Bryan Habeck c: 253.495.8910 e. bryan.habeck@gmail.com
CREATIVE MANAGEMENT / BRANDING / ADVERTISING / COMMUNICATIONS
Profile
Award winning creative professional with 10+ years of experience and achievements in brand communications and design. Specializing in retail photography and catalog design for specialty retailers who have a premium brand position to support.
summary of qualifications
Management • Relationships – vendors, client internal/external • Exempt, Non-Exempt, Contractors • Team Building, Training & Mentoring Creative Direction – Print & Digital • Advertising & Marketing Collateral – catalog, ROP circulars/Inserts, eMail advertising • Visual Merchandising & Signage • Presentations and communications
SOFTWARE
CS-CS5.5 InDesign, Photoshop, Illustrator, Lightroom, Acrobat Pro MS Office, QuarkXpress,
experience
Art Director 11/2011-10/2012 Iridio Studio (RR Donnelley) / Catalog, Signage, Packaging & Digital/ Seattle, WA
Business & Financial Strategic Planning • Job Cost, Budgeting (up to $4MM+) Photography • In-house, On-site & Remote Studio Supervision and Art Direction • Digital asset management Print Production • Pre-press, Color proofing, Press checks • Digital Assets Optimization & Maintenance
Clients Harry & David, Amazon, Starbucks and American Seafood Group - Produced original content and supervised catalog, email marketing, media ads, signage, packaging and photo shoot mood boards - Established and worked within creative brand guidelines, image naming conventions and digital asset management system - Provided creative direction to six designers in Seattle, Medford and Chicago - Collaborated with Photographers, Copy Writers, Proofers, Pre-press and Traffic Art Director 2006-2011 Sur La Table / Catalog, Signage, Packaging & Digital/ Seattle, WA - Art directed three senior designers layouts providing constructive feedback - Managed studio and location photography • Directed on average 10 - 20 daily photo shoots for print, web and signage • Established creative guidelines, image naming conventions and digital filing system • Streamlined workflow using Webex conferences and other web based tools • Developed and groomed off-site photo studio staff and process - Helped develop Style Guides and Branding • Templates, style sheets and color palettes in InDesign • Created brand imagery mood boards and provided swipes for look and feel - Provided concrete solutions to creative challenges using appropriate resources • Automated scripts, vendors, IT department, applications, and others - Effective collaboration with leaders and peers to achieve marketing goals - Created original content and worked directly in files to produce layouts, illustrations, and color retouching of images.
Bryan Habeck c: 253.495.8910 e. bryan.habeck@gmail.com
experience
CREATIVE MANAGEMENT / BRANDING / ADVERTISING / COMMUNICATIONS
Creative Manager (Creative Director) The Home Depot / National Print Advertising / Atlanta, GA
2002- 2006.5
- Managed National Creative Direction for 25 creatives to produce weekly advertising circulars with an average distribution of 45 Million and a $280 Million print budget for over 200 markets - Managed $4 million photography and freelance budget using SAP - Hired, allocated and held accountable external creative agencies (five photo studios & two creative service outlets) - Established & Coordinated new branding guidelines within department and worked with outside departments to define their needs and create branding solutions - Enhanced work proficiency and technical aspects of released pages • Developed internet based communication tool, photography ordering form, on-line training site and automated workflow processes - Developed best practices within department to create consistency of product - Responsible for staffing of new National Advertising Department in 2002 and maintaining team building. - Set direction with creative agencies and internal teams and provided constructive feedback to all parties after reviewing all work. Creative Supervisor (Sr. Art Director) 2000- 2002 The Home Depot / NW Regional Print Advertising / Tukwila, WA - Initiated and supervised creative direction for seven teams as well as producing templates, style sheets and original content for editorial print advertising - Partnered with Merchants and Vendors to develop advertising strategies for regional monthly print campaigns and assigned teams to execute production. - Developed automated workflow processes and worked with other regional departments to implement best practices. Lead Artist (Art Director) 1998- 2000 The Home Depot / NW Regional Print Advertising / Tukwila, WA - Opened new NW office and hired and trained new creative staff to The Home Depot's workflow, branding and culture. - Reported to the Regional Creative Manager and worked with the Creative Production Supervisor and Merchants to produce original content for monthly product catalog, grand opening ROP's and circulars, as well as seasonal/specialty product circulars - Reviewed designers work and provided constructive feedback to help them be consistent as a team, tell their category story and improve look and feel for layouts. EDUCATION
Visual Communication, AAS Art Institute of Seattle AA and Certificate in Production Illustration Highline Community College
Online portfolio
http://bit.ly/TvWGX5