a d a Pl c r roject
Brooke Vaske
placard project
the beginning The first step in this project was to pick a quote by a famous graphic designer. I chose Neville Brody’s quote... “Digital design is like painting, except the paint never dries.” I chose Brody’s quote for multiple reasons. Not only did I enjoy his work, I also enjoyed how the quote spoke to the idea that digital design is always changing. You can make many mistakes or changes before reaching a final product, and I think that’s the beauty of design. I then received a 12x12 canvas size. After that, I started doing some research on Brody’s work.
inspiration I looked to Brody’s work for inspiration. His designs were all very different; however, two elements of his designs really stood out to me. These include splitting the page with either a photo or a block of color and the red, black and white color scheme. Asside from his designs, I also learned about his professional life. He currently owns Brody Associates. This company designs for many prominant companies world wide!
placard project
during + process While I was creating sketches, I was thinking about ways to implement a “wet paint” look. I explored using decorative fonts and also experimented with painting words onto the canvas itself. One of the biggest challenges with this project was trying to create hierarchy within my design. It was especially difficult, because I had to choose what the most important words of the quote were. In the end, I created a heirarchy that experessed “graphic design never dries”.
Graphic design is like
PAINTING
EXCEPTg the paint doesn’t dry.
graphic design is like
PAINT EXCEpT the ING a i n t doesn’t dry.
grapic design is like painting,
EXCEPT
THE PAINT
DOESN’T
DRY
GRAPHIC DESIGN is like painting, except the paint
DOESN’T DRY
GRAPHIC
DESIGN is just like painting, except the paint
DOESN’T
DRY
graphic
e x t p c E design
is like painting
the paint
dry
doesn’t
D
esign graphic
painting
D
the paint
except
is like
oesnt ry
graphic design is like painting
except the paint
doesn’t dry
GRAPHIC design
y r d
is like painting, except the paint
DOESN’T
design
graphic
is like painting EXCEPT THE PAINT
DOESN’T DRY
placard project
D
refined sketches
esign digital
painting
is like
the paint
except
never
DRIES
DIGITAL DESIGN is like painting, except the paint
NEVER DRIES
placard project
D
final sketch
esign digital
never
the paint
except
is like painting
S E I R D
final