Developing a Business Plan When starting your business, one of the most important things is your business plan. Your business plan describes what business you are in, establishes your goals and how you plan to achieve them, and helps determine how much money you need to start your business. Think carefully about your business plan. A good business plan contains the following elements: Executive Summary - In the summary, clearly and precisely define: 1. your business. 2. the product you manufacture or the service you provide. 3. the industry and its overall condition. 4. information about yourself, your qualifications and your experience. Goals - List and detail your long and short-term goals for production, sales and finance. In addition, describe the way you want the public to think about your company and the image you want to project. Product or Service - If you are manufacturing a product, describe it in detail. Include photographs or diagrams of your product. Creditors and investors want to see what you will be producing. If you are providing a service, describe it in detail. Provide results of all research and testing that was completed on the product or service. This will demonstrate that it is safe and reliable. Executive Summary - Identify your target market; the group of consumers who will be buying your product or service. your business. 1. Establish that the target market has enough money to buy your product or service. 2. Demonstrate that you can reach and influence the target market. 3. Describe your plans for advertising. 4. Show distribution plans of the product or service to the consumer. 5. Establish a pricing strategy and compare prices with competitors. 6. List long- and short-term sales targets. Identify potential major accounts. Operating Strategy - Describe your organization. Enclose an organizational chart that lists all job titles. Describe the location of your facility and the activities that will take place there. List the equipment to be purchased. List suppliers and their ability to deliver goods when you need them.
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