses
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Shade device
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Pedestrian promenade
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Arcade integrated into building
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20’ wide primary walkway
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Bridge connector
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12’ wide secondary walkway
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Tower focal point
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8’ wide tertiary walkway
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Three story arcade
Optional shade device
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4th Floor
3rd Floor
2nd Floor
1st Floor
Typical building section with integrated arcades
Qualities, Texas A&M University-Corpus Christi
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DESIGN GUIDELINES Building Design
Austin Community College District-Round Rock Campus Master Plan
MASSING AND HEIGHT
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The massing of a building can be defined as the overall geometry (length, width, and height) of its perceived form. Massing is a significant factor that contributes to establishing the “character” of a specific building. Of particular importance in defining the massing of a building is the overall height of the form as well as the geometry of its roof. Heights of buildings on the ACC-Round Rock campus shall be no taller than five stories and no less than three stories. Single story building should be avoided unless the academic program requires a one story structure such as the Applied Technology Program. Building Massing and Height
The role of scale and proportion in defining architectural character is also significant. Not only do they relate a building’s parts to its whole, and dictate how buildings relate to the human body, they also govern the relationship between groups of buildings and the outdoor “rooms” they create. In other words, scale and proportion influence not only the character of architecture, but the places that the architecture defines as well. Buildings placed to create courtyards or quadrangles typically have sections with a height to width ratio of: 1:1 to 1:1.5 for courtyards • 1:2 or 1:3 for small quadrangles • 1:4 or 1:5 for larger quadrangles •
Excerpt from Design Guidelines, Austin Community College-Round Rock Campus Master Plan 26
Scale Relative to Open Space
SCALE AND PROPORTION
1:4 Ratio Quadrangle
DESIGN GUIDELINES
Austin Community College District-Round Rock Campus Master Plan
Landscape Design
ENTRIES & SIGNAGE The architectural feature wall that frames the main entry will be the first visible ACC sign as vehicles crest the hill on CR 112. Entry features and sign walls should be built to reflect the quality and consistency of the overall signage system. The wall materials should coordinate with building materials and have simple and direct lettering with serif fonts. The lettering on the wall should have a significant amount of contrast with the wall to ensure readability to drivers from 100 feet away. The wall, columns and letters, as well as surrounding entry area, should be illuminated at night for visibility and to accent character of the walls and other vertical elements that provide a sense of scale, though as not to interfere with vehicular traffic
North CR 112 Entrance
Campus Identity Corner Marker
Entries off of main thoroughfares serve to slow traffic and signify arrival to campus. The unique paving patterns reflect campus identity and direct traffic. Formal planting schemes will also help to adorn and designate the entry area and elevate campus identity.
81 Example style for typical materials used in a representative, simpliďŹ ed wall design
Excerpt from Design Guidelines, Austin Community College-Round Rock Campus Master Plan 27
Landscape Qualities The following Landscape Qualities are intended to ensure the quality and character of the campus outdoor environment. The qualities covered in this plan are comprised of four elements related to the campus landscape, each with a set of recommendations. These are:
Type A-B Sidewalks
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Sidewalk and hardscape materials
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Parking
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Site furnishings
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Vegetation (see Appendix)
Each element section includes a description of the element; the intent of the recommendation, diagram, location and sources of additional information is presented where applicable. These recommendations are based on the Visual Preference results and the overriding principles of site appropriateness and context, functionality, economy, quality and sustainability. Furthermore, this plan recommends developing comprehensive design guidelines for directional and wayfinding signage, as well as gateways to help build identity and communicate to visitors that they are entering campus.
Sidewalks and Hardscape
Bench Type
Hardscape materials currently employed at Texas A&M- Corpus Christi include the following: concrete; stamped concrete; brick; concrete pavers; grass pavers and river rock. These materials are of disparate sizes and color which limits the cohesiveness of existing great spaces and sidewalks throughout the campus. Additionally, walks along the existing east-west axis currently Type C-D Sidewalks
Excerpts from Landscape Guidelines, Texas A&M University-Corpus Christi Master Plan
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consist of wide a concrete which ra by 58% of respond the Visual Preferen bands and treatm break the visual m pavements, high announce plaza/co locations.
This plan recom hardscape palett patterns to impro the existing high Central Spine, th along the east-w future pedestrian
Typical sidewalk one of the follow
Type D sidewalk that are four to s be demolished to intervals. Stret Pavestone Hollan that is 75% “Antiq “Antique Savann Pavestone Hollan
Type D sidewalks width will be dem and brick inlays a inlay will be Pave “River Red”. Bric are Pavestone H blend that is 75% 25% “Antique Sav
Final Plan Site Furnishings Site furnishings at TAMU-CC should fit harmoniously with the structures and outdoor spaces at the campus and strengthen the sense of place for students, faculty, staff, and visitors. Currently many inconsistent types of benches, bike racks, trash bins and other structures exist around the campus. By using only one variety of each of these furnishings, the campus will achieve a much more cohesive appearance. As the campus evolves, disparate existing site furnishings should be removed and replaced with the following recommendations.
Table Set Type
Benches Keystone Site Furnishings Reading Bench #RE26 is 6 feet in length and comes with an attached back. A matching coffee table, Model RERT, is available and can be used in more intimate spaces with less pedestrian traffic. Benches should be placed on a bed of the same material as adjacent paving or decomposed granite and anchored per the manufacturer’s recommendations. Bench can be customized with laser cut logo or wave design. Table Set Keystone Site Furnishings Saxony Table Set #SY6-2 is available in ADA accessible option and complements the horizontal slats of the Reading Bench. Table sets should be placed on a bed of the same material as adjacent paving or decomposed granite and anchored per the manufacturer’s recommendations.
Bicycle Rack Type
Bicycle Rack Keystone Site Furnishings Sonance Bike Rack can be purchased in single loops. These racks can be placed outside of building entries for convenient bike parking and should be powder coated to match other site furnishings. Racks should be installed 4’ apart and at least 1’-6” away from concrete pad/ sidewalk edge. Trash Receptacle Keystone Site Furnishings Trash Receptacle # RE3D-32 has a 32-gallon, side-opening design with a large bonnet top. This receptacle can be ordered in a powder coat finish matching other site furnishings at Texas A&M – Corpus Christi, and should be placed near seating areas and at building entries. Bollards Keystone Site Furnishings Harbor Bollard #HRR-6A consists of an angled top and stands 37” in height. These bollards can be fixed or removable with locking capabilities. Bollards should be used to provide a barrier between vehicles and pedestrians.
Lighting Fixtures
Lighting Fixtures Pedestrian-scale lighting will provide for a safe and secure environment, create a defining visual characteristic during daylight hours and reinforce unity along central spine axis, east-west cross spines and Village Grid. The Exelia Column consists of a light column with a housing constructed from round die-cast aluminium and clear PC cylinder.
Bollards
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