SCHUTZ FALL 2017 RESEARCH 1
01
STATEMENTS
2
01
SCHUTZ
STATEMENTS 60 MARCAS ESTUDADAS
INVERNO 2017
No intuito de tentar identificar onde estão as novas apostas do inverno, foi feito um trabalho de categorizar os novos statements da estação. Para isso foram pesquisadas 70 marcas dentro do web merchandising, contemplando fast fashion e marcas de luxo. Entretanto, é um trabalho em constante evolução e muito destes dados irão se confirmar na viagem. MARCAS PESQUISADAS: LAURENCE DECADE VALENTINO FENDI TABITHA SIMMONS CHRISTIAN LOUBOUTIN MIU MIU PUMA MANOLO BLAHNIK GIANVITO ROSSI ALEXANDER MCQUEEN MANSUR GAVRIEL OLGANA PARIS DRIES VAN NOTEN AQUAZZURA ISABEL MARANT LOEFFER RANDAL SEE BY CHLOÉ BRUNELLO CUCIELLI STUART WEITZMANN DOLCE & GABBANA THE ROW OPENING CEREMONY PRADA ALEXANDER WANG
PROENZA SCHOULER KATE SPADE GIUSEPPE ZANOTTI SENSO DONALD J PINER SARAH JESSICA PARKER CHARLOTTE OLYMPIA ASH SOPHIA WEBSTER BURBERRY CONVERSE MAISON MARGIELA MARCO VICENZO CHRISTOPHER KANE BRIAN ATWOOD JIL SANDER PAUL ANDREW TOGA LANVIN BALMAIN SAINT LAURENT DIANE VON FURSTENBERG ROGER VIVIER STEVE MADDEN
OFFICE ACNE STUDIO ERES COCLICO DORATEYMUR JIMMY CHOO NO21 GUCCI SAM EDELMAN PAUL ANDREW TOM FORD STELLA MCCARTNEY CHLOÉ BOOHOO PUBLIC DESIRE ZARA TOP SHOP RIVER ISLAND STEVE MADEN KURT GEIGER ALDO
3
01
SCHUTZ
STATEMENTS MATERIAL
INVERNO 2017
INVERNO I
STATEMENTS: LUXURY x FAST FASHION 30 25
2
4
20 15
3 25 24
10 5 0
Das 70 marcas analisadas no INVERNO I, 38% delas apostaram em NO GENDER, e o statement menos apostado foi HIGH HEEL TRATOR SOLE com 3% .
3
4 2
19
Soma de FAST FASHION
4 14 13
11 10 10
1 7
7
6
6
6
5
Soma de LUXURY
2
1 5
5
1 3
2
INVERNO II STATEMENTS: LUXURY x FAST FASHION 25
20
2
15
Das 70 marcas analisadas no INVERNO II, 29% delas apostaram em SNEAKERS, e o statement menos apostado foi PLATFORM BOOTS com 7% .
10
1 1
20 15
5
1
2 19
16
13
1 11
0
LUX
FF
1
1
8
7
0 7
0 6
1 4
4
01
SCHUTZ
STATEMENTS ESTUDO DE ALTERAÇÕES NOS STATEMENTS INVERNO I
INVERNO 2017
O statement NO GENDER que foi a principal aposta do INVERNO I, no INVERNO II vem com menos força que os sneakers mas com uma cara nova, com estampas, tachas e aberturas nas laterais.
STATEMENTS: LUXURY x FAST FASHION 30 25
2
3 4
20 15
10 5 0
3
25 24 19
4
2
14 13 11 10 10
4 7
7
6
6
1 6
1 5
5
2 5
1 3
Soma de FAST FASHION Soma de LUXURY
2
INVERNO II STATEMENTS: LUXURY x FAST FASHION 25 20
2
1 1
20
19 15
5
1
2
15 10
1
16
1 13
11
8
1
0
7
7
0
1 4
6
0
LUX
FF
5
01
SCHUTZ
STATEMENTS ESTUDO DE ALTERAÇÕES NOS STATEMENTS INVERNO I
INVERNO 2017
O statement SNEAKERS que foi a terceira principal aposta do INVERNO I, no INVERNO II vem como o principal statement. Agora os materiais tecnológicos, fur, strech, ornaments e sola tratorada estão presentes nos SNEAKERS.
STATEMENTS: LUXURY x FAST FASHION 30 25
2
3 4
20 15
10 5 0
3
25 24 19
4
2
14 13 11 10 10
4 7
7
6
6
1 6
1 5
5
2 5
1 3
Soma de FAST FASHION Soma de LUXURY
2
INVERNO II STATEMENTS: LUXURY x FAST FASHION 25 20
2
1 1
20
19 15
5
1
2
15 10
1
16
1 13
11
8
1
0
7
7
0
1 4
6
0
LUX
FF
6
01
SCHUTZ
STATEMENTS ESTUDO DE ALTERAÇÕES NOS STATEMENTS INVERNO I
INVERNO 2017
O statement PLATFORM SANDALS aposta do INVERNO I, continua no INVERNO II com os materiais metalizados, traseirinho aberto e fechado, nó e high vamp.
STATEMENTS: LUXURY x FAST FASHION 30 25
2
3 4
20 15
10 5 0
3
25 24 19
4
2
14 13 11 10 10
4 7
7
6
6
1 6
1 5
5
2 5
1 3
Soma de FAST FASHION Soma de LUXURY
2
INVERNO II STATEMENTS: LUXURY x FAST FASHION 25 20
2
1 1
20
19 15
5
1
2
15 10
1
16
1 13
11
8
1
0
7
7
0
1 4
6
0
LUX
FF
7
01
SCHUTZ
STATEMENTS ESTUDO DE ALTERAÇÕES NOS STATEMENTS INVERNO I
INVERNO 2017
STATEMENTS: LUXURY x FAST FASHION
O statement BLOCK HEEL aposta do INVERNO I, continua no INVERNO II com mais força, o statement no inverno II será composto por ankle boots, chealses e chelse high heel.
30 25
2
3 4
20 15
10 5 0
3
25 24 19
4
2
14 13 11 10 10
4 7
7
6
6
1 6
1 5
5
2 5
1 3
Soma de FAST FASHION Soma de LUXURY
2
INVERNO II STATEMENTS: LUXURY x FAST FASHION 25 20
2
1 1
20
19 15
5
1
2
15 10
1
16
1 13
11
8
1
0
7
7
0
1 4
6
0
LUX
FF
8
01
SCHUTZ
STATEMENTS ESTUDO DE ALTERAÇÕES NOS STATEMENTS INVERNO I
INVERNO 2017
STATEMENTS: LUXURY x FAST FASHION
O statement FLATFORM aposta do INVERNO I, não foi uma aposta das marcas no INVERNO II.
30 25
2
3 4
20 15
10 5
3
25 24
4
19
2
14 13 11 10 10
0
4 7
7
6
6
1 6
1 5
5
2 5
1 3
Soma de FAST FASHION Soma de LUXURY
2
INVERNO II STATEMENTS: LUXURY x FAST FASHION 25 20
??
2
1 1
20
19 15
5
1
2
15 10
1
16
1 13
11
8
1
0
7
7
0
1 4
6
0
LUX
FF
9
01
SCHUTZ
STATEMENTS ESTUDO DE ALTERAÇÕES NOS STATEMENTS INVERNO I
INVERNO 2017
STATEMENTS: LUXURY x FAST FASHION
O statement KNEE HIGH BOOTS aposta do INVERNO I, continua no INVERNO II, porém com o cano mais alto, agora OVER THE KNEE BOOTS.
30 25
2
3 4
20 15
10 5 0
3
25 24 19
4
2
14 13 11 10 10
4 7
7
6
6
1 6
1 5
5
2 5
1 3
Soma de FAST FASHION Soma de LUXURY
2
INVERNO II STATEMENTS: LUXURY x FAST FASHION 25 20
2
1 1
20
19 15
5
1
2
15 10
1
16
1 13
11
8
1
0
7
7
0
1 4
6
0
LUX
FF
10
01
SCHUTZ
STATEMENTS ESTUDO DE ALTERAÇÕES NOS STATEMENTS INVERNO I
INVERNO 2017
STATEMENTS: LUXURY x FAST FASHION
O statement MULE aposta do INVERNO I, continua no INVERNO II, agora com o salto bloco rasteiro ou médio.
30 25
2
3 4
20 15
10 5 0
3
25 24 19
4
2
14 13 11 10 10
4 7
7
6
6
1 6
1 5
5
2 5
1 3
Soma de FAST FASHION Soma de LUXURY
2
INVERNO II STATEMENTS: LUXURY x FAST FASHION 25 20
2
1 1
20
19 15
5
1
2
15 10
1
16
1 13
11
8
1
0
7
7
0
1 4
6
0
LUX
FF
11
01
SCHUTZ
STATEMENTS ESTUDO DE ALTERAÇÕES NOS STATEMENTS INVERNO I
INVERNO 2017
STATEMENTS: LUXURY x FAST FASHION
O statement PLATFORM aposta do INVERNO I, continua no INVERNO II, agora com menos força e com o mesmo shape do inverno I.
30 25
2
3 4
20 15
10 5 0
3
25 24 19
4
2
14 13 11 10 10
4 7
7
6
6
1 6
1 5
5
2 5
1 3
Soma de FAST FASHION Soma de LUXURY
2
INVERNO II STATEMENTS: LUXURY x FAST FASHION 25 20
2
1 1
20
19 15
5
1
2
15 10
1
16
1 13
11
8
1
0
7
7
0
1 4
6
0
LUX
FF
12
01
SCHUTZ
STATEMENTS ESTUDO DE ALTERAÇÕES NOS STATEMENTS INVERNO I
INVERNO 2017
STATEMENTS: LUXURY x FAST FASHION
O statement WEDGE BOOTS aposta do INVERNO I, não foi uma aposta das marcas no INVERNO II.
30 25
2
3 4
20 15
10 5
3
25 24 19
4
2
14 13 11 10 10
4 7
0
7
6
6
1 6
1 5
5
2 5
1 3
Soma de FAST FASHION Soma de LUXURY
2
INVERNO II STATEMENTS: LUXURY x FAST FASHION 25 20
2
1 1
20
19 15
??
5
1
2
15 10
1
16
1 13
11
8
1
0
7
7
0
1 4
6
0
LUX
FF
13
01
SCHUTZ
STATEMENTS ESTUDO DE ALTERAÇÕES NOS STATEMENTS INVERNO I
INVERNO 2017
STATEMENTS: LUXURY x FAST FASHION
O statement LACE UP BOOTS aposta do INVERNO I, continua no INVERNO II, agora com mais força, com o mesmo shape e botas de salto fino.
30 25
2
3 4
20 15
10 5 0
3
25 24 19
4
2
14 13 11 10 10
4 7
7
6
6
1 6
1 5
5
2 5
1 3
Soma de FAST FASHION Soma de LUXURY
2
INVERNO II STATEMENTS: LUXURY x FAST FASHION 25 20
2
1 1
20
19 15
5
1
2
15 10
1
16
1 13
11
8
1
0
7
7
0
1 4
6
0
LUX
FF
14
01
SCHUTZ
STATEMENTS ESTUDO DE ALTERAÇÕES NOS STATEMENTS INVERNO I
INVERNO 2017
STATEMENTS: LUXURY x FAST FASHION
O statement SLOUCH BOOTS aposta do INVERNO I, continua no INVERNO II, com o mesmo shape.
30 25
2
3 4
20 15
10 5 0
3
25 24 19
4
2
14 13 11 10 10
4 7
7
6
6
1 6
1 5
5
2 5
1 3
Soma de FAST FASHION Soma de LUXURY
2
INVERNO II STATEMENTS: LUXURY x FAST FASHION 25 20
2
1 1
20
19 15
5
1
2
15 10
1
16
1 13
11
8
1
0
7
7
0
1 4
6
0
LUX
FF
15
01
SCHUTZ
STATEMENTS ESTUDO DE ALTERAÇÕES NOS STATEMENTS INVERNO I
INVERNO 2017
STATEMENTS: LUXURY x FAST FASHION
O statement MOCASSIN BOOTS aposta do INVERNO I, não foi uma aposta das marcas no INVERNO II.
30 25
2
3 4
20 15
10 5
3
25 24 19
4
2
14 13 11 10 10
4 7
7
6
6
0
1 6
1 5
5
2 5
1 3
Soma de FAST FASHION Soma de LUXURY
2
INVERNO II STATEMENTS: LUXURY x FAST FASHION 25 20
2
1 1
20
19 15
5
??
1
2
15 10
1
16
1 13
11
8
1
0
7
7
0
1 4
6
0
LUX
FF
16
01
SCHUTZ
STATEMENTS ESTUDO DE ALTERAÇÕES NOS STATEMENTS INVERNO I
INVERNO 2017
STATEMENTS: LUXURY x FAST FASHION
O statement HIGH VAMP PUMP aposta do INVERNO I, não foi uma aposta das marcas no INVERNO II.
30 25
2
3 4
20 15
10 5
3
25 24 19
4
2
14 13 11 10 10
4 7
7
6
6
1 6
0
1 5
5
2 5
1 3
Soma de FAST FASHION Soma de LUXURY
2
INVERNO II STATEMENTS: LUXURY x FAST FASHION 25 20
2
1 1
20
19 15
5
??
1
2
15 10
1
16
1 13
11
8
1
0
7
7
0
1 4
6
0
LUX
FF
17
01
SCHUTZ
STATEMENTS ESTUDO DE ALTERAÇÕES NOS STATEMENTS INVERNO I
INVERNO 2017
STATEMENTS: LUXURY x FAST FASHION
O statement HIGH VAMP BALLERINA aposta do INVERNO I, continua no INVERNO II, porém agora como BALLERINA, pois o shape mudou, agora com ballerina mule lace-up e silver ballerina.
30 25
2
3 4
20 15
10 5 0
3
25 24 19
4
2
14 13 11 10 10
4 7
7
6
6
1 6
1 5
5
2 5
1 3
Soma de FAST FASHION Soma de LUXURY
2
INVERNO II STATEMENTS: LUXURY x FAST FASHION 25 20
2
1 1
20
19 15
5
1
2
15 10
1
16
1 13
11
8
1
0
7
7
0
1 4
6
0
LUX
FF
18
01
SCHUTZ
STATEMENTS ESTUDO DE ALTERAÇÕES NOS STATEMENTS INVERNO I
INVERNO 2017
STATEMENTS: LUXURY x FAST FASHION
O statement CONE HEEL aposta do INVERNO I, não foi uma aposta das marcas no INVERNO II.
30 25
2
3 4
20 15
10 5 0
3
25 24 19
4
2
14 13 11 10 10
4 7
7
6
6
1 6
1 5
5
2 5
1 3
Soma de FAST FASHION Soma de LUXURY
2
INVERNO II STATEMENTS: LUXURY x FAST FASHION 25 20
2
1 1
20
19 15
5
??
1
2
15 10
1
16
1 13
11
8
1
0
7
7
0
1 4
6
0
LUX
FF
19
01
SCHUTZ
STATEMENTS ESTUDO DE ALTERAÇÕES NOS STATEMENTS INVERNO I
INVERNO 2017
STATEMENTS: LUXURY x FAST FASHION
O statement PLASTIC SHOES aposta do INVERNO I, não foi uma aposta das marcas no INVERNO II.
30 25
2
3 4
20 15
10 5 0
3
25 24 19
4
2
14 13 11 10 10
4 7
7
6
6
1 6
1 5
5
2 5
1 3
Soma de FAST FASHION Soma de LUXURY
2
INVERNO II STATEMENTS: LUXURY x FAST FASHION 25 20
2
1 1
20
19 15
5
??
1
2
15 10
1
16
1 13
11
8
1
0
7
7
0
1 4
6
0
LUX
FF
20
01
SCHUTZ
STATEMENTS ESTUDO DE ALTERAÇÕES NOS STATEMENTS INVERNO I
INVERNO 2017
STATEMENTS: LUXURY x FAST FASHION
O statement HIGH HEEL TRATOR SOLE aposta do INVERNO I, não foi uma aposta das marcas no INVERNO II.
30 25
2
3 4
20 15
10 5 0
3
25 24 19
4
2
14 13 11 10 10
4 7
7
6
6
1 6
1 5
5
2 5
1 3
Soma de FAST FASHION Soma de LUXURY
2
INVERNO II STATEMENTS: LUXURY x FAST FASHION 25 20
2
1 1
20
19 15
5
1
2
15 10
1
16
1 13
11
8
1
0
7
7
0
1 4
6
0
?? LUX
FF
21
01
SCHUTZ
STATEMENTS MATERIAL
INVERNO 2017
INVERNO I MATERIAL: LUXURY x FAST FASHION 25 20
3
15 10 5 0
Das 70 marcas analisadas no INVERNO I, 34% delas apostaram em VELVET, e o statement menos apostado foi PLASTIC SHOES com 6% .
3
20
16
3
3
12
11
1 8
1 7
0 5
1 3
Soma de FAST FASHION Soma de LUXURY
INVERNO II MATERIAL: LUXURY x FAST FASHION 30 25
1
20 0 15
Das 70 marcas analisadas no INVERNO II, 33% delas apostaram em METALLIC, e o statement menos apostado foi LACE com 7% .
10
23
1
0
12
13
0 0
17
5
0
12
9
7
0
0 5
6
0 METALLIC
JEANS
FUR
JEWELRY
SATIN LUX
WHITE METALLIC NATURAL BOOTS JACQUARD SOLE
LACE
FF
22
01
SCHUTZ
STATEMENTS MATERIAL
INVERNO 2017
INVERNO I
O statement VELVET principal aposta do INVERNO I, não foi uma aposta das marcas no INVERNO II, mas pode ser substituído por materiais que antes nem haviam sido vistos como statements e que agora tomaram muita força, que são o JEANS, SATIN e WHITE BOOTS.
MATERIAL: LUXURY x FAST FASHION 25 20 15 10 5 0
3 3
20
3 16
3
12 11
1 8
1 7
0 5
1 3
Soma de FAST FASHION Soma de LUXURY
INVERNO II MATERIAL: LUXURY x FAST FASHION
30 25 1
20 0 15 10
??
1
23
0
0 0
17 12
5
13
0
12
9
7
0
0
6
5
0 METALLIC
JEANS
FUR
JEWELRY
SATIN LUX
WHITE BOOTS
METALLIC NATURAL JACQUARD SOLE
LACE
FF
23
01
SCHUTZ
STATEMENTS MATERIAL
INVERNO 2017
INVERNO I
O statement METALLIC segunda principal aposta do INVERNO I, foi a principal aposta das marcas no INVERNO II, material aplicado em boots, sandals, no gender, ballerinas e sneakers.
MATERIAL: LUXURY x FAST FASHION 25 20 15 10 5 0
3 3
20
3 16
3
12 11
1 8
1 7
0 5
1 3
Soma de FAST FASHION Soma de LUXURY
INVERNO II MATERIAL: LUXURY x FAST FASHION
30 25 1
20 0 15 10
1
23
0
0 0
17 12
5
13
0
12
9
7
0
0
6
5
0 METALLIC
JEANS
FUR
JEWELRY
SATIN LUX
WHITE BOOTS
METALLIC NATURAL JACQUARD SOLE
LACE
FF
24
01
SCHUTZ
STATEMENTS MATERIAL
INVERNO 2017
INVERNO I
O statement SHINE AND SEQUINS aposta do INVERNO I, não foi uma aposta das marcas no INVERNO II.
MATERIAL: LUXURY x FAST FASHION 25 20 15 10 5 0
3 3
20
3 16
3
12 11
1 8
1 7
0 5
1 3
Soma de FAST FASHION Soma de LUXURY
INVERNO II MATERIAL: LUXURY x FAST FASHION
30 25 1
20 0 15
??
10
1
23
0
0 0
17 12
5
13
0
12
9
7
0
0
6
5
0 METALLIC
JEANS
FUR
JEWELRY
SATIN LUX
WHITE BOOTS
METALLIC NATURAL JACQUARD SOLE
LACE
FF
25
01
SCHUTZ
STATEMENTS MATERIAL
INVERNO 2017
INVERNO I O statement FUR aposta do INVERNO I, foi uma aposta das marcas no INVERNO II, aplicados em boots e sneakers
MATERIAL: LUXURY x FAST FASHION 25 20 15 10 5 0
3 3
20
3 16
3
12 11
1 8
1 7
0 5
1 3
Soma de FAST FASHION Soma de LUXURY
INVERNO II MATERIAL: LUXURY x FAST FASHION
30 25 1
20 0 15 10
1
23
0
0 0
17 12
5
13
0
12
9
7
0
0
6
5
0 METALLIC
JEANS
FUR
JEWELRY
SATIN LUX
WHITE BOOTS
METALLIC NATURAL JACQUARD SOLE
LACE
FF
26
01
SCHUTZ
STATEMENTS MATERIAL
INVERNO 2017
INVERNO I
O statement PRINT aposta do INVERNO I, foi uma aposta das marcas no INVERNO II, mas agora com um touch metalizado nos jacquards.
MATERIAL: LUXURY x FAST FASHION 25 20 15 10 5 0
3 3
20
3 16
3
12 11
1 8
1 7
0 5
1 3
Soma de FAST FASHION Soma de LUXURY
INVERNO II MATERIAL: LUXURY x FAST FASHION
30 25 1
20 0 15 10
1
23
0
0 0
17 12
5
13
0
12
9
7
0
0
6
5
0 METALLIC
JEANS
FUR
JEWELRY
SATIN LUX
WHITE BOOTS
METALLIC NATURAL JACQUARD SOLE
LACE
FF
27
01
SCHUTZ
STATEMENTS MATERIAL
INVERNO 2017
INVERNO I
O statement STARS aposta do INVERNO I, não foi uma aposta das marcas no INVERNO II.
MATERIAL: LUXURY x FAST FASHION 25 20 15 10 5 0
3 3
20
3 16
3
12 11
1 8
1 7
0 5
1 3
Soma de FAST FASHION Soma de LUXURY
INVERNO II MATERIAL: LUXURY x FAST FASHION
30 25 1
20 0 15
??
10
1
23
0
0 0
17 12
5
13
0
12
9
7
0
0
6
5
0 METALLIC
JEANS
FUR
JEWELRY
SATIN LUX
WHITE BOOTS
METALLIC NATURAL JACQUARD SOLE
LACE
FF
28
01
SCHUTZ
STATEMENTS MATERIAL
INVERNO 2017
INVERNO I
O statement JEWELRY aposta do INVERNO I, foi uma aposta das marcas no INVERNO II, mas agora com jewelry with pump e maxxi fivelas.
MATERIAL: LUXURY x FAST FASHION 25 20 15 10 5 0
3 3
20
3 16
3
12 11
1 8
1 7
0 5
1 3
Soma de FAST FASHION Soma de LUXURY
INVERNO II MATERIAL: LUXURY x FAST FASHION
30 25 1
20 0 15 10
1
23
0
0 0
17 12
5
13
0
12
9
7
0
0
6
5
0 METALLIC
JEANS
FUR
JEWELRY
SATIN LUX
WHITE BOOTS
METALLIC NATURAL JACQUARD SOLE
LACE
FF
29
01
SCHUTZ
STATEMENTS MATERIAL
INVERNO 2017
INVERNO I O statement PLASTIC SHOES aposta do INVERNO I, não foi uma aposta das marcas no INVERNO II.
MATERIAL: LUXURY x FAST FASHION 25 20 15 10 5 0
3 3
20
3 16
3
12 11
1 8
1 7
0 5
1 3
Soma de FAST FASHION Soma de LUXURY
INVERNO II MATERIAL: LUXURY x FAST FASHION
30 25 1
20 0 15 10
??
1
23
0
0 0
17 12
5
13
0
12
9
7
0
0
6
5
0 METALLIC
JEANS
FUR
JEWELRY
SATIN LUX
WHITE BOOTS
METALLIC NATURAL JACQUARD SOLE
LACE
FF
30
01
SCHUTZ
STATEMENTS MATERIAL
INVERNO 2017
INVERNO I Outros statements que não foram aposta do INVERNO I, foram no INVERNO II, como NATURAL SOLE e LACE.
MATERIAL: LUXURY x FAST FASHION 25 20 15 10 5 0
3 3
20
3 16
3
12 11
1 8
1 7
0 5
1 3
Soma de FAST FASHION Soma de LUXURY
INVERNO II MATERIAL: LUXURY x FAST FASHION
30 25 1
20 0 15 10
1
23
0
0 0
17 12
5
13
0
12
9
7
0
0
6
5
0 METALLIC
JEANS
FUR
JEWELRY
SATIN LUX
WHITE BOOTS
METALLIC NATURAL JACQUARD SOLE
LACE
FF
31
03
STATEMENTS SNEAKER - MOOD
SCHUTZ
INVERNO 2017
32
03
SCHUTZ
STATEMENTS SNEAKER STRETCH
INVERNO 2017
JIMMY CHOO
SALVATORE FERRAGAMO
ADIDAS BY STELLA MCCARTNEY
MARNI
33
03
SCHUTZ
STATEMENTS SNEAKER STRETCH
INVERNO 2017
PUMA
ADIDAS
MIU MIU
34
03
SCHUTZ
STATEMENTS SNEAKER TECNOLOGIC MATERIAL
INVERNO 2017
NIKE
NIKE
PRADA
MARNI
35
03
SCHUTZ
STATEMENTS SNEAKER TECNOLOGIC MATERIAL
INVERNO 2017
SALVATORE FERRAGAMO
ADIDAS
PUMA
36
03
SCHUTZ
STATEMENTS MANY ORNAMENTS
INVERNO 2017
PRADA
SIMONE ROCHA
ASH
CONVERSE
ASH
37
03
SCHUTZ
STATEMENTS SOLA TRATORADA
INVERNO 2017
MAISON MARGIELA
MAISON MARGIELA
NIKE
SHELN
38
03
SCHUTZ
STATEMENTS SNEAKER
INVERNO 2017
29%
71%
JIMMY CHOO ADIDAS BY STELLA MCCARTNEY SALVATORE FERRAGAMO MARNI PUMA ADIDAS MIU MIU ANYA HINDMARCH FENDI SAM EDELMAN HERE / NOW HELMUT LANG ZARA TOP SHOP NIKE PRADA ASH SIMONE ROCHA CONVERSE MAISON MARGIELA SHELN
39
05
STATEMENTS BLOCK HEEL - MOOD
SCHUTZ
INVERNO 2017
40
05
SCHUTZ
STATEMENTS ANKLE BOOT
INVERNO 2017
STUART WEITZMAN
PRADA
LAURENCE DECADE
PHILLIP LIM
41
05
SCHUTZ
STATEMENTS ANKLE BOOT
INVERNO 2017
VINCE
ZARA
42
05
SCHUTZ
STATEMENTS CHEALSE
INVERNO 2017
VALENTINO
RAG & BONE
CHRISTIAN LOUBOUTIN
VINCE
43
05
SCHUTZ
STATEMENTS CHEALSE
INVERNO 2017
CHURCH’S
SAM EDELMAN
RAG & BONE
ZARA
ZARA
VINCE
44
05
SCHUTZ
STATEMENTS CHEALSE
INVERNO 2017
BARNEYS NY
CHRISTOPHER KANE
SARTORE
CHRISTOPHER KANE
BALENCIAGA
45
05
SCHUTZ
STATEMENTS CHEALSE HIGH HEEL
INVERNO 2017
RUPERT ANDERSON
LAURENCE DECADE
TABITHA SIMMONS
PHILLIP LIM
46
05
SCHUTZ
STATEMENTS CHEALSE HIGH HEEL
INVERNO 2017
PRADA
PRADA
PRADA
47
05
SCHUTZ
STATEMENTS BLOCK HEEL
INVERNO 2017
26%
74%
STUART WEITZMAN PRADA LAURENCE DECADE PHILLIP PLEIN VINCE ZARA VALENTINO RAG & BONE CHRISTIAN LOUBOUTIN CHURCH’S SAM EDELMAN BARNEYS NY SARTORE CHRISTOPHER KANE BALENCIAGA RUPERT ANDERSON TABITHA SIMMONS PHILLIP LIM
48
02
STATEMENTS UTILITARI BOOTS - MOOD
SCHUTZ
INVERNO 2017
49
06
SCHUTZ
STATEMENTS BOOTS METAL DETAIL
INVERNO 2017
BRUNELLO CUCINELLI
CHRISTIAN LOUBOUTIN
ALEXANDER WANG
50
06
SCHUTZ
STATEMENTS BOOTS METAL DETAIL
INVERNO 2017
BURBERRY
JIMMY CHOO
51
06
SCHUTZ
STATEMENTS WHITE SOLE
INVERNO 2017
BRUNELLO CUCINELLI
SARTORE
DOLCE & GABBANA
52
06
SCHUTZ
STATEMENTS WHITE SOLE
INVERNO 2017
ASOS
RAG & BONE
53
06
SCHUTZ
STATEMENTS FLAT MODEL TRACTOR BOOT
INVERNO 2017
GIANVITO ROSSI
DRIES VAN NOTEN
54
02
SCHUTZ
STATEMENTS UTILITARI BOOTS
INVERNO 2017
21%
SAINT LAURENT SARTORE SIGERSON MORRISON BRUNELLO CUCINELLI ZARA JIMMY CHOO DRIES VAN NOTEN ALEXANDER WANG DOLCE & GABBANA BARNEYS NY GIANVITO ROSSI CHRISTIAN LOUBOUTIN MR AND MRS ITALY SAINT LAURENT TORY BURCH
79%
55
01
STATEMENTS NO GENDER - MOOD
SCHUTZ
INVERNO 2017
56
01
SCHUTZ
STATEMENTS PRINT
INVERNO 2017
GUCCI
GUCCI
ZARA
TOP SHOP
TOP SHOP
57
01
SCHUTZ
STATEMENTS PRINT
INVERNO 2017
GUCCI
ETRO
58
01
SCHUTZ
STATEMENTS FIVELA + NO GENDER ABERTO
INVERNO 2017
GUCCI
PHILLIP LIM
MICHAEL KORS
59
01
SCHUTZ
STATEMENTS TACHAS
INVERNO 2017
GUCCI
MANOLO BLAHNIK
VALENTINO
GUCCI
60
01
SCHUTZ
STATEMENTS TACHAS
GIVENCHY
BURBERRY
INVERNO 2017
TOP SHOP
TOP SHOP
ALEXANDER MCQUEEN
ALEXANDER WANG
61
01
SCHUTZ
STATEMENTS NO GENDER
INVERNO 2017
24%
GUCCI MANOLO BLAHNIK GIVENCHY ZARA PHILLIP LIM MICHAEL KORS STELLA MCCARTNEY LOEFFLER RANDAL BURBERRY ALEXANDER WANG ALEXANDER MCQUEEN PRADA STUART WEITZMANN ETRO PHILLIP LIM TOP SHOP VALENTINO
23.3 %
76%
62
04
STATEMENTS PLATFORM SANDALS - MOOD
SCHUTZ
INVERNO 2017
63
04
SCHUTZ
STATEMENTS SANDALS PLATFORM METALLIC
INVERNO 2017
SAINT LAURENT
GUCCI
64
04
SCHUTZ
STATEMENTS SANDALS PLATFORM BACK OPEN
INVERNO 2017
MIU MIU
GIANVITO ROSSI
TOP SHOP
65
04
SCHUTZ
STATEMENTS SANDALS PLATFORM
INVERNO 2017
MARC JACOBS
AQUAZZURA
GIANVITO ROSSI
MICHAEL KORS
JOIE
66
04
SCHUTZ
STATEMENTS SANDALS PLATFORM KNOT
INVERNO 2017
MICHAEL KORS
MIU MIU
SAINT LAURENT
67
04
SCHUTZ
STATEMENTS SANDALS HIGH VAMP PLATFORM
CHLOÉ
INVERNO 2017
SEE BY CHLOÉ
ALEXANDER MCQUEEN
PRADA
ALICE + OLIVIA
68
04
SCHUTZ
STATEMENTS SANDALS PLATFORM
INVERNO 2017
17%
SAINT LAURENT GUCCI MIU MIU GIANVITO ROSSI TOP SHOP AQUAZZURA MICHAEL KORS CHLOÉ SEE BY CHLOÉ PRADA ALEXANDER MCQUEEN ALICE + OLIVIA MARC JACOBS
83%
69
12
STATEMENTS LACE UP BOOTS - MOOD
SCHUTZ
INVERNO 2017
70
12
SCHUTZ
STATEMENTS LACE BOOTS
INVERNO 2017
SAINT LAURENT
PRADA
BARNEYS NY
ZARA
71
12
STATEMENTS LACE BOOTS
SCHUTZ
INVERNO 2017
72
12
SCHUTZ
STATEMENTS LACE BOOTS
DOLCE & GABBANA
INVERNO 2017
ROGER VIVIER
STUART WEITZMANN
73
12
SCHUTZ
STATEMENTS LACE BOOTS
INVERNO 2017
SAINT LAURENT
GIANVITO ROSSI
74
12
SCHUTZ
STATEMENTS LACE BOOTS
GIANVITO ROSSI
INVERNO 2017
SAINT LAURENT
AQUAZZURA
75
12
SCHUTZ
STATEMENTS LACE BOOTS
INVERNO 2017
20%
80%
SAINT LAURENT BARNEYS NY PRADA ZARA TABITHA SIMMONS RUPERT ANDERSON AQUAZZURA MIU MIU LAURENCE DECADE DOLCE & GABBANA ROGER VIVIER STUART WEITZMANN GIANVITO ROSSI
76
16
STATEMENTS HIGH VAMP BAILLERINA - MOOD
SCHUTZ
INVERNO 2017
77
16
SCHUTZ
STATEMENTS MULE BAILLERINA
INVERNO 2017
MIU MIU
STUART WEITZMAN
MR BY MAN REPELLER
78
16
SCHUTZ
STATEMENTS SILVER BAILLERINA
INVERNO 2017
MIU MIU
JIMMY CHOO
VALENTINO
PRADA
MARTINIANO
79
16
SCHUTZ
STATEMENTS SILVER BAILLERINA
INVERNO 2017
RUPERT SANDERSON
STUART WEITZMAN
JIMMY CHOO
MARTINIANO
80
16
SCHUTZ
STATEMENTS SILVER BAILLERINA
INVERNO 2017
JIMMY CHOO
ZARA
81
16
SCHUTZ
STATEMENTS SILVER BAILLERINA
INVERNO 2017
MIU MIU
STUART WEITZMAN
STUART WEITZMAN
VALENTINO
VALENTINO
82
16
SCHUTZ
STATEMENTS HIGH VAMP BAILLERINA
INVERNO 2017
13%
MIU MIU STUART WEITZMAN MR BY MAN REPELLER JIMMY CHOO VALENTINO PRADA MARTINIANO RUPERT SANDERSON ZARA
87%
83
07
STATEMENTS OVER THE KNEE BOOTS - MOOD
SCHUTZ
INVERNO 2017
84
07
SCHUTZ
STATEMENTS MAXXI OVER THE KNEE BOOTS
INVERNO 2017
JIMMY CHOO
AQUAZZURA
85
07
SCHUTZ
STATEMENTS MAXXI OVER THE KNEE BOOTS
VALENTINO
GIANVITO ROSSI
INVERNO 2017
RENÉ CAOVILLA
CHRISTIAN LOUBOUTIN
AQUAZZURA
86
07
SCHUTZ
STATEMENTS MAXXI OVER THE KNEE BOOTS
ZARA
INVERNO 2017
ZARA
CHARLOTTE OLYMPIA
87
07
SCHUTZ
STATEMENTS KNEE HIGH BOOTS
INVERNO 2017
10%
JIMMY CHOO AQUAZZURA VALENTINO GIANVITO ROSSI RENÉ CAOVILLA CHRISTIAN LOUBOUTIN ZARA CHARLOTTE OLYMPIA
90%
88
08
STATEMENTS MULE - MOOD
SCHUTZ
INVERNO 2017
89
08
SCHUTZ
STATEMENTS MULE BLOCK HEEL
INVERNO 2017
VINCE
PRADA
MIU MIU
VALENTINO
90
08
SCHUTZ
STATEMENTS MULE BLOCK HEEL
INVERNO 2017
STUART WEITZMAN
ALEXANDER WANG
GUCCI
91
08
SCHUTZ
STATEMENTS MULE
INVERNO 2017
10%
MIU MIU VINCE PRADA VALENTINO ALEXANDER WANG GUCCI STUART WEITZMAN
90%
92
16
STATEMENTS SLOUCH BOOTS - MOOD
SCHUTZ
INVERNO 2017
93
16
STATEMENTS SLOUCH BOOTS
SCHUTZ
INVERNO 2017
16
STATEMENTS SLOUCH BOOTS
SCHUTZ
INVERNO 2017
95
16
STATEMENTS SLOUCH BOOTS
SCHUTZ
INVERNO 2017
96
16
STATEMENTS SLOUCH BOOTS
SCHUTZ
INVERNO 2017
97
10
STATEMENTS PLATFORM - MOOD
SCHUTZ
INVERNO 2017
98
10
SCHUTZ
STATEMENTS PLATFORM
INVERNO 2017
VETEMENTS
LAURENCE DACADE
PIERRE HARDY
99
10
SCHUTZ
STATEMENTS PLATFORM
INVERNO 2017
ZARA
ALEXANDER WANG
100
10
SCHUTZ
STATEMENTS PLATFORM
INVERNO 2017
7%
VETEMENTS LAURENCE DECADE PIERRE HARDY ZARA ALEXANDER WANG
93%
101
02
STATEMENTS MATERIAL
102
02
STATEMENTS METALLIC BOOTS - MOOD
SCHUTZ
INVERNO 2017
103
04
SCHUTZ
STATEMENTS PLATFORM BOOTS
INVERNO 2017
GUCCI
MR BY MAN REPELLER
DORATEYMUR
104
04
SCHUTZ
STATEMENTS PLATFORM BOOTS
INVERNO 2017
BOTTEGA VENETA
DRIES VAN NOTEN
SAINT LAUREN
105
04
SCHUTZ
STATEMENTS PLATFORM PUMP
INVERNO 2017
GUCCI
SJP BY SARAH JESSICA PARKER
106
04
SCHUTZ
STATEMENTS PLATFORM PUMP
INVERNO 2017
JIMMY CHOO
SJP BY SARAH JESSICA PARKER
GUCCI
107
04
SCHUTZ
STATEMENTS PLATFORM PUMP
INVERNO 2017
GUCCI
AQUAZZURA
ESQUIVEL
THE ROW
MARNI
108
04
SCHUTZ
STATEMENTS PLATFORM SANDALS
GIANVITO ROSSI
INVERNO 2017
TORY BURCH
GIANVITO ROSSI
GIANVITO ROSSI
BURBERRY
109
04
SCHUTZ
STATEMENTS SILVER BOOTS
INVERNO 2017
VETEMENTS
DOLCE & GABBANA
ALUMNAE
110
04
SCHUTZ
STATEMENTS SILVER BOOTS
INVERNO 2017
SAINT LAURENT
DORATEYMUR
111
04
SCHUTZ
STATEMENTS PLATFORM BOOTS
INVERNO 2017
CÉDRIC CHARLIÉR
GUCCI
PRADA
ASH
REBECCA MINKOFF
ADIDAS
112
02
SCHUTZ
STATEMENTS METALLIC
INVERNO 2017
33%
67%
GUCCI MR BY MAN REPELLER DORATEYMUR BOTTEGA VENETA DRIES VAN NOTEN SAINT LAURENT SJP BY SARA JESSICA PARKER JIMMY CHOO AQUAZZURA THE ROW ESQUIVEL MARNI TORY BURCH GIANVITO ROSSI BURBERRY VETEMENTS DOLCE & GABBANA ALUMINAE SAINT LAURENT CÉDRIC CHARLIÉR PRADA ASH REBECCA MINKOFF ADIDAS
113
17
STATEMENTS JEANS - MOOD
SCHUTZ
INVERNO 2017
114
17
SCHUTZ
STATEMENTS JEANS + PRINT
INVERNO 2017
LAURENCE DECADE
TABITHA SIMMONS
AQUAZZURA
MANOLO BLAHNIK
115
17
SCHUTZ
STATEMENTS JEANS
PHILLIP LIM
SEE BY CHLOÉ
INVERNO 2017
SAINT LAURENT
AQUAZZURA
LAURENCE DECADE
SEE BY CHLOÉ
116
17
SCHUTZ
STATEMENTS JEANS
INVERNO 2017
GIANVITO ROSSI
ALEXANDER WANG
117
17
SCHUTZ
STATEMENTS JEANS
INVERNO 2017
STELLA MCCARTNEY
VALENTINO
STELLA MCCARTNEY
118
17
SCHUTZ
STATEMENTS JEANS
INVERNO 2017
GIANVITO ROSSI
MIU MIU
LANVIN
119
17
SCHUTZ
STATEMENTS JEANS BOOTS
INVERNO 2017
MAISON MARGIELA
GIANVITO ROSSI
ACNE STUDIOS
120
17
SCHUTZ
STATEMENTS JEANS
INVERNO 2017
21%
79%
LAURENCE DECADE AQUAZZURA TABITHA SIMMONS MANOLO BLAHNIK PHILLIP LIM SAINT LAURENT SEE BY CHLOÉ GIANVITO ROSSI ALEXANDER WANG STELLA MCCARTNEY VALENTINO MIU MIU LANVIN MAISON MARGIELA ACNE STUDIOS
23.3 %
121
07
STATEMENTS JEWELRY- MOOD
SCHUTZ
INVERNO 2017
122
07
SCHUTZ
STATEMENTS MAXXI FIVELA
INVERNO 2017
GUCCI
DORATEYMUR
DORATEYMUR
123
07
SCHUTZ
STATEMENTS MAXXI FIVELA
INVERNO 2017
MIU MIU
MIU MIU
124
07
SCHUTZ
STATEMENTS JEWELRY WITH PUMP
INVERNO 2017
MIU MIU
CHRISTIAN LOUBOUTIN
GUCCI
JIMMY CHOO
125
07
SCHUTZ
STATEMENTS JEWELRY WITH PUMP
INVERNO 2017
BALENCIAGA
MANOLO BLAHNIK
LANVIN
126
07
SCHUTZ
STATEMENTS JEWELRY
INVERNO 2017
19%
GUCCI CHRISTIAN LOUBOUTIN JIMMY CHOO BALENCIAGA LANVIN MANOLO BLAHNIK SOPHIA WEBSTER LOEFFER RANDALL REBECCA MINKOFF DORATEYMUR MIU MIU
81%
127
03
STATEMENTS FUR- MOODS
SCHUTZ
INVERNO 2017
128
03
SCHUTZ
STATEMENTS SNEAKER FUR
INVERNO 2017
ANYA HINDMARCH
FENDI
SAM EDELMAN
HERE/ NOW
129
03
SCHUTZ
STATEMENTS SNEAKER FUR
INVERNO 2017
HERE / NOW
HELMUT LANG
ZARA
TOP SHOP
130
03
SCHUTZ
STATEMENTS FUR BOOTS
INVERNO 2017
SIGERSON MORRISON
SARTORE
BRUNELLO CUCINELLI
TORY BURCH
131
03
SCHUTZ
STATEMENTS FUR BOOTS
INVERNO 2017
MR AND MRS ITALY
BARNEYS NY
SAINT LAURENT
BARNEYS NY
ZARA
132
03
SCHUTZ
STATEMENTS FUR
INVERNO 2017
19%
ANYA HINDMARCH HELMUT LANG ZARA TOP SHOP HERE / NOW FENDI SAM DELEMAN SIGERSON MORRISON BRUNELLO CUCINELLI SARTORI BARNEYS NY SAINT LAURENT TORY BURCH
81%
133
17
STATEMENTS CETIM - MOOD
SCHUTZ
INVERNO 2017
134
04
SCHUTZ
STATEMENTS CETIM PUMP
INVERNO 2017
SJP BY SARAH JESSICA PARKER
SJP BY SARAH JESSICA PARKER
MANOLO BLAHNIK
135
04
SCHUTZ
STATEMENTS CETIM PUMP
SOPHIA WEBSTER
CHARLOTTE OLYMPIA
INVERNO 2017
GUCCI
SJP BY SARAH JESSICA PARKER
MIU MIU
GIANVITO ROSSI
136
04
SCHUTZ
STATEMENTS CETIM SANDALS
INVERNO 2017
JIMMY CHOO
PAUL ANDREW
137
04
SCHUTZ
STATEMENTS CETIM SANDALS
INVERNO 2017
GIANVITO ROSSI
MIU MIU
138
04
SCHUTZ
STATEMENTS CETIM SANDALS
INVERNO 2017
JOIE
JIL SANDER
139
17
SCHUTZ
STATEMENTS CETIM
INVERNO 2017
16%
SJP BY SARA JESSICA PARKER MANOLO BLAHNIK SOPHIA WEBSTER GUCCI MIU MIU CHARLOTTE OLYMPIA GIANVITO ROSSI JIMMY CHOO PAUL ANDREW JOIE JIL SANDER
23.3 %
84%
140
17
STATEMENTS WHITE BOOTS- MOOD
SCHUTZ
INVERNO 2017
141
04
SCHUTZ
STATEMENTS WHITE BOOTS
INVERNO 2017
MARSÈLL
THE ROW
ISABEL MARANT ÉTOILE
ALEXANDER WANG
142
04
SCHUTZ
STATEMENTS WHITE BOOTS
INVERNO 2017
BALENCIAGA
PIERRE HARDY
RAG & BONE
PROENZA SCHOULER
GUCCI
143
04
SCHUTZ
STATEMENTS WHITE BOOTS
INVERNO 2017
BALENCIAGA
144
17
SCHUTZ
STATEMENTS WHITE BOOTS
INVERNO 2017
13%
MARSÉLL ISABEL MARANT THE ROW ALEXANDER WANG BALENCIAGA PIERRE HARDY PROENZA SCHOULER RAG & BONE GUCCI
23.3 %
87%
145
05
STATEMENTS JACQUARD METALIZADO - MOOD
SCHUTZ
INVERNO 2017
146
05
SCHUTZ
STATEMENTS JACQUARD METALIZADO
INVERNO 2017
GUCCI
MICHAEL KORS
DRIES VAN NOTEM
PAUL ANDREW
147
05
SCHUTZ
STATEMENTS JACQUARD METALIZADO
INVERNO 2017
GUCCI
ALEXANDER MCQUEEN
PAUL ANDREW
SAINT LAURENT
GUCCI
148
05
SCHUTZ
STATEMENTS JACQUARD METALIZADO
INVERNO 2017
GUCCI
149
05
SCHUTZ
STATEMENTS JACQUARD METALIZADO
INVERNO 2017
9%
GUCCI DRIES VAN NOTEM MICHAEL KORS PAUL ANDREW SAINT LAURENT ALEXANDER MCQUEEN
91%
150
17
STATEMENTS NATURAL - MOOD
SCHUTZ
INVERNO 2017
151
01
SCHUTZ
STATEMENTS NATURAL SOLE
INVERNO 2017
DEREK LAM 10 CROSBY
LOEFFLER RANDALL
PRADA
PRADA
STUART WEITZMAN
152
01
SCHUTZ
STATEMENTS NATURAL SOLE
INVERNO 2017
REBECCA MINKOFF
MIU MIU
153
17
SCHUTZ
STATEMENTS NATURAL SOLE
INVERNO 2017
9%
DEREK LAM 10 CROSBY LOEFFER RANDALL PRADA STUART WEITZMAN REBECCA MINKOFF MIU MIU
23.3 %
91%
154
03
STATEMENTS LACE- MOODS
SCHUTZ
INVERNO 2017
155
03
SCHUTZ
STATEMENTS LACE
INVERNO 2017
DOLCE & GABBANA
DOLCE & GABBANA
ALAIA
GIANVITO ROSSI
156
03
SCHUTZ
STATEMENTS LACE
INVERNO 2017
CHRISTIAN LOUBOUTIN
DOLCE & GABBANA
SAINT LAURENT
157
03
SCHUTZ
STATEMENTS LACE
INVERNO 2017
CHRISTIAN LOUBOUTIN
158
03
SCHUTZ
STATEMENTS LACE
INVERNO 2017
7%
DOLCE & GABBANA ALAIA GIANVITO ROSSI CHRISTIAN LOUBOUTIN SAINT LAURENT
93%
159
SCHUTZ LIVING FOR PLEASURE
160