point of purchase display Times change, trends change. But one thing never does: The importance of taking care of your skin. Mario Badescu began his skincare salon in Manhattan’s East Side in 1967 (Driver, 2020). According to an Elle article spotlighting the brand, the business began as a salon that was notorious for their signature facials and custom product line. It quickly gained attention from actors, models, and New York locals. The flagship location is still in full operation, and accommodates up to 200 facials a day. The Mario Badescu website states that the mission statement is “to brighten up the world with our time-tested skin care products and treatments, in order to provide customers with beautiful and healthy skin every human being is entitled to.” Utilizing the CAD program SketchUp, we created a POP concept design that imitates a layered cake to display the facial sprays. The color palette of the display is inspired by the pastel shades of the facial sprays– lavender, light pink, and mint green. Mario Badescu as a brand has a very simple, clean aesthetic that features a color palette of white and pastel green. The display offers consumers an eye-catching, accessible way to obtain their favorite facial spray.
Taylor Bryan | Bryan1tn@cmich.edu | (810) 516-8513
