look book
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what’s inside
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contents introduction............................... 03 brand identity............................. 04 brand essence............................. 05 logo story.................................. 06 logo versions & usage................. 08 sizing, proximity & clear space.... 10 color palette............................. 12 typography - print....................... 14 imagery - lifestyle....................... 16 imagery - technical...................... 22
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brand identity
Trust HERCULES Stands to protect your most prized possession...your instrument. Whether in the studio, performing on stage, or practising at home – HERCULES STANDS UP to every need.
brand essence
TRUST S A F E | SOL ID | S TA BL E | SE CUR E
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the logo
getting tagged The letter “H” is used in the main body of our logo to reinforce an image of “strength” and “stability”. The rotating mechanism inside the “H” represents the innovative product designs that set HERCULES head and shoulders above the crowd. We think differently... We innovate.
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the logo
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versions & usage Primary Hercules Logo - The “H” shape, together with the HERCULES name is the official logo approved to be used across all media types. The bold design of the logo is ideal for most situations as the strong shape allows the logo to pop against both light and dark backgrounds. The Alternate - The alternate logo is to be used sparingly when the primary logo is ruled out due to sizing, spacing, and/or visibility issues. Set horizontally, this version is ideal for small format applications, such as web banners. Alternate Logo Background Color Density - Please be sure the background color is not darker than 25% in value when using the alternate “black” logo against a white or light colored background. When using the alternate “PMS123 yellow” (reversed) logo against a black or dark colored background, please make sure the background color is not lighter than 60% in value.
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Primary Logo - Shown on dark-colored background
Primary Logo - Shown on light-colored background
Primary Logo - Shown on black background
Alternate “Yellow” Logo - Dark background version
Alternate “Black” Logo - Light background version
Alternate “Reversed” Logo - Dark background version
the logo
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when size matters Sizing guidelines are established to ensure usage consistency as well to help retain the logo’s visual integrity across all media types. Each logo version can be sized proportionally without exceeding the following minimum size standards: 15mm / 0.6in / 43px
44mm / 1.73in / 125px
room to breathe Consistent clear space and proximity are needed to give the logo proper room to be displayed. Use the examples to the right as a guide to prevent interference from other photographic and typographic elements on all sides. Note
- Registered symbols may need to be resized to legible standards.
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“X”
“X” When using primary Hercules logo - The “X” measurement of the clear space is 25% the height and width of the primary logo “H” icon.
“X”
“X”
When using alternate Hercules logo - The “X” measurement of the clear space is equal to the full height and width of the “H” letter in “HERCULES”.
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color palette
our colors What do you think of yellow and black? A tonka toy from childhood? Industrial strength? Color always fuels imagination and conveys meaning. The colors of HERCULES are secure, trustworthy and vigorous.
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PRIMARY
SECONDARY
PMS 123 C
NEUTRAL BLACK C
ACCENTS
WHITE
COOL GRAY 9 C
PMS 123 C
C: 00
M: 30
Y: 85
K: 00
R: 255
G: 198
B: 039
HTML: F F C 6 2 7
PMS NEUTRAL BLACK C
C: 82
M: 78
Y: 77
K: 60
R: 035
G: 034
B: 034
HTML: 2 3 2 2 2 2
WHITE
C: 00
M: 00
Y: 00
K: 00
R: 255
G: 255
B: 255
HTML: F F F F F F
PMS COOL GRAY 9 C
C: 61
M: 53
Y: 48
K: 00
R: 119
G: 119
B: 122
HTML: 767679
typography
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print Primary Typefaces - Used for headlines or high importance words or phrases.
bank gothic bt light
bank gothic bt medium
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
bank gothic bt Bold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
Secondary Typefaces - Used for body copy and fine print. HELVETICA NEUE Ultra Light
HELVETICA NEUE Ultra Light Condensed
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0123456789
0123456789
HELVETICA NEUE Thin
HELVETICA NEUE Condensed
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0123456789
0123456789
HELVETICA NEUE Regular Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
HELVETICA NEUE Bold Condensed
0123456789
HELVETICA NEUE Bold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 HELVETICA NEUE Black Condensed Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
15 The best typeface is one that shares the same personality as your brand.
SOLID & STABLE YOU MAY ROCK AND YOU MAY ROLL, BUT YOUR GEAR WILL REMAIN STEADY.
INNOVATIVE build for performance, build for life Whether recording in the studio, performing on stage, or jamming at home...HERCULES STANDS UP
Innovative features include the self-locking Auto Grip System, the compact portability of the mini stands, and specially formulated foam rubber that will protect the finish on your guitar.
9,79 4 ,0 4 0 & COU NTI N G S T A N D S Y O U C A N
TRUST
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lifestyle imagery
the look The HERCULES lifestyle imagery captures the attention of lively and dynamic musicians in today’s music world. No matter if they play jazz, classical, rock or any kind of music, they trust us as we’re always there to stand by their side. We play with them and we protect them. We are the guardian of music!
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lifestyle imagery
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artist imagery
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imagery
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product as the hero When photographing HERCULES products, the photography should always display the whole product in pristine condition. The imagery of the product being photographed should “grab” the musician’s attention. Finally, close-up photography of the product can be indispensable in creating desire for the target audience to own HERCULES products.
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Š 2015 Hercules Stands. All rights reserved.