Money Monsters by Bruce Ting-Yu Chen

BRUCE TING-YU CHEN

by BRUCE TING-YU CHEN

CONTENTS

THE JOURNEY

THE IDENTITY

P. 06-07

P. 14-15

MONSTER BANK

APP DEVELOPMENT

P. 106-107

P. 140-141

THE MONSTERS

TRIAL AND ERRORS

P. 36-37

P. 84-85

THE BADGES

PROMOTION

P. 176-177

P. 188-189

THE JOURNEY

M EET T HE M ON EY M ON ST ER S

THE JOURNEY At the midpoint, my original topic is the gap between rich and poor. However, after I dig more about this topic, I find out the topic is too big for thesis. Therefore, I take my director, Phil Hamlettâ&#x20AC;&#x2122;s advice, to refine, make the topic smaller. Then, I decide to focus on a topic about saving money. I combine saving process with monsters together. Kids can learn with the monsters and be the monsters in the saving app. The goal is to bring some different perspectives to encourage kids to do saving. And I want to use monsters to gamify the project. To start this project, I tried some illustrations, sketches about monsters, dragons, dinosaursâ&#x20AC;Śetc. Through this, I can find some opportunities and ideas about creating my own monsters of my projectâ&#x20AC;&#x201D;Money Monsters.

MONEY MONSTE RS

WEBSITE

CONNECT VIA BLUETOOTH

APP

TOY BANK

GET A BANK

INSERT MONEY

START SAVING

TYPOGRAPHY SAVING IS COOL.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_+

SAVING IS GOLD.

KLAVIKA BOLD

KLAVIKA MONEY MONSTERS

LUNATIX

C: 0

C: 85

C: 50

M: 75

M: 60

M: 10

M: 5

Y: 100

Y: 90

Y: 100

Y: 90

K: 0

C: 100

C: 50

C: 100

C: 0

C: 30

M: 90

M: 0

M: 35

M: 25

M: 0

Y: 0

Y: 20

Y: 0

Y: 100

Y: 0

K: 0

K: 5

K: 0

K: 5

THE IDENTITY

M EET T HE M ON EY M ON ST ER S

THE IDENTITY In the following pages, you will see the process of making of Money Monsters identity. From sketches to the final identity. In this journey, I change the identity design once. The reason is to avoid the similarity. I get the critique from my director, Carolina, about the original logo, a letter M with two horns is too much alike some other bank logo. And some friends of mine also think it looks similar to the logo of Monster University. Thus, I design a new logo with a toy bank shape, which is closer to my topic.

MONEY MONSTE RS

MONEY MONSTERS

MONEY MONSTE RS

M EET T HE M ON EY M ON ST ER S

The logo is designed basically on the shape of toy bank. Saving is my topic. Using the shape of a toy bank and semicircular representing coin and the idea of saving. I make the change to be reasonable for this project.

MONEY MONSTE RS

phone

em ai l

415-529-8225

t i n g y o. ch en @ g m ai l . co m website moneymonsters.org

BRU C E T IN G -YU C HE N G R APHIC DESIG NER / FOU N D ER

THE MONSTERS

THE MONSTERS I love monsters since I was a kid. I am the only child in my family, therefore, I often imagine some monsters friends around me in my childhood. They can play with me, learn new things with me, share my life. I know some people hates monsters, some even are afraid of monsters. To me, it is an opportunity. Creating monsters in a cute, vivid, interesting way. Not dark, scary ones.

MONEY MONSTE RS

SAVING AVING VI G

MONEY MONSTE RS

MONSTERS

Lunatix, Bold

Vitesse, Black

Memphis, Bold

MONSTERS

Pullman, Bold inline

Franklin Gothic Extra Condensed

Klavika, Bold

MONEY MONSTE RS

After some failure about the making monsters, I decide to begin from basic. I start from the geometric vector illustrations. I use basic geometric shape and vivd color combination for my Money Monsters. And using the elements of the monsters to create the main visual system.

MONEY MONSTE RS

TRIAL AND ERRORS

M EET T HE M ON EY M ON ST ER S

TRIAL AND ERRORS In one semester I come up an idea about designing a board game about saving money. Before making the board game, I design a series of flash cards. Although it does not a good project to my thesis, there are some good ideas as a warm-up project. At first, I name the main character money monsters. Among them, Saving Sam is the first monster I create. Samâ&#x20AC;&#x2122;s appearance are changed many times. In the following page, you can look at the collects of all Saving Sam monster and the monsters character created at that time. I used to design a series of illustration books. And using monster Saving Sam as the leading character. The illustration book are about financial knowledge and saving money. However, it does not turn out very well. You can also find them in the process.

MONEY MONSTE RS

MONEY MONSTER

Y M

O N

MONEY MONSTE RS

MONEY MONSTER

LOAN an agreement where one person borrows money from another and agrees to play it back

later

MONEY MONSTER

IMPULSE BUYING

MORTGAGE

purchasing something on the spur of the mo-

a loan by a home

ment without thinking it through and making

an educated decision

MONEY MONSTE RS

IMPULSE BUYING

DEPOSIT

LOAN

MORTGAGE IMPULSE BUYING

INFLATION

TAXES

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MONSTER BANK

MONSTER BANK This is an idea about connecting toy bank to the app. The Internet of Things (IoT) refers to the ever-growing network of physical objects that feature an IP address for internet connectivity. IoT is very popular this days. I want my toy banks apply IoT concept and make toy bank a new life.

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APP DEVELOPMENT

MONSTERS APP When customers inserting money in Monster Bank, it will connect to Money Monsters app via bluetooth. In the following pages, you can not only see the process about building the app, but the sketches, different wire frame, designs and refinement.

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M ON EY M ON ST E RS A P P1 51

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MONEY MONSTE RS

SAVING SAVING MONSTER

RISK MONSTER

SAVING MONSTER

RISK MONSTER

SAM

ALEX

SAM

ALEX

BANKER MONSTER

COLLECTING MONSTER

BANKER MONSTER

COLLECTING MONSTER

BILL

MARK

BILL

MARK

SPENDINGING MONSTER

BUSINESS MONSTER

SPENDINGING MONSTER

BUSINESS MONSTER

ERIC

BOB

ERIC

BOB

MONEY MONSTERS

Hi, I am SAM, the Saving Monster. I love saving money!

But it is not very convenient to carry too much money.

saving monster SAM

WHAT WOULD YOU DO? A. Find a place to storage the money. B. Spend some money. C. Ask wise monster.

Hi, I am BILL, the Banker Monster.

Hi, I am ERIC, the Spending Monster. I love spending!

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saving monster SAM

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1 61

Badges you want to ea

Hi, Jacob!

SAVING

MANAGE

Your want to earn the

$20

badge in

days.

$30/60 BADGES

Go Back

OK, Set This Goal

10 MORE DAYS

SETTINGS

WARN

I want to take out Enter an amount

$150 30

arn

MANAGE MY MONEY Take money out from your bank.

$0/20

Take Out Money

MORE DAYS

SELECT A BADGE

NING

0 0

That’s 20% of

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THE BADGES

THE BADGES There are various badges in the Money Monsters app. Players can choose one by time or amount to set their saving goals. When you achieve your saving goal, you will earn a badge. Also there are several ways to earn badges. Such as when you achieve the goals you set up. So do you give right answer to the quiz. Children can collect badges to complete with other kids, with their brothers, sisters, and friends. Saving can be fun in this small competition. Furthermore, the badges can be used to exchange the Money Monsters products. You can find out in the next chapter.

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DAYS

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DAYS

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DAYS

PROMOTION

PROMOTION In the following pages, you can see the products of the Money Monsters. Choldren can exchange their badges to the products. Also there are some opportunities of creating products for the thesis. You can see these possible products of the future. Besides, the website, ads of the Money Monsters campaign are also in the following contents in the chapter.

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COLOPHON

MONEY MONSTERS WRITTEN AND DESIGNED

IMAGE RESEARCH

Bruce Ting-Yu Chen

Shutterstocks / Google

BOOK BINDERY

PHOTOGRAPHY

Blurb

Bruce Ting-Yu Chen

PAPER

TYPOGRAPHY

ProLine Uncoated

Klavika, designed by Eric Olson, 2004

100lb, Text

Lunatic, designed by Zuzana Licko, Emigre, 1998

SOFTWARE

Adobe Creative Suite CC 2015

by Bruce Ting-Yu Chen No part of this publication can be reproduced without express p e r m i s s i o n f r o m B r u c e T i n g -Yu C h e n .

This book is a MFA thesis project of Bruce Ting-Yu Chen at Academy of Art University, San Francisco, CA. SPECIAL THANKS TO: Phil Hamlett, Carolina de Bartolo, Mary Scott. my mom, grand parents, my family, the help of my friend, Hsiang Huang Tsai, Rex Yu and Kai Heng Lin.