Our final project in Current Trends and Forecasting was to outline the target consumers for a brand of our choice and go into detail about their interests, hobbies, and overall culture. We were to relate the consumer behaviors to the zeitgeist of the time and predict the future trends based on research from resources such as WGSN and studying the patterns of fashion. We then identified six manifestations of each consumer and two lines from Levi's that our consumer would be most interest in purchasing, comparing them to a competitor and suggesting new ways they could draw the consumer in to make that connection.
