look book
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contents introduction............................... 03 brand identity............................. 04 brand essence............................. 05 logo story.................................. 06 logo versions & usage................. 08 sizing, proximity & clear space.... 12 color palette............................. 16 typography - print....................... 18 typography - web......................... 20 tone of voice - lifestyle.............. 22 tone of voice - technical.............. 24 imagery - lifestyle....................... 26 imagery - technical...................... 32
what’s inside
Let’s take the road less traveled. Is it more fun to copy... or to create? Anyone can follow, but it takes something special to lead the way. Get on the bus and get in the show. Turn the page and we’ll show you how. Never be the crowd.
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brand identity
Mapex is a lifestyle brand specializing in high quality drumset and marching percussion instruments, designed for the player with a renegade spirit.
brand essence
renegade When they turn left, we turn right. When they hold back, we push on. We are...
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the logo
when size matters Sizing guidelines are established to ensure usage consistency as well to help retain the logo’s visual integrity across all media types. Each logo version can be sized proportionally without exceeding the following minimum size standards: 15mm / 0.6 in / 43px
38mm / 1.5 in / 106px
room to breathe Consistent clear space and proximity are needed to give the logo proper room to be displayed. Use the examples to the right as a guide to prevent interference from other photographic and typographic elements on all sides. Note - TM symbols may need to be resized to legible standards.
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“X”
“X” When using primary Mapex logo - The “X” measurement of the clear space is 25% the height and width of the primary logo.
“X”
“X”
When using alternate Mapex logo - The “X” measurement of the clear space is equal to the full height and width of the “M” shape.
the logo
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mapex marching logo with other logo When use mapex marching logo with Jupiter and Majestic logo, if width of Mapex logo is “X”, then the width of Jupiter logo should be “1.25X” and the width of Majestic logo should be “1.5X”. All logo should be align on center of vertical side, and keep the clear space.
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X
1.25 X
1.5 X
the logo
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series name with logo When using series name with logo in vertical group. Series name must under the logo, and keep the one alphabet height space. The alphabet size is equal “MAPEX” and alighn to center with mapex logo. When using series name with logo in horizontal group. Series name must on the right side of the logo, and keep the one alphabet width space. The alphabet size is equal “MAPEX” and alighn to center with mapex logo.
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quantum
quantum
qualifier qualifier
contender contender
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the logo
versions & usage Primary Mapex Logo - The “M” shape, together with the Mapex name and shield is the official logo approved to be used across all media types. The unique design of the logo makes it ideal for most situations as it can be used on both light and dark-colored backgrounds. The Alternate - The alternate logo is to be used sparingly when the primary logo is ruled out due to sizing, spacing, and/or visibility issues. Set horizontally, this version is ideal for small format applications, such as web banners. Alternate Logo Background Color Density - Please be sure the background color is not darker than 25% in value when using the alternate “black” logo against a white or light colored background. When using the alternate “white” (reversed) logo against a black or dark colored background, please make sure the background color is not lighter than 60% in value.
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quantum Primary Logo - Shown on light-colored background
qualifier Primary Logo - Shown on dark-colored background
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color palette
our colors What colors don’t you see when you walk into a store? Blues and reds are overdone. The Mapex color palette was chosen to stand out and attract the eye.
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PRIMARY
SECONDARY
BLACK 6 PC
WHITE
PMS BLACK 6 PC
C: 35
WHITE
M: 10
ACCENTS
PMS 583 PC
PMS 432 PC
Y: 00
K: 00
R: 159
G: 201
B: 235
HTML: 1 1 1 C24
C: 00 M: 00
Y: 00
K: 00
R: 255
G: 255
B: 255
HTML: F F F F F F
PMS 583 PC
C: 25
M: 03
Y: 100
K: 14
R: 168
G: 180
B: 000
HTML: A8B400
PMS 432 PC
C: 67
M: 45
Y: 27
K: 70
R: 055
G: 066
B: 074
HTML: 37424A
the logo
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applications When use mapex marching logo with Jupiter and Majestic logo, if width of Mapex logo is “X”, then the width of Jupiter logo should be “1.25X” and the width of Majestic logo should be “1.5X”. All logo should be align on center of vertical side, and keep the clear space.
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the logo
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applications When use mapex marching logo with Jupiter and Majestic logo, if width of Mapex logo is “X”, then the width of Jupiter logo should be “1.25X” and the width of Majestic logo should be “1.5X”. All logo should be align on center of vertical side, and keep the clear space.
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Throughout our journey we created something unforgettable. We started as a group but we finished as a family. Performances end. Memories last forever.
typography
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print Primary Typefaces - Used for headlines or high importance words or phrases.
bank gothic bt light
bank gothic bt medium
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
bank gothic bt Bold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
Secondary Typefaces - Used for body copy and fine print. GOTHAM Thin
GOTHAM XNarrow Thin
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0123456789
0123456789
GOTHAM Book
GOTHAM XNarrow Book
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0123456789
0123456789
GOTHAM Medium
GOTHAM XNarrow Medium
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0123456789
0123456789
GOTHAM Bold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
GOTHAM XNarrow Bold
0123456789
0123456789
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
21 The best typeface is one that shares the same personality as your brand.
never be the crowd Every ounce of energy can now be transferred directly into your drum with Falcon Direct Drive Pedals.
BLASTER
Like the name implies, Blaster packs a punch. The precise combination of shell design, shell materials, hoops and heads give the Blaster focus and punch that can cut through a wall of sound.
a classic without the wait Looking back and moving forward! Retrosonic is a classic without the wait. The shells are hand selected walnut and outfitted with the unique Retrosonic fulllength tube lugs and Sonic Saver hoops. With a Walnut
Burl veneer finish, it comes as a simple and elegant three-piece set-up that’s reminiscent of drum-building tradition from another age.
5,916,827,304 & COUNTING
A
B
S
O
L
U
T
E
BEAST
typography
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web Primary Typefaces - Used for headlines or high importance words or phrases.
bank gothic bt light Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
bank gothic bt medium Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
bank gothic bt Bold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
Arial Bold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 Secondary Typefaces - Used for body copy and fine print. Arial Regular Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 Arial Bold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
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DRUMS
SNARES
horizon birch
HARDWARE
MARCHING
ARTISTS
EDUCATION
EVENTS
NEWS
WEARABLES
Main section headers are image files constructed with Bank Gothic Bold and Regular. The Mapex Horizon Birch Series has cutting edge features and sound quality that go unrivaled. No matter what musical style or venue, the birch and poplar high-gloss lacquer shells deliver the rich tones your music needs. The Horizon HZB a comes complete with: • Mapex exclusive Isolated Tom Mounting System (ITS) • Steel-hammered snare drum • Remo drum heads • Instructional setup DVD
Body copy should be styled with Arial, Sans Serif fonts. Body copy should be kept short & straight to the point. Bullets should quickly highlight the three (3) most important feature/benefits.
CLICK ON IMAGE TO ENLARGE
Bold version of Arial, Sans Serif font can highlight clickable links inside pages.
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lifestyle imagery
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the look The Mapex lifestyle imagery captures today’s drum world using high-contrast black and white photography taken from the drummer’s perspective. We want to put the viewer in the drummer’s chair, because that’s who they are and that’s where they want to be. Never be the crowd.
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lifestyle imagery
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artist imagery
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Blue Knights
Blue Kn
Blue Kn
ights
ights
29 We don ’t just w ant to sh That’s b ow anot een don her artis e .. . t behind a n d emotion d o n their dru e... and that all d d m set. o ne. We rummer thread p w s f a e n e t l. t o show layers sh It’s what the are rega unites us rdless of . It’s the our skill. common In the m oment w hen we makes a connect face. W with the hat’s you music, e r’s? very dru mmer
Matrix
imagery
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product as the hero Whether showing off the Black Panther or Voyager, hardware or accessories, the photography should always display the product in its most pristine condition. Special attention to detail can produce photography that’s makes the player want to reach out and touch the drums.
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Š 2018 Mapex Marching. All rights reserved.
