THE DISTRICT AT
15fifteen
a new mixed-use project 1515 Route 10, Parsippany, NJ 07054 (40.839196, -74.454327)
a new downtown retail
residential
dining
office
hotel
The District at 15fifteen is an exciting new mixed-use project strategically located in Morris County, New Jersey. The project has 1,000 linear feet of frontage along Route 10, which carries more than 85,000 vehicles per day past the site. The property is bordered to the east and west by Interstate 287 and Route 202, respectively, giving it exceptional access and visibility within the region. The trade area is devoid of any significant retail or restaurant, and is ideal for a new destination that provides a combination of upscale national and local retailers, restaurants, cafes and specialty services that create a much needed vibrant downtown atmosphere.
206 23
trade
287
area
MONTVILLE 80
Rockaway Townsquare
ROCKAWAY
MOUNTAIN LAKES
DENVILLE
80
46
The Shoppes at Union Hill
46
318,773
46 53
10
287 THE DISTRICT AT
15fifteen
513
HANOVER
206
$158,458
PARSIPPANY
10
MORRIS PLAINS
120,321
MENDHAM
Willowbrook Mall
80 202
RANDOLPH
Population
Households
202
80
EAST HANOVER
MORRISTOWN
280 10
LIVINGSTON
513
24
Livingston Mall
202 5 MILE RADIUSMADISON
Average HHI
24
CHATHAM
43,075 (35.8%)
The Mall at Short Hills
SUMMIT
Annual HHI of $150K+
78
5 Mile Radius
Int
Trade Area 12 Minute Drive
DOWNTOWN WESTFIELD y
Annual HHI of $200K+
78
kw
26,230 (21.8%)
287
exceptional
market
5 12 mile radius
minute drive
Population 145,673 Households 56,246 Average HHI $155,577 Annual HHI of $150K+ 20,361 Annual HHI of $200K+ 12,262
Population 298,803 Households 112,948 Average HHI $157,232 Annual HHI of $150K+ 36,771 Annual HHI of $200K+ 42,202
NEW & COMING SOON TO ROUTE 10 CORRIDOR
202
287
10
New Jersey Route 10 B
A
C
D
A
D
D
A
E
THE DISTRICT AT
15fifteen
The District at 15fifteen Existing Retail New Location as of 2015 Coming Soon
202
287
TRAFFIC FLOW Dry de ay nW
ROUTE 10 EAST
10
ROUTE 10 WEST
New Jersey Route 10
B
A
C
D
A
TO MACK-CALI OFFICE PARK
D
D
A
E
TO/FROM JOHNSON ROAD
Entrances
46
80
Mo
un
t Lit
53
tP
lea
sa
nt
Av e
nu
e 10
let
o
o nR
ad 80
GLAXOSMITHKLINE
287
ZOETIS
GAF ROOFING
PINNACLE FOODS INC.
any Roa
d
PBF ENERGY
Parsipp
202
THE DISTRICT AT
15fifteen
r Av
enu
New Location
le A ven
Major Employers
10
287
eda
ove
The District at 15fifteen
e
Ridg
Han
202
Company HQ
ue
53
10
202
W
hi
p
n pa
y
a Ro
d
SR
world-class
companies The surrounding office market contains over 14 million square feet of corporate office facilities fueling the strong daytime population. Many Fortune 500 companies have their world or US headquarters within close proximity to the site. A number of international pharmaceutical companies including Bayer HealthCare, Novartis
5
mile radius
and Teva Pharmaceuticals house their US headquarters in this office market, in addition to Johnson & Johnson and GlaxoSmithKline, which have major facilities.
fortune 1,000 company headquarters*
daytime workers within 5 miles
11,032
businesses within 5 miles
Pinnacle
zoetis
183,269
PBF Energy
191Corporate HQ’s employing over 51,000 people
16 million+ sf *North American Headquarters
of corporate office facilities
vibrant new
destination The District at 15fifteen is an exciting new mixed-use destination in the heart of Morris County, NJ, located at 1515 Route 10 in Parsippany. The project will integrate a unique high-end retail and restaurant tenant mix and residential options not currently available in the county — the 12th wealthiest in the country.*
The District will be a community gathering place for such things as a weekly farmers market, a summer concert series, and holiday events, along with the site’s convenient location and excellent visibility. It will provide a true and much needed downtown in an area where one does not exist.
Positioned to serve the strongest areas of Morris County, NJ, including Parsippany, Morris Plains, Morristown, Hanover, Madison, Randolph, Mountain Lakes and more, the center will be able to capitalize on the affluent households in the market: $141,770 average HHI in a 7-mile radius.
The market is exceptional by all standard demographic measures. Whether measuring the market by a 5- or 10-mile radius, each boasts an average HHI of over $155,000 annually, with greater than 36% of the HH’s earning over $150,000, a median home value greater than $500,000 and a population in which 59% hold a bachelor degree or better. * By median HHI according to the 2015 American Community Survey prepared by the US Census Bureau
The District at 15fifteen DEMOGRAPHIC COMPARISONS
RANK THE DISTRICT OUT AT 15FIFTEEN OF 11 PARSIPPANY, NJ
TICE’S CORNER
THE THE GROVE AT PROMENADE SHREWSBURY WOODCLIFF AT SAGEMORE LAKE, NJ
PRINCETON BROOK 35 TOWN CENTER SOUTHLAKE EASTON TOWN MARKETFAIR PLAZA TOWN SQUARE CENTER
MARLTON, NJ SHREWSBURY, NJ PRINCETON, NJ
SEAGIRT, NJ
KIERLAND DERBY STREET COMMONS SHOPS
LEAWOOD, KS SOUTHLAKE, TX COLUMBUS, OH SCOTTSDALE, AZ
HINGHAM, MA
5 MILE Population
6
145,673
215,785
152,880
136,842
100,509
120,471
214,461
130,791
280,795
207,404
132,529
Number of HH’s
6
56,246
74,182
62,142
54,021
36,356
50,595
93,790
46,029
116,881
92,440
53,080
Per-Capita Income
4
$60,239 $60,846 $53,597 $57,136 $68,711 $52,961 $54,706 $65,337 $30,272 $56,720 $49,623
Average HH Income
4
$155,577 $176,850 $131,641 $144,445 $189,260 $126,011 $124,938 $185,575 $72,589 $127,071 $123,731
Number of HH’s over $150k 4 Education
20,361
30,415
18,456
16,584
15,888
13,964
22,041
20,207
10,286
23,202
13,748
3
59% 56% 53% 48% 74% 46% 62% 58% 34% 54% 43%
% White Collar Employment 5
76% 77% 79% 69% 86% 70% 76% 75% 63% 77% 69%
(College Grad or Higher)
3
164,492
110,092
103,913
83,140
163,419
48,389
185,919
80,587
116,234
168,116
65,039
Population
7
268,691
445,651
301,843
212,359
223,645
209,043
392,109
298,178
528,719
348,319
265,778
Number of HH’s
8
101,671
146,521
124,170
85,700
84,133
87,824
170,578
110,807
218,613
153,223
106,631
Per-Capita Income
1
$59,947 $54,933 $49,470 $56,636 $58,036 $47,105 $48,541 $56,582 $32,222 $54,724 $47,381
Average HH Income
2
$158,082 $166,725 $120,090 $140,116 $153,691 $111,970 $111,430 $152,193 $77,467 $124,266 $117,920
Daytime Population
7 MILE
Number of HH’s over $150k 4 Education
36,297
55,678
31,415
25,967
29,447
20,200
35,310
39,226
24,266
36,774
25,485
2
56% 52% 48% 48% 62% 40% 56% 53% 41% 51% 42%
% White Collar Employment 5
74% 76% 75% 70% 80% 67% 74% 75% 66% 74% 68%
(College Grad or Higher)
Closest “Like-Kind” Center Distance
The Mall at Garden State Short Hills Plaza 9 miles 8 miles
Cherry Hill Brook 35 Bridgewater The Grove at Country Club Mall Commons Shrewsbury Plaza 7.1 miles 13 miles 19 miles 13 miles 9.1 miles
Highland Polaris Park VIllage Fashion Place 9.5 miles 7.2 miles
Scotsdale South Shore Fashion Sq. Plaza 8.1 miles 6.4 miles
Stanbery Development Group, LLC | 2807 Delmar Drive, Suite A, Bexley, Ohio 43209 | 614.824.2900 | www.stanbery.com
The District at 15fifteen REGIONAL MAP Passaic Tice’s Corner Marketplace
S Garden tate Pkwy
17
Sussex
DOWNTOWN RIDGEWOOD 206
Paramus Park
23
ROCKAWAY
Bergen
287 4
MONTVILLE
202
80
MOUNTAIN LAKES
80
Willowbrook Mall
46
53
PARSIPPANY 287
3
202
Livingston Mall
CHATHAM
280
The Mall at Short Hills
Manhattan Hudson
SUMMIT
78
78
Newark Liberty International Airport
Hunterdon
The Mills at Jersey Gardens
Union
DOWNTOWN WESTFIELD
1
95
Pk
w
y
78
ike rnp
95
MADISON 24
287
Ne w Ne Jers e w Yo y rk
LIVINGSTON
24
95
Tu
Essex
10
NJ
MORRISTOWN
280
Ne w Ne Jerse wY y ork
MENDHAM
EAST HANOVER
ke
206
HANOVER
pi
THE DISTRICT AT
15fifteen
95
UPPER MONTCLAIR
rn
MORRIS PLAINS
513
17
80 202
10
y
Morris
Pkw
RANDOLPH
80
tate
10
4
46
46
nS
46
Tu
DENVILLE
The Shoppes at Union Hill
The Outlets at Bergen Town Center Westfield The Shops at Riverside Garden State Plaza
NJ
ROCKAWAY
rde
Rockaway Townsquare
Ga
80
rnp Tu
206
NJ
Garden S
ta
ike
te
Somerset
Bridgewater Commons
202
287
Middlesex
Woodbridge Center
206
Menlo Park Mall 1
0
5 miles
10 miles
Stanbery Development Group, LLC | 2807 Delmar Drive, Suite A, Bexley, Ohio 43209 | 614.824.2900 | www.stanbery.com
Join this
exciting new development! contact Marc Hays, Partner, Leasing 216.577.6851 | mhays@stanbery.com
2807 Delmar Drive, Suite A, Bexley, Ohio 43209 | 614.824.2900 | www.stanbery.com