Consumer Insights

CONSUMER INSIGHTS

MEDIA WORK

ENTERTAINMENT SOCIAL

GROCERIES

Psychological Thriller

Drama

Comedy

ENTERTAINMENT

Top 3 Genres in the past 3 months

Home Tv Shows Movies New and popular My List Browse by Languages

31.81%

22.27%

18.18%

Kids Viewing Time: 14hrs per week Crime 9.09% Documentary 13.63%

Instagram & Facebook

Youtube Sydney Morning Herald

Viewing time: 1hr per week

Following: family, friends, client’s social media accounts, big brands

Viewing time: 3hrs 14mins per week

Following: Brian Lagerstrom, Not Another Cooking Show, Cupcake Jemma, Meat Men Singapore, Spice n Pans

SOCIAL MEDIA

Top 4 Social Media Platforms (Weekly Averages)

Viewing time: 1hr 45mins per week

The influencers that Person X is subscribed to on Youtube influence their grocery shopping preferences, as all of the accounts specialise in cooking and baking. Based on the limited viewing time and the accounts that Person X follows on Instagram and Facebook, it is suggested that those platforms are used more for work related purposes (such as inspiration or research) rather than communication and entertainment purposes. The weekly viewing time on the Sydney Morning Herald app implies that Person X is socially aware of various news items as they unfold, which has the power to influence their consumption behaviour.

WORK

Work related purchases in the last 3 months

Person X is not an impulse buyer as they shop on a needs-to basis. These purchases suggest that Person X works from home, as they bought items that enhance the overall “working from home experience” (e.g. the Wifi mesh extender ensures that there is sufficient internet connection throughout the house).

- Omni Desk - External hard disk JB Hi-Fi Optus - Monitor - Wifi mesh extneder - Monthly Work Phone Plan

Officeworks

GROCERIES

Purchases in the past 3 weeks

*Person X only purchases these items when they are on sale. This suggests that Person X is a percieved value buyer.

Weekly Purchases Oat Milk Add Monthly Purchases Chilli Chips* Add Granola Add Dozen Eggs Add Milk Add Bread Add

Crunchy Peanut Butter Add Butter Spread Add Cooking Butter Add Laundry Detergent* Add Dishwashing Liquid* Add

Paste* Add

Tooth

Homecooked Chilli Garlic Noodles

Ginger Add

Taiwanese Ribbon Noodles Add

Green Onion Add

Oyster Sauce Add

Koren Chilli Powder Add

Firm Tofu Add

Homecooked Cioppino (Seafood Stew)

White Clams Add

Calamari Add

Cod Fish Add

Garlic Cloves Add

White Cooking Wine Add

Tomato Puree Add

Influenced by the Youtubers that Person X is subscribed to, Person X goes to specialty stores such as Costi’s Fresh Seafood and Miracle to purchase specific ingredients that are suggested by the influencers.

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