Quiksilver Roxy DC Shoes
2014 End of Year Media Snapshot
Quiksilver: 2014 Media Highlights Quiksilver initiatives in 2014 focused on leveraging athlete success on the international level and revolutionary new product offerings. Media highlights included: Iouri Podlatchikov Gold Medal Olympic Media Tour • NY Times • Paper Magazine • Complex • Sports Illustrated Kids AG47 New Wave Bonded Board Short • Cool Hunting • MadeMan • The Source • Ask Men Athlete Coverage • Dane Reynolds – USA Today • Matt Banting – Sports Illustrated
Total Consumer Media Impressions: 303,083,989
Roxy: 2014 Media Highlights Roxy had a big year in 2014 surrounding the successful launch of the Outdoor Fitness and Pop Surf lines, as well as impactful athlete features. Media highlights included: Outdoor Fitness • SELF (cover) • Shape • Fitness (cover) • Women’s Health Pop Surf • InStyle • ELLE • People Style Watch • Vogue Athlete Coverage • Stephanie Gilmore – NY Times • Torah Bright – Outside • Dara Howell – SportsNet Magazine • Kelia Moniz - SELF
Total Consumer Media Impressions: 255,222,769
DC Shoes: 2014 Media Highlights DC Shoes focused on unique collaborations and pro athlete product in 2014, as well as the brand’s 20th anniversary. Media highlights included: DC Shoes 20th Anniversary Book • Transworld Business • ESPN • NYLON Guys • The Berrics CYRCLE. Collaboration • Complex • Freshness • Snowboarder • Network A Nyjah Vulc • USA Today • ESPN • Complex • The Source
Total Consumer Media Impressions: 201,517,756
Spring 2015 Press Preview: Quiksilver, Roxy and DC Shoes Just a few months away from the launch of the Quiksilver, Roxy and DC Shoes Spring 2015 collections, Mfa organized a press preview for all three brands, giving media the opportunity to view key products as they begin to plan Spring issues. The team held a day-long event at the DC Shoes New York City Showroom on October 16th. Attending outlets included:
Afar Complex Daily Burn Family Circle Fitness Magazine GQ IBR News Lucky
Maxim StyleCartel New York Magazine Style Society People Style Watch Teen Dream Redbook Thrillist SELF Vanity Fair Shape Women’s Health Sportswear Women’s Running International Woman’s World
SIA Snow Show 2014: Quiksilver, Roxy and DC Shoes During the 2014 SIA Snow Show in Denver, Mfa met with media to help launch the 2014-2015 collection of snow outerwear and DC hardgoods. Over the course of the trade show, the three brands received great media feedback, strong coverage in the SIA Snow Show dailies, and immediate product highlights in endemic outlets.
Quiksilver
Media Coverage
2014
ROXY
Media Coverage
2014
DC Shoes
Media Coverage
2014