PLANET-FRIENDLY PACKAGING

We’ve got two requirements for innovative packaging solutions: They shouldn’t harm the environment or inconvenience our daily routines. And with research showing that food packaging waste comprises approximately one-third of all household waste, clearly, there’s some room to grow. To inspire change and forge a different path, we’ve rounded up a few of the newest global trailblazers in sustainable packaging solutions.

BY CHELSEA CLARKE

Leader Of The Pack

Just when you thought drinking alcohol out of paper was unbecoming, Amherstburg, Ontario’s Wolfhead Distillery challenges conventions. It’s the first craft distillery to launch spirits in a paper bottle, one developed in partnership with Kinsbrae Packaging in Cambridge, ON. The bottle is lightweight, 100% recyclable, and has an 84% lower carbon footprint compared to a glass bottle. Spurred on by an LCBO challenge to introduce eco-friendly packaging, Wolfhead’s paper bottle took two years to develop, plan and design, and made it to shelves in time for St. Patrick’s Day.

VERY A-PEEL-ING

Positively overwhelmed by the amount of reusable water bottles piled up in your recycling bin? Say no more because

Swedish design studio Tomorrow Machine has a solution: GoneShells is a bottle made from a potato-starch-based material that’s designed to hold liquid, then meant to be discarded. Peeling the container like an orange causes it to become compostable or dissolvable. GoneShells tells us you can also eat the container, but we’ll let you be the guinea pig on testing that particular method. Keep us posted.

Weed Storage

Seaweed: Not just for sushi rolls or getting caught in while swimming anymore. UK-based Notpla has created a line of eco-friendly packaging materials made from globally abundant and fast-growing seaweed, including takeaway food and bev containers, flexible film bags, rigid plasticlike solutions and more. Notpla’s materials are classified as natural and organic by EU law, making them truly biodegradable and home-compostable.

All That Is Good

The daily coffee run made eco-friendly and innovative. Hong Kong-based ChoosePlanetA’s Good Cup has an integrated lid that folds in on itself and locks in place. The cup is made entirely from sustainable paper created from renewable sources such as sugarcane waste, and manufacturing is compatible with existing machinery that already produces traditional cups. Another bonus: Good Cups pack flat, saving storage space and energy used in transportation.

What A Beauty

We’ve all been there: You snag the latest shade of lipstick from your favourite brand, only to discover you’re really more of a winter. What a waste – of packaging, that is. But UK cosmetics brand Morrama is aiming to change that with a line of refillable lipsticks, palettes and creams. While refillables aren’t exactly a new concept in the beauty space, Morrama has factored in additional barrier solutions such as compostable instead of recyclable packages, recycling-friendly package liners, and storage-solutions for rarely used shades you’re simply not ready to part with yet.

Above/Centre: Seaweed is fast-growing and globally abundant – ideal for Notpla’s ecofriendly alternatives to plastic. Left: The Good Cup boasts its own built-in lid. Below: Swap out Morrama’s cosmetics, not its containers.

Digital

Media

Marketers

Young Lions Juries

Submissions for the Young Lions Competition are judged by an esteemed panel of industry experts. Juries of experienced advertising and marketing executives review, debate and determine the top winning teams.

Thank you to our jury chairs and jurors:

PRINT/ FILM JURORS

Allen Kwong, Group Creative Director, TAXI

Dean Lee, Executive Creative Director, Zulu Alpha Kilo

Israel Diaz, Founder, Sunday+Night Inc.

Keli Pollack, Creative Director, Daughter Creative

Marie-Ève Best, Executive Creative Director, LG2

Marta Hooper, Chief Creative Officer, Rain

Mo Bofill, Partner, Creative Director, Design, 123w

Natalie Bomberry, Vice President, Operations, Pilot PMR

Pam Danowski, Creative Director, GUT

Stephen Flynn, Creative Director, Wunder

Digital Jurors

Alexandre Gadoua, VP, Creative Lead, Cossette

Darian Kovacs, Founder, Jelly Digital Marketing & PR

Fernando Muto Brevilieri, Creative Director, Critical Mass

Francesco Grandi, Chief Creative Officer, Ogilvy

Jess Willis, Group Creative Director, Performance Art

Karen Howe, Founder, The Township Group

Rica Eckersley, Executive Creative Director, DDB Canada

Zachary Bautista, Partner and Creative Director, Rethink

Media Jurors

Alastair Taylor, Chief Executive Officer, Publicis Media

Alicia Petralia, Head of Media, Zulumatic

Brooke Leland, Managing Partner, Jungle Media

Caroline Moul, President, PHD Media

Helen Galanis, Chief Executive Officer, Initiative

Isabelle Baillargeon, Vice President, Strategy, OMD Montreal

Kris Davis, Senior Vice President, Media Experts

Noah Vardon, President, Havas Media Group Canada

Sarah Thompson, President, Dentsu Media

Shannon Lewis, President, CMDC

Shelley Smit, Chief Executive Officer, UM

Sheri Rogers, SVP, Business Solutions, Horizon Media

Sophie Laberre, Chief Client Officer, dentsu X Canada

Marketers Jurors

Aaron Nemoy, Founder & CEO, Crowdiate

Andrew Oosterhuis, Vice President of Marketing, Labatt

Anne-Marie LaBerge, Chief Marketing Officer, BRP

Deyra Jaye Fontaine, Marketing Strategist, Export Development Canada

Diana Frost, Chief Growth Officer, Heinz

Navin Singh, Former VP of Marketing, Scene+

Sarah Jordan, Chief Executive Officer, Mastermind Toys

Sarah Khetty, Director of Marketing, Maple Lodge Farms

Steve Levy, Ipsos

Yvonne Ziomecki–Fisher, EVP, Marketing and Sales HomeEquity Bank

The Canadian Young Lions competition brings out the best young talent in the advertising and marketing industry. This year, 448 competitors across five competition categories, tackled a challenging brief under extreme time pressure for a chance to be crowned as Canada’s best.

Gold teams go on to compete in the Global Young Lions Competition taking place at the Cannes Lions International Festival of Creativity, in Cannes, France, where they will compete against the most creative teams from all over the world.