Save The Arts

Open Your Eyes Ryan Hagen nik Brownlee

Table of Contents Art is. 1 Mission. 2 Plan. 3 Audience. 4 Targets. 5 Why. 6 New York. 7 Chicago. 8 St. Louis. 9 Atlanta. 10 Austin. 11 Seattle. 12 San Francisco. 13 los angeles. 14 Promoting. 15 Website. 16 Company. 18

Art Is. In order to “save” something, first, we must understand it.

Preconceived notions that art is mundane and pointless have become the norm.

Considered an “Easy A” in school, art is not taken seriously in the real world.

This must change.

Art gives us the unique ability to express who we are.

It is a connection between the brain and heart. It unifies us.

Art is an experience.

Both the creator, and the viewer, become connected by the shared encounter.

Art is anywhere.

You just have to open your eyes and see it.

In order to “save” art, we have to enhance our encounters with art.

Art must catch our eyes once again.

We must create a community of art appreciation.

1

We are not saving art. art can never die. our mission is to create a community of people who participate in the creation of art, and also understand art’s significance.

2

The Plan: Cities worldwide have diverse and exceptional artistic styles. But, as residents see their city’s art each day, the art can become too familiar and even ordinary in their eyes. We believe this is where the misconception that art is dying comes from. Their city’s art no longer catches their attention. Our goal is to showcase different styles of art in different cities across the country, creating large-scale art exhibits and experiences seldom seen by residents in each city. Once again, art will stand out.

3

Our Audience.

We plan to target city dwellers who have become so immune to their surroundings that the amazing art and overall beauty of their city no longer catches their attention. Those living in New York City have seen the bright lights of Time Square, we aim to show them something they aren’t used to seeing. Each city has a unique makeup of individuals coexisting, so our overall audience is not captured by any demographic information. We are targeting anyone who has become normalized by their city, leaving the city’s beauty an afterthought.

4

Targets:

New york chicago atlanta st. Louis Austin seattle san franciso los angeles

5

Why these cities?

The cities selected all have historical heritage involving The Arts and have a continuous impact on American culture. The cities are unique. Their cultural communities represent many different backgrounds, allowing us to reconnect art to a wide spectrum of individuals.

Our selection process also took each city’s population into consideration. The size of these cities allows for an umbrella of sub cultures to be present within the overarching city lifestyle. The size of the city allows for an umbrella of sub cultures to be present within the overarching lifestyle of the city. This will enable us to not only reach more people in terms of numbers, but also appeal to people of different cultural backgrounds.

6

New York City

Known For: New York is a picturesque skyline of famous buildings. Notorious for fashion week, Times Square and modern art, we intend to harness the city’s excitement and bring nature to the concert jungle.

Introducing: “The Urban Tree”

We decided NYC was in need of something fresh in regards to art. Enter Chainsaw Sculpting.

Strategically placed throughout the city’s iconic landmarks, sculptors will create pieces of art showing the spirit of New York City. This rural form of art, combining the power of a chainsaw with the ancient practice of woodcarving, offers a new perspective on art while adding a dash of danger and excitement.

7

Chicago

Known For:

Where the echoes of blues and jazz still reverberate off the classic theater walls, we plan to bring the energy of dance combined with the precision of painting to the streets of the Windy City.

Introducing: “Color in motion�

We plan to combine street dancing and traditional painting into one unified form of art. Street dancers will be performing on a blank canvas to the beat of Chicago-themed dubstep music. This spectacle will occur on Michigan Ave outside the Art Institute of Chicago. To encourage fan interaction, we will be selling $1 cups of paint the audience can pour on the canvas for the dancers to use. The more colors, the more beautiful the painting.

8

St. Louis

Known For: Roots in the performing arts run deep in the gateway to the west. With the city of St. Louis situated in a land-locked state, we plan to bring the art of sand sculpting and the beach vibe to this classical city.

Introducing: “art of earth”

Tapping into an untouched form of art in the Midwest, we decided to bring in truckloads of sand and create giant sand sculpting exhibits. We will construct a larger than life sand exhibit, something the residents of St. Louis have never seen before. Residents will walk through the massive exhibit and be able to build sand castles of their own. Bringing this “beach themed” art to a city lacking in beach culture will introduce a fresh take on the limitless possibilities of art.

9

Atlanta

Known For: Drenched in hip-hop music and southern hospitality, music is alive around every corner in the Atlanta nightlife. Capitalizing on this environment, we will bring a musical battle of the ages to the heart of the south.

Introducing: “war of music�

The concept we envision for atlanta resembles the dueling pianos scene present in local southern bars. However, our experience will be on a much larger and more diverse scale. Violins, pianos, drums and even guitars will be dueling at select high traffic public areas and intersections.

Bringing these events outdoors will put them on display for thousands to see.

10

austin

Known For: The electricity and liveliness of this city burns with the heat of a traditional Texas summer. We want to infuse this energetic atmosphere with the chilly feeling of strolling through an icy spectacle.

Introducing: “Frozen Electricity�

We are going to build an ice exhibit like none other. Viewers will be exposed to the art of ice

sculpting combined with 21st century technology. Live musical performances, as well as light shows, will accent the ice sculptures. Everything from the instruments to the seating will be constructed out of ice. Light shows will take place on the ice-covered walls, ceilings and floors, exposing Austin to an incredible art collaboration and bringing a new art form to its residents.

11

Seattle

Known For:

Coffee, rain, and sports are the backbone of this city. The residents are as passionate and proud as any in America, so we want to let the Seattle population show their love of their city’s culture through photography.

Introducing: “your city, Your p.o.v.”

Combining photos collected throughout the tour, as well as photos of Seattle, will allow us to

create collages honoring the city’s art and musical history. Pictures using #OpenYourEyes on Instagram and Twitter will be collected and renowned street artist Shepard Fairey will use the images to produce massive collages. The giant works of art will be hung throughout Pike’s Place Market to showcase the beauty of Seattle though photography.

12

San Francisco

Known For: One of the central hubs for modern technology in the United States, San Francisco is shaped by what is next. We plan to bring the city’s residents back to a classical and less trendy time by transforming the city into an orchestra.

Introducing: “Sound of the city�

Our plan is to place a violinist, dressed in orchestra attire, on every corner of downtown San Francisco. The artists will all play the same song at the same time in 15-minute intervals. We believe that this concert will be so impressive it will be impossible to ignore, even from miles away.

13

Los Angeles

Known For: The spotlight of Hollywood illuminates the night sky above this renowned city. Known as the creative capital of the world, we aim to harness that creativity with an explosion of color in a recap of the campaign.

Introducing: “color of a nation”

LA is our last stop on this journey. Being the finish line, we want to incorporate a piece from every stop on the campaign. To do this we will get a group of highly skilled, and large-scale, street graffiti artists from SOFLES. The team will create an enormous canvas mural used to retell the story of our journey. This canvas will be large enough to wrap around the Staples Center in downtown LA. Our goal of this exhibit is to not only inform people about what has taken place, but also display our message to “Open your eyes. Art is everywhere.”

14

Promoting:

Our campaign will take place over 10 days in 8 different cities, beginning in New York on the first of august (art appreciation month).

Our campaign will take place over 10 days in 8 different cities and will begin in New York on the first of august (Art Appreciation month). Placing large wood signs (pictured on left) at locations throughout these cities 2 weeks prior to the events will be the only indication that something will be happening.

The mystery and vagueness of these signs will hopefully prompt curiosity and a social buzz.

After each event, we will spray paint over the existing signs with instructions on how to discover the next location, as well as follow the campaign as it moves forward (pictured on right). The URL to the campaign website and campaign hashtag will be released through this medium.

15

WEBSITE: Because this campaign is a social experience, we want anyone to be able to follow it. The public will be able to track and recap this experience via our website. Our website will act as a driving force behind connecting both those who experienced the events live, and those that could not.

#OpenYourEyes

Coutdown Clock: 12 hrs 32 min 25 secs

Enter Code to find out the other themes: Citiy locations: New York City Chicago St. Louis Atlanta Austin Seattle San Francisco Los Angeles

#OpenYourEyes

Coutdown Clock: 12 hrs 32 min 25 secs

Enter Code to find out the other themes:

First access to the website will reveal what cities the campaign will stop in, but no information on details of the events. Upon completion of an event, the website address and a code will be displayed. Only after entering the code, will people discover the title of the next experience. The title will be the only clue as to what will happen in that city.

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Citiy locations: New York City - “Urban Tree.”

Chicago - “Color in Motion.”

St. Louis - “art of earth.”

Atlanta - “war of music.”

Austin - “frozen electricity.”

Seattle - “Your town. Your eyes.”

San Francisco - “Sound of the city.”

Los Angeles - “colors of a nation”

#OpenYourEyes

Coutdown Clock: 12 hrs 32 min 25 secs

Enter Code to find out the other themes:

Since knowledge of the campaign, and the website, will only be available on wooden signs at each location, we intend to connect outside individuals through social media. The more people share online, and via our hashtag #openyoureyes, the more people from other cities will become part of the experience.

Citiy locations: New York City - “Urban Tree.”

Chicago - “Color in Motion.”

St. Louis - “art of earth.”

Atlanta - “war of music.”

Austin - “frozen electricity.”

Seattle - “Your town. Your eye San Francisco - “Sound of the c Los Angeles - “colors of a natio

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With countless avenues of success, Microsoft is constantly looking to change culture and push thinking. The products and technology that they create empower millions of people globally, and a rich history in philanthropy and steady mission to inspire stems from the two founders of the company. With co founder Paul Allen donating more than $100 million to saving the arts, Microsoft would be the perfect partner to push the campaign forward and deliver the message that art is everywhere. Microsoft has the ability and passion to start a renaissance of art engagement and appreciation.

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Open Your Eyes.

ART IS EVERYWHERE.