the ID book
contents introduction.....................................................03
typography - print.......................................16
brand identity................................................. 04
typography - web..........................................18
brand essence................................................ 05
tone of voice - lifestyle......................20
logo story......................................................... 06
tone of voice - technical....................22
logo versions & usage.......................... 08
imagery - lifestyle......................................24
sizing, proximity & clear space....... 12
imagery - technical................................... 30
color palette...................................................15
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what’s inside
This is the key to the Majestic Percussion brand. The guidelines inside this book are designed to empower you to market the Majestic brand, from how to use our logo to what colors to use, as well as how to write within the Majestic “style�. The Majestic brand should be presented consistently while embracing the differences between cultures and musical genres found worldwide. We are creating a brand personality that people find intelligent, contemporary, and innovative. Let this book be a guide to generate successful supporting materials for Majestic Percussion.
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brand identity
Majestic is a brand of thoughtfully designed instruments for the professional, the educator, and today’s percussion student utilizing carefully constructed ideas born from both traditional percussion instrument heritage and a culture of innovation.
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brand essence
intelligent
Thoughtful and with purpose we make our music and the instruments we use to express our ideas.
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the logo
Star Crowned Script Our mark shows where we’ve been and hints at where we’re going. The Star Crowned Script is a classic, identifiable mark that represents an established premium brand with an eye to the future of concert percussion through innovative ideas and technology.
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The Star Crowned Script embodies class and refinement.
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the logo
versions & usage Primary Majestic Logo - The “Star Crowned Script”, is the official logo approved to be used across all media types and may be used in any of the four approved Majestic color combinations which include black, white, turquoise and silver. Primary Logo Background Color Density - Please be sure the background color is not darker than 25% in value when using the “black” logo against a light colored background. When using a “white” (reversed) logo against a dark colored background, please make sure the background color is not lighter than 60% in value.
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the logo
color logo
Turquoise logo shown over a light-colored background
Reversed logo shown over turquoise background
black and white logo
Black logo shown over white background
Reversed logo shown over black background
Black logo shown over light-colored background
Reversed logo shown over dark-colored background
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Auxiliary Graphics
versions & usage The Auxiliary Graphics - The Auxiliary Graphics Majestic logo “seal” is to be used sparingly in a manner that clearly stands out amongst other elements on the page. Set inside a ring, this logo seal can be used in whole at full opacity, as a watermark treatment or be allowed to bleed off the edges while keeping the entire “Majestic” portion of the logo visible well inside the borders of the layout. Auxiliary Graphics Background Color Density - Please be sure the background color is not darker than 25% in value when using the “black” logo against a white or light colored background. When using the alternate “white” (reversed) logo against a black or dark colored background, please make sure the background color is not lighter than 60% in value.
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AUXILIARY GRAPHICS
color seal
Turquoise seal shown over white background
black & white seal
Reversed seal shown over turquoise background
Black seal shown over white background
Reversed seal shown over black background
watermark seal
Silver seal shown over turquoise background
Turquoise seal shown over silver background
Silver seal shown over dark-grey background
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Dark grey seal shown over silver background
Auxiliary Graphics
versions & usage The Majestic logo seal is used as the auxiliary graphic. When the Star Crowned Script logo is used together with the Majestic logo seal, the logo seal’s transparency value should be set at 20% to ensure the primary logo to stand out more. Please do not use the Majestic logo seal as the primary Majestic logo, and also do not replace the Star Crowned Script with the logo seal. A graphic watermark can be applied to the Majestic logo seal and this particular seal design can also be used in related merchandises.
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MAJESTIC LOGO SEAL
Do NOT use full color version with primary logo
Do NOT use logo seal to replace the primary logo
When use with primary logo, set the transparency to 20% on the logo seal
Can be a watermark pattern on merchandise
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the series logo
versions & usage Reflection Series Logo - The “Reflection Script”, is the series logo approved to be used across all media types and may be used in any of the four approved Majestic color combinations which include black, white, turquoise and silver. Reflection Series Logo Background Color Density - Please be sure the background color is not darker than 25% in value when using the “black” logo against a light colored background. When using a “white” (reversed) logo against a dark colored background, please make sure the background color is not lighter than 60% in value.
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reflection SCRIPT
color logo
Turquoise logo shown over a light-colored background
Reversed logo shown over turquoise background
black and white logo
Black logo shown over white background
Reversed logo shown over black background
Black logo shown over light-colored background
Reversed logo shown over dark-colored background
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applications
versions & usage When the Reflection Series logo is used together with the Majestic logo on all media types, such as print ads, flyers, posters, brochures and so on, The size of the Majestic logo should be 75% the size of the Reflection logo. And, the Reflection logo should be treated as the primary logo in all Reflection series’ marketing applications and Majestic logo as secondary.
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Reflection Series logo on the obvious place
Majestic logo is 75% scale of the series logo, and not on the obvious place
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applications
versions & usage When the logo use on print material or multimedia material, the logo scale is at least 1/4 of the width of the vertical media, and 1/6 of the width of the horizontal media.
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In vertical layout, the logo is at least 1/4 of the width of the medium
In horizontal layout, the logo is at least 1/6 of the width of the medium
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the space
respecting space When using primary Majestic logo - The “X” measurement of the clear space is 200% the height and width of the center star above the “J” on the logo. Note - Registration symbols may need to be resized to legible standards. When using Reflection Series logo - The “X” measurement of the clear space is 100% the height and width of the “c” on the logo. Note - TM symbols may need to be resized to legible standards. Do not use any slogan and words under the series logo.
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Primary logo clear space example.
Series logo clear space example.
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animation
ANIMATION OF VIDEO ENDING CUT The word “majestic” fades in from the black. Next, the stars appear from top of the “j” alphabet.
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2
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the logo
LOGO SIZE The Majestic logo and Majestic logo seal can be sized proportionally without exceeding the following minimum size standards: 15mm / 0.6in / 43px
51mm / 2.0in / 192px
Note: An exception to minimum size standard can be made when the seal is being used for artistic purposes only and the logo is identifiable and is not the main logo representing the brand in the layout.
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color palette
our colors The Majestic color palette was chosen to attract the eye while standing out from the competition. Color Rules Use white and light grays as the prominent color for softer, cleaner backgrounds. Black and/or PMS 7714 can also be used on layout backgrounds and covers when a more dramatic feel is needed. Use PMS 7714 as the primary color for graphic elements and headings. In most instances this green should not be overused, but rather serve as a nice touch of color in the layout. Black and gray tones can be used as accent colors for graphic and textual elements.
PMS 7714
PMS 428
PMS 432
Black
White
PMS 7714 C
C: 100
M: 35
Y: 46
K: 10
R: 000
G: 117
B: 129
HTML: 007581
PMS 428
C: 10
M: 04
Y: 04
K: 14
R: 193
G: 198
B: 200
HTML: C1C6C8
PMS 432
C: 65
M: 43
Y: 26
K: 78
R: 51
G: 63
B: 72
HTML: 333F48
BLACK
C: 0
M: 0
Y: 0
K: 100
R: 035
G: 031
B: 032
HTML: 231F20
WHITE
C: 00
M: 00
Y: 00
K: 00
R: 255
G: 255
B: 255
HTML: FFFFFF
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typography print Primary Typefaces - Used for headlines or high importance words or phrases. AVIANO SANS Regular Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 AVIANO SANS Bold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 AVIANO SANS Black Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
Secondary Typefaces - Entire Gotham font family can be used for body copy and fine print. GOTHAM Light & Light Italic Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 GOTHAM Book & Book Italic Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 GOTHAM Medium & Medium Italic Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 GOTHAM Bold & Bold Italic Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 GOTHAM Black & Black Italic Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
Stylized Typeface - Used for Artist quotes and other stylized elements.
ARCHITECT Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 23 4 5 6789 26
THE BEST TYPEFACE IS ONE THAT SHARES THE SAME PERSONALITY AS YOUR BRAND.
Intelligent Design Thoughtful and with purpose within the community.
PROPHONIC Series Concert Snares
Dark, deep, and dynamic... The Prophonic walnut
The PROPHONIC SNARE DRUM allows me to compose and
snare drums bring an array of powerful voices
perform things that would not come across well on other
for the most intense of musical passages.
instruments. I love the SENSITIVITY and VERSATILITY!
5,916,827,304 - OR - 5,916,827,304
A B S O L U T E L Y
M AJESTIC 27
typography
web Primary Typefaces - Used for headlines, high importance words or phrases and body copy. GOTHAM Thin
GOTHAM XNarrow Thin
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0123456789
0123456789
GOTHAM Book
GOTHAM XNarrow Book
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0123456789
0123456789
GOTHAM Medium
GOTHAM XNarrow Medium
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0123456789
0123456789
GOTHAM Bold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
GOTHAM XNarrow Bold
0123456789
0123456789
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Secondary Typefaces - Used in graphics for headlines or high importance words or phrases. AVIANO SANS Regular Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 AVIANO SANS Bold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 AVIANO SANS Black Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
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XXXX PRODUCTS
ARTISTS
MEDIA
THE WALL
SUPPORT
COMPANY
Prophonic Series
HOME > PRODUCTS > TIMPANI > COPPER TIMPANI > PROPHONIC SERIES
Main section headers are image files constructed with Gotham Ultra
OVERVIEW
FEATURE
SPEC
CABLE OPTION
CAMBERED COPPER HAMMERED
CAMBERED COPPER
ALTERNATE VIEWS
LOCATOR
ZOOM
TWITT
SHARE
AUDIO:
FEATURED VIDEO
TWITT
LIKE
+
MORE
Table copy should be styled with Gotham bold fonts. Table copy should be Align to left
Caption comes up if applicable....
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tone of voice
knowledgeable And approachable Our tone is sophisticated yet friendly. Expert but not stuffy. We know what we are doing and why because we listen to the needs of musicians and educators. We meet and exceed the needs and expectations of our audience because we are part of it. We listen, therefore we deliver.
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riece, rcussion masterp pe ng ti is ex an rk or on wly comissioned wo struments “ Whether on a ne for percussion in ys wa w ne ek se to tic in our journey ce.� we turn to Majes rough performan th ic us m t ar ry pora to advance contem - line upon line
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Percussion Award Winning
Tr io
OVEMENT JOIN THE M sign of
t de e intelligen nts, Discover th et instrume ll ma s, ncert drum om. n.c Majestic co sio us perc at majestic and timpani percussion m/majestic ion facebook.co sticpercuss ram @maje erc | Instag icp st aje Twitter @m
TONE OF VOICE
nailing the technical details Get to the point‌ When the time comes to speak about our products, it is imperative that the copy quickly highlights why the product benefits the customer. The customer should immediately understand why our product is the easy choice by quickly seeing the benefit of each feature.
ask yourself... Who is the product (or feature) for and what benefit does this product (or feature) provide?
EASY TO READ AND REMEMBER... Put your feature/benefit statements into bullet format when possible. You should use no more than 3-4 bullets as this is all the average reader will remember. Each bullet should not be longer than 1-2 sentences.
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Prophonic Series Concert Snares THICK MAPLE & CAST ALUMINUM Balanced, bright, and responsive... Prophonic thick maple and cast aluminum snare drums are able to articulate the most complex and exposed figures.
MPS1450AL • 4mm aluminum shell provides clarity over a wide dynamic range • Specially formed snare bed improves cable contact, enhancing articulation • Remo Coated Diplomat batter head responds quickly at soft dynamics
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lifestyle imagery
the look Majestic lifestyle imagery portrays the percussionist and instruments of today living in the moment in full color. Moments of sophistication, moments of modern class, moments that are Majestic.
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lifestyle imagery
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artist imagery
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imagery
product as the hero Whether showing off the concert drums or timpani, mallet instruments or accessories, the photograph should always display the product in its most pristine condition. Special attention to detail can produce photography that makes the player want to reach out and touch the instruments.
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imagery
when to bring the drama Know when to use dark and light color backgrounds. Sometimes a design piece calls for a cleaner lighter look and other times... well the product itself just tells you that this one calls for black.
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