SCHUTZ STATISTICS SPRING 2018 1
01
HINTS SHAPES SPRING 2018
2
01
SCHUTZ
SPRING 2018 98 MARCAS PESQUISADAS
VERÃO 2018
No intuito de tentar identificar onde estão as novas apostas do verão, foi feito um trabalho de categorizar os novos statements da estação. Para isso foram pesquisadas 98 marcas dentro do web merchandising, contemplando fast fashion e marcas de luxo. Entretanto, é um trabalho em constante evolução e muito destes dados irão se confirmar na viagem. • FAST FASHION • LUXURY
ALAIA ALBERTA FERRETI ALEXANDER MCQUEEN ALEXANDER WANG AQUAZZURA BALENCIAGA BOTTEGA VENETA BRIAN ATWOOD DEREK LAM DIANE VON FUSTEMBERG ALDO VIVIENNE WESTWOOD SAM EDELMAN ZARA FRANCESCO RUSSO GIAMBATTISTA VALLI GIANVITO ROSSI MSGM MULBERRY NASTY GAL RENE CAOVILLA ROBERT CLERGERIE ROGER VIVIER RUPERT SANDERSON SAINT LAURENT SALVATORE FERRAGAMO
SEE BY CHLOÉ SERGIO ROSSI STELLA LUNA STELLA MCCARTNEY STEVE MADDEN STUART WEITZMAN TABITHA SIMMONS TOD’S TOM FORD TOP SHOP TORY BURCH VALENTINO VERSACE ACNE ASH BCBG MAX AZRIA BRUNELLO CUCINELLI FURLA ISABEL MARANT JIL SANDER JIMMY CHOO KARL LAGERFELD KATE SPADE LANVIN LAURENCE DECADE LOEFFLER RANDALL
LOPUIS VUITTON MANOLO BLAHNIK DSQUARED2 EMILIO PUCCI ETRO FENDI GIANVITO ROSSI GIUSEPPE ZANOTTI GIVENCHY GUCCI H&M PRADA RALPH LAUREN KENZO MARC JACOBS MICHAEL KORS KENDALL + KYLIE MANGO MR BY MAN REPELLER ATTICO CHRISTIAN LOUBOUTIN JIMMY CHOO CHARLOTTE OLYMPIA DOLCE & GABBANA SJP SARAH JESSICA PARKER PIERRE HARDY
NICHOLAS KIRKWOOD CHLOÉ Y-3 ASH ADIDAS ACNE STUDIO DSQUARED2 OPENING CEREMONY BRUNELLO CUCINELLI GABRIELA HEARST PEDRO GARCIA MARNI SOLUDOS REBECCA MINKOFF CASTAÑER KATE SPADE RAG & BONE
3
01
SCHUTZ
SPRING 2018 STATISTICS SHAPES
VERÃO 2018
INVERNO 2017 STATEMENTS: LUXURY x FAST FASHION 25 20
2
10
1 20 15
5
1
2
15
Das 70 marcas analisadas no INVERNO II, 29% delas apostaram em SNEAKERS, e o statement menos apostado foi PLATFORM BOOTS com 7% .
1
19
16
13
1 11
1
1
8
7
0 7
0 6
0
1 4
VERÃO 2018 LUX
FF
LUXURY x FAST FASHION 25
3
20
3 2
15
Das 98 marcas analisadas, 24% delas apostaram em ATHLETIC SNEAKERS , e o statement menos apostado foi LACE-UP MULE com 6% .
10
21
17
14
1 16
1
0
1 1
15
13
5
10
16
0
0
11
10
0 6
0
LUX
FF
4
01
SCHUTZ
SPRING 2018 STATISTICS SHAPES
VERÃO 2018
INVERNO 2017 STATEMENTS: LUXURY x FAST FASHION 25 20
2
10
1 20 15
5
1
2
15
O statement SNEAKERS que foi a principal aposta do INVERNO II 2017, no VERÃO 2018 vem com a mesma força que os sneakers mas com uma cara mais esportiva, solados esportivos e materiais tecnológicos.
1
19
16
13
1 11
0
1
1
8
7
0 7
0 6
1 4
VERÃO 2018 LUX
FF
LUXURY x FAST FASHION 25
3
20
3 2
15 10
21
17
14
1 16
1
0
1 1
15
13
5
10
16
0
0
11
10
0 6
0
LUX
FF
5
01
SCHUTZ
SPRING 2018 STATISTICS SHAPES
VERÃO 2018
INVERNO 2017 STATEMENTS: LUXURY x FAST FASHION 25 20
2
10
1 20 15
5
1
2
15
O statement NO GENDER que foi a segunda principal aposta do INVERNO II 2017, no VERÃO 2018 aparece em menor quantidade, e em construções flatform.
1
19
16
13
1 11
0
1
1
8
7
0 7
0 6
1 4
VERÃO 2018 LUX
FF
LUXURY x FAST FASHION 25
3
20
3 2
15 10
21
17
14
1 16
1
0
1 1
15
13
5
10
16
0
0
11
10
0 6
0
LUX
FF
6
01
SCHUTZ
SPRING 2018 STATISTICS SHAPES
VERÃO 2018
INVERNO 2017 STATEMENTS: LUXURY x FAST FASHION 25 20
2
10
1 20 15
5
1
2
15
O statement BLOCK HEEL aposta do INVERNO II 2017, visto principalmente em botas, no VERÃO 2018 aparece em dois hints diferentes, PUMP SMALL BLOCK HEEL e PUMP BLOCK HEEL.
1
19
16
13
1 11
0
1
1
8
7
0 7
0 6
1 4
VERÃO 2018 LUX
FF
LUXURY x FAST FASHION 25
3
20
3 2
15 10
21
17
14
1 16
1
0
1 1
15
13
5
10
16
0
0
11
10
0 6
0
LUX
FF
7
01
SCHUTZ
SPRING 2018 STATISTICS SHAPES
VERÃO 2018
INVERNO 2017 STATEMENTS: LUXURY x FAST FASHION 25 20
2
15 10
1 1
20 15
O statement UTILITARY aposta do INVERNO II 2017, não foi uma aposta das marcas no VERÃO 2018.
1
2 19
16
5
13
1 11
0
1
1
8
7
0 7
0 6
1 4
VERÃO 2018 LUX
FF
LUXURY x FAST FASHION 25
??
3
20
3 2
15 10
21
17
14
1 16
1
0
1 1
15
13
5
10
16
0
0
11
10
0 6
0
LUX
FF
8
01
SCHUTZ
SPRING 2018 STATISTICS SHAPES
VERÃO 2018
INVERNO 2017 STATEMENTS: LUXURY x FAST FASHION 25 20
2
10
1 20 15
5
1
2
15
O statement PLATFORM SANDALS aposta do INVERNO II 2017, no VERÃO 2018 vem com mais força e com a platform ainda mais alta, sendo assim no verão ela aparece como MAXXI PLATFORM.
1
19
16
13
1 11
0
1
1
8
7
0 7
0 6
1 4
VERÃO 2018 LUX
FF
LUXURY x FAST FASHION 25
3
20
3 2
15 10
21
17
14
1 16
1
0
1 1
15
13
5
10
16
0
0
11
10
0 6
0
LUX
FF
9
01
SCHUTZ
SPRING 2018 STATISTICS SHAPES
VERÃO 2018
INVERNO 2017 STATEMENTS: LUXURY x FAST FASHION 25 20
2
10
1 20 15
5
1
2
15
O statement LACE-UP BOOTS aposta do INVERNO II 2017, no VERÃO 2018 é substituído pelo statement LACE-UP SANDALS.
1
19
16
13
1 11
0
1
1
8
7
0 7
0 6
1 4
VERÃO 2018 LUX
FF
LUXURY x FAST FASHION 25
3
20
3 2
15 10
21
17
14
1 16
1
0
1 1
15
13
5
10
16
0
0
11
10
0 6
0
LUX
FF
10
01
SCHUTZ
SPRING 2018 STATISTICS SHAPES
VERÃO 2018
INVERNO 2017 STATEMENTS: LUXURY x FAST FASHION 25 20
2
15 10
1 1
20 15
5
O statement BAILLERINA aposta do INVERNO II 2017, não foi uma aposta das marcas no VERÃO 2018.
1
2 19
16
13
1 11
0
1
1
8
7
0 7
0 6
1 4
VERÃO 2018 LUX
FF
LUXURY x FAST FASHION 25
3
20
??
3 2
15 10
21
17
14
1 16
1
0
1 1
15
13
5
10
16
0
0
11
10
0 6
0
LUX
FF
11
01
SCHUTZ
SPRING 2018 STATISTICS SHAPES
VERÃO 2018
INVERNO 2017 STATEMENTS: LUXURY x FAST FASHION 25 20
2
15 10
1 1
20 15
5
O statement OVER THE KNEE aposta do INVERNO II 2017, não foi uma aposta das marcas no VERÃO 2018.
1
2 19
16
13
1 11
1
1
8
7
0
0 7
0 6
1 4
VERÃO 2018 LUX
FF
LUXURY x FAST FASHION 25
3
20
??
3 2
15 10
21
17
14
1 16
1
0
1 1
15
13
5
10
16
0
0
11
10
0 6
0
LUX
FF
12
01
SCHUTZ
SPRING 2018 STATISTICS SHAPES
VERÃO 2018
INVERNO 2017 STATEMENTS: LUXURY x FAST FASHION 25 20
2
10
1 20 15
5
1
2
15
O statement MULE aposta do INVERNO II 2017, no VERÃO 2018 é substituído pelo statement LACE-UP MULE que vem com menos força e com um shape diferente.
1
19
16
13
1 11
0
1
1
8
7
0 7
0 6
1 4
VERÃO 2018 LUX
FF
LUXURY x FAST FASHION 25
3
20
3 2
15 10
21
17
14
1 16
1
0
1 1
15
13
5
10
16
0
0
11
10
0 6
0
LUX
FF
13
01
SCHUTZ
SPRING 2018 STATISTICS SHAPES
VERÃO 2018
INVERNO 2017 STATEMENTS: LUXURY x FAST FASHION 25 20
2
15 10
1 1
20 15
5
O statement SLOUCH BOOTS aposta do INVERNO II 2017, não foi uma aposta das marcas no VERÃO 2018.
1
2 19
16
13
1 11
1
1
8
7
0 7
0 6
0
1 4
VERÃO 2018 LUX
FF
LUXURY x FAST FASHION 25
??
3
20
3 2
15 10
21
17
14
1 16
1
0
1 1
15
13
5
10
16
0
0
11
10
0 6
0
LUX
FF
14
01
SCHUTZ
SPRING 2018 STATISTICS SHAPES
VERÃO 2018
INVERNO 2017 STATEMENTS: LUXURY x FAST FASHION 25 20
2
15 10
1 1
20 15
5
O statement PLATFORM BOOTS aposta do INVERNO II 2017, não foi uma aposta das marcas no VERÃO 2018.
1
2 19
16
13
1 11
1
1
8
7
0 7
0 6
0
1 4
VERÃO 2018 LUX
FF
LUXURY x FAST FASHION 25
3
20
??
3 2
15 10
21
17
14
1 16
1
0
1 1
15
13
5
10
16
0
0
11
10
0 6
0
LUX
FF
15
01
SCHUTZ
SPRING 2018 STATISTICS SHAPES
VERÃO 2018
INVERNO 2017 STATEMENTS: LUXURY x FAST FASHION 25 20
2
15 10
1 1
20 15
5
Novos statements como SEXY PUMP, SEXY SANDALS e SPORT SANDALS são aposta das marcas no VERÃO 2018.
1 2 19
16
13
1 11
0
1
1
8
7
0 7
0 6
1 4
VERÃO 2018 LUX
FF
LUXURY x FAST FASHION 25
3
20
3 2
15 10
21
17
14
1 16
1
0
1 1
15
13
5
10
16
0
0
11
10
0 6
0
LUX
FF
16
01
SCHUTZ
SPRING 2018 STATISTICS MATERIAL
VERÃO 2018
INVERNO 2017 MATERIAL: LUXURY x FAST FASHION 30 25
0
15 10 5
Das 70 marcas analisadas no INVERNO II, 33% delas apostaram em METALLIC, e o statement menos apostado foi LACE com 7% .
1
20 23
17
1
0
0
12
13
12
0 9
0
0 7
0 6
0 5
VERÃO 2018 LUX
FF
LUXURY x FAST FASHION 25
1
20 1
15
Das 98 marcas analisadas, 23% delas apostaram em JUTA, e o statement menos apostado foi DESTROYED JEANS com 11% .
1
1
22 10
0 15
14
14
5
11
0 JUTA
LINHO
RUFFLE
LUX
VINYL
DESTRYED JEANS
FF
17
01
SCHUTZ
SPRING 2018 STATISTICS MATERIAL
VERÃO 2018
INVERNO 2017 MATERIAL: LUXURY x FAST FASHION 30 25
1
20 10
O statement METALLIC aposta do INVERNO II 2017, não foi uma aposta das marcas no VERÃO 2018.
0
15 23
5
17
1
0
0
12
13
12
0 9
0
0 7
0 6
0 5
VERÃO 2018 LUX
FF
LUXURY x FAST FASHION 25
??
1
20 1
15
1
1
22 10
0 15
14
14
5
11
0 JUTA
LINHO
RUFFLE
LUX
VINYL
DESTRYED JEANS
FF
18
01
SCHUTZ
SPRING 2018 STATISTICS MATERIAL
VERÃO 2018
INVERNO 2017 MATERIAL: LUXURY x FAST FASHION 30 25
1
20 10
O statement JEANS aposta do INVERNO II 2017, no VERÃO 2018 vem com uma cara diferente, mudando para DESTROYED JEANS.
0
15 23
5
17
1
0
0
12
13
12
0 9
0
0 7
0 6
0 5
VERÃO 2018 LUX
FF
LUXURY x FAST FASHION 25
??
1
20 1
15
1
1
22 10
0 15
14
14
5
11
0 NATURAL SOLE
LINHO
RUFFLE
LUX
VINYL
DESTRYED JEANS
FF
19
01
SCHUTZ
SPRING 2018 STATISTICS MATERIAL
VERÃO 2018
INVERNO 2017 MATERIAL: LUXURY x FAST FASHION 30 25
1
20 10 5
O statement FUR aposta do INVERNO II 2017, não foi uma aposta das marcas no VERÃO 2018.
0
15 23
17
1
0
0
12
13
12
0 9
0
0 7
0 6
0 5
VERÃO 2018 LUX
FF
LUXURY x FAST FASHION 25
??
1
20 1
15
1
1
22 10
0 15
14
14
5
11
0 NATURAL SOLE
LINHO
RUFFLE
LUX
VINYL
DESTRYED JEANS
FF
20
01
SCHUTZ
SPRING 2018 STATISTICS MATERIAL
VERÃO 2018
INVERNO 2017 MATERIAL: LUXURY x FAST FASHION 30 25
1
20 10 5
O statement JEWELRY aposta do INVERNO II 2017, não foi uma aposta das marcas no VERÃO 2018.
0
15 23
17
1
0
0
12
13
12
0 9
0
0 7
0 6
0 5
VERÃO 2018 LUX
FF
LUXURY x FAST FASHION 25
??
1
20 1
15
1
1
22 10
0 15
14
14
5
11
0 NATURAL SOLE
LINHO
RUFFLE
LUX
VINYL
DESTRYED JEANS
FF
21
01
SCHUTZ
SPRING 2018 STATISTICS MATERIAL
VERÃO 2018
INVERNO 2017 MATERIAL: LUXURY x FAST FASHION 30 25
1
20 10 5
O statement SATIN aposta do INVERNO II 2017, não foi uma aposta das marcas no VERÃO 2018.
0
15 23
17
1
0
0
12
13
12
0 9
0
0 7
0 6
0 5
VERÃO 2018 LUX
FF
LUXURY x FAST FASHION 25
??
1
20 1
15
1
1
22 10
0 15
14
14
5
11
0 NATURAL SOLE
LINHO
RUFFLE
LUX
VINYL
DESTRYED JEANS
FF
22
01
SCHUTZ
SPRING 2018 STATISTICS MATERIAL
VERÃO 2018
INVERNO 2017 MATERIAL: LUXURY x FAST FASHION 30 25
1
20 10 5
O statement WHITE BOOTS aposta do INVERNO II 2017, não foi uma aposta das marcas no VERÃO 2018.
0
15 23
17
1
0
0
12
13
12
0 9
0
0 7
0 6
0 5
VERÃO 2018 LUX
FF
LUXURY x FAST FASHION 25
??
1
20 1
15
1
1
22 10
0 15
14
14
5
11
0 NATURAL SOLE
LINHO
RUFFLE
LUX
VINYL
DESTRYED JEANS
FF
23
01
SCHUTZ
SPRING 2018 STATISTICS MATERIAL
VERÃO 2018
INVERNO 2017 MATERIAL: LUXURY x FAST FASHION 30 25
1
20 10 5
O statement METALLIC JACQUARD aposta do INVERNO II 2017, não foi uma aposta das marcas no VERÃO 2018.
0
15 23
17
1
0
0
12
13
12
0 9
0
0 7
0 6
0 5
VERÃO 2018 LUX
FF
LUXURY x FAST FASHION 25
??
1
20 1
15
1
1
22 10
0 15
14
14
5
11
0 NATURAL SOLE
LINHO
RUFFLE
LUX
VINYL
DESTRYED JEANS
FF
24
01
SCHUTZ
SPRING 2018 STATISTICS MATERIAL
VERÃO 2018
INVERNO 2017 MATERIAL: LUXURY x FAST FASHION 30 25
1
20 10 5
O statement NATURAL SOLE aposta do INVERNO II 2017, no VERÃO 2018 vem com muito mais força com forrações de juta.
0
15 23
17
1
0
0
12
13
12
0 9
0
0 7
0 6
0 5
VERÃO 2018 LUX
FF
LUXURY x FAST FASHION 25
1
20 1
15
1
1
22 10
0 15
14
14
5
11
0 NATURAL SOLE
LINHO
RUFFLE
LUX
VINYL
DESTRYED JEANS
FF
25
01
SCHUTZ
SPRING 2018 STATISTICS MATERIAL
VERÃO 2018
INVERNO 2017 MATERIAL: LUXURY x FAST FASHION 30 25
1
20 10 5
O statement LACE aposta do INVERNO II 2017, não foi uma aposta das marcas no VERÃO 2018.
0
15 23
17
1
0
0
12
13
12
0 9
0
0 7
0 6
0 5
VERÃO 2018 LUX
FF
LUXURY x FAST FASHION 25
??
1
20 1
15
1
1
22 10
0 15
14
14
5
11
0 NATURAL SOLE
LINHO
RUFFLE
LUX
VINYL
DESTRYED JEANS
FF
26
01
SCHUTZ
SPRING 2018 STATISTICS MATERIAL
VERÃO 2018
INVERNO 2017 MATERIAL: LUXURY x FAST FASHION 30 25
1
20 10 5
Novos statements como LINHO, RUFFLE e VINYL são aposta das marcas no VERÃO 2018.
0
15 23
17
1
0
0
12
13
12
0 9
0
0 7
0 6
0 5
VERÃO 2018 LUX
FF
LUXURY x FAST FASHION 25
1
20 1
15
1
1
22 10
0 15
14
14
5
11
0 NATURAL SOLE
LINHO
RUFFLE
LUX
VINYL
DESTRYED JEANS
FF
27
01
SCHUTZ
SPRING 2018 ATHLETIC SNEAKERS
VERÃO 2018
VALENTINO
PRADA
BALENCIAGA
GIUSEPPE ZANOTTI
28
01
SCHUTZ
SPRING 2018 ATHLETIC SNEAKERS
LOUIS VUITTON
MANGO
KARL LAGERFELD
VERÃO 2018
STUART WEITZMAN
DSQUARED2
KENZO
BRUNELLO CUCINELLI
ADIDAS BY STELLA MCCARTNEY
KENZO
29
01
SCHUTZ
SPRING 2018 ATHLETIC SNEAKERS BOOTS
VERÃO 2018
BALENCIAGA
ACNE STUDIO
FENDI 30
01
SCHUTZ
SPRING 2018 ATHLETIC SNEAKERS (BIG LACE)
VERÃO 2018
TOP SHOP
Y-3
DSQUARED2
31
01
SCHUTZ
SPRING 2018 ATHLETIC SNEAKERS (NO LACE)
ALDO
ZARA
ZARA
VERÃO 2018
ASH
TORY BURCH
OPENING CEREMONY
32
01
SCHUTZ
SPRING 2018 ATHLETIC SNEAKERS (NO LACE)
FURLA
MICHAEL KORS
VERÃO 2018
STELLA MCCARTNEY
ASH
33
01
SCHUTZ
SPRING 2018 ATHLETIC SNEAKERS
VERÃO 2018
24%
76%
Y-3 PRADA ASH GIUSEPPE ZANOTTI VALENTINO BALENCIAGA BRUNELLO CUCINELLI OPENING CEREMONY FENDI ADIDAS BY STELLA MCCARTNEY STELLA MCCARTNEY STUART WEITZMAN ACNE STUDIO ALDO TOP SHOP ZARA TORY BURCH FURLA LOUIS VUITTON MICHAEL KORS DSQUARED2 MANGO KARL LAGERFELD KENZO
34
01
SCHUTZ
SPRING 2018 MAXXI PLATFORM
VERÃO 2018
STELLA MCCARTNEY
TOP SHOP
ZARA
MULBERRY
35
01
SCHUTZ
SPRING 2018 MAXXI PLATFORM
VERÃO 2018
ZARA
DEREK LAM
ALEXANDER WANG
ALDO
GIUSEPPE ZANOTTI
36
01
SCHUTZ
SPRING 2018 MAXXI PLATFORM HIGH VAMP
VERÃO 2018
MULBERRY
37
01
SCHUTZ
SPRING 2018 MAXXI PLATFORM PUMP
VERÃO 2018
LAURENCE DECADE
38
01
SCHUTZ
SPRING 2018 MAXXI PLATFORM
ZARA
VERÃO 2018
VIVIENNE WESTWOOD
STELLA MCCARTNEY
DSQUARED2
FENDI
39
01
SCHUTZ
SPRING 2018 MAXXI PLATFORM X
VERÃO 2018
ASH
GIANVITO ROSSI
MIU MIU
MANGO 40
01
SCHUTZ
SPRING 2018 MAXXI PLATFORM HUARACHE
VERÃO 2018
SAINT LAURENT
MICHAEL KORS
AQUAZZURA
PRADA
MULBERRY
41
01
SCHUTZ
SPRING 2018 MAXXI PLATFORM
VERÃO 2018
20%
80%
MIU MIU SAINT LAURENT LAURENCE DACADE STELLA MCCARTNEY DEREK LAM VIVIENNE WESTWOOD ALEXANDER WANG ALDO AQUAZZURA MULBERRY ZARA GIANVITO ROSSI TOP SHOP DSQUARED2 MANGO ASH PRADA FENDI MICHAEL KORS GIUSEPPE ZANOTTI
42
01
SCHUTZ
SPRING 2018 PUMP SMALL BLOCK HEEL
VERÃO 2018
MIU MIU
MR BY MAN REPELLER
NASTY GAL
PIERRE HARDY
43
01
SCHUTZ
SPRING 2018 PUMP SMALL BLOCK HEEL
VERÃO 2018
STELLA LUNA
BOTTEGA VENETTA
CHLOE 44
01
SCHUTZ
SPRING 2018 PUMP SMALL BLOCK HEEL STRIPS
SAINT LAURENT
SJP BY SARAH JESSICA PARKER
VERÃO 2018
PRADA
AQUAZZURA
FENDI
LOUIS VUITTON
45
01
SCHUTZ
SPRING 2018 POINTED PUMP SMALL BLOCK HEEL
ALEXANDER WANG
VERÃO 2018
ALEXANDER WANG
ZARA
LANVIN
STUART WEITZMAN 46
01
SCHUTZ
SPRING 2018 PUMP SMALL BLOCK HEEL
VERÃO 2018
17%
83%
ALEXANDER WANG MR BY MAN REPELLER SAINT LAURENT PIERRE HARDY CHLOÉ AQUAZZURA FENDI BOTTEGA VENETA SJP SARAH JESSICA PARKER MIU MIU STELLA LUNA LANVIN PRADA NASTY GAL LOUIS VUITTON ZARA STUART WEITZMAN
47
01
SCHUTZ
SPRING 2018 WEDGE
VERÃO 2018
LOEFFLER RANDALL
FURLA
VALENTINO
SEE BY CHLOÉ
48
01
SCHUTZ
SPRING 2018 WEDGE HIGH VAMP
CHLOÉ
VERÃO 2018
MICHAEL KORS
MARNI
STUART WEITZMAN
TORY BURCH
49
01
SCHUTZ
SPRING 2018 WEDGE LACE-UP
LOEFFLER RANDALL
SAINT LAURENT
VERÃO 2018
KENDALL + KYLIE
SERGIO ROSSI
STUART WEITZMAN
KATE SPADE
50
01
SCHUTZ
SPRING 2018 ESPADRILLE OPEN
VERÃO 2018
TABITHA SIMMONS
TABITHA SIMMONS
51
01
SCHUTZ
SPRING 2018 ESPADRILLE
VERÃO 2018
CASTAÑER
MARC JACOBS
TORY BURCH
CASTAÑER
52
01
SCHUTZ
SPRING 2018 LACE-UP MULE
VERÃO 2018
16%
84%
MICHAEL KORS CHLOÉ CASTAÑER MARNI VALENTINO TABITHA SIMMONS SEE BY CHLOÉ SAINT LAURENT SERGIO ROSSI MARC JACOBS RAG & BONE TORY BURCH STUART WEITZMAN KATE SPADE LOEFFLER RANDALL KENDALL + KYLIE
53
01
SCHUTZ
SPRING 2018 SANDALS LACE-UP
VERÃO 2018
GIUSEPPE ZANOTTI
CHLOÉ
AQUAZZURA
GIANVITO ROSSI
54
01
SCHUTZ
SPRING 2018 SANDALS LACE-UP
VERÃO 2018
ATTICO
ATTICO
GIANVITO ROSSI
AQUAZZURA
55
01
SCHUTZ
SPRING 2018 SANDALS LACE-UP
VERÃO 2018
AQUAZZURA
JIMMY CHOO
KENDAL + KYLIE
ALDO
56
01
SCHUTZ
SPRING 2018 SANDALS LACE-UP BLOCK HEEL
DIANE VON FUSTEMBERG
DRIES VAN NOTEN
VERÃO 2018
TOP SHOP
MANOLO BLAHNIK
PAUL ANDREW
STUART WEITZMAN
57
01
SCHUTZ
SPRING 2018 LACE-UP MULE
VERÃO 2018
16%
84%
GIUSEPPE ZANOTTI CHLOÉ AQUAZZURA JIMMY CHOO ATTICO SIGERSON MORRISON PAUL ANDREW DIANE VON FUSTEMBERG MANOLO BLAHNIK DRIES VAN NOTEN ALDO AQUAZZURA GIANVITO ROSSI TOP SHOP KENDALL + KYLIE STUART WEITZMAN
58
01
SCHUTZ
SPRING 2018 SEXY PUMP
VERÃO 2018
ZARA
TOM FORD
AQUAZZURA
AQUAZZURA
59
01
SCHUTZ
SPRING 2018 SEXY PUMP
VERÃO 2018
CHRISTIAN LOUBOUTIN
FRANCESCO RUSSO
60
01
SCHUTZ
SPRING 2018 SEXY PUMP TRASEIRO ABERTO
VERÃO 2018
SERGIO ROSSI
61
01
SCHUTZ
SPRING 2018 SEXY PUMP LACE-UP
VERÃO 2018
JIMMY CHOO
CHRISTIAN LOUBOUTIN
LOUIS VUITTON
GIANVITO ROSSI
CHRISTIAN LOUBOUTIN
CHARLOTTE OLYMPIA
62
01
SCHUTZ
SPRING 2018 SEXY PUMP SALOMÉ
VERÃO 2018
ZARA
CHRISTIAN LOUBOUTIN
CHRISTIAN LOUBOUTIN
63
01
SCHUTZ
SPRING 2018 SEXY PUMP STRIPS
VERÃO 2018
AQUAZZURA
MANGO
SJP BY SARAH JESSICA PARKER
DOLCE & GABBANA 64
01
SCHUTZ
SPRING 2018 SEXY PUMP ANKLE
VERÃO 2018
AQUAZZURA
STELLA LUNA
BALENCIAGA
GIUSEPPE ZANOTTI
DIANE VON FUSTEMBERG
65
01
SCHUTZ
SPRING 2018 SEXY PUMP
VERÃO 2018
16%
CHRISTIAN LOUBOUTIN SERGIO ROSSI CHARLOTTE OLYMPIA JIMMY CHOO AQUAZZURA SJP SARAH JESSICA PARKER FRANCESCO RUSSO MANGO DIANE VON FUSTEMBERG BALENCIAGA ZARA TOM FORD STELLA LUNA GIUSEPPE ZANOTTI LOUIS VUITTON GIANVITO ROSSI
84%
66
01
SPRING 2018 FLATFORM NO GENDER OXFORD
SCHUTZ
VERÃO 2018
MANGO
STELLA MCCARTNEY
STUART WEITZMANN
TOD’S
67
01
SCHUTZ
SPRING 2018 FLATFORM NO GENDER OXFORD
VERÃO 2018
LOEFFLER RANDALL
TOD’S
ZARA
NASTY GAL
TOD’S
CHANEL 68
01
SCHUTZ
SPRING 2018 FLATFORM NO GENDER MOCASIM
MIU MIU
VERÃO 2018
ROBERT CLERGERIE
GABRIELA HEARST
BOTTEGA VENETA
TOD’S
69
01
SCHUTZ
SPRING 2018 FLATFORM NO GENDER MOCASSIM
MULBERRY
ZARA
VERÃO 2018
STELLA MCCARTNEY
BRUNELLO CUCINELLI
70
01
SCHUTZ
SPRING 2018 FLATFORM NO GENDER
VERÃO 2018
14%
ROBERT CLERGERIE STELLA MCCARTNEY STUART WEITZMAN TOD’S MIU MIU GABRIELA HEARST PRADA MANGO BOTTEGA VENETA MULBERRY LOEFFLER RANDALL ZARA NASTY GAL BRUNELLO CUCINELLI
86%
71
01
SCHUTZ
SPRING 2018 SEXY SANDALS
VERÃO 2018
GIUSEPPE ZANOTTI
GIANVITO ROSSI
CHARLOTTE OLYMPIA
72
CHRISTIAN LOUBOUTIN
01
SCHUTZ
SPRING 2018 SEXY SANDALS ANKLE
VERÃO 2018
ALEXANDER WANG
AQUAZZURA
73
01
SCHUTZ
SPRING 2018 SEXY SANDALS MULTI STRIPS
AQUAZZURA
BCBG MAX AZRIA
VERÃO 2018
LOUIS VUITTON
GIUSEPPE ZANOTTI
ZARA
GIANVITO ROSSI
GIUSEPPE ZANOTTI
74
01
SCHUTZ
SPRING 2018 SEXY SANDALS
VERÃO 2018
SOPHIA WEBSTER
GIANVITO ROSSI
GIUSEPPE ZANOTTI
GIUSEPPE ZANOTTI 75
01
SCHUTZ
SPRING 2018 SEXY SANDALS
VERÃO 2018
11%
CHRISTIAN LOUBOUTIN CHARLOTTE OLYMPIA JIMMY CHOO AQUAZZURA ZARA GIUSEPPE ZANOTTI LOUIS VUITTON GIANVITO ROSSI ALEXANDER WANG SOPHIA WEBSTER BCBG MAX AZRIA
89%
76
01
SCHUTZ
SPRING 2018 PUMP BLOCK HEEL
VERÃO 2018
JIMMY CHOO
ACNE STUDIOS
CHLOÉ
PAUL ANDREW
77
01
SCHUTZ
SPRING 2018 PUMP BLOCK HEEL
VERÃO 2018
VALENTINO
LANVIN
NICHOLAS KIRKWOOD
FURLA
TORY BURCH
SAINT LAURENT
GIANVITO ROSSI
78
01
SCHUTZ
SPRING 2018 PUMP BLOCK HEEL LACE-UP
MIU MIU
VERÃO 2018
MIU MIU
79
01
SCHUTZ
SPRING 2018 PUMP BLOCK HEEL OPEN BACK
MULBERRY
VERÃO 2018
MANGO
80
01
SCHUTZ
SPRING 2018 PUMP BLOCK HEEL MARY JANE
GIANVITO ROSSI
VERÃO 2018
JIMMY CHOO
81
01
SCHUTZ
SPRING 2018 PUMP BLOCK HEEL
VERÃO 2018
11%
SAINT LAURENT NICHOLAS KIRKWOOD GIANVITO ROSSI MIU MIU VALENTINO JIMMY CHOO MULBERRY LANVIN MANGO TORY BURCH FURLA
89%
82
01
SCHUTZ
SPRING 2018 SPORT FLATS
ASH
VERÃO 2018
MARNI
MARNI MARNI
CHANEL
LOUIS VUITTON
83
01
SCHUTZ
SPRING 2018 SPORT FLATS BIRKEN
VERÃO 2018
MICHAEL KORS
TORY BURCH
TORY BURCH PEDRO GARCIA
ASH
TORY BURCH
ISABEL MARANT 84
01
SCHUTZ
SPRING 2018 SPORT FLATFORM
VERÃO 2018
STELLA LUNA
PRADA
ASH
STELLA MCCARTNEY
CHANEL 85
01
SCHUTZ
SPRING 2018 LACE-UP MULE
VERÃO 2018
10% PRADA ASH MARNI TORY BURCH ISABEL MARANT MICHAEL KORS PEDRO GARCIA STELLA LUNA LOUIS VUITTON STELLA MCCARTNEY
90%
86
01
SCHUTZ
SPRING 2018 LACE-UP MULE
VERÃO 2018
MIU MIU
MR BY MAN REPELLER
SAM EDELMAN
ATTICO
87
01
SCHUTZ
SPRING 2018 LACE-UP MULE
VERÃO 2018
DEREK LAM
STUART WEITZMAN
88
01
SCHUTZ
SPRING 2018 LACE-UP MULE
VERÃO 2018
6%
MIU MIU MR BY MAN REPELLER DEREK LAM STUART WEITZMAN SAM EDELMAN ATTICO
94%
89
02
HINTS MATERIALS SPRING 2018
90
02
SCHUTZ
SPRING 2018 98 MARCAS PESQUISADAS
VERÃO 2018
LUXURY x FAST FASHION • FAST FASHION • LUXURY
25
1
20 1
15
1
1
22 10
0 15
14
14
5
11
0 NATURAL SOLE
LINHO
RUFFLE
LUX
VINYL
DESTRYED JEANS
FF
Das 98 marcas analisadas, 23% delas apostaram em JUTA, e o statement menos apostado foi DESTROYED JEANS com 11% . 91
02
SCHUTZ
SPRING 2018 RUFFLES
VERÃO 2018
ROGER TIYE GIANVITO ROSSI
JIMMY CHOO
JIMMY CHOO
92
02
SCHUTZ
SPRING 2018 RUFFLES
MALONE SOULIER
VERÃO 2018
SAINT LAURENT
SOPHIA WEBSTER
STELLA MCCARTNEY
MALONE SOULIER
KENDALL + KYLIE
OLGANA PARIS
93
02
SCHUTZ
SPRING 2018 RUFFLES
ZARA
VERÃO 2018
ROGER VIVIER
MSGM
STELLA MCCARTNEY
STELLA LUNA
MSGM
TOP SHOP
94
02
SCHUTZ
SPRING 2018 RUFFLES
VERÃO 2018
EMILIO PUCCI
SIMONE ROCHA
EMILIO PUCCI 95
02
SCHUTZ
SPRING 2018 LACE-UP MULE
VERÃO 2018
15%
85%
ROGER TIYE GIANVITO ROSSI JIMMY CHOO MALONE SOULIER SAINT LAURENT SOPHIA WEBSTER STELLA MCCARTNEY KENDALL + KYLIE OLGANA PARIS ZARA ROGER VIVIER STELLA LUNA MSGM TOP SHOPEMILIO PUCI SIMONE ROCHA
96
02
SCHUTZ
SPRING 2018 DESTROYED JEANS
VERÃO 2018
ACNE STUDIOS
MR BY MAN REPELLER
JIMMY CHOO
GIANVITO ROSSI
97
02
SCHUTZ
SPRING 2018 DESTROYED JEANS
VERÃO 2018
REBECCA MINKOFF
REBECCA MINKOFF
STUART WEITZMAN
SOLUDOS
MIU MIU
STUART WEITZMANN
STUART WEITZMAN
ALEXANDER WANG
98
02
SCHUTZ
SPRING 2018 DESTROYED JEANS
VERÃO 2018
DSQUARED2
TORY BURCH
99
02
SCHUTZ
SPRING 2018 LACE-UP MULE
VERÃO 2018
11%
ACNE STUDIOS MR BY MAN REPELLER JIMMY CHOO GIANVITO ROSSI REBECCA MINKOFF STUART WEITZMAN SOLUDOS MIU MIU ALEXANDER WANG DSQUARED2 TORY BURCH
89%
100
02
SCHUTZ
SPRING 2018 VINIL
VERÃO 2018
GIANVITO ROSSI
MR BY MAN REPELLER
JIMMY CHOO
GIANVITO ROSSI
101
02
SCHUTZ
SPRING 2018 VINYL SANDALS
VERÃO 2018
NICHOLAS KIRKWOOD
JIMMY CHOO
GIANVITO ROSSI
KENDALL + KYLIE
CHRISTIAN LOUBOUTIN
STEVE MADEN JIMMY CHOO
JIMMY CHOO
102
02
SCHUTZ
SPRING 2018 VINYL FLAT SANDAL
VERÃO 2018
MARSKINRYYPPY
HOUSE OF HOLLAND
02
SCHUTZ
SPRING 2018 VINYL PUMP
VERÃO 2018
VALENTINO CASADEI
ZARA
GIANNICO
GIANVITO ROSSI
GIANVITO ROSSI
ZARA
RAYE 104
02
SCHUTZ
SPRING 2018 VINYL
VERÃO 2018
14%
MR BY MAN REPELLER GIANVITO ROSSI JIMMY CHOO GIANVITO ROSSI KENDALL + KYLIE NICHOLAS KIRKWOOD STEVE MADEN CHRISTIAN LOUBOUTIN MASKINRYYPPY HOUSE OF HOLLAND CASADEI VALENTINO GIANNICO RAYE
86%
105
02
SCHUTZ
SPRING 2018 NATURAL SOLE
VERÃO 2018
KENDALL + KYLIE
DOLCE & GABBANA
MARNI 106
02
SCHUTZ
SPRING 2018 NATURAL SOLE SANDALS
VERÃO 2018
SOLUDOS
JOIE
LAURENCE DECADE
RAG & BONE
BRUNELLO CUCINELLI
SACAI
RENÉ CAOVILLA
107
02
SCHUTZ
SPRING 2018 NATURAL SOLE SANDALS
VERÃO 2018
STELLA MCCARTNEY
PRADA
STELLA MCCARTNEY
BURBERRY
MIU MIU
SAM EDELMAN 108
02
SCHUTZ
SPRING 2018 JNATURAL SOLE FECHADOS
VERÃO 2018
SALVATORE FERRAGAMO
PIERRE HARDY
BETTYE MULLER
SOLUDOS
PIERRE HARDY
ALEXANDRE WANG 109
02
SCHUTZ
SPRING 2018 NATURAL SOLE FECHADOS
VERÃO 2018
LOEWE
BARNEYS NEW YORK
TOP SHOP
VALENTINO
PRADA 110
02
SCHUTZ
SPRING 2018 NATURAL SOLE
VERÃO 2018
22%
88%
KENDALL + KYLIE DOLCE & GABBANA MARNI SOLUDOS JOIE LAURENCE DACADE BRUNELLO CUCINELLI RAG & BONE SACAI RENÉ CAOVILLA SALVATORE FERRAGAMO PIERRE HARDY BETTYE MULLER ALEXANDER WANG STELLA MCCARTNEY PRADA SAM EDELMAN LOEWE BARNEYS NY VALENTINO BURBERRY MIU MIU
111
02
SCHUTZ
SPRING 2018 LINHO
VERÃO 2018
ROGER VIVIER
RUPERT SANDERSON
RAG & BONE
AQUAZZURA
113
02
SCHUTZ
SPRING 2018 LINHO
VERÃO 2018
TOGA
CASTAÑER
ZARA
NO.21
TOGA
TOGA 114
02
SCHUTZ
SPRING 2018 LINHO COM BORDADO
VERÃO 2018
TABITHA SIMMONS
MANOLO BLAHNIK
FIGUE 115
02
SCHUTZ
SPRING 2018 LINHO HEEL
VERÃO 2018
JIMMY CHOO
GABRIELA HEARST
STELLA MCCARTNEY
CHARLOTTE OLYMPIA 116
02
SCHUTZ
SPRING 2018 LINHO
VERÃO 2018
15%
85%
ROGER VIVIER RUPERT SANDERSON RAG & BONE AQUAZZURA TOGA CASTAÑER NO.21 TOGA MANOLO BLAHNIK TABITHA SIMMONS FIGUE JIMMY CHOO GABRIELA HEARST STELLA MCCARTNEY CHARLOTTE OLYMPIA
117
SCHUTZ LIVING FOR PLEASURE
118