Portfolio of Photo & Design Creative Direction

Page 1

Creative Director BRYAN HABECK 253.495.8910 / bryan.habeck@gmail.com

Award winning creative professional with 7+ years of experience and achievements in brand communications and design. Specializing in retail photography and catalog design for specialty retailers who have a premium brand position to support.

Sections: Food Models Product ePromos Web Print Design Personal


PRINT DESIGN

Creative Director BRYAN HABECK 253.495.8910 / bryan.habeck@gmail.com



PRINT DESIGN

Creative Director BRYAN HABECK 253.495.8910 / bryan.habeck@gmail.com

Take the Party Outside great ways to make the most of summer parties Settle in for a summer of fun. With the perfect collection of glassware, tools and serving ideas, we’ve got the ingredients for memorable outdoor entertaining all season long. Find more outdoor entertaining essentials at surlatable.com

Summer Cocktails Made easy entertaining starts with the perfect glass Charles Schumann Bar Collection by Schott Zwiesel

A shape for every drink. Schott Zwiesel and world-renowned bartend ultimate collection for the bar—completely lead free, brilliantly clear,

Left to right: Cocktail Cup 8.8 oz. #693531 $12.95 Soft Drink Tumblers $ 13.1 oz. #693499 7.2 oz. #693473 Classic Martini Glass 6.1 oz. #69351

S Tritan

A favorite tasting shap everyday u va dish in Germ new Vinturi Travel Red Wine Aerator No matter where you are, aerate wine for enhanced flavor and a smoother finish— this slender version of the award-winning tool includes a hard case for travel. Dishwasher safe. #780924 $40.00

See

Hourglass Beverage Jar

An instant attraction at parties and great for summer entertaining indoors or out—refreshing drinks add to the fun. Large two-gallon jar is perfect for lemonade, sangria, iced tea and more. Hand wash. #673772 $59.95 new Oval Chalkboard Sign #768242 $6.95 Beverage Jar Stand #673780 $16.95

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Perfect Summer Drinks 018_SLT_ MAY_2011

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019_SLT_ MAY


Summer Fun with the Stars & Stripes

new Apothecary Beverage Jar

exclusively at sur la table • perfect for outdoor entertaining

Great for summer entertaining indoors or out—refreshing drinks add to the fun. Large 1½-gallon jar is perfect for lemonade, sangria, iced tea and more. Hand wash.

Add colorful Americana to the party this year. Flag-themed ceramics and accessories brighten your table for summer get-togethers. Find the entire collection at surlatable.com

#765149 $49.95 Stand #776930 $16.95 Oval Chalkboard Sign #768242 $6.95

new Shatter-Resistant BPA-Free Plastic Stemless Wine Glass 16 oz. Set of six #757237 $39.95

new & exclusive Chill Bowl Insulated polypropylene bowl contains a nontoxic freezable gel to keep up to 10 cups of food chilled for picnics and more. Secure lid for storage. #736447 $19.95 Café au Lait Stoneware Bowl 5" $5.95 Blue #761536 Red #761502 Not shown: White #761544

Blue Salad Servers 11½" Two-Piece Set #731604 $6.95

exclusive Stars and Stripes Ceramics Colorful serveware adds a patriotic flourish to summer get-togethers. Microwave and dishwasher safe. Star Bowl 10 oz. $7.95 Red #672881 Blue #672899 Star Plate 6¼" $7.95 Red #586107 Blue #586149 new & exclusive Top Hat Spreader #747766 $7.95

exclusive Flag Dish 7¼" x 5½" #672873 $9.95 exclusive Flag Tray 14" x 10" #586099 $29.95 new & exclusive Top Hat Salt & Pepper Shaker Set #747733 $9.95

new & exclusive Classic Galvanized Accessories Perfect for summer celebrations and outdoor meals any time.

exclusive Wood Flag Serving Tray 20" x 16" #629196 $29.95

Round Serving Tray 15¾ #747014 $19.95 Napkin Holder 7" sq.; 3" tall. #764829 $9.95 Barbecue Paper Napkins (shown in holder) 6½" #765156 $6.50

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new & exclusive Citronella Candles in Galvanized Pails Keep pests away and cast a warm glow on backyard parties.

new & exclusive Ceramic Berry Basket A fun way to rinse and serve fresh berries for summer treats—colorful ceramic baskets look like traditional fruitstand cartons. 4¼" x 4". $6.95

Small 4¼" x 3½" #757294 $9.95 Large 6" x 5½" #757286 $14.95

Red #757385 White #757377

welcome Summer Celebrations

new & exclusive Star Candle Set Set of three includes red, white and blue. #747055 $9.95

new & exclusive Stars and Stripes Candle #747600 $14.95

new & exclusive Shooting Stars Vintage-Print Dish Towel 26" x 18" #749366 $12.95

everything you need for great parties all season long

014_SLT_ MAY_2011

1.800.243.0852

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015_SLT_ MAY_2011

y Introducing the Nespresso Pixie

der Charles Schumann bring you the break-resistant and dishwasher safe.

$9.95 each 18.2 oz. #693481 15 $12.95

Schott Zwiesel Forte n® Crystal Stemware

of restaurants and g rooms, classically ped and perfect for use at an incredible alue. Lead free and hwasher safe. Made many. $12.00 each

amazing espresso in seconds with the smallest nespresso machine yet Just pop in a capsule and push a button—patented Nespresso technology delivers fresh, aromatic coffee and espresso every time with no mess. The sleek Pixie is perfect for compact kitchens, apartments, offices or anywhere you want great coffee and amazingly simple design. Made in Switzerland.

Whisky Stones Cool spirits without diluting or altering the delicate balance of flavor and aroma. Soapstone is nonporous with wonderful thermal properties and won’t scratch your glass. Milled in Vermont. includes nine stones. #667766 $19.95

See our entire Nespresso collection at surlatable.com

Schott Zwiesel Whisky Tumbler #693440 $9.95

Nespresso CitiZ & Milk Perfect coffee drinks in seconds with no mess. Integrated Aeroccino Frother creates thick frothed milk and perfect foam for hot or cold coffee drinks. 9¼" x 11" x 14½". Special $349.00 + Free Shipping Silver Chrome #719989 Cream #697300* Red #643007 Black #643015

single-serve capsules for a perfect cup every time

*Catalog, website and select stores.

easily adjustable tray fits short or tall cups

Light-Bodied White 13.6 oz. #499970 Light-Bodied Red 24.7 oz. #500124

e the entire collection at surlatable.com

e of entertaining

great value - only $249.95 + free shipping new Nespresso Pixie Push a button for perfect espresso or lungo in a flash—the smallest Nespresso coffee maker ever is also the fastest and most energy efficient. Just over four inches wide, the Pixie fits comfortably almost anywhere you want great coffee. With a new quick-heating thermoblock that reaches brewing temperature just 25 seconds after the machine is switched on, the Pixie quickly makes cup after cup of rich, delicious crema espresso or lungo. And thanks to automatic shut-off after nine minutes of inactivity, it uses about 40% less power than any other machine in its class. The compact design features two programmable backlit buttons that let you brew to your preferred size, a removable 24-oz. water tank for more than 20 shots before refilling, adjustable cup tray and cord storage. Made in Switzerland. 4.3" x 9.2" x 12.8". Special $249.00 + Free Shipping

new DeLonghi® and Nespresso® Lattissima Premium Espresso, Cappuccino & Latte Maker Patented Nespresso Coffee Capsule technology delivers a perfect coffee experience at the touch of a button. Made in Italy. #693135 Value $1,400.00 Special $799.95 + Free Shipping Catalog, website and select stores.

Titanium #779991 Indigo #779983 Aluminum #779975 Lime #780007 Steel Blue #780015* Flame #780023* *Catalog and website only.

Bodum Bistro Double-Walled Glass Mugs Sets of two Espresso 4.5 oz. #550889 $24.95 Coffee 10 oz. #550871 $29.95 Latte 15 oz. #549261 $39.95

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19

44

The Perfect Cup from Nespresso

the new surlatable.com

explore our online nespresso shop

044_SLT_ MAY_2011

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045_SLT_ MAY_2011

Y_2011

Ergonomic handlE is hollow so it stays cool whilE cooking

exclusively aT sur la Table

New Scanpan CTX: Nonstick Goes Greener

NAME:

®

The world’s firsT inducTion-compaTible pfoa-free cookware

certified pfoa-free and suitable for all cooktops, professional-grade danish cookware features multi-layer recycled aluminum construction, ultra-durable nonstick interiors—safe for metal utensils—and transparent glass lids.

TITLE:

Jacob Maurer VP Merchandising

"I cook with Scanpan at home and it’s by far the best nonstick cookware I've ever used...Plus with CTX, you finally have the look of beautiful stainless steel with the performance of a safe nonstick interior."

Large cast 18/10 stainless steel riveted handle is rounded and gently curved for a perfect grip and easy maneuverability. Securely riveted and polished with a semi-matte finish for wonderful contrast.

nEw transparEnt lid lEts you monitor food whilE cooking

Dense, professional-weight 5-layer aluminum and stainless steel fused construction. The results: quick, even heat transfer without hot spots, and the ability to withstand oven temperatures up to 500ºF.

cEramic-titanium intEriors arE safE for mEtal utEnsils

new Scanpan CTX Nonstick Cookware Set Better for your family and the environment—Scanpan is the first manufacturer of induction-compatible, certified PFOA-free nonstick cookware. Unique ceramic-titanium surface allows for browning, searing and deglazing— things you can’t usually do with traditional nonstick. Heats quickly and evenly without hot spots on all cooktops. Safe for oven (500ºF) and dishwasher. Made in Denmark.

induction-compatiblE for quick, EfficiEnt hEating

10-Piece Set #642413 Value $1,195.00 Special $875.00

scanpan CTX Nonstick Skillets

Patented ceramic-titanium surface is applied at 36,000°F and twice the speed of sound, permanently anchoring it to the pan—sears and browns food beautifully.

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Our Toughest Nonstick Cookware 014_SLT15

Newly designed stainless steel lids feature large glass windows so it’s easy to keep an eye on food as it cooks.

8" #642322 Value $135.00 Special $99.95 9½" #642330 Value $175.00 Special $129.95 10¼" #642348 Value $189.00 Special $139.95 12¾" #642355 Value $216.00 Special $159.95

Incredibly resilient ceramictitanium nonstick interiors mean your favorite metal utensils won't damage the cookware.

Scanpan CTX Nonstick Wok 12¾" #642405 Value $338.00 Special $249.95 See the full collection at surlatable.com

Tips, Techniques & videos

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PRINT DESIGN

Creative Director BRYAN HABECK 253.495.8910 / bryan.habeck@gmail.com



PRINT DESIGN

Creative Director BRYAN HABECK 253.495.8910 / bryan.habeck@gmail.com



PRINT DESIGN

Creative Director BRYAN HABECK 253.495.8910 / bryan.habeck@gmail.com

MEMBER OF

PR I E ST R O C K, D U T C H H AR B O R, AL AS KA G R E ETS FI S H E R M E N AS T H E Y E N T E R O R E X IT D U T C H H AR B O R

CONTACT US American Seafoods Group LLC 2025 First Avenue, Suite 900 Seattle, WA 98121 – USA Pho: +1.206.448.0300 Fax: +1.206.374.1516 www.americanseafoods.com

73393_American Seafood_r9b.indd 1-2

American Pride Seafoods LLC 40 Herman Melville Blvd. New Bedford, MA 02740 – USA Pho: 1.800.343.8046 Fax: +1.508.997.5820 www.americanprideseafoods.com

Printed on 50% Recycled paper FSC Certified

FR OM TH E


Message from our Chairman and CEO, Bernt O. Bodal

U N I M A K I S L A N D , A L AS K A S H I S H A L D I N V O LC A N O I S A N O TS K I P K S

On behalf of the more than 1,000 employees of American Seafoods, I want to thank you for taking the time to learn more about our company. We sincerely believe the more you learn about American Seafoods, the better you will feel about your relationship with us. This brochure will provide you with both an appreciation of our accomplishments and an understanding of our aspirations. You will see that American Seafoods takes very seriously the responsibilities that come with being a great corporate citizen. It is reflected in everything we do. It is reflected in the quality of our products, the efficient manner in which we produce them, the long-standing relationships with our customers, our leadership in developing new products both onboard our fishing vessels and in our further processing facility, the diversity of our workforce and, finally, in the sustainable management of all the fisheries in which we participate.

As proud as we are of what we have done, we are always looking to do better. You will find this spirit within everyone at American Seafoods. Whatever

BEST

your relationship with American Seafoods, we value your contribution and look forward to our partnership together.

IN CLASS

American Seafoods and its dedicated team of employees

and sourcing operations around the world, American Seafoods

around the world are committed to producing the finest seafood

is uniquely positioned to provide customers with products

products available. The following pages describe and illustrate

and service that surpass their expectations. When these

the incredible resources and drive we possess to make that

resources are combined with our commitment to innovation

happen. From our best-in-class catcher-processors that operate

and the sustainable management of our fisheries, the result is

in the cold, clean waters of the North Pacific, to our land-based

a company that adds value not only for our customers, but also

processing facilities in New Bedford, MA and to our logistical

for the world.

73393_American Seafood_r9b.indd 3-4

3/1/12 10:55 AM

FROZEN-AT-SEA QUALITY “Our secret is the freshness.” It may seem surprising to hear one of the world’s largest

OCEAN TO THE PLATE

MODERN FLEET OF CATCHER-PROCESSORS With 45% of the at-sea quota for Alaska pollock and a major share

Katie Ann. We are constantly updating these vessels with the latest

of the Pacific hake fisheries in the Northwest, American Seafoods is

technology so we can best and fully utilize the sustainable fisheries

by far the largest U.S. harvester of pollock and hake and one of the

resources in Alaska and the Pacific Northwest while always satisfying

largest vertically integrated seafood providers in the United States.

the demands of the ever-changing global markets. These constant

For American Seafoods, it all starts with our fleet of six state of the

updates also allow us to ensure that our operations have the least

art catcher-processors: the American Triumph, the American Dynasty,

possible impact on the environment.

producers of frozen seafood products talk about “freshness,” but it absolutely is one of the most critical factors in the superior quality of all our products. Each of our catcher-processors times their catches of Alaska pollock, Pacific cod, yellowfin sole and Pacific hake to best utilize the on-board processing facilities and ensure that the fish are processed within just a few hours from harvest. The result of this level of control on our vessels is not only the highest-quality fillet, surimi and roe products in the world, but also unparalled fish/bone meal and aqua-grade fish oil.

the Northern Eagle, the Northern Jaeger, the Ocean Rover and the

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3/1/12 10:56 AM

3/5/12 2:36 PM O F F I C E S - L E F T T O R I G H T : D A L I A N , C H I N A ; T O KY O , J A PA N ; D U T C H H A R B O R , A K , U S A ; S E AT T L E , WA , U S A ; N E W B E D F O R D , M A , U S A ; A A L B O R G , D E N M A R K

Seattle, USA

New Bedford, MA, USA Primary and Secondary Seafood Processing and Wild-Caught Scallops Specialty Foods Workshop

American Seafoods Company Seattle, WA, USA Wild-Caught Harvesting and Primary Processing

Thank you for taking the time to learn about American Seafoods and our commitment to both our customers and the fishery resources upon which we

I N G R E D I E N T S

Marine Nutraceuticals, Cosmeceuticals, and Functional Marine Ingredients

depend. For more information, please go to our website at www.americanseafoods.com or contact our sales and marketing department at

BUSAN SOUTH KOREA

DUTCH HARBOR A L AS K A , U S A

S E AT T L E WAS H I N G T O N , U S A

N E W B E D FO R D M AS S AC H U S E T TS , U S A

B AY S I D E CANADA

IJ M U I D E N HOLLAND

info@americanseafoods.com or by phone: +1.206.448.0300.

WORLDWIDE DISTRIBUTION American Seafoods’ best-in-class distribution and logistical services

Our experienced staff is supported by a global network of specialists

assure customers they will receive our products precisely when and

dedicated to temperature-controlled logistics and import/export

where they want it. With cold storage facilities strategically located

compliance. From any of our regional “hubs,” distribution management

in Dutch Harbor, AK, New Bedford, MA and other key ports, our

and customer service tailored to our customers truly makes a

products are shipped around the world using the best quality reefer

difference. In this era of “just-in-time” deliveries, the services offered

equipment and temperature management. Our logistics team has

by our logistics team has never been more important in fulfilling

vast experience in ocean shipping and intermodal transportation.

American Seafoods’ commitment: “from the ocean to the plate.”

73393_American Seafood_r9b.indd 11-12

3/1/12 10:56 AM


253.495.8910 / bryan.habeck@gmail.com

seattle / portland

About Us When you work with Iridio, you’ll enjoy boutique-quality service backed by the worldwide resources of RR Donnelley. As a member of RR Donnelley’s Premedia Technologies family, Iridio has access to an integrated suite of services and solutions for your broad marketing needs. We offer end-to-end photography delivering impact, value and time savings. Whether you require a few highly produced shots or have a project built around high volumes and quick production, dial us up or down depending on your needs. The scope of our clients’ requirements vary, but our commitment to customer service does not. We look forward to exploring what we can do for you.

food

PRINT DESIGN

Creative Director BRYAN HABECK

Vegetable Medley Artful, sensitive styling allows Iridio photographers to bring out the beautiful shapes, vivid color and natural perfection of your raw and cooked vegetables.


Studio Features

Portland

We use the latest technology and workflow solutions to power our

Capacity:

full-service digital photography studios. Staffed with dedicated

Building Size: 42,000 sq. ft.

photographers, stylists, producers and set builders, we deliver

Photography Studio: 20,000 sq. ft.

fresh, original imagery on time and on budget with no surprises.

of flexible shooting space Convenience:

• State-of-the-art photography equipment and post-processing

9 miles from downtown Portland

capabilities that offer you speed, image quality and scalability to

Onsite parking

meet demanding schedules and push your work beyond

Full-service kitchen

your imagination.

Props and prop storage

• Full range of photography capabilities: food, fashion, product,

City park one block away for location shooting

lifestyle, location and more.

Seattle

• Video production services that take a project from raw footage to final story.

Capacity: Building Size: 40,000 sq. ft.

• 360-degree product photography capabilities

Photography Studio: 17,500 sq. ft. Shooting Bays: 20 Convenience: Three miles from downtown Seattle Onsite parking Full-service kitchen

food

Props and prop storage

So Sweet Professional styling and the right angles artfully display the true inner glamour of your sweet offerings, from the chic cupcake to elaborate gourmet pastries.


Creative Director BRYAN HABECK

ePROMOS

253.495.8910 / bryan.habeck@gmail.com



Creative Director BRYAN HABECK

ePROMOS

253.495.8910 / bryan.habeck@gmail.com



Creative Director BRYAN HABECK

WEB

253.495.8910 / bryan.habeck@gmail.com



Creative Director BRYAN HABECK

FOOD

253.495.8910 / bryan.habeck@gmail.com



Creative Director BRYAN HABECK

FOOD

253.495.8910 / bryan.habeck@gmail.com



Creative Director BRYAN HABECK

FOOD

253.495.8910 / bryan.habeck@gmail.com



Creative Director BRYAN HABECK

FOOD

253.495.8910 / bryan.habeck@gmail.com



Creative Director BRYAN HABECK

FOOD

253.495.8910 / bryan.habeck@gmail.com



Creative Director BRYAN HABECK

PRODUCT

253.495.8910 / bryan.habeck@gmail.com



Creative Director BRYAN HABECK

PRODUCT

253.495.8910 / bryan.habeck@gmail.com



Creative Director BRYAN HABECK

PRODUCT

253.495.8910 / bryan.habeck@gmail.com



Creative Director BRYAN HABECK

PRODUCT

253.495.8910 / bryan.habeck@gmail.com



Creative Director BRYAN HABECK

MODELS

253.495.8910 / bryan.habeck@gmail.com



Creative Director BRYAN HABECK

MODELS

253.495.8910 / bryan.habeck@gmail.com



Creative Director BRYAN HABECK

PERSONAL

253.495.8910 / bryan.habeck@gmail.com



Creative Director BRYAN HABECK

PERSONAL

253.495.8910 / bryan.habeck@gmail.com



Creative Director BRYAN HABECK

PERSONAL

253.495.8910 / bryan.habeck@gmail.com



Creative Director BRYAN HABECK 253.495.8910 / bryan.habeck@gmail.com


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