Quantum guide book by Webber Chang

VISUAL IDENTITY GUIDE

CONTENTS Introduction.................................................... 03 Brand Identity................................................04 Brand Essence............................................... 05 Logo Story.......................................................06 Logo Versions & Usage..............................08 Sizing, Proximity & Clear Space................12 Color Palette.................................................... 16 Typography - Print........................................ 18 Typography - Web....................................... 20 Tone Of Voice - Lifestyle............................ 22 Tone Of Voice - Technical.......................... 24 Imagery - Lifestyle....................................... 26 Imagery - Technical..................................... 32

WHATâ&#x20AC;&#x2122;S INSIDE

QUANTUM SERIES ORIGINS

The “Quantum Marching Project” was initiated in 2006 with the sole intention of delivering the first complete range of marching instruments specifically designed to provide a cohesive and powerful ensemble sound. As a demonstration of confidence and ambition, marketing of this new approach began with the “Taking the Field” campaign in 2007. 2008 marked the initial manifestation of these early visions, with the launch of Jupiter, Mapex and Majestic Quantum Series instruments. This new series quickly garnered favor among many of the world’s elite drum corps, marching bands and indoor ensembles. Meanwhile, the Quantum Project continued as the vehicle to seek ongoing advancements to meet the rapidly evolving needs of the competitive marching arts activity.

WHAT IS QUANTUM?

A â&#x20AC;&#x153;Quantum Leapâ&#x20AC;? refers to something Sudden, Spectacular or of Vital Importance. This spirit of PROGRESS is central the Quantum Project and the Quantum Series of instruments. Just as Quantum serves to unify the Jupiter, Mapex and Majestic brands, we recognize the powerful UNITY that exists within the strongest musical marching units. Success is dependent on individual contribution to a highly-synchronized whole. In order to maximize the power of their ensemble concept, the evolution of Quantum series instruments remains focused not only on the performance of each individual voice, but also on its contribution to the timbre of the ensemble. Each instrument is carefully designed to fit sonically with the others, creating unprecedented balance and blend.

QUANTUM MARK II

Quantum Mark II brings next generation features and technology to the Quantum series of marching instruments, focusing strongly on the pressures that modern visual demands place on performers. Much like participants in the marching arts, our brands strive for perfection. The continuous evolution of the Quantum series aims to facilitate the ever-increasing challenges of modern marching. The time has come for a new range of instruments that carefully balances accommodation of both musical and visual needs to redefine the state of the art. Recent advancements to every Quantum marching instrument ensure an elevated level of comfort and playability for the individual musician. The innovative Mark II designs remain unique in their vision of a cohesive ensemble result, helping to elevate your ensemble to the next level of performance.

QUANTUM MARK II LOGO DESIGN CONCEPT

The bold parallel lines of the Quantum Mark II logo convey strength, precision and unity. These relate directly to the durability, quality of manufacturing and ensemble concept of Quantum Mark II instruments, while also representing the power, dedication and harmony that exists within the best marching arts ensembles.

THE LOGO

When Size Matters Sizing guidelines are established to ensure usage consistency as well to help retain the logoâ&#x20AC;&#x2122;s visual integrity across all media types. Each logo version can be sized proportionally without exceeding the following minimum size standards: 25.4mm / 1in / 72px

Room To Breathe Consistent clear space and proximity are needed to give the logo proper room to be displayed. Use the examples to the right as a guide to prevent interference from other photographic and typographic elements on all sides.

“X”

“X” When using Quantum Mk II logo - The “X” measurement of the clear space is equal to the full height and width of the “mk” shape.

THE LOGO

Versions & Usage Quantum Mark II Logo - The QUANTUM MARK II logo is the official logo approved to be used across all media type. The unique design of the logo makes it ideal for most situations as it can be used on both light and darkcolored backgrounds.

Logo - Shown on light-colored background

Logo - Shown on dark-colored background

COLOR PALETTE

Our Colors Use white as the prominent color for layout backgrounds. Use black as the primary color for graphic elements. Use grey and silver sparingly as the accent colors for graphic elements.

PRIMARY

SECONDARY

ACCENTS

NEUTRAL BLACK C

WHITE

COOL GRAY 11 C

SILVER C

PMS NEUTRAL BLACK C

C: 83 M: 78 Y: 76 K: 59

R: 034 G: 034 B: 034

HTML: 2 2 2 2 2 2

WHITE

C: 00 M: 00 Y: 00

R: 255 G: 255 B: 255

HTML: F F F F F F

PMS COOL GRAY 11 C

C: 73 M: 65 Y: 58

R: 084 G: 086 B: 090

HTML: 5 4 5 6 5 A

PMS SILVER C

C: 40 M: 30 Y: 30

R: 165 G: 168 B: 169

HTML: A 5 A 8 A 9

K: 00 K: 14 K:00

COLOR PALETTE

Versions & Usage When Jupiter, Mapex and Majestic logo use independently with Quantum Mark II logo, the correspond brandâ&#x20AC;&#x2122;s primary CI color are approved to used across all media types.

JUPITER

MAPEX

MAJESTIC

PMS 158

PMS 583

PMS 7714

PMS 583

C: 25

PMS 158 PMS 7714

M: 03

Y: 100

K: 14

R: 168

G: 180

B: 000

HTML: A8B400

C: 00 M: 64

Y: 96

K: 00

R: 244

G: 122

B: 039

HTML: F 3 7 8 3 2

C: 100 M: 35

Y: 46

K: 10

R: 000

G: 117

B: 129

HTML: 0 0 7 5 8 1

Throughout our journey we created something unforgettable. We started as a group but we finished as a family. Performances end. Memories last forever.

SNAP CRACKLE FIELD WIN MARIMBA YOU'RE STANDING WHERE EVERYBODY WANTS TO STAND

The Majestic Quantum Marimba features specially formulated synthetic bars without yeild consistent tone in a variety of performance setting.

THE LOGO

Quantum Logo with Other Logo When using Quantum Mark II logo with Jupiter, Mapex, Majestic logo, if width of Majestic logo isâ&#x20AC;&#x153;Xâ&#x20AC;?, then the width of Quantum Mark II logo should be 2X, Jupiter logo should be 1.4X and the width of Mapex logo should be 0.6X.

1.4 X

0.6 X

APPLICATIONS

Versions & Usage When the Quantum Mark II logo is used together with Jupiter, Mapex and Majestic logo on all media types, such as print ads, flyer, posters, brochures and so on. If width of Majestic logo is“X”, then the width of Quantum Mark II logo should be 2X, Jupiter logo should be 1.4X and the width of Mapex logo should be 0.6X. The proper position for Jupiter, Mapex , Majestic logos are only placed at the bottom brand logo area. And, the Quantum Mark II logo should be treated as the primary logo in all Quantum Mark II series’marketing applications and Jupiter, Mapex and Majestic logos as secondary.

SNAP CRACKLE WIN YOU'RE STANDING WHERE EVERYBODY WANTS TO STAND

LOGO AREA

Jupiter, Mapex , Majestic logos are only placed at the bottom brand logo area.

Throughout our journey we created something unforgettable. We started as a group but we finished as a family. Performances end. Memories last forever.

APPLICATIONS

Animation of Video Ending Cut The animation begins with the appearance of the word “quantum” enclosed in a square. The square then expands and “quantum mk II” is fully enclosed in the square.

Visit this link to see full animation: 3

https://goo.gl/zHYsRV

TYPOGRAPHY

Print Primary Typefaces - Used for body copy and fine print. GOTHAM Thin

GOTHAM XNarrow Thin