WildBrain Spark LEGO Creative Play Lab

The AVOD network has racked up a trillion minutes of YouTube watch time since 2016. With growth supported by classic IPs like Caillou and Teletubbies, WildBrain Spark also branched out with new partners and platforms. In 2022, the company teamed up with GameFam to break MGA Entertainment’s L.O.L. Surprise! into the metaverse with a major Roblox campaign. It also joined Poland’s Animation Café to co-produce the spinoff series Sunny Bunnies Sing-Along for YouTube.

The LEGO Group last appeared in this category in 2017, ranking in the top three, but this is the first appearance for its Creative Play Lab (CPL) division. CPL earns the recognition thanks to its LEGO City Missions experience, which launched last summer. Accompanying the toy range is a downloadable LEGO Builder app that guides kids through the building process with an interactive animated story instead of the brand’s usual paper instructions.