Dave Cash's Broker Asheville of Keller Williams Listing Guide

LISTING GUIDE DAVECASH www.BrokerAsheville.com Dave@BrokerAsheville.com 704.840.4865 c 828.338.9038 b

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WELCOME TO

TA B L E O F

CONTENTS Our Mission

1

The Team Advantage

2

Get to Know our Team

3

We Want to Know You

8

Our Promise To You

9

Key Market Factors

10

Promotion: Marketing Strategy

11

Presentation

17

Price

19

Active to Market

23

From Contract to Close

24

FAQ

28

Client Success Stories

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BROKER ASHEVILLE’S

MISSION

Our mission is to be the superior REAL ESTATE SOLUTION in the Asheville market. We are focused and committed to providing an exemplary client experience; overachieving objectives and attaining optimal success in all facets of operations.

WIN-WIN or no deal INTEGRITY do the right thing CUSTOMERS always come first COMMITMENT in all things COMMUNICATION seek first to understand

15 % 70

Years in Business

Repeat Clients

900 500+ +

Total Clients Served

Million in Sales

CREATIVITY ideas before results TEAMWORK together everyone achieves more TRUST starts with honesty EQUITY opportunities for all

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SUCCESS results through people

THE TEAM

ADVANTAGE

JE FF & L EA H STE WART OWNERS, CEO & CMO

ST E P H AN I E M IL A N I OPERATIONS MANAGER

A M BER THO MAS CLOSING AGENT

BRE T F RK BUYER SPECIALIST

DAVE C A S H LISTING SPECIALIST

EMILY RI DENO U R LISTING MANAGER

BRE PO W ERS BUYER SPECIALIST

J E R E MY L A S TER LISTING SPECIALIST

MA NDY RE E SE LISTING MANAGER

DAVE

CASH Dave’s entrepreneurial spirit, communication and management skills are appreciated by our clients

After spending many years in banking, real estate investment, and insurance brokerage, Dave is one of Broker Asheville’s real estate listing specialists. He has spent the last 5 years and has sold hundreds of properties here in Western North Carolina. Prior to Asheville, he founded, ran and sold an All State insurance agency in Charlotte.

Luxury Real Estate Agent AVL TOP 100 Individual AVL TOP 100 Team Meals on Wheels of WNC- Board member Leadership Asheville Member 227+ Units Sold 89+ Million in Volume

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A US Air Force veteran and a West Virginia State College grad, Dave’s entrepreneurial spirit, communication and management skills are appreciated by our clients. Dave, Sarah and their 3 boys, Harrison, Miles and James live in the Kenilworth neighborhood of Asheville. When Dave is not on listing appointments or attending kids sporting events you can find him skiing, fly fishing on the Davidson River, biking at Bent Creek with his family or wake surfing on Lake James.

JEREMY

LASTER Jeremy is an Asheville native and has a passion for helping his clients BECOME A LOCAL.

Jeremy is a Western North Carolina native and proud to call Asheville home. Jeremy combines his knowledge and passion for our LOCAL community with a fun, customer focused, and consultative approach.

Jeremy is a graduate of the United States Air Force Academy and his professional resume includes active duty military experience as an Air Force Officer and sales executive roles for market leading medical device and information technology companies. Jeremy has deep roots in our community and has a passion for giving back. During the football season, you can find Jeremy volunteering his time as an assistant football coach for North Buncombe High School. Jeremy is married to his high school sweetheart, Karen, and together they have a beautiful daughter, Ella.

Luxury Real Estate Agent AVL 100 Individual AVL 100 Team Rookie of the Year KW AVL Top Team Member 140+ Units Sold 24+ Million in Volume

GET TO KNOW OUR

TEAM

We understand that an exceptional REALTOR® won’t be an excellent administrator, so we allow each team member to do what they do best. We have a team of specialists who handle the “behind the scenes” work on our listings, so our agents are freed up to do what they do best: SELL YOUR HOME.

MA N DY R EES E

LISTING MANAGER

Mandy is a native Charlottean, she met her husband while in college. Before changing careers, Mandy taught middle school Language Arts for over 10 years. Mandy brings 6 years of KW administrative experience working in all aspects of buying and selling real estate. She prides herself in her attention to detail, organization, and above all else, assisting clients with care and competence. Mandy lives in Arden with her husband Kevin, daughters Evan and Ensley, and pup Koda Cornbread. She loves spending time in the woods with family and gathering with friends.

E MI LY RI DEN OUR

LISTING MANAGER

Emily is a Maryland native. After graduating from the University of North Carolina Wilmington, she moved to Jacksonville where her husband was stationed at Camp Lejeune with the Marine Corps. After his time in the service, they moved to Asheville for their love of the mountains and Western North Carolina. Prior to joining Broker Asheville, Emily worked for Keller Williams in Emerald Isle. In her free time you can find Emily exploring her new city and enjoying the outdoors with her husband, Austin, and their two dogs, Remi & Macy.

A M B E R T H OM A S

CLOSING AGENT

Amber grew up in Greensboro, NC, and is proud to be a native of North Carolina.

After attending Appalachian State University, she moved to Raleigh and called the Triangle home for 12 years. Her love for the mountains brought her to the Asheville area over three years ago. Amber has over 15 years of experience in the real estate industry. Amber believes that every interaction with a client is very important and holds that to a high standard. In Amber’s spare time she enjoys having a good local craft beer at many of the local breweries, going on hikes with her fiancé, Buddy, and her Cocker Spaniel, Boone, and traveling the world.

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GET TO KNOW OUR

TEAM

DAV E C A S H

LISTING SPECIALIST

After spending many years in banking, investment, insurance, and real estate, Dave is Broker Asheville’s real estate listing specialist. Prior to Asheville, he founded an Allstate insurance agency in Charlotte. A US Air Force veteran and a West Virginia State College grad, Dave’s entrepreneurial spirit, communication and management skills are appreciated by our clients. Dave, Sarah and their 3 boys, Harrison, Miles and James live in the Kenilworth neighborhood of Asheville. Away from the office you can find him skiing, fly fishing and biking with his family.

J E R E MY L A S TER

LISTING SPECIALIST

Jeremy is a graduate of the United States Air Force Academy and his professional resume includes active duty military experience as an Air Force Officer and sales executive roles for market leading medical device and information technology companies. Jeremy has deep roots in our community and has a passion for giving back. During the football season, you can find Jeremy volunteering his time as an assistant football coach for North Buncombe High School. Jeremy is married to his high school sweetheart, Karen, and together they have a beautiful daughter, Ella.

LE AH GRA H A M S T EWA RT

OWNER / CMO

Originally from Camden, South Carolina, Leah met Jeff during a summer in Maine where Leah had landed for an interim college summer job; the rest is history! A University of Georgia graduate, Leah has a Bachelors in Environmental Design and a Masters in Urban Planning. With a background as a city planner and an enterprising attitude, Leah plays a pivotal role. Leah is “the boss” and we are proud to have her working as Marketing Director. When she’s not in the office, you can find Leah visiting the local Asheville hot spots with their two sons, Jackson and Wyatt.

J E F F STEWART

OWNER / CEO

Jeff was raised in the mountains of Asheville, North Carolina, and graduated from the University of Georgia Terry College of Business. Following several years of incredible success working with buyers and sellers, and being named a top producer at Keller Williams, Jeff and his wife Leah founded Broker Asheville. Jeff’s love of his hometown, specifically the natural beauty of Western North Carolina, translates into Broker Asheville’s community mindedness, where he works to build a team that empowers clients to make savvy decisions with confidence.

GET TO KNOW OUR

TEAM

B R E P O WERS

BUYER SPECIALIST

Bre, her wife and daughter relocated from Atlanta in 2017 after she worked as a stylist in a top tier men's salon. Bre has always had an affinity for homes and architecture and after some personal buying experiences, she was drawn to bring her experience in customer service and attention to detail to Boker Asheville. Bre looks forward to sharing her love of the mountains and helping you make a sound decision as she knows that attention to detail, respect and a love for people and process can bring a win to families and create opportunities.

B R E T FRK

BUYER SPECIALIST

Bret has been in the real estate business in multiple capacities for over 17 years.

After graduating with an Urban Design and Planning degree from the University of Cincinnati, he pursued a career with renowned design and architecture firms in the Western US. Bret then put his past knowledge and experience to work in the real estate brokerage business. Bret has lived in and owns investment properties within the River Arts and West Asheville neighborhoods. He currently lives in Haw Creek with his wife Allison, son, Wade and daughter, Avery.

S T E P H AN I E MI L A N I

OPERATIONS MANAGER

Stephanie and her daughter Maya landed in Asheville in 2013 after road tripping across the country and researching a new place to call home. She originally hails from New Jersey and has a background in operations management in industries such as art galleries and banquet facilities. She brings her love of systematizing processes to help our team stay organized. In her spare time, you can find her reading at her favorite book nook, playing with her rescue pup by the river, and working on various crafting projects.

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WE WANT TO KNOW

YOU

Most sellers we work with are looking to achieve the following...

1 Net the most money 2 Experience the least amount of hassle 3 In a timeline that matches their motivation Aside from the three items listed above...What is the most important to you?

OUR PROMISE TO

YOU

We appreciate the trust you have put in our team to help you sell your property.

Our commitment to you is that we will exceed your expectations the entire way through the selling process.

So much so that you will want to share your experience with your family and friends....whom we would also love to help.

If we ever fall short of that high level experience, will you please bring it to our attention so we can change our process?

How are we doing? Great! Are there any friends, family, co-workers who we can help with their real estate needs - we want to be a resource for them!

Our team members will be checking with you periodically to see how we're doing and if there is anyone in your world that we could help with their real estate needs or questions.

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KEY MARKET

FACTORS M AR K E T FACTOR S WITHIN O U R CO NTRO L PROMOTION PRESENTATION PRICE

FACTO R S WE C AN’T CO NTRO L COMPETITION BUYER’S OR SELLER’S MARKET INTEREST RATES WHEN THE PERFECT BUYER WALKS THROUGH THE DOOR

PROMOTION

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PROMOTION

LEARN ABOUT THE

HOME

WHERE BUYERS FOUND THE HOME THEY PURCHASED (Percentage distribution)

INTERNET 53% REAL ESTATE AGENT 29% YARD SIGN/OPEN HOUSE SIGN OR RELATIVE 6% FRIEND OR NEIGHBOR 6% HOME BUILDER 4% DIRECTLY FROM SELLER 3% PRINT OR NEWSPAPER AD NEGLIGIBLE Data from the 2020 National Association of Realtors® Profile of Home Buyers and Sellers

Broker Asheville uses a combination of digital, social media, tradition local & national target marketing to ensure maximum exposure for our listings.

PROMOTION

OUR

REACH

• Keller Williams is the largest real estate company in the world.

• Keller Williams Asheville has over 500+ Agents.

• Broker Asheville of Keller Williams is the Top Real Estate Team in Asheville and has been for years.

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PROMOTION

20- POINT MARKETING

SYSTEM B E F OR E WE L IST

STRATEGIC POSITIONING IN PRICING We don’t price your home to sit, we price it to SELL using experience and Scientific Market Analysis.

MASSIVE EXPOSURE We market heavily to agents as 87% of residential sales involve REALTORS®.

HOME STAGING & PHOTOGRAPHY To ensure the “wow factor,” our listing team offers staging consultation to prepare your home for sale.

The way your home looks in pictures makes or breaks your sale, which is why we pay for Asheville’s best photographer and our listing manager to prepare your listing. Our exceptional listing photos set our properties apart. Excellent photos = more showings = a faster, easier sale.

ADVERTISING We spent approximately $10,000 every month in advertising, attracting hundreds of buyers and increasing awareness in our brand.

PROFESSIONAL COLOR PHOTOGRAPHY Only the best photos highlighting the features of your home will be placed online or in any publications.

PROMOTION

20- POINT MARKETING

SYSTEM WHE N WE L IST GLOBAL NETWORKING

1 in 12 real estate transactions in the US involve an international party, so we pay to have your listing exposed to the global marketplace through ListHub Global and Proxio Pro.

YARD SIGN Placement of the “For Sale” sign in your yard will attract the attention of neighbors and drive-by traffic.

MASSIVE INTERNET EXPOSURE 83% of all consumers view properties on the internet prior to purchasing.

SOCIAL MEDIA Your home will be featured on our blogs and social media pages.

EMAIL CULTIVATION We are constantly cultivating qualified buyers in the Asheville area.

COLOR PROPERTY FLYERS Full color, professionally designed and printed flyers will be displayed inside your home for potential buyers.

SUPRA LOCK BOX Your property’s security is a top priority. The lock box records information on everyone who accesses your home, restricting access to your home to licensed professionals.

BUYER SCREENING We market to agents who will bring pre-qualified buyers to your home, reducing stress and eliminating “tire-kickers.”

SHOWING TIME SERVICE Remote showing convenience that texts / calls / emails sellers to make sure they know about showings ASAP. We follow-up for feedback within 24 hours of showings.

OPEN HOUSE Conducted by trained agents, utilizing social media postings, door knocking, and physical advertising through signage to create exposure for your listing.

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PROMOTION

20- POINT MARKETING

SYSTEM AF TE R WE L IST

QUICK, RELIABLE RESPONSIVENESS We pledge to return all calls within two hours of receiving them.

CANVASSING YOUR NEIGHBORHOOD We will attempt to personally talk to your neighbors as they occasionally refer buyers to your property.

SKILLED NEGOTIATING Your best interest is our best interest, and we will represent you in every phase of the transaction.

UPDATES ON THE MARKET We will continue to track how many hits your listing generates and respond to online inquiries.

24-HOUR AVAILABILITY Our call team is available 24 hours every day to field calls on your listing.

P R E S E N TAT I O N

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PRESENTATION

P R E PA R I N G Y O U R L I S T I N G

FOR SALE

You don’t get a second chance to make a great first impression!

Below are some simple ways we can maximize your home’s appeal.

EXTERIOR Keep the grass freshly cut

INTERIOR

Remove all yard clutter

Remove excessive wall hangings, furniture and knick knacks

Apply fresh paint or stain to fences if applicable

Clean or paint walls and ceilings Shampoo carpets

Paint the front door

Clean and organize cabinets and closets

Weed and apply fresh mulch to garden beds Clean windows inside and out Wash or paint the home’s exterior Tighten any loose door handles

Repair all plumbing leaks, including faucets and drain traps Clean all light fixtures, switches, doors, door handles and door frames

Ensure gutters and downspouts are firmly attached

FOR SHOWINGS Turn on all the lights Open drapes in the daytime Keep pets secured or outdoors Play quiet background music Light the fireplace (if seasonally appropriate) Infuse the home with a comforting scent like apple spice or vanilla Vacate the property while it is being shown

PRICE

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PRICE

EXTENDING MARKETING

RESEARCH WHAT THE NUMBERS SAY, SIMPLY PUT....

BROKER ASHEVILLE PRODUCES BETTERRESULTS FASTER! AVERAGE SOLD PRICE

LIST TO SALES PRICE PERCENTAGE

BROKER ASHEVILLE

BROKER ASHEVILLE

MARKET AREA

MARKET AREA

$519,500 $512,000

101.2% 99.8%

AVERAGE DAYS ON MARKET (SOLD) 55 50 45 40 35 30

31

25 20

20

15 10 5

BROKER ASHEVILLE *Over a 2 year period.

MARKET AREA

PRICE

PRICING YOUR

LISTING It is very important to price your property at a competitive market value at the signing of the listing agreement. Historically, your first offer is usually your best offer. More buyers purchase their properties at market value than above market value. If you price your property at Market Value, you are exposing it to a much greater percentage of prospective buyers and you are increasing your opportunity for sale. +15%

10%

+10% Asking Price

30% MARKET VALUE 60%

-10%

Percentage of Buyers 75%

80%

ACTIVITY

-15%

WEEKS ON MARKET

TIMING

Timing is extremely important in the real estate market. A property attracts the most activity from the real estate community and potential buyers when it is first listed and therefore has the greatest potential to sell when it is new on the market.

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PRICE

ADDITIONAL

C O N S I D E R AT I O N S THE PROPER BALANCE OF THESE FACTORS WILL EXPEDITE YOUR SALE. PRICE Pricing your home properly from the start is the deciding factor on how long it will take to sell.

CONDITION The condition of the property affects the price and the speed of the sale. As prospective buyers often make purchases based on emotion, first impressions are so important. Our team will be able to help in optimizing the physical appearance of your home to maximize the buyer’s perception of value.

COMPETITION Prospective buyers are going to compare your property – both the condition and the price – to the other listings in and around your neighborhood. Those buyers will determine value based on properties that are listed or have recently sold in the area.

TIMING The first 30 days your property is listed is the window of opportunity when buyers and their agents discover your property and are most likely to visit and make offers.

LOCATION Location is the single most important factor in determining the value of your property.

TERMS Your goals, needs and motivations can impact the terms of the agreement.

ACTIVE TO M ARKE T

ACTIVE TO

MARKET THE OFFER Showings Begin Agent Feedback The Offer Negotiating Contracts 1. ACCEPT THE OFFER, in which case you have a contract.

2. COUNTEROFFER, you are rejecting the buyers proposal but are putting a new offer on the table.

3. REJECT THE OFFER. This should be used as a last resort when counter offering is not an option.

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FROM CONTRACT TO

CLOSE

F RO M CO NTRACT TO CLOS E

FROM CONTRACT TO

CLOSE

Once you accept and sign the offer, your home is considered to be “under contract” and the closing process begins. Broker Asheville’s Closing Coordinator will take the lead in this process and your agent will be there to guide you through each step! We’ve simplified this process into ten steps to help you finalize the sale of your home.

1. Under Contract

6. Repairs Made & Tracked

2. Inspections

7. Review Closing Disclosure

3. Due Diligence & Negotiations

8. Final Walkthrough

4. Title Search & Survey

9. Closing, Recording & Keys

5. Appraisal & Loan Approval

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F RO M CO NTRACT TO CLOS E

INSPECTIONS Inspections and potential repairs are the number one reason sales don’t close. Typically, buyers have a certain number of days in which to inspect the property and accept or reject the property based upon these mechanical and structural inspections.

Save yourself time, money and disappointment...

Do deferred maintenance NOW!

HOW THE SELLER SEES THE HOUSE

HOW THE BUYER SEES THE HOUSE

HOW THE INSPECTOR SEES THE HOUSE

HOME WARRANTY PLANS

Home warranty plans go a long way to alleviate some of the risks and concerns buyers have when purchasing a home. For free, the seller can provide a warranty covering specified heating, plumbing, electrical, water heater, and/or appliance break downs during the listing period. Coverage under most plans can be taken over at closing with a fee.

F RO M CO NTRACT TO CLOS E

NOW IT’S

C LO S IN G DAY The closing process finalizes the sale of your home and makes everything official. Also known as settlement, the closing is when you get paid and the buyer receives the deed to your home.

A FEW THINGS TO BRING TO THE CLOSING A valid government-issued picture ID House keys Garage door opener(s) Mailbox and any other spare keys

ATTORNEY DUTIES The attorney will look over the purchase contract and identify what payments are owed and by whom; prepare documents for the closing; conduct the closing; make sure taxes, title searches, real estate commissions and other closing costs are paid; ensure that the buyer’s title is recorded; and ensure that you receive any monies due to you.

YOUR COSTS Sellers commonly pay the following at closing: • Mortgage balance and prepayment penalties, if applicable • Other claims against your property, such as unpaid property taxes • Unpaid special assessments on your property • Deed Transfer Tax • Attorney Fees • Agents Commission

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FAQ How fast can you list my home?

We will move as quickly as possible while still ensuring the Presentation is ideal. Once a home is staged and photography has occurred, we can be ready to activate your listing within 48 hours.

How will you market my home?

Broker Asheville utilizes a comprehensive 20 point Marketing Strategy to ensure the most thorough exposure of your listing. More detailed information can be found within this packet.

What will the list price be, and how do we know we couldn't have gone higher?

The list price is determined by looking at your individual house as it compares to the local market. We evaluate the qualitative and quantitative factors with you in great detail to arrive at the price. The market corrects, meaning if your home has more value to buyers, they will bid up the price to own it.

At what price will my home sell?

The three factors that will ultimately determine the market price or sale price of your home are Promotion, Presentation and Price. We will work with you to create a tailored plan, matching your individual goals, to sell your house.

How do showings work?

Once your property is active on the MLS, licensed agents can request to show it. We set the schedule based on your needs. You will be alerted of the request by your preference of phone, text or email. At the confirmed time, the agents use their secure login to access a code to the lockbox.

How much will I net in the sell of our home?

We can help you determine an approximation of what you will net by using a worksheet which calculates the fees associated with selling your home. Percentage of sales price, per diem taxes and HOA fees and seller concessions are some of the variables that will affect the actual amount of proceeds you will receive.

CLIENT SU CCESS STORIES

BROKER ASHEVILLE

TEAM

I have found Broker Asheville Team to be both professional and personable in all areas of real estate. They are "go-getters" with excellent follow-up skills. They do their research on market sales to provide the best advice on pricing. Cannot recommend them highly enough! -Jim C. We had an absolutely wonderful experience purchasing a second home in Asheville with the assistance of Jeremy Laster, Dave Cash, and Amber Cloutier of the Broker Asheville team. It's a daunting prospect to buy a house more than 500 miles away, but these real estate professionals guided us every step of the way--from getting to know us well enough on the front end to find the type of house we were interested in, to patiently providing over several months property listings to consider both in and around Asheville, to helping us negotiate a favorable price, to making sure all latent repair needs were identified and addressed by the seller, to easing us through closing. -Maura M. I can not give high enough praise to the Broker Asheville team that surrounds him. We had our home listed with another agent for six months with no luck. Once Broker Asheville team let loose his marketing machine, we were under contract in one week! Post contract to closing our hands were held and the process was amazingly seamless.

-Norm L. These folks are so very impressive, from the listing agent to the open house agent to the closing agent, all the best of the best! I can’t imagine EVER selling or buying again without first contacting Broker Asheville! Even after the sale has closed, they are still in contact trying to help in any way they can. THE REAL DEAL, folks! -Billy A. Broker Asheville were an extreme pleasure to work with throughout the entire selling process. From their friendliness and extensive market knowledge, to quick response as a team for any setbacks I encountered I was very impressed with how professionally they handled everything. I would highly recommend them to others looking for a realtor and plan to use their services in the future as a repeat customer. -Michael P. For more Client Success Stories Click Here

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