your guide to
LISTING & SELLING your home
BrokerAsheville.com • (828) 210-1642 • 81 Coxe Avenue, Asheville, NC 28801
OUR MISSION
Our mission is to be the superior REAL ESTATE SOLUTION in the Asheville market, focused on high customer satisfaction levels & committed to overachieving objectives, while attaining optimal success in all facets of operations.
BrokerAsheville.com • (828) 210-1642 • 81 Coxe Avenue, Asheville, NC 28801
GET TO KNOW US
THE BROKER ASHEVILLE TEAM
Thanks for taking the time to get to know us a little better. The Broker Asheville Team realizes there is so much more to selling a home than just putting it in MLS, displaying a few photos online and sticking a sign in the yard. What sets us apart from other agents is that we go the extra mile to produce, providing excellent service, communication and accessibility to our clients. More importantly, our relationship with each seller is a partnership in which both parties have responsibilities to each other, while sharing a common goal. Our goal is to get you the most money for your property in the shortest time frame, guiding you to a smooth closing, reducing stress and saving you time. This package contains helpful information about selling your home from the time it is first listed to the moment you hand over your keys. We are looking forward to working with you on getting your home SOLD!
FREQUENTLY ASKED QUESTIONS How fast can you sell my home? The time it takes to sell your home is dependent on several market-driven factors. We will work together to ensure that your home stands out from the rest and get it sold as quickly as possible. How will you market my home? The Broker Asheville Team utilizes a comprehensive 21-Point Marketing Strategy to ensure the most thorough exposure of your listing. More detailed information can be found within this packet.
BrokerAsheville.com • (828) 210-1642 • 81 Coxe Avenue, Asheville, NC 28801
THE TEAM ADVANTAGE We don’t allow our skilled agents to be bogged down by paperwork. We understand that an exceptional REALTOR® won’t be an excellent administrator, so we allow each team member to do what they do best. We have a team of specialists who handle the “behind the scenes” work on our listings, so our agents are freed up to do what they do best: SELL YOUR HOME. A FEW OF THE PEOPLE WHO SUPPORT OUR AGENTS BEHIND THE SCENES
JEFF OWNER
HANNAH LISTING MANAGER
DAVE LISTING SPECIALIST
AMBER CLOSING & OPERATIONS MANAGER
LEAH OWNER & MARKETING MANAGER
BrokerAsheville.com • (828) 210-1642 • 81 Coxe Avenue, Asheville, NC 28801
GET TO KNOW OUR TEAM Jeff Stewart • Owner Jeff was raised in the mountains of Asheville, North Carolina, and graduated from the University of Georgia Terry College of Business. Following several years of incredible success working with buyers and sellers, and being named a top producer at Keller Williams, Jeff and his wife Leah founded Broker Asheville. Jeff’s love of his hometown, specifically the natural beauty of Western North Carolina, translates into Broker Asheville’s community mindedness, where he works to build a team that empowers clients to make savvy decisions with confidence.
Leah Graham Stewart • Owner & Marketing Manager Originally from Camden, South Carolina, Leah met Jeff during a summer in Maine where Leah had landed for an interim college summer job; the rest is history! A University of Georgia graduate, Leah has a Bachelors in Environmental Design and a Masters in Urban Planning. With a background as a city planner in Athens, GA and an enterprising attitude, Leah plays a pivotal role in Broker Asheville. Leah is “the boss” and we are proud to have her working on our graphic design. When she’s not in the office, you can find Leah taking long walks with their Bernese Mountain Dog, Okra, or visiting the local Asheville hot spots with their two sons, Jackson and Wyatt.
Amber Cloutier • Closing & Operations Manager Amber grew up in Greensboro, NC and is proud to be a native of North Carolina. After attending Appalachian State University, she moved to Raleigh and called the Triangle home for 12 years. Her love for the mountains brought her to Asheville, NC. Prior to joining Broker Asheville, Amber worked for North Carolina Real Estate Commission and Ashley Wilson Realty Group. When Amber is not exploring her new home with her boyfriend, Buddy and her Cocker Spaniel, Boone, she enjoys traveling the world.
BrokerAsheville.com • (828) 210-1642 • 81 Coxe Avenue, Asheville, NC 28801
GET TO KNOW OUR TEAM Jeremy Laster • Buyer Specialist Jeremy is a Western North Carolina native and proud to call Asheville home. As a Buyer’s Specialist with Broker Asheville, Jeremy combines his knowledge and passion for our LOCAL community with a fun, customer focused, and consultative approach. Jeremy is a graduate of the United States Air Force Academy and his professional resume includes active duty military experience as an Air Force Officer and sales executive roles for market leading medical device and information technology companies. Jeremy has deep roots in our community and has a passion for giving back. During the football season, you can find Jeremy volunteering his time as an assistant football coach for North Buncombe High School. Jeremy is married to his high school sweetheart, Karen, and together they have a beautiful daughter, Ella. You may see Jeremy and his family around town enjoying outdoor activities, live music, and great restaurants.
Bret Frk • Buyer Specialist Bret has been in the real estate business in multiple capacities for over 17 years. After graduating with an Urban Design and Planning degree from the University of Cincinnati, he pursued a career with renowned design and architecture firms in the Western US. After moving to Asheville in 2002 to become one of the founding members of a new landscape architecture and land planning branch office of Design Workshop, he focused his efforts on numerous new development and tourism/resort projects in the region and internationally. In 2007, he pursued a more land conservation and land management consulting focus with the Durham-based Unique Places. He assisted with the acquisition, management and restoration of the largest conservation tracts in the State - land holdings that totaled over 45,000 acres. The next logical step for Bret was to put his past knowledge and experience to work in the real estate brokerage business. Knowing some of the Broker Asheville Team from other business endeavors, he was welcomed to be part of the team in mid-2015. Bret has lived in and still owns investment properties within the River Arts and West Asheville neighborhoods. He currently lives in Haw Creek with his wife Allison, son, Wade and daughter, Avery.
BrokerAsheville.com • (828) 210-1642 • 81 Coxe Avenue, Asheville, NC 28801
GET TO KNOW OUR TEAM Hannah Heedy • Listing Manager Hannah grew up in the Asheville area, and proudly calls herself a local. While she’s traveled and lived elsewhere, she feels that Asheville is the perfect mix of culture and nature, which suits her active lifestyle. Hannah graduated from UNCA with a B.S. in Molecular Biology and worked in healthcare for several years. She then decided to put her willingness to help and superb organizational skills to a new use and aides Broker Asheville in managing its many listings. As a licensed team member, Hannah ensures that each client gets exactly what they need by making the listing process an easy, exciting experience. A self-proclaimed foodie, she frequents the local eateries and breweries, and can often be found on the South Slope with her husband, William, and Bernese Mountain Dog, Banks.
Dave Cash • Listing Specialist After spending many years in banking, investment, insurance, and real estate, Dave is Broker Asheville’s new listing specialist. Most recently he founded, ran and sold an Allstate insurance agency in Charlotte. A US Air Force veteran and a West Virginia State College grad, Dave is pleased to be making a new home in the Asheville community. His entrepreneurial spirit, communication and management skills make Dave a perfect fit on the Broker Asheville team. After living in Montford for a few months, Dave, his wife and three sons have just moved into the Kenilworth neighborhood. When Dave is not on Listing appointments you can find him skiing, fly fishing on the Davidson River and biking at Bent Creek with his family.
BrokerAsheville.com • (828) 210-1642 • 81 Coxe Avenue, Asheville, NC 28801
LISTING & SELLING
KEY OBJECTIVES
THE RIGHT PRICE Pricing your home at the property’s fair market value.
GOOD TIMING Selling your home in the desired time period.
CONVENIENCE
Selling your home in the most convenient manner possible.
MARKETING STRATEGY COMPETITIVE MARKET ANALYSIS FROM OFFER TO CLOSE ABOUT THE BROKER ASHEVILLE TEAM
BrokerAsheville.com • (828) 210-1642 • 81 Coxe Avenue, Asheville, NC 28801
MARKETING
strategy
LEARN ABOUT THE HOME
MARKETING STRATEGY
Where buyers found the home they purchased. (Percentage distribution) INTERNET 44% REAL ESTATE AGENT 33% YARD SIGN/OPEN HOUSE SIGN OR RELATIVE 9% FRIEND OR NEIGHBOR 6% HOME BUILDER 6% DIRECTLY FROM SELLER 2% PRINT OR NEWSPAPER AD 1% OTHER SOURCES less than 1% Data from the 2015 National Association of Realtors® Profile of Home Buyers and Sellers
Buyers find the home they purchase primarily by looking on the internet and by asking real estate agents. An excellent agent with a terrific Internet marketing program is your best path to a sale. At Broker Asheville, we use a combination of local and national targeted marketing to ensure maximum exposure for our listings.
BrokerAsheville.com • (828) 210-1642 • 81 Coxe Avenue, Asheville, NC 28801
21- POINT MARKETING SYSTEM
MARKETING STRATEGY
BEFORE WE LIST STRATEGIC POSITIONING IN PRICING
We don’t price your home to sit, we price it to SELL using experience and Scientific Market Analysis.
MASSIVE EXPOSURE
We market heavily to agents as 95% of residential sales involve REALTORS®.
HOME STAGING & PHOTOGRAPHY
To ensure the “wow factor,” our listing team offers staging consultation to prepare your home for sale. The way your home looks in pictures makes or breaks your sale, which is why we pay for Asheville’s best photographer and our listing manager to prepare your listing. Our exceptional listing photos set our properties apart. Excellent photos = more showings = a faster, easier sale.
ADVERTISING
We spent approximately $10,000 every month in advertising, attracting hundreds of buyers and increasing awareness in our brand.
PROFESSIONAL COLOR PHOTOGRAPHY
Only the best photos highlighting the features of your home will be placed online or in any publications.
BrokerAsheville.com • (828) 210-1642 • 81 Coxe Avenue, Asheville, NC 28801
21- POINT MARKETING SYSTEM
MARKETING STRATEGY
WHEN WE LIST GLOBAL NETWORKING
1 in 12 real estate transactions in the US involve an international party, so we pay to have your listing exposed to the global marketplace through ListHub Global and Proxio Pro.
YARD SIGN
Placement of the “For Sale” sign in your yard will attract the attention of neighbors and drive-by traffic.
MASSIVE INTERNET EXPOSURE
83% of all consumers view properties on the internet prior to purchasing.
SOCIAL MEDIA
Your home will be featured on our blogs and social media pages.
EMAIL CULTIVATION
We are constantly cultivating qualified buyers in the Asheville area.
COLOR PROPERTY FLYERS
Full color, professionally designed and printed flyers will be displayed inside your home for potential buyers.
SENTRI LOCK BOX
Your property’s security is a top priority. The lock box records information on everyone who accesses your home, restricting access to your home to licensed professionals.
BrokerAsheville.com • (828) 210-1642 • 81 Coxe Avenue, Asheville, NC 28801
21- POINT MARKETING SYSTEM
MARKETING STRATEGY
WHEN WE LIST BUYER SCREENING
We market to agents who will bring pre-qualified buyers to your home, reducing stress and eliminating “tire-kickers.”
CENTRALIZED SHOWING SERVICE
Remote showing convenience that texts / calls / emails sellers to make sure they know about showings ASAP. We follow-up for feedback within 24 hours of showings.
OPEN HOUSE
Conducted by trained agents, utilizing social media postings, door knocking, and physical advertising through signage to create exposure for your listing.
BrokerAsheville.com • (828) 210-1642 • 81 Coxe Avenue, Asheville, NC 28801
21- POINT MARKETING SYSTEM
MARKETING STRATEGY
AFTER WE LIST QUICK, RELIABLE RESPONSIVENESS
We pledge to return all calls within two hours of receiving them.
CANVASSING YOUR NEIGHBORHOOD
We will attempt to personally talk to your neighbors as they occasionally refer buyers to your property.
SKILLED NEGOTIATING
Your best interest is our best interest, and we will represent you in every phase of the transaction.
UPDATES ON THE MARKET
We constantly monitor what the market is doing in your area and inform you accordingly through weekly and monthly reports.
ONLINE ACTIVITY MONITORING
We will continue to track how many hits your listing generates and respond to online inquiries.
24-HOUR AVAILABILITY
Our call team is available 24 hours every day to field calls on your listing.
BrokerAsheville.com • (828) 210-1642 • 81 Coxe Avenue, Asheville, NC 28801
EXTENDING MARKETING RESEARCH
MARKETING STRATEGY
Did you know that 95% of buyers work with a Realtor? As a member of Keller Williams Realty International, we are a part of a 112,000 agent network across the globe. Locally, because of our extensive experience and proven track record, we also have strong relationships with other agents working with buyers across Asheville. We cover the entire Greater WNC area, so we have relationships and a strong presence in every nook and cranny in the area.
AREAS WE COVER West Asheville East Asheville (Haw Creek, Beverly Hills, Oakley) Black Mountain Swannanoa Downtown Weaverville Hendersonville South Asheville (Arden & Fletcher) Mills River Kenilworth North Asheville (Beaver Lake & Lakeview Park) River Arts District, South French Broad, & WECAN Five Points Norwood Park & Albemarle Park Marshall Biltmore Forest Malvern Hills
BrokerAsheville.com • (828) 210-1642 • 81 Coxe Avenue, Asheville, NC 28801
EXTENDING MARKETING RESEARCH
MARKETING STRATEGY
BrokerAsheville.com • (828) 210-1642 • 81 Coxe Avenue, Asheville, NC 28801
COMPETITIVE
market advantage
COMPETITIVE MARKET ADVANTAGE
EXTENDING MARKETING RESEARCH Over 2 year period
AVERAGE ORIGINAL LIST PRICE OF SOLD HOMES
AVERAGE SOLD PRICE
LIST TO SALES PRICE PERCENTAGE
BROKER ASHEVILLE
BROKER ASHEVILLE
BROKER ASHEVILLE
$308,879
$293,418
97%
MARKET AREA
MARKET AREA
MARKET AREA
$278,782
$241,675
87%
That’s over $30,000 going back into your pocket!
AVERAGE DAYS ON MARKET (SOLD)
BROKER ASHEVILLE
MARKET AREA
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BrokerAsheville.com • (828) 210-1642 • 81 Coxe Avenue, Asheville, NC 28801
KEY MARKET FACTORS
COMPETITIVE MARKET ADVANTAGE
The proper balance of these factors will expedite your sale. PRICE Pricing your home properly from the start is the deciding factor on how long it will take to sell. CONDITION The condition of the property affects the price and the speed of the sale. As prospective buyers often make purchases based on emotion, first impressions are so important. Our team will be able to help in optimizing the physical appearance of your home to maximize the buyer’s perception of value. COMPETITION Prospective buyers are going to compare your property – both the condition and the price – to the other listings in and around your neighborhood. Those buyers will determine value based on properties that are listed or have recently sold in the area. TIMING Property values are affected by the current real estate market. Because we can’t manipulate the market, we’ll collaborate on a pricing and marketing strategy that will take advantage of the first 30 days your property is listed. It’s the window of opportunity when buyers and their agents discover your property and are most likely to visit and make offers. LOCATION Location is the single most important factor in determining the value of your property. TERMS Terms structured to meet our objectives are important to successful marketing. BrokerAsheville.com • (828) 210-1642 • 81 Coxe Avenue, Asheville, NC 28801
KEY MARKET FACTORS
COMPETITIVE MARKET ADVANTAGE
MARKET FACTORS WITHIN YOUR CONTROL: • Price • Presentation • Promotion
FACTORS YOU CAN’T CONTROL: • Competition • Buyer’s or Seller’s Market • Interest Rates • When the Perfect Buyer walks through the door
BrokerAsheville.com • (828) 210-1642 • 81 Coxe Avenue, Asheville, NC 28801
PRICING YOUR LISTING
COMPETITIVE MARKET ADVANTAGE
It is very important to price your property at a competitive market value at the signing of the listing agreement. Historically, your first offer is usually your best offer. More buyers purchase their properties at market value than above market value. If you price your property at Market Value, you are exposing it to a much greater percentage of prospective buyers and you are increasing your opportunity for sale.
TIMING Timing is extremely important in the real estate market. A property attracts the most activity from the real estate community and potential buyers when it is first listed. It has the greatest potential to sell when it is new on the market. BrokerAsheville.com • (828) 210-1642 • 81 Coxe Avenue, Asheville, NC 28801
PREPARING YOUR LISTING FOR SALE
COMPETITIVE MARKET ADVANTAGE
You don’t get a second chance to make a great first impression! Below are some simple ways we can maximize your home’s appeal. EXTERIOR • Keep the grass freshly cut • Remove all yard clutter • Apply fresh paint to wooden fences • Paint the front door • Weed and apply fresh mulch to garden beds • Clean windows inside and out •Wash or paint the home’s exterior • Tighten and clean all door handles • Ensure gutters and downspouts are firmly attached
INTERIOR • Remove excessive wall hangings, furniture and knick knacks • Clean or paint walls and ceilings • Shampoo carpets • Clean and organize cabinets and closets • Repair all plumbing leaks, including faucets and drain traps • Clean all light fixtures
FOR SHOWINGS • Turn on all the lights • Open drapes in the daytime • Keep pets secured or outdoors • Play quiet background music • Light the fireplace (if seasonally appropriate) • Infuse the home with a comforting scent like apple spice or vanilla • Vacate the property while it is being shown
BrokerAsheville.com • (828) 210-1642 • 81 Coxe Avenue, Asheville, NC 28801
FROM OFFER
to close
INSPECTIONS
FROM OFFER TO CLOSE
Inspections and potential repairs are the number one reason sales don’t close. Typically, buyers have a certain number of days in which to inspect the property and accept or reject the property based upon these mechanical and structural inspections.
Save yourself time, money and disappointment... Do deferred maintenance NOW! HOW THE SELLER SEES THE HOUSE
HOW THE BUYER SEES THE HOUSE
HOW THE INSPECTOR SEES THE HOUSE
HOME WARRANTY PLANS Home warranty plans go a long way to alleviate some of the risks and concerns buyers have when purchasing a home. For free, the seller can provide a warranty covering specified heating, plumbing, electrical, water heater, and/or appliance break downs during the listing period. Coverage under most plans can be taken over at closing with a fee. BrokerAsheville.com • (828) 210-1642 • 81 Coxe Avenue, Asheville, NC 28801
CLOSING 101
FROM OFFER TO CLOSE
The closing process finalizes the sale of your home and makes everything official. Also known as settlement, the closing is when you get paid and the buyer receives the deed to your home.
A FEW THINGS TO BRING TO THE CLOSING: • A valid government-issued picture ID • House keys • Garage door opener(s) • Mailbox and any other spare keys WHAT TO EXPECT: The attorney will look over the purchase contract and identify what payments are owed and by whom; prepare documents for the closing; conduct the closing; make sure taxes, title searches, real estate commissions and other closing costs are paid; ensure that the buyer’s title is recorded; and ensure that you receive any monies due to you. YOUR COSTS: Sellers commonly pay the following at closing: • Mortgage balance and prepayment penalties, if applicable • Other claims against your property, such as unpaid property taxes • Unpaid special assessments on your property
BrokerAsheville.com • (828) 210-1642 • 81 Coxe Avenue, Asheville, NC 28801
BROKER ASHEVILLE TEAM
CLIENT SUCCESS STORIES
The Broker Asheville team has sold two houses for me, and both were challenging sales. The entire team is highly professional and very responsive. I could not be more satisfied. -Jim C. My experience with Jeff Stewart and his team was outstanding. They were knowledgeable and responsive throughout the entire process of selling my home. They handled all the details for me and made the process as easy as possible. Their recommendations and advice were precise and very helpful. Jeff’s team was patient and took the time to answer any and all questions I had no matter how minor. I sold my house quickly and couldn’t have been more pleased with how well it all went. They were a pleasure to work with! -Maura M. I can not give high enough praise to Jeff and the team that surrounds him. We had our home listed with another agent for six months with no luck. Once Jeff let loose his marketing machine, we were under contract in one week! Post contract to closing our hands were held and the process was amazingly seamless. -Norm L. These folks are so very impressive, from the listing agent to the open house agent to the closing agent, all the best of the best! I can’t imagine EVER selling or buying again without first contacting Broker Asheville! Even after the sale has closed, they are still in contact trying to help in any way they can. THE REAL DEAL, folks! -Billy A. I have found Jeff and his team to be both professional and personable in all areas of real estate. They are “go-getters” with excellent follow-up skills. They do their research on market sales to provide the best advice on pricing. Cannot recommend them highly enough! -Michael P. Jeff and the team were an extreme pleasure to work with throughout the entire selling process. From their friendliness and extensive market knowledge, to quick response as a team for any setbacks I encountered I was very impressed with how professionally they handled everything. I would highly recommend them to others looking for a realtor and plan to use their services in the future as a repeat customer. -Aureile C. We were selling a house in bankruptcy and had many questions especially what broker could help us through this process. Jeff and his team helped us through this very stressful time with proper and experienced advice, they also helped directly in contacting our attorney to avoid the many pitfalls that we could have fallen into. I cannot express the genuine gratitude I have for Jeff and his team. -David M.
BrokerAsheville.com • (828) 210-1642 • 81 Coxe Avenue, Asheville, NC 28801
@BrokerAsheville Each Keller Williams Realty office is independently owned and operated. BrokerAsheville.com • (828) 210-1642 • 81 Coxe Avenue, Asheville, NC 28801