The Pokémon Company International

The Pokémon Company International makes its debut in the Hot 50’s licensing category in third spot, thanks to a wide range of 25th-anniversary brand activations and partnerships. These include teaming up with consumer and lifestyle brands such as Levi’s and Uniqlo for new lines of apparel; delivering a suite of limited-time promotions through McDonald’s and General Mills; and launching a steady stream of product releases alongside Pokémon’s toy licensees Jazwares and Mattel. The strength of the brand’s licensing programs also earned the company License of the Year honors at the 2022 Toy of the Year (TOTY) Awards.