Point of Purchchase Display

point of purchase display

Times change, trends change. But one thing never does: The importance of taking care of your skin. Mario Badescu began his skincare salon in Manhattan’s East Side in 1967 (Driver, 2020). According to an Elle article spotlighting the brand, the business began as a salon that was notorious for their signature facials and custom product line. It quickly gained attention from actors, models, and New York locals. The flagship location is still in full operation, and accommodates up to 200 facials a day. The Mario Badescu website states that the mission statement is “to brighten up the world with our time-tested skin care products and treatments, in order to provide customers with beautiful and healthy skin every human being is entitled to.”

Utilizing the CAD program SketchUp, we created a POP concept design that imitates a layered cake to display the facial sprays. The color palette of the display is inspired by the pastel shades of the facial sprays–lavender, light pink, and mint green. Mario Badescu as a brand has a very simple, clean aesthetic that features a color palette of white and pastel green. The display offers consumers an eye-catching, accessible way to obtain their favorite facial spray.

Comme des garcons Window display

Comme Des Garcons was founded by Rei Kawakubo in 1973, in Paris, France. The name translating to “like boy’s” comes from a song by French recording artist, Francoise Hardy. The song was called “Tous les garcons et les filles,” which directly translates to “All the boys and girls.” The song is about a woman who never managed to find love yet finds herself constantly surrounded by amorous couples. For many years, this was only speculation. It wasn’t until Highsnobriety reached out to Comme Des Garcons to confirm if this rumor was true or not. The next day, they confirmed that this was indeed true.

We decided to make our window theme about “love”. We chose this theme because Valentine’s Day is near, and we will be able to find decorations and knickknacks for the window to best elevate our design. We also felt that we could best tie the brand Comme des Garcons into this theme. The red heart is a repeated design within the brand and can be utilized to best convey the theme of love. We narrowed down the three ideas to the idea of a first date. The mannequins will be positioned as if they are on a walk-in a museum. The artwork on display will be the Comme des Garcons clothes hanging in a vintage frame. The mannequins will have the brand logo (the distinct heart) over the face. Lastly, the video will show a conversation between the two mannequins leading up to their first date. The color palette will consist of red, black, white, and pink hues.