2015 Earned Media Highlights
Stance - Mfa
2015
Overview Kicking off our partnership in 2015, Mfa jumped right into assisting Stance with creative development and execution of product launches, press releases, events and more throughout the year. The team worked to create an authentic and organic ambassador program among top tier journalists and brand likeness with key publications throughout 2015. Mfa seeded Stance’s newest and core collections to top tier media, as well as implemented and executed strategic outreach programs surrounding key launches and brand initiatives, resulting in meaningful coverage across a variety of genres (fashion, sport, street, etc.). From new Punk & Poets to the latest technological advances in socks, Mfa worked aggressively to ensure Stance is the must have product within the action sports, art, team sports, fashion and music space. In the following slides you will find a breakdown of earned media coverage for key launches and brand initiatives the team has secured throughout 2015.
2015 Initiative Snapshot Planned and executed 22 launches Drafted and distributed 50 press releases + media alerts Secured over 25 holiday gift guide placements Met with over 70 media to talk about the brand and seed product
Key 2015 Launches Fusion Run Coverage highlights: Women’s Running, BuzzFeed, Outside, SELF Dwyane Wade Coverage highlights: Miami Herald, Rolling Out, The Hoop Doctors Golf: Coverage highlights: Golf Week, Yahoo! Sports, Golf Digest, Golf.com NBA On-Court Coverage highlights: Sports Illustrated, GQ, Men’s Journal, Fox Sports Rihanna: Coverage highlights: Glamour, OK!, Elle.com, Extra, USA Today, Vogue.com Anthem x Big Sean Coverage highlights: Complex, Hypebeast, The Hundreds Anthem Legends Coverage highlights: MTV, The Source, XXL, Yahoo! News, HipHopWired Underwear Coverage highlights: LA Times, Radar, BroBible, Gear Patrol NYC Store Opening Coverage highlights: New York Magazine, Racked, WWD
Star Wars Coverage highlights: Footwear News, Highsnobiety, MadeMan
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