SCHUTZ RUNNING SPRING 2017 1
01
TRENDS SPRING 2017
2
01
SPRING 2017
SCHUTZ
TROPICAL PUNCH
VERÃO 2017
Tropical punch é um tema colorido que mistura padronagem floral com listras e xadres, sobreposições de tecidos, texturas e riqueza de detalhes, deixando o tema leve, jovem e divertido. A woman ícon do tema é a socialite, modelo e atriz Olivia Palermo. 3
01
SCHUTZ
SPRING 2017
VERÃO 2017
WOMAN ICON
OLIVIA PALERMO 4
01
SPRING 2017
TROPICAL PUNCH
SCHUTZ
VERÃO 2017
5
01
SPRING 2017
TROPICAL PUNCH
SCHUTZ
VERÃO 2017
6
01
SPRING 2017
TROPICAL PUNCH
SCHUTZ
VERÃO 2017
PROENZA SCHOULER
7
01
SPRING 2017
TROPICAL PUNCH
SCHUTZ
VERÃO 2017
CHANEL
8
01
SPRING 2017
TROPICAL PUNCH
SCHUTZ
VERÃO 2017
PRADA
9
01
SPRING 2017
TROPICAL PUNCH
SCHUTZ
VERÃO 2017
MIU MIU
10
01
SPRING 2017
HISTORICAL ROMANCE
SCHUTZ
VERÃO 2017
Os designer continuam a trazer em suas coleções referências Romantico-históricas. Bordados florais, rendas e pedrarias nos vestidos mostram um ar fresco e luxuoso ao estilo. O diferêncial está nos acessórios mais chunkier que fazem esse tema mais jovem A woman icon do estilo é a estilista e fashion influencer Chiara Ferragni. 11
01
SCHUTZ
SPRING 2017
VERÃO 2017
WOMAN ICON
CHIARA FERRAGNI 12
01
SPRING 2017
HISTORICAL ROMANCE
SCHUTZ
VERÃO 2017
13
01
SPRING 2017
HISTORICAL ROMANCE
SCHUTZ
VERÃO 2017
14
01
SPRING 2017
HISTORICAL ROMANCE
SCHUTZ
VERÃO 2017
CHRISTIAN DIOR
15
01
SPRING 2017
HISTORICAL ROMANCE
SCHUTZ
VERÃO 2017
ANNA SUI
16
01
SPRING 2017
HISTORICAL ROMANCE
SCHUTZ
VERÃO 2017
MARCHESA
17
01
SPRING 2017
HISTORICAL ROMANCE
SCHUTZ
VERÃO 2017
VALENTINO
18
01
SPRING 2017
FLOWER GRUNGE
A atitude fashion grunge sofisticado domina o street style. A modelo Bella Hadid é uma representante desse estilo que esta caindo no gosto das fashionistas. Couro, gargantilhas, tecidos fluidos com estampas florais misturados com sapatos de sola tratorada trazem essa estética rock no look.
SCHUTZ
VERÃO 2017
19
01
SPRING 2017
WOMAN ICON
SCHUTZ
VERÃO 2017
BELLA HADID 20
01
SPRING 2017
FLOWER GRUNGE
SCHUTZ
VERÃO 2017
21
01
SPRING 2017
FLOWER GRUNGE
SCHUTZ
VERÃO 2017
22
01
SPRING 2017
FLOWER GRUNGE
SCHUTZ
VERÃO 2017
COACH
23
01
SPRING 2017
FLOWER GRUNGE
SCHUTZ
VERÃO 2017
ALEXANDER MCQUEEN
24
01
SPRING 2017
FLOWER GRUNGE
SCHUTZ
VERÃO 2017
SAINT LAURENT
25
01
SPRING 2017
FLOWER GRUNGE
SCHUTZ
VERÃO 2017
PACO RABANNE
26
01
SPRING 2017
ECLECTIC STYLE
SCHUTZ
VERÃO 2017
O estilo No-gender já popularizado evolui para uma forma de “design liberado”, com volumes e modelagem ampla, assimétrica e moderna. Com uma cartela que misturam o básico com touch de cor. Sarah Harris Editora de Moda da Vogue UK é a embaixadora desse estilo.
27
01
SPRING 2017
WOMAN ICON
SCHUTZ
VERÃO 2017
SARAH HARRIS 28
01
SPRING 2017
ECLECTIC STYLE
SCHUTZ
VERÃO 2017
29
01
SPRING 2017
ECLECTIC STYLE
SCHUTZ
VERÃO 2017
MULBERRY
30
01
SPRING 2017
ECLECTIC STYLE
SCHUTZ
VERÃO 2017
PRADA
31
01
SPRING 2017
ECLECTIC STYLE
SCHUTZ
VERÃO 2017
MAISON MARGIELA
32
01
SPRING 2017
ECLECTIC STYLE
SCHUTZ
VERÃO 2017
STELLA MCCARTNEY
33
01
SPRING 2017
SCHUTZ
RETRO FUTURISTIC
VERÃO 2017
Estilo que mistura sport 80’s com acessórios ultramodernos. Um jogo de proporção com foco no matelassé 3D, enquanto as superficies planas usam alto brilho para adicionar profundidade. Um olhar para o future com um pé no passado. A estilista, consultora de marcas e instrutora de moda Gilda Ambrosio representa esse estilo. 34
01
SCHUTZ
SPRING 2017
VERÃO 2017
WOMAN ICON
GILDA AMBROSIO 35
01
SPRING 2017
RETRO FUTURISTIC
SCHUTZ
VERÃO 2017
36
01
SPRING 2017
RETRO FUTURISTIC
SCHUTZ
VERÃO 2017
37
01
SPRING 2017
RETRO FUTURISTIC
SCHUTZ
VERÃO 2017
ALEXANDER WANG
38
01
SPRING 2017
RETRO FUTURISTIC
SCHUTZ
VERÃO 2017
JEREMY SCOTT
39
01
SPRING 2017
RETRO FUTURISTIC
SCHUTZ
VERÃO 2017
BARBARA BUI
40
01
SPRING 2017
RETRO FUTURISTIC
SCHUTZ
VERÃO 2017
LOUIS VUITTON
41
02
COLOURS SPRING 2017
42
02
SPRING 2017
CHALK WHITE
SCHUTZ
VERÃO 2017
43
02
SCHUTZ
SPRING 2017
VERÃO 2017
WHITE
NO. 21
MARNI
VICTORIA BECKHAM
JOSEPH
ANN DEMEULEMEESTER
44
02
SCHUTZ
SPRING 2017
VERÃO 2017
BLACK
PRADA
CHRISTOPHER KANE
PREEN BY THOMTON BREGAZZI
CÉLINE
PROENZA SCHOULER
45
02
SCHUTZ
SPRING 2017
VERÃO 2017
WARM NEUTRALS
VICTORIA BECKHAM
DRIES VAN NOTEN
SIMONE ROCHA
JIL SANDER
MARNI
46
02
SCHUTZ
SPRING 2017
VERÃO 2017
DESERT
NOON BY NOOR
NICHOLAS K
STELLA MC CARTNEY
UMA WANG
JOSEPH
47
02
SCHUTZ
SPRING 2017
VERÃO 2017
DEEP NAVY
CHLOÉ
BOTTEGA VENETA
BALENCIAGA
MULBERRY
JASON WU
48
02
SPRING 2017
RED
SCHUTZ
VERÃO 2017
49
02
SCHUTZ
SPRING 2017
VERÃO 2017
GREEN
GUCCI
MARC JACOBS
COACH
LOUIS VUITTON
BOTTEGA VENETA
50
02
SPRING 2017
RED
SCHUTZ
VERÃO 2017
51
02
SCHUTZ
SPRING 2017
VERÃO 2017
BRIGHT RED HUES
OSCAR DE LA RENTA
OFF WHITE
BOTTEGA VENETA
CÉLINE
MULBERRY
52
02
SPRING 2017
PINK AND PURPLES
SCHUTZ
VERÃO 2017
53
02
SCHUTZ
SPRING 2017
VERÃO 2017
PINK TO PURPLE
BALENCIAGA
NINA RICCI
Y/ PROJECT
PROENZA SCHOULER
OFF WHITE
54
02
SCHUTZ
SPRING 2017
VERÃO 2017
SALMON PINK
KENZO
DELPOZO
ALTUZARRA
PHILLIP LIM
GUCCI
55
02
SPRING 2017
PASTEL
SCHUTZ
VERÃO 2017
56
02
SCHUTZ
SPRING 2017
VERÃO 2017
DUSTED PALES
SHARON WAUCHOB
VICTORIA BECKHAM
PRADA
GIAMBATTISTA VALLI
GABRIELE COLANGELO
57
02
SPRING 2017
BRIGHTS
SCHUTZ
VERÃO 2017
58
02
SCHUTZ
SPRING 2017
VERÃO 2017
INTENSE BRIGHTS
VERSUS
LANVIN
SIES MARJAN
VERSACE
JIL SANDER
59
03
MAIN SHOE COLOR SPRING 2017
60
03
SCHUTZ
SPRING 2017 WHITE
VERÃO 2017
GABRIELA HEARST
ALAIA
JIMMY CHOO
61
MIU MIU
03
SCHUTZ
SPRING 2017 RED
VERÃO 2017
DOLCE & GABBANA
JIMMY CHOO
GIUSEPPE ZANOTTI
LAURENCE DECADE
62
03
SCHUTZ
SPRING 2017 SALMON
VERÃO 2017
MIU MIU
STUART WEITZMAN
DOLCE & GABBANA
CASTAÑER
63
03
SCHUTZ
SPRING 2017 SILVER
VERÃO 2017
MICHAEL KORS
STUART WEITZMAN
DOLCE & GABBANA
SAINT LAURENT
64
03
SCHUTZ
SPRING 2017 GOLD
VERÃO 2017
DOLCE & GABBANA
MIU MIU
MAISON MARGIELA
65
CHARLOTTE OLYMPIA
03
SCHUTZ
SPRING 2017 BLACK
VERÃO 2017
JIMMY CHOO
ANN DEMEULEMEESTER
CHLOÉ
ISABEL MARANT
66
03
SCHUTZ
SPRING 2017 PINK
VERÃO 2017
SJP BY SARAH JESSICA PARKER
LAURENCE DACADE
DOLCE & GABBANA
PRADA
67
03
SCHUTZ
SPRING 2017 BLACK AND NUDE
VERÃO 2017
PROENZA SCHOULER
SEE BY CHLOÉ
ISABEL MARANT
SAM EDELMAN 68
03
SCHUTZ
SPRING 2017 CANDY BLUE
VERÃO 2017
ATHLETIC PROPULSION LABS
NIKE
SOPHIA WEBSTER
TOD’S
MIU MIU
69
03
SCHUTZ
SPRING 2017 GREEN
VERÃO 2017
GUCCI
GIUSEPPE ZANOTTI
MIU MIU
ETRO
70
03
SCHUTZ
SPRING 2017 BROWN
VERÃO 2017
MARNI
PIERRE HARDY
MANSUR GAVRIEL
STUART WEITZMAN 71
04
MATERIALS & DETAILS SPRING 2017
72
04
SCHUTZ
SPRING 2017 VINYL
VERÃO 2017
NICHOLAS KIRKWOOD
JIMMY CHOO
VALENTINO
CHRISTIAN LOUBOUTIN
73
04
SCHUTZ
SPRING 2017 MAXXI FIVELA
VERÃO 2017
BURBERRY
STELLA MCCARTNEY
BURBERRY
STUART WEITZMAN 74
04
SCHUTZ
SPRING 2017 JUTA
VERÃO 2017
CHANEL
ALEXANDER WANG
GABRIELA HEARST
SAM EDELMAN
MARC JACOBS
75
04
SCHUTZ
SPRING 2017 LAISER
VERÃO 2017
CHRISTIAN LOUBOUTIN
ALAÏA
GIUSEPPE ZANOTTI
MICHAEL KORS
76
04
SCHUTZ
SPRING 2017 TECNOLOGIC
VERÃO 2017
ADIDAS
PUMA
GIVENCHY
BALENCIAGA
77
04
SCHUTZ
SPRING 2017 NATURAL MATERIAL
VERÃO 2017
ROBERT CLERGERIE
PROENZA SCHOULER
GIUSEPPE ZANOTTI
PROENZA SCHOULER
78
04
SCHUTZ
SPRING 2017 JEANS
VERÃO 2017
MIU MIU
LAURENCE DECADE
LAURENCE DECADE
ANCIENT GREEK
79
05
CONSTRUÇÕES SPRING 2017
80
05
SCHUTZ
SPRING 2017 STILETTO
VERÃO 2017
FRANCESCO RUSSO
JIMMY CHOO
CHRISTIAN LOUBOUTIN
TOM FORD
81
05
SCHUTZ
SPRING 2017 EVIDENCE HEEL
VERÃO 2017
SEE BY CHLOÉ
MALONE SOULIER
MARNI
NICHOLAS KIRKWOOD
82
05
SCHUTZ
SPRING 2017 ASYMMETRIC HEEL
VERÃO 2017
GIVENCHY
TIBI
DOLCE & GABBANA
MICHAEL KORS
83
05
SCHUTZ
SPRING 2017 TRACTOR ATLETIC
VERÃO 2017
DOLCE & GABBANA
BALENCIAGA
ADIDAS
FENDI
84
05
SCHUTZ
SPRING 2017 CYLINDER HEEL
VERÃO 2017
MIU MIU
PROENZA SCHOULER
PRADA
ISABEL MARANT 85
05
SCHUTZ
SPRING 2017 BIRKEN CHIC
VERÃO 2017
JIL SANDER
ISABEL MARANT
TORY BURCH
BALMAIN
86
05
SCHUTZ
SPRING 2017 FLATFORM
VERÃO 2017
MIU MIU
MIU MIU
MARNI
TABITHA SIMMONS
87
06
HINTS SHAPES SPRING 2017
88
06
SCHUTZ
SPRING 2017 98 MARCAS PESQUISADAS
VERÃO 2017
No intuito de tentar identificar onde estão as novas apostas do verão, foi feito um trabalho de categorizar os novos statements da estação. Para isso foram pesquisadas 98 marcas dentro do web merchandising, contemplando fast fashion e marcas de luxo. Entretanto, é um trabalho em constante evolução e muito destes dados irão se confirmar na viagem. • FAST FASHION • LUXURY
ALAIA ALBERTA FERRETI ALEXANDER MCQUEEN ALEXANDER WANG AQUAZZURA BALENCIAGA BOTTEGA VENETA BRIAN ATWOOD DEREK LAM DIANE VON FUSTEMBERG ALDO VIVIENNE WESTWOOD SAM EDELMAN ZARA FRANCESCO RUSSO GIAMBATTISTA VALLI GIANVITO ROSSI MSGM MULBERRY NASTY GAL RENE CAOVILLA ROBERT CLERGERIE ROGER VIVIER RUPERT SANDERSON SAINT LAURENT SALVATORE FERRAGAMO
SEE BY CHLOÉ SERGIO ROSSI STELLA LUNA STELLA MCCARTNEY STEVE MADDEN STUART WEITZMAN TABITHA SIMMONS TOD’S TOM FORD TOP SHOP TORY BURCH VALENTINO VERSACE ACNE ASH BCBG MAX AZRIA BRUNELLO CUCINELLI FURLA ISABEL MARANT JIL SANDER JIMMY CHOO KARL LAGERFELD KATE SPADE LANVIN LAURENCE DECADE LOEFFLER RANDALL
LOPUIS VUITTON MANOLO BLAHNIK DSQUARED2 EMILIO PUCCI ETRO FENDI GIANVITO ROSSI GIUSEPPE ZANOTTI GIVENCHY GUCCI H&M PRADA RALPH LAUREN KENZO MARC JACOBS MICHAEL KORS KENDALL + KYLIE MANGO MR BY MAN REPELLER ATTICO CHRISTIAN LOUBOUTIN JIMMY CHOO CHARLOTTE OLYMPIA DOLCE & GABBANA SJP SARAH JESSICA PARKER PIERRE HARDY
NICHOLAS KIRKWOOD CHLOÉ Y-3 ASH ADIDAS ACNE STUDIO DSQUARED2 OPENING CEREMONY BRUNELLO CUCINELLI GABRIELA HEARST PEDRO GARCIA MARNI SOLUDOS REBECCA MINKOFF CASTAÑER KATE SPADE RAG & BONE
89
06
SCHUTZ
SPRING 2017 98 MARCAS PESQUISADAS
VERÃO 2017
STATEMENTS: LUXURY x FAST FASHION
• FAST FASHION • LUXURY
30
25 3 20 3
1
15
0
1
2
1 2
10
21 17
16
16
15
14
14
5
12
0
1
1
0
11
10
10
10
0 6
0
LUX
FF
Das 98 marcas analisadas, 24% delas apostaram em ATHLETIC SNEAKERS , e o statement menos apostado foi LACE-UP MULE com 6% .
90
06
SCHUTZ
SPRING 2017 ATHLETIC SNEAKERS
VERÃO 2017
VALENTINO
PRADA
BALENCIAGA
GIUSEPPE ZANOTTI
91
06
SCHUTZ
SPRING 2017 ATHLETIC SNEAKERS
LOUIS VUITTON
MANGO
KARL LAGERFELD
VERÃO 2017
STUART WEITZMAN
DSQUARED2
KENZO
BRUNELLO CUCINELLI
ADIDAS BY STELLA MCCARTNEY
KENZO
92
06
SCHUTZ
SPRING 2017 ATHLETIC SNEAKERS BOOTS
VERÃO 2017
BALENCIAGA
ACNE STUDIO
FENDI 93
06
SCHUTZ
SPRING 2017 ATHLETIC SNEAKERS (BIG LACE)
VERÃO 2017
TOP SHOP
Y-3
DSQUARED2
94
06
SCHUTZ
SPRING 2017 ATHLETIC SNEAKERS (NO LACE)
ALDO
ZARA
ZARA
VERÃO 2017
ASH
TORY BURCH
OPENING CEREMONY
95
06
SCHUTZ
SPRING 2017 ATHLETIC SNEAKERS (NO LACE)
FURLA
MICHAEL KORS
VERÃO 2017
STELLA MCCARTNEY
ASH
96
06
SCHUTZ
SPRING 2017 ATHLETIC SNEAKERS
VERÃO 2017
24%
76%
Y-3 PRADA ASH GIUSEPPE ZANOTTI VALENTINO BALENCIAGA BRUNELLO CUCINELLI OPENING CEREMONY FENDI ADIDAS BY STELLA MCCARTNEY STELLA MCCARTNEY STUART WEITZMAN ACNE STUDIO ALDO TOP SHOP ZARA TORY BURCH FURLA LOUIS VUITTON MICHAEL KORS DSQUARED2 MANGO KARL LAGERFELD KENZO
97
06
SCHUTZ
SPRING 2017 MAXXI PLATFORM
VERÃO 2017
STELLA MCCARTNEY
TOP SHOP
ZARA
MULBERRY
98
06
SCHUTZ
SPRING 2017 MAXXI PLATFORM
VERÃO 2017
ZARA
DEREK LAM
ALEXANDER WANG
ALDO
GIUSEPPE ZANOTTI
99
06
SCHUTZ
SPRING 2017 MAXXI PLATFORM HIGH VAMP
VERÃO 2017
MULBERRY
100
06
SCHUTZ
SPRING 2017 MAXXI PLATFORM PUMP
VERÃO 2017
LAURENCE DECADE
101
06
SCHUTZ
SPRING 2017 MAXXI PLATFORM
ZARA
VERÃO 2017
VIVIENNE WESTWOOD
STELLA MCCARTNEY
DSQUARED2
FENDI
102
06
SCHUTZ
SPRING 2017 MAXXI PLATFORM X
VERÃO 2017
ASH
GIANVITO ROSSI
MIU MIU
MANGO 103
06
SCHUTZ
SPRING 2017 MAXXI PLATFORM HUARACHE
VERÃO 2017
SAINT LAURENT
MICHAEL KORS
AQUAZZURA
PRADA
MULBERRY
104
06
SCHUTZ
SPRING 2017 MAXXI PLATFORM
VERÃO 2017
20%
80%
MIU MIU SAINT LAURENT LAURENCE DACADE STELLA MCCARTNEY DEREK LAM VIVIENNE WESTWOOD ALEXANDER WANG ALDO AQUAZZURA MULBERRY ZARA GIANVITO ROSSI TOP SHOP DSQUARED2 MANGO ASH PRADA FENDI MICHAEL KORS GIUSEPPE ZANOTTI
105
06
SCHUTZ
SPRING 2017 PUMP SMALL BLOCK HEEL
VERÃO 2017
MIU MIU
MR BY MAN REPELLER
NASTY GAL
PIERRE HARDY
106
06
SCHUTZ
SPRING 2017 PUMP SMALL BLOCK HEEL
VERÃO 2017
STELLA LUNA
BOTTEGA VENETTA
CHLOE 107
06
SCHUTZ
SPRING 2017 PUMP SMALL BLOCK HEEL STRIPS
SAINT LAURENT
SJP BY SARAH JESSICA PARKER
VERÃO 2017
PRADA
AQUAZZURA
FENDI
LOUIS VUITTON
108
06
SCHUTZ
SPRING 2017 POINTED PUMP SMALL BLOCK HEEL
ALEXANDER WANG
VERÃO 2017
ALEXANDER WANG
ZARA
LANVIN
STUART WEITZMAN 109
06
SCHUTZ
SPRING 2017 PUMP SMALL BLOCK HEEL
VERÃO 2017
17%
83%
ALEXANDER WANG MR BY MAN REPELLER SAINT LAURENT PIERRE HARDY CHLOÉ AQUAZZURA FENDI BOTTEGA VENETA SJP SARAH JESSICA PARKER MIU MIU STELLA LUNA LANVIN PRADA NASTY GAL LOUIS VUITTON ZARA STUART WEITZMAN
110
06
SCHUTZ
SPRING 2017 WEDGE
VERÃO 2017
LOEFFLER RANDALL
FURLA
VALENTINO
SEE BY CHLOÉ
111
06
SCHUTZ
SPRING 2017 WEDGE HIGH VAMP
CHLOÉ
VERÃO 2017
MICHAEL KORS
MARNI
STUART WEITZMAN
TORY BURCH
112
06
SCHUTZ
SPRING 2017 WEDGE LACE-UP
LOEFFLER RANDALL
SAINT LAURENT
VERÃO 2017
KENDALL + KYLIE
SERGIO ROSSI
STUART WEITZMAN
KATE SPADE
113
06
SCHUTZ
SPRING 2017 ESPADRILLE OPEN
VERÃO 2017
TABITHA SIMMONS
TABITHA SIMMONS
114
06
SCHUTZ
SPRING 2017 ESPADRILLE
VERÃO 2017
CASTAÑER
MARC JACOBS
TORY BURCH
CASTAÑER
115
06
SCHUTZ
SPRING 2017 LACE-UP MULE
VERÃO 2017
16%
84%
MICHAEL KORS CHLOÉ CASTAÑER MARNI VALENTINO TABITHA SIMMONS SEE BY CHLOÉ SAINT LAURENT SERGIO ROSSI MARC JACOBS RAG & BONE TORY BURCH STUART WEITZMAN KATE SPADE LOEFFLER RANDALL KENDALL + KYLIE
116
06
SCHUTZ
SPRING 2017 SANDALS LACE-UP
VERÃO 2017
GIUSEPPE ZANOTTI
CHLOÉ
AQUAZZURA
GIANVITO ROSSI
117
06
SCHUTZ
SPRING 2017 SANDALS LACE-UP
VERÃO 2017
ATTICO
ATTICO
GIANVITO ROSSI
AQUAZZURA
118
06
SCHUTZ
SPRING 2017 SANDALS LACE-UP
VERÃO 2017
AQUAZZURA
JIMMY CHOO
KENDAL + KYLIE
ALDO
119
06
SCHUTZ
SPRING 2017 SANDALS LACE-UP BLOCK HEEL
DIANE VON FUSTEMBERG
DRIES VAN NOTEN
VERÃO 2017
TOP SHOP
MANOLO BLAHNIK
PAUL ANDREW
STUART WEITZMAN
120
06
SCHUTZ
SPRING 2017 LACE-UP MULE
VERÃO 2017
16%
84%
GIUSEPPE ZANOTTI CHLOÉ AQUAZZURA JIMMY CHOO ATTICO SIGERSON MORRISON PAUL ANDREW DIANE VON FUSTEMBERG MANOLO BLAHNIK DRIES VAN NOTEN ALDO AQUAZZURA GIANVITO ROSSI TOP SHOP KENDALL + KYLIE STUART WEITZMAN
121
06
SCHUTZ
SPRING 2017 SEXY PUMP
VERÃO 2017
ZARA
TOM FORD
AQUAZZURA
AQUAZZURA
122
06
SCHUTZ
SPRING 2017 SEXY PUMP
VERÃO 2017
CHRISTIAN LOUBOUTIN
FRANCESCO RUSSO
123
06
SCHUTZ
SPRING 2017 SEXY PUMP TRASEIRO ABERTO
VERÃO 2017
SERGIO ROSSI
124
06
SCHUTZ
SPRING 2017 SEXY PUMP LACE-UP
VERÃO 2017
JIMMY CHOO
CHRISTIAN LOUBOUTIN
LOUIS VUITTON
GIANVITO ROSSI
CHRISTIAN LOUBOUTIN
CHARLOTTE OLYMPIA
125
06
SCHUTZ
SPRING 2017 SEXY PUMP SALOMÉ
VERÃO 2017
ZARA
CHRISTIAN LOUBOUTIN
CHRISTIAN LOUBOUTIN
126
06
SCHUTZ
SPRING 2017 SEXY PUMP STRIPS
VERÃO 2017
AQUAZZURA
MANGO
SJP BY SARAH JESSICA PARKER
DOLCE & GABBANA 127
06
SCHUTZ
SPRING 2017 SEXY PUMP ANKLE
VERÃO 2017
AQUAZZURA
STELLA LUNA
BALENCIAGA
GIUSEPPE ZANOTTI
DIANE VON FUSTEMBERG
128
06
SCHUTZ
SPRING 2017 SEXY PUMP
VERÃO 2017
16%
CHRISTIAN LOUBOUTIN SERGIO ROSSI CHARLOTTE OLYMPIA JIMMY CHOO AQUAZZURA SJP SARAH JESSICA PARKER FRANCESCO RUSSO MANGO DIANE VON FUSTEMBERG BALENCIAGA ZARA TOM FORD STELLA LUNA GIUSEPPE ZANOTTI LOUIS VUITTON GIANVITO ROSSI
84%
129
06
SPRING 2017 FLATFORM NO GENDER OXFORD
SCHUTZ
VERÃO 2017
MANGO
STELLA MCCARTNEY
STUART WEITZMANN
TOD’S
130
06
SCHUTZ
SPRING 2017 FLATFORM NO GENDER OXFORD
VERÃO 2017
LOEFFLER RANDALL
TOD’S
ZARA
NASTY GAL
TOD’S
CHANEL 131
06
SCHUTZ
SPRING 2017 FLATFORM NO GENDER MOCASIM
MIU MIU
VERÃO 2017
ROBERT CLERGERIE
GABRIELA HEARST
BOTTEGA VENETA
TOD’S
132
06
SCHUTZ
SPRING 2017 FLATFORM NO GENDER
VERÃO 2017
MULBERRY
ZARA
STELLA MCCARTNEY
BRUNELLO CUCINELLI
133
06
SCHUTZ
SPRING 2017 FLATFORM NO GENDER
VERÃO 2017
14%
86%
ROBERT CLERGERIE STELLA MCCARTNEY STUART WEITZMAN TOD’S MIU MIU GABRIELA HEARST PRADA MANGO BOTTEGA VENETA MULBERRY LOEFFLER RANDALL ZARA NASTY GAL BRUNELLO CUCINELLI
134
06
SCHUTZ
SPRING 2017 SEXY SANDALS
VERÃO 2017
GIUSEPPE ZANOTTI
GIANVITO ROSSI
CHARLOTTE OLYMPIA
135
CHRISTIAN LOUBOUTIN
06
SCHUTZ
SPRING 2017 SEXY SANDALS ANKLE
VERÃO 2017
ALEXANDER WANG
AQUAZZURA
136
06
SCHUTZ
SPRING 2017 SEXY SANDALS MULTI STRIPS
AQUAZZURA
BCBG MAX AZRIA
VERÃO 2017
LOUIS VUITTON
GIUSEPPE ZANOTTI
ZARA
GIANVITO ROSSI
GIUSEPPE ZANOTTI
137
06
SCHUTZ
SPRING 2017 SEXY SANDALS
VERÃO 2017
SOPHIA WEBSTER
GIANVITO ROSSI
GIUSEPPE ZANOTTI
GIUSEPPE ZANOTTI 138
06
SCHUTZ
SPRING 2017 SEXY SANDALS
VERÃO 2017
11%
CHRISTIAN LOUBOUTIN CHARLOTTE OLYMPIA JIMMY CHOO AQUAZZURA ZARA GIUSEPPE ZANOTTI LOUIS VUITTON GIANVITO ROSSI ALEXANDER WANG SOPHIA WEBSTER BCBG MAX AZRIA
89%
139
06
SCHUTZ
SPRING 2017 PUMP BLOCK HEEL
VERÃO 2017
JIMMY CHOO
ACNE STUDIOS
CHLOÉ
PAUL ANDREW
140
06
SCHUTZ
SPRING 2017 PUMP BLOCK HEEL
VERÃO 2017
VALENTINO
LANVIN
NICHOLAS KIRKWOOD
FURLA
TORY BURCH
SAINT LAURENT
GIANVITO ROSSI
141
06
SCHUTZ
SPRING 2017 PUMP BLOCK HEEL LACE-UP
MIU MIU
VERÃO 2017
MIU MIU
142
06
SCHUTZ
SPRING 2017 PUMP BLOCK HEEL OPEN BACK
MULBERRY
VERÃO 2017
MANGO
143
06
SCHUTZ
SPRING 2017 PUMP BLOCK HEEL MARY JANE
GIANVITO ROSSI
VERÃO 2017
JIMMY CHOO
144
06
SCHUTZ
SPRING 2017 PUMP BLOCK HEEL
VERÃO 2017
11%
SAINT LAURENT NICHOLAS KIRKWOOD GIANVITO ROSSI MIU MIU VALENTINO JIMMY CHOO MULBERRY LANVIN MANGO TORY BURCH FURLA
89%
145
06
SCHUTZ
SPRING 2017 SPORT FLATS
ASH
VERÃO 2017
MARNI
MARNI MARNI
CHANEL
LOUIS VUITTON
146
06
SCHUTZ
SPRING 2017 SPORT FLATS BIRKEN
VERÃO 2017
MICHAEL KORS
TORY BURCH
TORY BURCH PEDRO GARCIA
ASH
TORY BURCH
ISABEL MARANT 147
06
SCHUTZ
SPRING 2017 SPORT FLATFORM
VERÃO 2017
STELLA LUNA
PRADA
ASH
STELLA MCCARTNEY
CHANEL 148
06
SCHUTZ
SPRING 2017 LACE-UP MULE
VERÃO 2017
10% PRADA ASH MARNI TORY BURCH ISABEL MARANT MICHAEL KORS PEDRO GARCIA STELLA LUNA LOUIS VUITTON STELLA MCCARTNEY
90%
149
06
SCHUTZ
SPRING 2017 LACE-UP MULE
VERÃO 2017
MIU MIU
MR BY MAN REPELLER
SAM EDELMAN
ATTICO
150
06
SCHUTZ
SPRING 2017 LACE-UP MULE
VERÃO 2017
DEREK LAM
STUART WEITZMAN
151
06
SCHUTZ
SPRING 2017 LACE-UP MULE
VERÃO 2017
6%
MIU MIU MR BY MAN REPELLER DEREK LAM STUART WEITZMAN SAM EDELMAN ATTICO
94%
152
06
HINTS MATERIALS SPRING 2017
153
06
SCHUTZ
SPRING 2017 98 MARCAS PESQUISADAS
VERÃO 2017
No intuito de tentar identificar onde estão as novas apostas do verão, foi feito um trabalho de categorizar os novos statements da estação. Para isso foram pesquisadas 98 marcas dentro do web merchandising, contemplando fast fashion e marcas de luxo. Entretanto, é um trabalho em constante evolução e muito destes dados irão se confirmar na viagem. • FAST FASHION • LUXURY
ALAIA ALBERTA FERRETI ALEXANDER MCQUEEN ALEXANDER WANG AQUAZZURA BALENCIAGA BOTTEGA VENETA BRIAN ATWOOD DEREK LAM DIANE VON FUSTEMBERG ALDO VIVIENNE WESTWOOD SAM EDELMAN ZARA FRANCESCO RUSSO GIAMBATTISTA VALLI GIANVITO ROSSI MSGM MULBERRY NASTY GAL RENE CAOVILLA ROBERT CLERGERIE ROGER VIVIER RUPERT SANDERSON SAINT LAURENT SALVATORE FERRAGAMO
SEE BY CHLOÉ SERGIO ROSSI STELLA LUNA STELLA MCCARTNEY STEVE MADDEN STUART WEITZMAN TABITHA SIMMONS TOD’S TOM FORD TOP SHOP TORY BURCH VALENTINO VERSACE ACNE ASH BCBG MAX AZRIA BRUNELLO CUCINELLI FURLA ISABEL MARANT JIL SANDER JIMMY CHOO KARL LAGERFELD KATE SPADE LANVIN LAURENCE DECADE LOEFFLER RANDALL
LOPUIS VUITTON MANOLO BLAHNIK DSQUARED2 EMILIO PUCCI ETRO FENDI GIANVITO ROSSI GIUSEPPE ZANOTTI GIVENCHY GUCCI H&M PRADA RALPH LAUREN KENZO MARC JACOBS MICHAEL KORS KENDALL + KYLIE MANGO MR BY MAN REPELLER ATTICO CHRISTIAN LOUBOUTIN JIMMY CHOO CHARLOTTE OLYMPIA DOLCE & GABBANA SJP SARAH JESSICA PARKER PIERRE HARDY
NICHOLAS KIRKWOOD CHLOÉ Y-3 ASH ADIDAS ACNE STUDIO DSQUARED2 OPENING CEREMONY BRUNELLO CUCINELLI GABRIELA HEARST PEDRO GARCIA MARNI SOLUDOS REBECCA MINKOFF CASTAÑER KATE SPADE RAG & BONE
154
06
SCHUTZ
SPRING 2017 98 MARCAS PESQUISADAS
VERÃO 2017
STATEMENTS: LUXURY x FAST FASHION
• FAST FASHION • LUXURY
30
25 3 20 3
1
15
0
1
2
1 2
10
21 17
16
16
15
14
14
5
12
0
1
1
0
11
10
10
10
0 6
0
LUX
FF
Das 98 marcas analisadas, 24% delas apostaram em ATHLETIC SNEAKERS , e o statement menos apostado foi LACE-UP MULE com 6% .
155
06
SCHUTZ
SPRING 2017 RUFFLES
VERÃO 2017
ROGER TIYE GIANVITO ROSSI
JIMMY CHOO
JIMMY CHOO
156
06
SCHUTZ
SPRING 2017 RUFFLES
MALONE SOULIER
VERÃO 2017
SAINT LAURENT
SOPHIA WEBSTER
STELLA MCCARTNEY
MALONE SOULIER
KENDALL + KYLIE
OLGANA PARIS
157
06
SCHUTZ
SPRING 2017 RUFFLES
ZARA
VERÃO 2017
ROGER VIVIER
MSGM
STELLA MCCARTNEY
STELLA LUNA
MSGM
TOP SHOP
158
06
SCHUTZ
SPRING 2017 RUFFLES
VERÃO 2017
EMILIO PUCCI
SIMONE ROCHA
EMILIO PUCCI 159
06
SCHUTZ
SPRING 2017 LACE-UP MULE
VERÃO 2017
15%
85%
ROGER TIYE GIANVITO ROSSI JIMMY CHOO MALONE SOULIER SAINT LAURENT SOPHIA WEBSTER STELLA MCCARTNEY KENDALL + KYLIE OLGANA PARIS ZARA ROGER VIVIER STELLA LUNA MSGM TOP SHOPEMILIO PUCI SIMONE ROCHA
160
06
SCHUTZ
SPRING 2017 DESTROYED JEANS
VERÃO 2017
ACNE STUDIOS
MR BY MAN REPELLER
JIMMY CHOO
GIANVITO ROSSI
161
06
SCHUTZ
SPRING 2017 DESTROYED JEANS
VERÃO 2017
REBECCA MINKOFF
REBECCA MINKOFF
STUART WEITZMAN
SOLUDOS
MIU MIU
STUART WEITZMANN
STUART WEITZMAN
ALEXANDER WANG
162
06
SCHUTZ
SPRING 2017 DESTROYED JEANS
VERÃO 2017
DSQUARED2
TORY BURCH
163
06
SCHUTZ
SPRING 2017 LACE-UP MULE
VERÃO 2017
11%
ACNE STUDIOS MR BY MAN REPELLER JIMMY CHOO GIANVITO ROSSI REBECCA MINKOFF STUART WEITZMAN SOLUDOS MIU MIU ALEXANDER WANG DSQUARED2 TORY BURCH
89%
164
06
SCHUTZ
SPRING 2017 VINIL
VERÃO 2017
GIANVITO ROSSI
MR BY MAN REPELLER
JIMMY CHOO
GIANVITO ROSSI
165
06
SCHUTZ
SPRING 2017 VINYL SANDALS
VERÃO 2017
NICHOLAS KIRKWOOD
JIMMY CHOO
GIANVITO ROSSI
KENDALL + KYLIE
CHRISTIAN LOUBOUTIN
STEVE MADEN JIMMY CHOO
JIMMY CHOO
166
06
SCHUTZ
SPRING 2017 VINYL FLAT SANDAL
VERÃO 2017
MARSKINRYYPPY
HOUSE OF HOLLAND
06
SCHUTZ
SPRING 2017 VINYL PUMP
VERÃO 2017
VALENTINO CASADEI
GIANNICO
GIANVITO ROSSI
GIANVITO ROSSI
RAYE 168
06
SCHUTZ
SPRING 2017 VINYL
VERÃO 2017
11%
ACNE STUDIOS MR BY MAN REPELLER JIMMY CHOO GIANVITO ROSSI REBECCA MINKOFF STUART WEITZMAN SOLUDOS MIU MIU ALEXANDER WANG DSQUARED2 TORY BURCH
89%
169
SCHUTZ LIVING FOR PLEASURE
170